Zotsatira za Ma Micro-Moments pa Ulendo Wogula

mphindi zazing'ono

Njira yotsogola yotentha yomwe tayamba kumva zambiri zakanthawi yaying'ono. Nthawi zazing'ono zimakhudza zomwe ogula amachita komanso zomwe akuyembekezera, ndipo akusintha momwe ogula amagulitsira m'mafakitale.

Koma ndi chiyani kwenikweni yaying'ono-mphindi? Kodi akupanga njira zamtundu wanji?

Ndikofunika kumvetsetsa momwe zimakhalira yatsopano Lingaliro lanthawi yaying'ono lili mdziko lazamalonda zadijito. Ganizani ndi Google amatsogolera pakuwunika momwe njira zaukadaulo za smartphone zimasinthira kutsatsa kwa digito.

Sakani mwachidule pa google pa nthawi yaying'ono, ndipo mupeza kuti zimachitika anthu akaganizirapo:

Sinthani chida - makamaka foni yam'manja - kuti muchite zomwe mukufuna phunzirani china, yang'anani kena kake, kapena gulani kena kake. Ndiwo nthawi yolemera pomwe zosankha zimapangidwa ndipo zokonda zimapangidwa.

Tsopano popeza tadziwa nthawi yaying'ono, kodi ife monga otsatsa timagwiritsa ntchito bwanji mwayi pofufuza komanso kupukusa mafoni kulikonse? Ndi mitundu iti yazing'ono zomwe tiyenera kuziganizira? Monga Douglas Karr tanena kale, alipo mitundu inayi yazing'onozing'ono:

  1. ndikufuna kudziwa mphindi
  2. ndikufuna kupita mphindi
  3. Ndikufuna kutero mphindi
  4. Ndikufuna kugula mphindi

Kukumbukira ma archetypes ang'onoang'ono m'malingaliro mukamayanjana ndi ogula kumapereka mabizinesi aukatswiri mwayi woti azidzisiyanitsa ndi zokumana nazo zomwe zimapereka chidziwitso chofunikira.

Tiyeni tiwonjezere pang'ono pazinthu zomwe bizinesi iliyonse iyenera kudziwa kuti timvetsetse momwe tingagwiritsire ntchito mphindi zazing'ono kuti zitheke.

Ogwiritsa Ntchito Amafuna Kupeza Zambiri Mwachangu komanso Molondola.

Ogula ali ndi zambiri padziko lapansi pomwepo. Akatembenukira kuzida zawo kuti aphunzire, kuwonera, kapena kugula, safuna kutenga nthawi kuti afufuze kuti apeze zomwe akufuna kapena kufunsa kuti zenizeni.

Simukundikhulupirira?

Tiyeni tigwiritse ntchito ena mwa antchito athu ku ZOKHUDZA monga zitsanzo. Kampani yathu ndi yodzaza ndi mpikisano, anthu okangalika omwe amakonda kukhala athanzi chifukwa cholimbitsa thupi komanso kuchita masewera olimbitsa thupi. Ndayamba kuchita nawo masewera olimbitsa thupi.

Tsiku lina kumalo ochitira masewera olimbitsa thupi, ndikuyang'ana onyamula zolemera omwe anali pafupi nane, ndinazindikira kuti kuti ndiwonjezere magwiridwe anga pazokwera pamwamba, ndibwino kuti ndigule zokutira m'manja. Ndinatulutsa foni yanga pomwepo ndikuyamba kufunafuna mitundu yabwino kwambiri yazomangira kwa oyamba kumene. Zambiri zinali zotsatsa chabe za mtundu winawake kapena mtundu wina wa pulogalamu yolimbitsa thupi, chifukwa chake ndidadumpha malowa kuti ndipeze kuwunika koyenera komanso kuwunika kwa akatswiri pamakampani.

Zikungowonetsa kuti ogula amafuna chidziwitso cholondola mwamsanga. Zomwe zili patsamba lanu ndi SEO zidzasankha ngati tsamba lanu limapereka zotsatira zoyenera panthawi yaying'ono yogula, komanso ngati ogula apitiliza kuchita nawo kwakanthawi. Ndikofunikira kuwonetsetsa kuti zomwe mukupereka ndizolondola.

Mabizinesi Ayenera Kupezekanso kwa Ogula pomwe Micro-mphindi Zachitika

Ulendo wa ogula ukusinthidwa ndi machitidwe atsopano ndi ziyembekezo. Izi zikufika pachimake pakufunika kwama touchpoints atsopano okhala ndi zotsatsira zazing'ono komanso kutsatsa kwa digito kuti mulumikizane ndi anthu malinga ndi nthawi yawo, komwe, komanso momwe akuyendera paulendo wawo.

Wina mwa ogwira nawo ntchito ndi wokonda nkhonya ndipo anali pamsika wophunzitsa watsopano chaka chatha. Tinene kuti adasanthula wophunzitsa nkhonya, Indianapolis, ndipo zotsatira zake zidakopa ophunzitsira ambiri. Popeza anali ndi zochita zambiri, iye ali osati ndikudikirira kuti mupeze mphindi yabata yoyimbira wophunzitsa aliyense pamndandanda. Anthu amafunikira kuthekera kusefa zotsatira. Poterepa, akungosefera makochi okha omwe ali mkati mwa utali wamakilomita asanu ndipo makochi okha omwe amapezeka Lachiwiri ndi Lachinayi. Akapeza makochi oyenera, angafune kuti atenge mafunso ofananirako ndi umunthu kuti awone aphunzitsi omwe angagwire nawo bwino ntchito; kapena, angafune kudzaza mafomu olumikizirana ndi nthawi yomwe angafikire.

Onani momwe pakufunikira kuti mabizinesi amapereka chidziwitso chogwiritsa ntchito kwa ogula munthawi yaying'ono? Zambiri zam'mbuyomu, ziwerengero, ndi zowerengera sizili pazenera pankhani zazing'ono. Khalidwe la ogula munthawi izi silikudziwika ndipo limayendetsedwa ndi zosowa zawo panthawiyo.

Kuti bizinesi ipindule pazosowa zapaderazi, zokumana nazo patsamba lanu ziyenera kukhala zosangalatsa, zowoneka bwino, komanso zopezeka mosavuta. Anzathu ku CBT News adafotokozera mwachidule pomwe amalimbikitsa omvera awo kuti apange tsamba lawebusayiti ndimasamba omwe amalembedwa momveka bwino, malonda osavuta kupeza, zotsatsa zapadera, ndi zithunzi zapamwamba kwambiri zazogulitsa zomwe zimafotokozedwa mozama.

Zinthu monga mawonekedwe osasintha ndi macheza amoyo ayenera kukhala ndi kuthekera kwa ogula kufunsa mafunso enieni ndi kulandira mayankho munthawi yake. Ngakhale apo, mawonekedwe osasunthika samapereka mwayi kwa ogula kuti azitha kukambirana m'njira ziwiri ndi zopangidwa.

Mwachidule, mabizinesi amafunika kuti azitha kuchita bwino ndi ogula kuti apatse ogula zonse zomwe akufuna kuti apange chisankho chodziwitsa bwino.

Chibwenzi chimakula bwino Mukamapanga Brand Yanu Ikufotokoza Nkhani Yake

Nthawi zazing'ono sizitanthauza kuti ogula akufuna kugula china chake. Nthawi zambiri, ogula amangofunafuna zambiri.

Zikakhala choncho, mabizinesi ndi malonda akuyenera kuzindikira kuti uwu ndi mwayi wopereka chidziwitso, komanso, kuwonetsa kuti ndi ndani komanso zomwe bizinesi yawo imayimira. Ayenera kunena nkhani ya mtundu wawo chifukwa kufotokoza nthano ndiyo njira yamphamvu kwambiri kwa kasitomala yolumikizira ndi dzina.

HubSpot amalimbikitsa kufunika kofotokoza nkhani zikafika pamitundu yolumikizana ndi ogula. Kuwonetsa chifukwa chake bizinesi imachita zomwe amachita polemba nthano ndikusewera pakubadwa kwachilengedwe kwa anthu kuti afufuze nkhani zilizonse zomwe amawona ndi kuchita. Chizindikiro chomwe chikuwonetsa nkhani yawo bwino ndikupatsa kasitomala mwayi wolumikizana nawo ndikupitilizabe kulumikizana nawo pagawo lililonse laulendo wawo wogula.

Mwa kulowetsa umunthu wawo kwa ogula nawo, malonda amatha kudzipangitsa kukhala owonekera m'makasitomala awo. Kupanga chithunzi chabwino kumatha kubweretsanso ogula patsamba lawo ikafika nthawi yogula.

Kulankhulana kumawonjezera kuwonekera poyera komanso kutseguka pabizinesi kapena chizindikiro. Mwa kupeza nkhani yawo molondola, malonda amapanga zabwino munthawi zawo zazing'ono.

Kumbukirani: Nthawi zazing'ono ndizotheka

Ngati mupatsa ogwiritsa ntchito zabwino mu mphindi zawo zazing'ono, atha kusokonekera kuti agule nthawi yomweyo. Kuthamanga ndi Kuchita bwino ndimadongosolo amakono.

Nachi chitsanzo chabwino: Wogwira naye ntchito Felicia anali tsiku lochitira masewera olimbitsa thupi tsiku lina atazindikira kuti kuti azitha kuchita masewera olimbitsa thupi, amafunika kulimbikitsidwa ndi chakudya. Adapita pa intaneti ku malo ogulitsira mavitamini kwinaku akutuluka mchipinda chosungira, ndikumenya kugula pa chidebe cha ufa wowonjezera.

Nthawi zazing'ono ngati izi zimachitika kangapo mabiliyoni patsiku, ndipo mabizinesi ndi malonda amafunika kuti azigwiritsa ntchito bwino. Chifukwa amayendetsedwa, zochitika zazing'ono zimapatsa mabizinesi mwayi wogwiritsa ntchito zochitika zosiyanasiyana kuwonetsa komwe ogula ali paulendo wawo. Onani momwe mphindi zazing'ono zikusinthira chikhalidwe ulendo wa ogula?

Amafuna kuti mabizinesi awunikenso bwino zomwe adalemba pakadali pano kuti athe kuthana ndi zosowa za wogula munthawi yeniyeni.

Nthawi zazing'ono zimatanthawuza kuti mabizinesi amayenera kukhala achangu komanso otakataka pamitundu yazomwe akumana nazo komanso zomwe akumana nazo patsamba lawo lawebusayiti, ndikuti zomwe zili ndi zokumana nazo zitha kulumikizana pakati pa mabizinesi ndi ogula.

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