Dandaulo # 1 Zokhudza Kutsatsa Kwam'kati

malonda inbound

Kamodzi pamwezi kapena apo, timamva madandaulo omwewo kuchokera kwa omwe akuyembekeza omwe akugwira ntchito ndi mabungwe ogulitsa otsatsa ndi makasitomala omwe akugwira nafe ntchito zawo malonda inbound khama. Osanenapo kuti dandaulo ili ndi lomwe ndikadadzipanga ndekha ndi bungwe lathu ngati sindimamvetsetsa momwe kutsatsa kwakanthawi kumagwiradi ntchito.

Dandaulo: Sitikuchita bizinesi iliyonse kuchokera patsamba lathu.

Pali vuto lalikulu m'makampani ogulitsa momwe amafotokozedwera komanso momwe kutsatsa kwakanthawi kwenikweni ntchito. Lingaliro loti kukhazikitsa tsamba lawebusayiti kumapangitsa tsamba lanu kukhala injini pomwe chiyembekezo chazomwe zingakupezeni mukasaka kapena kucheza, werengani zomwe mukuwerenga, ndikulemba fomu patsamba lanu sizowona. Ndi mtundu wa momwe zimagwirira ntchito, koma ambiri amabizinesi satenga njirayi.

Makhalidwe Oyembekezera

Tiyeni tikambirane za kugula, choyamba. Tinalemba za maulendo ang'onoang'ono komanso maulendo amakasitomala m'mbuyomu ndipo ndikukulimbikitsani kuti muwerenge zolembedwazo. Chowonadi ndi chakuti anthu samakupezani pazotsatira zakusaka, pitani patsamba lanu, ndikugula ntchito zanu mosavuta. M'malo mwake, zomwe zimaperekedwa ndi Cisco zikuwonetsa kuti bizinesi yapakati ili nayo maulendo opitilira 800 osiyana (chonde werengani ebook yomwe tidalemba pa izi).

Ngati ndinu kampani yothandizira (monga bungwe lathu), nayi momwe ulendo wogula umagwirira ntchito:

  1. Mawu a Mlomo - kasitomala nthawi zambiri amatifotokozera za anzawo akamafuna thandizo lomwe titha kuwapatsa.
  2. Search - chiyembekezo chimafufuza pa intaneti pa bizinesi yanu ndikupeza tsamba lanu komanso malo ochezera.
  3. Website - chiyembekezo chimenecho chimayendera tsamba lathu. Akuyang'ana ukadaulo womwe tili nawo, zida zomwe zingawathandize kupanga chisankho, gulu lomwe adzagwire nawo ntchito, ndi ziyeneretso kapena makasitomala ati omwe tagwirapo kale ntchito.
  4. Timasangalala - chiyembekezerocho chimawerenga zomwe muli nazo ndipo mwina atha kutsitsa kapena kufunsa zowonjezera.
  5. kutsatira - chiyembekezo chimenechi nthawi zina chimalumikizana nafe pagulu, amawona ntchito yanji yomwe tikugwira, amafunsa anthu mumanetiweki athu momwe tingagwirire nawo ntchito kapena ngati tingathe kuthana ndi vuto lawo kapena ayi.
  6. Amamvera - nthawi zambiri chiyembekezo sichingathe kugula, koma akuchita kafukufuku ndipo chifukwa chake amalembetsa ku kalatayo kuti azilumikizana ndikudyetsedwa ndi upangiri wofunikira.
  7. kudzakhalire - chiyembekezo chimenecho chimalumikizana nafe kudzera mu Mawu a Mlomo kulumikizana kuti mudziwe koyambirira kwanu. Pambuyo pokumana, amawona ngati amatidalira kapena ayi ndipo timayamba kuchita bizinesi.
  8. Kapena Othandizira - nthawi zina chiyembekezo chimalumikizana nafe kudzera pa imelo kapena foni kuti tikonzekere msonkhano nafe.

Popeza izi, mukuwona kuti malonda inbound ikugwirizana ndi zomwe zikupereka bizinesi yanu? Imeneyi ndi fanizo losiyana kwambiri ndi malo atsamba omwe amagulitsidwa nthawi zambiri amagawana, omwe ndi:

  1. Search - pamutu ndikupeza tsamba lanu kukhala patsamba.
  2. Download - kulembetsa ndikutsitsa chikole.
  3. Close - pezani malingaliro ndi kusaina.

Kutsatsa Kwambiri ROI

Chifukwa cha khalidweli, kodi mukuwona kuti ndizovuta bwanji kunena kuti kutsatsa kwanu komwe kumabwera chifukwa cha malonda anu onse ndi njira zotsatsa? Ngati muli ndi gulu logulitsa lotuluka, pafupifupi kugulitsa kulikonse kumachitika chifukwa cha gululi - makamaka ngati ali odziwa zambiri ndipo akupanga kale ubale ndi ziyembekezo zomwe mukufuna kuchita nawo bizinesi.

Mafunso otsatsa malonda ambiri ayenera kuphatikizapo:

  • Mukatseka chiyembekezo, adatero pitani patsamba lanu mukugulitsa?
  • Mukatseka chiyembekezo, adatero lembani nkhani yamakalata?
  • Mukatseka chiyembekezo, adatero koperani kapena kulembetsa okhutira?
  • Mukatseka chiyembekezo, adatero kusaka kwa inu pa intaneti?

Sikuti mutha kunena kuti kugulitsa konseku kubwera kuulendo wawo wotsatsa, koma osaganiza kuti sizinakhudze malonda ndi kulakwitsa kwachisoni. Nazi ziwerengero zina kuchokera kwa m'modzi mwa makasitomala athu omwe akudabwa:

Ziwerengero Zowonjezera

Ziwerengerozi zimasefa pamsewu uliwonse wa bot kapena mzimu ndipo zimapereka chithunzi cha chaka chimodzi patsamba lawo analytics. Chaka cham'mbuyomo anali ndi tsamba lawebusayiti lomwe linali lochedwa ndipo linali ndi zinthu zosweka… mwatsoka kwa kampani yaukadaulo. Anapezeka muzosaka 11 kunja kwa dzina lawo lakampani, 8 mwa iwo patsamba 2. Ndipo ngakhale dzina la kampani yawo linali losakanikirana ndi makampani ena omwe amafanana nawo. Tsopano akulamulira tsamba la zotsatira za injini zosakira.

Tsopano Google ili ndi mbiri yathunthu yamakampani yowonetsedwa, mbiri yawo yapaintaneti ikuwonetsedwa, ndikulongosola kwakampani komwe kuli ndi ma sublink patsamba lazotsatira za injini zosakira. Amakhala ndi mawu osiyanasiyananso 406, 21 patsamba 1, 38 patsamba 2 ndipo ena onse akupitilizabe kukopa pomwe akumanga ulamuliro ndi kusaka kwachilengedwe.

Kodi Mukuthandiza Motani?

Kutsatsa kwamkati si njira yakuchotsera bizinesi.

  • Kodi antchito anu amalimbikitsa zomwe zili patsamba lanu?
  • Kodi mukufuna thandizo la maubale kuti mulimbikitse njira zapaintaneti?
  • Kodi mukulipira kuti mulimbikitse zomwe zili pa intaneti?
  • Kodi gulu lanu logulitsa likugwiritsa ntchito zomwe zili kuti zithandizire kutseka chiyembekezo chawo?
  • Kodi gulu lanu logulitsa likupereka mayankho pazomwe zingathandize kapena zomwe sizikuthandizani?

Ndikuganiza kuti makampani ndi mtedza mwamtheradi akakhala ndi antchito ambiri ndipo palibe amene akulimbikitsa zomwe kampaniyo idayika. Kutsatsa ndikofunikira pomwe mukupitiliza kukulitsa mwayi wanu. Ndikawona mnzanga kapena mnzanga akalimbikitsa bizinesi yawo ndipo ndili mgawo la zisankho, ndikhala nditawona zomwe apereke.

Mawuwo

Kutsatsa Kwambiri sikungakhalenso njira ina. Posachedwa tidayendera ndi chiyembekezo chomwe chimakhala chikutsatsa popanda tsamba lawebusayiti kwa zaka 15 pa intaneti ndipo adandiuza kuti chaka chilichonse mtengo wazotsogola umakwera ndipo kuchuluka kwawo kumangotsika. Anthu amanyinyirika kuchita nawo bizinesi chifukwa alibe intaneti. Tsopano akutifunsa momwe angathere makongoletsedwe kwa zaka zotayika zomwe sanagwiritse ntchito. Anatinso akumenyedwa ndi omwe akupikisana nawo omwe ali ndi masamba abwino, amawongolera zotsatira zakusaka, ndipo akuchita nawo zanema.

Yankho lalifupi: Sangathe kupikisana pakadali pano.

Koma atha kugulitsa malonda pakadali pano zomwe zingabweretse mphamvu, aloleni kuti atseke zogulitsa zambiri tsopano ndizovomerezeka, ndikupitiliza kuyendetsa chidwi chawo pa intaneti. Zachidziwikire, zitsogozo zopanda pake zimabwera poyamba, koma pakapita nthawi amatseka zowongolera zambiri, amatenga nthawi yocheperako, ndikusunga ndalama.

Sichikutsutsananso kapena ayi malonda inbound ntchito. Kampani iliyonse yayikulu ikugulitsa zochulukirapo muzinthu zawo, kusaka ndi njira zachitukuko pomwe akupitiliza kuwona kubwezeredwa kwa ndalama. Chotsutsana ndi momwe mungasinthire ndi kunena kuti kubwezeredwa kwa ndalamazo.

Ngati mwayika ndalama mu malonda inbound ndipo mukuwona kutsogola koyipa kapena kutsogola koperewera, kodi mukusamala ndi zina?

  • Ndi ziyembekezo zingati kuyendera tsamba lanu chiyambireni kugwiritsa ntchito njira yanu yotsatsira?
  • Ndi ziyembekezo zingati kulembetsa kalata yanu yamakalata chiyambireni kugwiritsa ntchito njira yanu yotsatsira?
  • Ndi ziyembekezo zingati dawunilodi kapena kulembetsa okhutira kuyambira pomwe mukugwiritsa ntchito njira yanu yotsatsira?
  • Ndi ziyembekezo zingati yasaka kwa inu pa intaneti kuyambira pomwe mukugwiritsa ntchito njira yanu yotsatsira?
  • Ndi zazikulu bwanji malonda amatseka chiyambireni kugwiritsa ntchito njira yanu yotsatsira?
  • Yanu yayitali bwanji malonda mkombero chiyambireni kugwiritsa ntchito njira yanu yotsatsira?

Kutsatsa kwakanthawi kumawonetsa chiwonetsero pakugulitsa komanso kutsatsa kwa kampani iliyonse pamakampani onse. Koma sizigwira ntchito ngati zingwe, zimagwira ntchito limodzi ndi zomwe zikutuluka komanso njira zina zogulitsa ndi kutsatsa. Kuti mukulitse ROI, muyenera kukhala odzipereka ndikugwira ntchito kuti muwonetsetse kuti mukukulitsa mphamvu ndiulamuliro m'makampani anu. Kukulitsa kuwerenga kwanu, kukulitsa netiweki yanu, kukula ndikugawana ndi otsatira anu… zonsezi zimatenga nthawi yayitali komanso khama.

Sindikugulitsa pulogalamu yomwe sindimakhulupirira. Ndikugulitsa kachitidwe komwe kakulitsa kufikira kwathu ndi ndalama ndi bungwe lathu kwa zaka 7 molunjika. Ndipo tachitanso chimodzimodzi kwa makampani ambiri otsatsa ndi ukadaulo. Iwo omwe amazindikira kufunika ndi khama kwakanthawi amazindikira zotsatira zake.

Makampani athu (kuphatikiza bungwe lathu) akuyenera kuchita ntchito yabwinoko yophunzitsira makasitomala ndikupereka ziwerengero zonse zomwe zimapereka kuti ndalama zochulukirapo ndizo ndalama zabwino kwambiri zomwe kasitomala angachite pakutsatsa kwawo.

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