Marketing okhutiraMabuku Otsatsa

PHINDU LALIKULU… Zinsinsi Zawululidwa Tsopano!

Dinani PANO kuyitanitsa ndi Joel CommAyi, tsamba langa silinasokonezedwe ndi spammer. Uyu ndi Doug akulemba izi ndipo ndikuchita mwakufuna kwanga.

Kodi mudagwapo patsamba lomwe limalengeza kuti awulula zinsinsi zonse zamavuto omwe mukufuna kuthana nawo? Tsambali limayamba ndi zolemba zolembedwa bwino kwambiri zomwe zimakupatsani mwayi, zithunzi zolimba mtima, maumboni okakamiza… kukugwetsani tsambalo mpaka mutakweza mokweza kirediti kadi yanu mthumba lanu.

Ndikamagwira ntchito yamakalata, ndimayang'ana Pat Coyle waluso buku lalitali makalata omwe adakwaniritsa kuyankha modabwitsa. Ndikukhulupirira mzanga komanso wolemba Erik Deckers ndiwokonda komanso wolemba wautali. Mosasamala kanthu za malonda ake enieni, talente ya olemba awa ndiyodabwitsa ... mumakhala okodometsedwa kumapeto kwa kalatayo.

Kwa otsatsa ena, mtundu wamtunduwu wolemba ndi wonyansa ndipo, nthawi zina, amawona kuti ndi achinyengo. Sindinganene kuti ndikuvomereza. Nditha kuzizindikira mosavuta ndikaziwona, koma nthawi zina zimakhala zovuta kutembenuka. Ndatsitsa (ndikulipira) ma ebook angapo munthawi yanga - ndipo ndikukhulupirira kuti ndalandira ndalama zanga.

Ambiri mwa anthu awa ali amalonda azidziwitso, akuyenda mozungulira mu ma ebook, ma webinete ndi misonkhano. Amatseguka ndi kukoma kwaulere komwe kumakulowetsani ndipo kumatha kukuwonongerani masauzande masauzande nthawi yomwe mwatsiriza msonkhano wawo.

Mtengo ndiwochepa, ngakhale… ngati muli ndi luso lotsatsira la anthu awa ndipo mukulolera kuyika zonse zomwe muli nazo… mutha kupanga ndalama zambiri. Pomwe ndimawona kuwerenga kwa blog yanga ndi masamba anga, ndimatha kukhala ndikupereka ndalama zambiri posatsata mapazi a Joel ndikukhala wotsatsa zidziwitso ndekha.

Anthu ambiri amaganiza kuti kukhala Miliyoneya pa intaneti ndi dot-com craze chakumapeto kwa zaka za m'ma 1990… Koma kagulu kakang'ono ka Apainiya Otsatsa Paintaneti anali akupanga chuma chawo mwakachetechete pamaso pa Yahoo'd kapena Googled mawu oti "kupanga ndalama pa intaneti". Ambiri aiwo adakhazikitsa maufumu awo mozungulira mawu anayi osavuta koma amphamvu kwambiri… Dinani PANO kuti muyambe.

Joel Comm Wogulitsa Watsopano ku New York Times, Dinani PANO kuti muyitanitse, si cholembedwa chotsatsa kapena buku momwe mungakhalire milionea. M'malo mwake, ndikuwona chidwi pa mbiri yoyambirira ya intaneti komanso anthu omwe adapindula koyamba pamenepo - ena mwa iwo simunawamvepo. Monga Mark Joyner akuti, "Pano pali kagulu kakang'ono ka anthu omwe, poyambira kusintha kwamatekinoloje, adawona mwayi ndikuugwiritsa."

Pali ogulitsa pa intaneti komanso otsatsa paintaneti. Ndikudziwa kuti zimamveka chimodzimodzi, koma nthawi zambiri gulu limodzi limayang'ana linalo ngati mwana wasukulu yapayokha akukalipira wina wochokera kusukulu yaboma. Poterepa, komabe, nthawi zambiri amakhala mwana wasukulu yaboma yemwe amapambana… kusuntha phindu lalikulu m'njira zachikhalidwe. Zimamveka ngati sizikukwera… koma zomwe akuchita ndi zodzifunira ndipo ndi bizinesi yayikulu kwambiri.

Sindimayang'anitsitsa otsatsa awa pa intaneti konse. Tiyeni tiwone mbiri yakale ndipo, mwachitsanzo, yerekezerani Corey Rudl (RIP) mpaka Pets.com, zikuwonekeratu kuti ndani anali ndi mphamvu zokhalabe ndi talente. Zikuwonekeranso kuti ndani adawononga ndalama zawo ndikuwononga ndalama zawo. Ndimachita mantha kwambiri ndi maluso a amalonda awa pakukula mabizinesi osaneneka, kusinthitsa magalimoto wina ndi mnzake (m'malo mopikisana), kulangizana ndi kuphunzitsana pazomwe zimagwira ndikugwiritsa ntchito chida chilichonse chomwe ali nacho poyesa ndikupanga kopi zomwe zimasintha.

Sindine Wotsatsa wotsatsa yemwe amanyoza amalondawa, ndikuganiza kuti kupirira kwawo komanso nkhani zawo ndizosangalatsa. Buku la Joel limafotokoza nkhani za ena mwa ochita bwino kwambiri pamsika ogulitsa intaneti. Nkhani za anyamata omwe sagona usiku wonse akudziwa luso lawo, kugona kuntchito, kuchotsedwa ntchito ndikukhala mamilionea ndikulimbikitsa kwabizinesi iliyonse. Kuwerenga nkhanizi kumapangitsa kuti magazi anu azikoka magazi! Wapakati CMO kapena Director of Marketing atha kuphunzira zambiri pagululi.

Lachiwiri usiku ndinatsiriza Osewerera Opambana pa ndege kupita ku San Francisco ndipo ndidamaliza Dinani PANO kuti muyitanitse mmawa uno pobwerera - masamba onse 279. Ndi kuwerenga kwakukulu - onetsetsani kuti mungatenge mukapeza mwayi.

Ndikumva ngati ebook posachedwa mtsogolo!

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.
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