Kukopa: Onetsani Kukhudzidwa Kwazotsatsa Zanu pa Media Media

Kusangalatsa

Popita nthawi, otsatsa adapanga njira zapadera komanso zatsopano zopangira zotsogola. Koma zotsatsa pa intaneti zimapezekabe pamsika. Kafukufuku wa Appssavvy, "Social Activity Index - Kuyeza Kuchita Zotsatsa Kwabwino" komwe kudachitika mu Epulo 2011, kuwulula kuti kutsatsa komwe kumalumikizidwa m'malo azosangalatsa omwe amafalikira pamasewera ochezera, kugwiritsa ntchito, ndi masamba awebusayiti ndiwothandiza kwambiri maulendo 11 kuposa kusaka kolipira, komanso kawiri zothandiza monga media zolemera.

Zotsatsa zachikhalidwe pa intaneti, muma media media kapena kwina kulikonse, ndizotsatsa mabokosi kapena zikwangwani. Ngakhale ndizothandiza poyamba, zotsatsa zoterezi tsopano zimapanga ma CPM otsika ndipo zayamba kugwira ntchito pazaka zambiri. Kafukufuku wa 2010 Harris Interactive akuwonetsa kuti 43% ya ogwiritsa ntchito intaneti amanyalanyaza zotsatsa zikwangwani. Izi ndichifukwa choti ogwiritsa ntchito malo ochezera aubwenzi amakhala ndi nthawi yocheperako (komanso nthawi yayitali!) Kuti azitha kutsatsa, zomwe zimawawona ngati zosokoneza.

Mapulogalamu amayesetsa kuwonetsetsa kuti zotsatsa pa TV zimapereka ROI yathanzi ndi njira yatsopano yotsatsira pa intaneti.

Kukopa kwa Appssavvy ndi njira yochitira zotsatsa yochititsa chidwi yomwe imalola otsatsa kuti atsegule mwayi wotsatsa m'malo mongogula malo pazomwe zilipo kale.

Pulatifomu ya Chitsimikizo imatsimikizira kuti ogwiritsa ntchito amakhalabe omvera pazotsatsa zake. Imatsata momwe ogwiritsa ntchito amagwiritsira ntchito ndikupereka zotsatsa pomwe wogwiritsa ntchito akupuma pakati pa zochitika. Zimatsimikiziranso kuti malondawa akuphatikizana ndi zomwe zimachitikira. Mwanjira ina, imawonetsa zotsatsa zoyenera, zimawonetsetsa kuti zotsatsa zikugwirizana ndi zomwe amakonda zomwe wogwiritsa ntchito amakonda, ndikuyesa kusokoneza wogwiritsa ntchito.

Sinthani Kuchita Kwabwino Kwatsatsa Kwama Media Ndi Kutsatsa | Martech Zone

Wogulitsa amvetsetsa za kutsatsa kwa zotsatsa kudzera muzitsulo zamakampeni, analytics ndi kafukufuku woperekedwa ndi Kukopa.

Kuti mumve zambiri, mitengo yake, kapena kuti muyambe kusindikiza zotsatsa pogwiritsa ntchito Adtivity, chonde pitani:  http://appssavvy.com/#contact.

Mfundo imodzi

  1. 1

    Eeh. Zinthu zikusintha mosiyanasiyana ndi SM ndipo ndibwino kuti mumatha kupeza malangizo othandizira kuti musinthe kusintha ndi kukulitsa mphamvu kwa SMA.

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