Marketing okhutira

Momwe Mungakulitsire Zochita Zamakampani Anu

Ngakhale musanaphunzire manambala, mutha kumva ngati ntchito ya bungwe lanu ikutsika. Nthawi zomalizira zimatambasulidwa, mitsinje imalimba, ndipo gulu lanu likuwonetsa zizindikiro zakutopa. Kutopa nthawi zonse kumakhala kotheka, koma akatswiri akupitilizabe kunena za vuto lalikulu lomwe likubweza mabizinesi apantchito: magawo otsika a digito.

Ndiye, mumakulitsa bwanji zokolola m'malo ogwirira ntchito? Zochita zokha ndi gawo la yankho, koma chomwe chimagwira ntchito ndikusintha kwa magwiridwe antchito, chikhalidwe, ndiukadaulo. Tiyeni tiwone chilichonse mwatsatanetsatane:

Mfundo Zofunikira Zomwe Zikukhudza Kuchulukira kwa Bungwe

Kaya mumagwiritsa ntchito digito, kupanga, media, kapena ntchito zonse, magwiridwe antchito amapangidwa ndi oyendetsa atatu:

  • Mlingo wa kupsinjika kwa kuntchito, kuchuluka kwa ntchito, ndi zofuna za kasitomala.
  • Zolimbikitsa za gulu lanu komanso momwe amagwirira ntchito tsiku ndi tsiku.
  • Zomangamanga zaukadaulo za bungwe lanu.

Mutha kukhudza mwachindunji awiri oyambawo - makamaka ngati mukuwona zizindikiro zoyamba zakutopa, kukhumudwa, kapena kuipidwa ndi kusintha kosalekeza. Mfundo yachitatu ndiyofunikanso chimodzimodzi, koma tibwereranso pambuyo pothana ndi machitidwe owongolera omwe nthawi zambiri amalepheretsa kukula kwa mabungwe.

Zolakwa Zodziwika Pakuwongolera ndi Kulumikizana

Kasamalidwe kolimba ndiye msana wa kubweretsa mobwerezabwereza mkati mwa bungwe. Kuchita bwino kwa gulu lanu sikungasiyanitsidwe ndi zomwe zimakulimbikitsani. Anthu akamaona kuti alibe utsogoleri, osadziwa zomwe akuyembekezera, kapena akuda nkhawa ndi zomwe zikubwera, zotsatira zake zimatsika. Komabe izi siziwopsezo zokha.

Kupanda Ma Metrics Omveka bwino

Kodi mumayesa bwanji ntchito ya gulu lanu? Kodi nchiyani chimatsimikizira ngati wina atamandidwa, kuphunzitsidwa, kapena kukakamizidwa? Popanda ma metrics odziwika bwino, zigamulo zanu zimawoneka ngati zenizeni - zomwe zimawononga chikhalidwe. Kupanga, akaunti, ndi luso laukadaulo zonse zimagwira ntchito bwino pomwe zoyembekeza zimakhala zoyezeka komanso zowonekera.

Chidwi Chochepa cha Kusintha kwa Ntchito M'kati mwa Agency

Ngakhale zopanga bwino zomwe zapangidwa moganizira kwambiri zitha kugwa pansi ngati gulu likukayikira kapena kukana. Izi zimachitika pazifukwa zingapo:

  • Anthu samamvetsetsa chifukwa chake njira zatsopano kapena zida zikuyambitsidwa.
  • Mamembala amgulu saphunzitsidwa kugwira ntchito ndi makina a digito kapena anzeru.
  • Ogwira ntchito akuwopa kuti automation idzachepetsa udindo wawo kapena kusintha ntchito zonse.

Izi zikachitika, kuyesa kulikonse kosinthira ma workflows kumapita kukankha. Ngati muyankha mokakamizidwa, kukana kumalimba - ndipo zomwe bungwe lanu limatulutsa zimawonongeka.

Njira Zothandizira Zowonjezera Kuchita Bwino

Kupititsa patsogolo zokolola mkati mwa bungwe kumafuna kuthana ndi zopinga zonse za chikhalidwe ndi ntchito nthawi imodzi. Sizophweka, koma ndi njira yokhazikika, mutha kupanga kugula, kumasuka kutengera ana anu, ndikulimbikitsa machitidwe omwe amathandizira gulu lanu.

Chotsatira chake ndi bungwe logwira ntchito bwino, kupereka mosasinthasintha, ndi mapindu abwinoko. Mukafika pamenepo:

  • Kuphatikiza ma metric ochita bwino komanso mawonekedwe amalipiro ogwirizana nawo.
  • Kulimbikitsa kugwiritsa ntchito zida zatsopano, njira, ndi machitidwe.
  • Kuchepetsa ntchito yamanja podzipangira ntchito zobwerezabwereza.

Chilichonse chimamveka chophweka, koma chilichonse chimabwera ndi zovuta za utsogoleri - ndiye tiyeni tiziphwanye chimodzi ndi chimodzi.

Kukhazikitsa Njira Yadongosolo Yowunika Ntchito

Kukulitsa zokolola za bungwe kumayamba ndikutanthauzira momwe mumayezera kupambana. Monga eni ake, ndikofunikira kumvetsetsa KPIs osati monga ma metric abizinesi, koma ngati zida zomwe zimathandiza mamembala amagulu kuwona momwe amathandizira pakukula kwa bungwe. Yambani ndi:

  • Kukhazikitsa zolinga zomveka bwino ndi zotsatira zoyembekezeredwa zogwirizana ndi gawo lililonse ndi dipatimenti.
  • Kupanga ma KPI osanjikiza monga nthawi yosinthira projekiti, kugwiritsa ntchito ndalama, kuchuluka kwamakasitomala, kuthamanga kwa mapaipi, ndi mtengo wotumizira - zonse zidapangidwa pogwiritsa ntchito SMART mfundo.
  • Kuphatikiza nsanja za digito: CRM, kasamalidwe ka polojekiti, BI ma dashboards, zida zandalama, ndi nsanja zowongolera zopangira kuti data ikhale pakati.
  • Kupanga ma dashboard omwe amawonetsa magwiridwe antchito amagulu ndi anthu pawokha.
  • Kuphunzitsa antchito anu pokambirana zotsatira, kuzindikira zosokonekera, ndi kuzindikira zopambana.

Pamene bungwe lanu likukula, sinthaninso ma metric anu kuti apitirize kuwonetsa zomwe zili zofunika kwambiri komanso kukula kwake.

Kukulitsa Ambassadors of Innovation

Digitalization ndiyo njira yowongoka kwambiri yogwirira ntchito bwino - koma pokhapokha ngati gulu likumvetsetsa ndikudalira ndondomekoyi. Mufunika olimbikitsa amkati omwe amatha kuyankhula chilankhulo cha gulu ndikuchepetsa mantha pozungulira makina. Mwachitsanzo:

  • Dziwani membala wa gulu yemwe akuwona phindu pakuwongolera magwiridwe antchito.
  • Apempheni kuti afotokoze ubwino wake kwa anzawo, akumaganizira momveka bwino osati kukakamiza.
  • Limbikitsani utsogoleri wawo kudzera mu kuzindikira, kubwezera, kapena mwayi mwanzeru.

Chikhalidwe cha Agency chimasintha bwino kwambiri pamene kusintha kuli ndi akatswiri amtundu wina. Gulu likalandira, makinawo amakhala osavuta kugwiritsa ntchito.

Makina Okhazikika a Njira Zachidule

Ngakhale gulu lanu liri ndi luso lotani, ntchito zobwerezabwereza zimawononga nthawi ndikuchepetsa zomwe mungabweze. Zochita zokha sizimathetsa kufunikira kwa ogwira ntchito aluso - koma zimawamasula kuti azingoyang'ana pakupanga, njira, kapena ntchito yoyendetsera ndalama.

Njira yabwino yodzipangira yokha imalola:

  • Kuyenda mwachangu, kolondola kwambiri pakupereka kasitomala, kupereka malipoti, QA, ndi ntchito za admin.
  • Chotsani zambiri za kuchuluka kwa magwiridwe antchito ndi mtundu wake.
  • Kusintha kwazinthu kuma projekiti apamwamba komanso madipatimenti osachita bwino.

Kutengera mtundu wa bungwe lanu, makina opangira okha amatha kuchepetsa kubwereza mobwerezabwereza ndi 10 mpaka 50 peresenti. Izi sizongopeka - ndi njira yeniyeni yopititsira patsogolo nthawi zonse popanda kuwonjezera kuchuluka.

Udindo wa Automation ndi AI

Ndiye, mumawonjezera bwanji zokolola mu bungwe lanu? Yankho ndikuphatikiza zodzichitira ndi maphunziro mwadala. Ndipo ndi nsanja iti yodzichitira yomwe imakwaniritsa zosowa za bungwe lanu? Zida zambiri zimapereka malonjezo, koma nthawi zambiri zimalephera - kusowa kuphatikiza, kukhazikika, kapena kukwanitsa.

Digital Process Automation

No-code, kuphatikiza mwanzeru ndi nsanja zodzichitira monga DigitalBPM kuthetsa mavutowa pothandiza mabungwe kuti:

  • Zochita zokha pazantchito pamalonda onse, kusanthula, kupereka malipoti, kusonkhanitsa deta, ndi mayendedwe amkati.
  • Makulitsidwe osinthika polemba ganyu kapena kumasula FlowBots - ogwira ntchito pa digito omwe amagwira ntchito zokha.
  • Malo opanda code komwe kumayenda kwa ntchito kumamangidwa mowoneka m'malo mokonzedwa.
  • Zodziwongolera zokha zomwe zimayika mbendera kapena kuyesa kukonza kayendedwe kosokonekera.
  • Kupeza zokolola mwachangu chifukwa gawo lalikulu la ntchito yobwerezabwereza limakhala lopanda manja.

Ndipo koposa zonse, mutha kuyesa nsanja popanda ndalama zam'tsogolo.

Mmene Mungayesere ndi Kusunga Magwiridwe Antchito

Cholinga cha mwiniwake wa bungwe lililonse chikhale kutulutsa talente yomwe ili kale m'bungwe. Akatswiri anu, opanga, owerengera, ndi magulu aakaunti anu amapereka ntchito yabwino kwambiri ngati sanaikidwe m'machitidwe obwerezabwereza omwe samawonjezera phindu kwa makasitomala kapena bizinesi. Makina anzeru amakulolani kuti muchotse maudindo omwe ali ndi vuto lochepa - kafukufuku, kukonzekera malipoti, kusonkhanitsa deta, kutsata oyang'anira, ntchito zogwirira ntchito - kuti gulu lanu lizitha kuyang'ana kwambiri luso, luntha, ndi kuthetsa mavuto zomwe zimasiyanitsa bungwe lanu.

Izi sizingokhudza kuwonjezera mphamvu; ndi za kulola wogwira ntchito aliyense kuti azigwira ntchito pamlingo wapamwamba kwambiri wa luso lawo, kukweza zonse zomwe mwatulutsa komanso kukhutitsidwa kwa anthu omwe akupanga.

Kuti muyese ndi kupititsa patsogolo ntchito za bungwe lanu mosalekeza, muyenera:

  • kumanga KPIs zokhala ndi manambala omveka bwino.
  • Phunzitsani gulu lanu zida zomwe zingawathandizire.
  • Sinthani ntchito zobwerezabwereza pogwiritsa ntchito DigitalBPM.

Kuchokera pamenepo, ntchito yanu ndikuwongolera njira momwe bungwe likukulira mosalekeza. Kuchita bwino sikungoyambira kamodzi - ndi njira yosinthira yomwe, ikakonzedwa bwino, imapangitsa kuti bungwe lanu likule bwino komanso mopindulitsa.

Pangani Makina Anu Oyamba a DigitalBPM

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