Njira Zabwino Kwambiri Zotsatirira Kutsata Kuyimba Panjira Zanu Zotsatsa

kuyimbira foni

Imbani kutsatira ndiukadaulo wokhazikika womwe ukukonzanso kwambiri. Ndikutuluka kwama foni am'manja ndi makasitomala atsopano a m'manja, kudina koti muimbire foni kumakhala kokopa kwambiri kwa otsatsa amakono. Zokopa izi ndi zina mwazomwe zikuyendetsa kuwonjezeka kwa 16% pachaka kupitilira mayitanidwe obwera kubizinesi. Koma ngakhale kuwonjezeka kwa mayitanidwe onse ndi kutsatsa kwapa mafoni, otsatsa ambiri sanadumphane ndi mayendedwe kutsatira njira yabwino yotsatsira ndipo akusowa m'mene angawombere mivi yofunika iyi mu phodo la wotsatsa mwanzeru.

Atsogoleri ambiri amakampani akuyesera kuthana ndi zovuta zakusintha kudzera pakuzindikira komwe kutsatsa kulipira kapena sikulipira. Koma palibe yankho lomwe limayandikira kuthekera, kupezeka ndi kugwiritsa ntchito kosavuta komwe nsanja zamakono zowunikira mafoni zimapereka. Zikafika pakukhazikitsa njira zotsata mayendedwe panjira zawo zotsatsa, mabizinesi amafunika kukumbukira njira zabwinozi kuti athe kuwunika bwino mayendedwe azotsatsa ndikutulutsa kuzindikira kopindulitsa:

Kusintha kwa Mafoni

Malinga ndi kafukufuku waposachedwa kuchokera ku Shop.org ndi Forrester Research, The State of Retailing Online, kukhathamiritsa kwamagetsi ndiye chinthu chofunikira kwambiri kwa ogulitsa. Kuwonjezeka kwa ogwiritsira ntchito kusakatula kwam'manja kwadzetsa kukokomeza kwama voliyumu ochulukirapo, ndikupangitsa kutsata kuyimba ndikofunikira kwambiri pamalingaliro amakampani ogulitsa zamagetsi. Popeza mafoni a m'manja ndiye njira yopitira patsogolo pa izi okonzeka kugulitsa makasitomala, kukweza tsamba lanu lam'manja ndichinthu chofunikira kwambiri pakukwaniritsa kutsatira mafoni.

Kutsata Mlingo Wampikisano

Pogawira nambala yapadera yatsata pakampani iliyonse yotsatsa, ntchito zotsata mafoni zimatha kudziwa komwe akuyendetsa mafoni anu. Kuzindikira kumeneku kumalola kuti mabizinesi adziwe zotsatsa zikwangwani, zikwangwani, zachitukuko kapena malonda a PPC zomwe zidakopa kasitomala wokwanira kuyimba. Dinani-kuyitanitsa a CTA's (Kuyitana Kuti Mugwire Ntchito) kumatikumbutsa kuti zida zomwe tili nazo m'manja mwathu akadali mafoni, omwe amatha kutilumikizitsa kwakanthawi ndi winawake pa bizinesi yomwe timayang'ana.

Mawu osakira ndi Kutsatsa Kwadongosolo

Makina osakira (SEM) akupitiliza kutenga gawo lalikulu kwambiri lazogulitsa pa intaneti. Mofanana ndi kutsata komwe kukuyimbira foni, kutsata milingo yamawu osakira kumakhazikitsa nambala yapafoni yamawu osakira aliwonse pakusaka, kulola kuti mabizinesi agwere pamlingo wosakira wosakira ndikulumikiza kulumikizana ndi alendo ena apawebusayiti ndi zochita zawo patsamba lino. Kutsatsa komwe kumayendetsedwa ndi deta ndichinthu chofunikira kwambiri kumabizinesi omwe akufuna kuwonjezera njira zawo zotsatsa kudzera kwa ma digito. Ngakhale mabizinesi ang'onoang'ono ambiri amaganiza kuti awoneka pa intaneti analytics okha, nthawi zambiri amanyalanyaza mphamvu ya foni yofunika kwambiri.

Kuphatikiza kwa CRM & Analytics

Kuphatikiza foni analytics ndi imodzi mwanjira zikuluzikulu zomwe mabizinesi angakhalire ndi chidziwitso chakuya pakutsatsa. Mwa kulunzanitsa njira yawo yotsatirana ndi mafoni ndi pulogalamu yawo yapano, mabizinesi atha kukhala ndi cholumikizira cholimba, cholimba cha analytics kugwiritsa ntchito mwayi. Deta ikawonedwa molumikizana ndi intaneti analytics, mabizinesi amatha kuwona kwathunthu zakutsatsa kwawo, kuwalola kuti awone zomwe zikugwira ntchito ndikukonza kapena kuchotsa zomwe sizili. Malingaliro awa amathandiza mabizinesi kutsitsa kwambiri mtengo wowongolera, kutembenuza mayendedwe kukhala otsogola oyenerera ndikuwonjezera ROI pakutsatsa.

At KuitanaRail, kutsatira foni ndi analytics nsanja, timathandiza eni mabizinesi kuzindikira kuti ndi makampeni ati otsatsa malonda ndi mawu osakira omwe akuyendetsa mafoni ofunika. Makasitomala athu National Builder Supply adakwaniritsa ntchito zathu zotsata mayitanidwe ndipo adatha kudula ndalama zotsatsa za PPC ndi 60% pomwe tikadali ndi malonda omwewo. Kampaniyo idakwanitsanso kukoka zinthu zomwe sizikugwira bwino ntchito pamalonda awo chifukwa chakuzindikira komwe adapeza kudzera mu CallRail.

CallRail yatithandizadi. Tsopano ndili ndi chithunzi cholimba cha malonda, ndalama ndi magawo. Sindikupatsanso zotsatsa zomwe sizikuyenda bwino phindu lake; Ndikhoza kungochotsa ndalamazo. CallRail adatipatsa chidziwitso chomaliza chomwe timafunikira kuti izi zichitike. David Gallmeier, Kutsatsa ndi Kukula kwa NBS

Kutsata kuyimba kwatsimikizira kuti ndikofunikira pakuwongolera kasitomala bwino, maphunziro oyenera amkati, kutsatsa komwe kumayendetsedwa ndi data, komanso zisankho zotsogola. Pogwiritsa ntchito kutsata mayendedwe munjira yawo yotsatsa, mabizinesi atha kuthandiza kutseka njira za ROI popanda kuphwanya banki. Kutsata mafoni kumatha kuthandiza mabizinesi kuyamba kuyang'ana kwambiri pazokopa zotsatsa zomwe zimagwira - ndikusiya kuwononga ndalama pazomwe sizigwira.

Yambitsani Kuyesa Kwanu Kwaulere

Mfundo imodzi

  1. 1

    Ndikuvomereza. Kutsata mafoni ndi chida chachikulu chotsatsira. Takhala tikugwiritsa ntchito dongosolo lotsata ma Ringostat. Tsopano tikudziwa njira zotsatsa zomwe zikupanga ndalama zathu zambiri ndikuwononga ndalama. Gulu lathu logulitsa limapindulanso chifukwa chojambula kujambula. Pazonse, tili okondwa kwambiri ndi pulogalamuyi.

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