Momwe Mungakulitsire Zambiri Zamakasitomala pa e-Commerce

Zochitika pa Zamalonda

Makasitomala ndiye maziko abizinesi iliyonse. Izi ndizowona pamabizinesi azowoneka bwino, madambwe ndi njira. Makasitomala ndiofunikira pamabizinesi anu onse. Zolinga zamabizinesi, malingaliro, ndi makampeni otsatsa amtundu wotsogola amalukidwa mozungulira zosowa ndi zokonda za ogula awo ndi owunikira.

Makasitomala ndi eCommerce Environment

M'nthawi yoyendetsedwa ndi digito, ukadaulo wamagetsi, komanso mpikisano woopsa, simunganyalanyaze kufunikira kwa makasitomala. Opikisana anu opitilira 5 akupereka zogulitsa ndi ntchito ngati zanu kwa kasitomala yemweyo nthawi iliyonse. Zogulitsa zomwe mumapereka ziyenera kukhala zapadera komanso zokomera ogwiritsa ntchito, kuti mupewe kusowa mwayi wogulitsa.

Chofunikira pakuyendetsa apa ndikudziwikira kwa makasitomala anu ndi zomwe mukugulitsa komanso makasitomala. Mukakhala ndi chidziwitso chabwino, mumakhala ndi mwayi wambiri wogulitsa.

70% ya zokumana nazo zogulira zimadalira momwe makasitomala akumvera kuti akuwachitira.

Zosangalatsa, Kuchita Makasitomala: Ziwerengero 10 ndi Zowona Zowongolera Njira Yanu

Mabizinesi owonera amakhala ndi chikhulupiriro champhamvu kuti popereka mwayi kwa makasitomala, atha kupambana mpikisano wawo ndikukhazikitsa chidaliro ndi makasitomala ndipo; pamapeto pake, khalani ndi makasitomala ambiri pakamwa.

Philosophically, eCommerce ndi mosavuta kwa makasitomala. Amakonda kugula pa intaneti chifukwa ndizosavuta, zotsika mtengo, komanso zodzaza ndi zosankha. Zomwe zikuchitika pankhani yachitetezo cha deta zimalola njira zolipira zotetezeka, pomwe zimatseka mwayi wachinyengo chapaintaneti chokhudzana ndi kugula pa intaneti. Izi zadzetsa kuchulukitsa kwamapiri pazogulitsa za eCommerce ndi ndalama.

Kugulitsa pa eCommerce kumatha kufika $ 4.3 trilioni kumapeto kwa 2021. 

Sungani, Global Ecommerce Playbook

Kuti mukafike kumeneko, eCommerce iyenera kumanga lamba wawo ndikukhala paulendo wazosintha - kuti apereke luso lapamwamba la makasitomala. Zomwe makasitomala anu akumana nazo ziyenera kukulitsa kukhutira kwamakasitomala kuti muwonjezere zomwe mukukula.

Ogwiritsa ntchito 80% sangasinthanitse ndi kampani chifukwa cha kusowa kwa makasitomala.

Hubspot, Choonadi Chovuta Pazokhudza Kupeza Zinthu (ndi Momwe Makasitomala Anu Angakupulumutsireni)

Nkhaniyi ikufotokoza zina mwanjira zabwino zomwe zimathandizira kukonza zomwe makasitomala anu amachita ndi bizinesi yanu ya eCommerce.

Pangani Chidziwitso Chosavuta Kusuta

Kuchokera patsamba lawebusayiti / pulogalamu yamapulogalamu mpaka masamba azogulitsa komanso kuchokera pagalimoto kuti muwone tsamba, zomwe ogwiritsa ntchito patsamba lanu ayenera kukhala opanda cholakwika. Makasitomala anu azitha kuchita chilichonse chomwe akufuna kuchita. 

Ngakhale akuyesera kutulutsa ngolo yawo, momwe amayendera komanso kuyenda kwawo kuyenera kukonzedwa bwino ndikufotokozedwa kotero kuti sizimawasokoneza kugwiritsa ntchito tsamba lanu. Muyenera kupanga tsamba lanu lawebusayiti kapena pulogalamu kuchokera pagululi. Ziyenera kukhala zosavuta kwa ogwiritsa ntchito intaneti, osati inu nokha.

Payenera kukhala batani lofufuzira lothandizira makasitomala kupeza zomwe akufuna. Magulu, maudindo a masamba, mawu osakira, ma tag, zithunzi zamagulu, ndi zina - zonse ziyenera kulumikizidwa kuti zitheke kwa ogwiritsa ntchito. Sinkhasinkha pa kutumiza Zowonjezera zosaka za eCommerce kuti athe kusaka mwachangu komanso kosavuta patsamba lanu.

Patsani Njira Zolipira Zabwino

Njira zolipira pa sitolo yanu ya eCommerce ziyenera kukhala zotetezeka, komanso zosasokoneza. Pogula zinthu pa intaneti, makasitomala amafuna kudziwa zambiri zawo komanso zachuma ndizotetezeka.

Onjezani njira zambiri zolipirira m'sitolo yanu momwe mungathere. Malipiro a Kirediti kadi / Debit, Kusamutsa Banki, Cash on Delivery (COD), PayPal, ndi e-Wallets ndi njira zodziwika bwino zolipirira masiku ano. Muyenera kuwonetsetsa kuti tsamba lanu limalola makasitomala anu kuti azilipira chilichonse mwanjira izi.

Chofunika kwambiri, muyenera kutsimikizira alendo ndi ogula masamba anu kuti zonse zomwe mungapereke polipira zili zotetezeka. Bwezerani ndalama kuti mupeze ziphaso zingapo zachitetezo cha izi ndikuyika mabaji anu patsamba lanu / pulogalamu yanu ngati zizindikilo zodalira makasitomala anu kuti deta yanu ili nanu bwino. 

Gwiritsani ntchito njira yolipirira yomwe imabwera ndi njira zingapo zachitetezo. Kubisa kwa data yoperekedwa ndi kasitomala kudzaonetsetsa kuti zochitika zawo ndi zotetezeka. Kugwiritsa ntchito njira yolipirira kumalimbitsa kasitomala wanu ndi zambiri zamabizinesi, ndipo kumachepetsa mphamvu komanso pafupipafupi zomwe zimawopseza zachinyengo zapaintaneti.

Pangani Njira Yopanda Kuyang'ana

Nthawi zambiri, chifukwa cha ngolo yotayidwa ndi potuluka kovuta ndondomeko. Njira zowerengera pa intaneti kapena pulogalamu yanu ziyenera kukhala zazifupi, zosavuta komanso zofulumira. Kuphatikiza apo, wogwiritsa ntchito akuyenera kuwona ngolo yake patsamba lililonse kuti adziwe njira yomalizira.

Makampani ogulitsa ecommerce amataya ndalama zambiri chaka chilichonse chifukwa cha ngolo yomwe yasiyidwa kapena kubweza ndalama mukamatuluka. Mutha kuyika makina kuti muzindikire zomwe zakhala zikuyenda kumbuyo kwa ngolo zogulira kuti muchepetse zolakwika mukamatuluka.

Panthawi yotuluka, kasitomala ayenera kuwona phindu la ngolo yake ndi zolipiritsa zomwe zimatumizidwa. Tsambali liyeneranso kuwonetsa zambiri pazopereka ndi kuchotsera makuponi ogwiritsira ntchito wogwiritsa ntchito.

Makasitomala amakhala ndi nkhawa nthawi zonse pakubwera kwawo kwa oda yawo. Amayitanitsa kuti aone ngati atumizidwa. 

Gwiritsani ntchito pulogalamu yotumizira patsogolo ingathandize bizinesi yanu ya eCommerce kulumikizana ndi onyamula angapo ndipo imakupatsani mwayi wopanga malamulo osinthira - malinga ndi mitundu yosiyanasiyana, malo ogula, ndi zina zambiri zofunikira - kudzera pa bolodi limodzi. 

Ngati bizinesi yanu ikupereka kapena kuchokera kumayiko ena, ndiye kuti ndichofunika kuti tsamba lanu lotumizira likhale ndi ntchito zogulitsa / kutumiza kunja. Zonse zimakuthandizani kuti mukhale ndi mwayi wabwino kwa ogwiritsa ntchito pankhani yotumiza ndi kutumiza.

Pomaliza, malo ogulitsira a eCommerce akuyenera kuwonetsetsa kuti nthawi yopuma isanakwane komanso kuti pasamachepetsedwe panthawi yolipira kuti zipewe zochitika zakusiya ngolo yomaliza.

Kutumiza Makasitomala Aakulu

Kuti muthane ndi makasitomala, muyenera kuyang'ana pakupereka kasitomala. Izi zikuyenera kuphatikizapo kugulitsa zisanachitike komanso ntchito yotsatsa pambuyo pake.

Khazikitsani gulu la anthu okondedwa kuti mupeze desiki yanu yothandizira makasitomala. Apatseni mphamvu ndi zida za CRM zothandizidwa ndi AI - ayenera kukhala ndi zida zamabizinesi amakono a eCommerce - kuti athe kuyankha bwino mafunso amakasitomala ndi zovuta zawo.

Ingoganizirani tsiku lotanganidwa komanso mzere wautali wa makasitomala akudikirira nthawi yawo kuti alankhule ndi omwe akukuthandizani! 

Kukhala ndi chatbot yothandizidwa ndi AI m'malo mwanu kumapulumutsa nthawi ya othandizira anu, kuwonjezera apo, kuwalola kuyang'ana pazinthu zina zofunika kwambiri pakuthandizira makasitomala anu. Ma chatbots amatha kuthandizira nthawi imodzi kuyankhulana / kucheza ndikukambirana mwachangu mavuto omwe amapezeka monga kutsimikizira, kuletsa, kubwezeretsa, kubwezera, zambiri, ndi zina zambiri. 

Limbikitsani Kusaka & Kutsatsa Kwama Media / Kutsatsa

Pogwiritsa ntchito njira yoyenera yotsatsira ndi kusaka, mutha kuthandiza omvera anu kuti apeze zomwe amafufuza pamakina osakira, monga Google ndi Bing. Ngati eCommerce backend yanu siyokonzeka ndi SEO, mutha kugwiritsa ntchito njira yowonjezera ya eCommerce SEO ndikugwiritsa ntchito njira zowunika za SEO kuti muwoneke pazosaka zapamwamba pazinjini zotsogola.

Bizinesi yanu ya eCommerce itha kugwiritsa ntchito njira zapa media m'njira zambiri: 

  1. Kuti Kulimbikitsa zogulitsa zanu, ntchito, chikhalidwe cha kampani, ndi zotsatsa; 
  2. Kuti kugwirizana ndi omvera anu ndi makasitomala; 
  3. Kuti kumvetsera kwa makasitomala anu osakhutira ndikuwongolera mavuto awo pazenera; ndipo 
  4. Kuti lengezani malonda anu.

Muyenera kugwiritsa ntchito malo ochezera pa bizinesi yanu, kupeza ndi kulumikizana ndi omvera / makasitomala anu. Pofuna kuti ogula anu asangalale, mutha kuwonjezera tsamba lowunikira, kuloleza ndemanga ndi kutumiza makoma kwa makasitomala, ndikupanga shopu ndikugulitsa pa malo ochezera a pa Intaneti.

Kupatula kupereka mwayi, malo otetezedwa komanso kuwonekera poyera, muthanso kupereka malingaliro anu kwa alendo anu ndi makasitomala omwe alipo kuti akwaniritse zomwe akumana nazo. Pachifukwa ichi, muyenera kugwira ntchito ndi zida za AI ndi ML zomwe zingaphunzire pamakhalidwe a ogwiritsa ntchito intaneti ndikuthandizani kuti mupereke mankhwala oyenera kwa kasitomala woyenera. Zili ngati kupereka / kulimbikitsa china chake chomwe wogwiritsa ntchito angafune.

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