Kusonyeza: Kusanthula kwa Makasitomala Ndi Kuzindikira Kogwira Ntchito

Zowunikira

Zambiri sizilinso zachilendo pamalonda. Makampani ambiri amadziona ngati otsogola; atsogoleri aukadaulo amapanga njira zosonkhanitsira deta, ofufuza amasanthula zomwe zafotokozedwazo, ndipo otsatsa ndi oyang'anira malonda amayesa kuphunzira kuchokera pazambiri. Ngakhale akusonkhanitsa ndikusintha zambiri kuposa kale, makampani akusowa zidziwitso zamtengo wapatali pazogulitsa zawo ndi makasitomala awo chifukwa sagwiritsa ntchito zida zoyenera kutsatira ogwiritsa ntchito paulendo wonse wamakasitomala kapena apo ayi akupanga zomwe akubweretsazo ndikubweretsa zolakwika pakuwunika kwawo.

Kutengera mutu womwe wapangidwayo, funso limodzi mu SQL limatha kutenga ola limodzi kuti lipeze ndikutenga. Mafunso ofunsidwa mwachangu amavutika kuti athe kuwunika kasitomala chifukwa yankho la funso lanu loyambirira lingakhale funso lina. Mumaphunzira kuti makasitomala opitilira 50% omwe adina batani lanu la CTA amapeza njira yopita kutsamba lolembetsa, koma ochepera 30% mwa makasitomalawo amapanga mbiri yogwiritsa ntchito. Tsopano chiani? Yakwana nthawi yolemba funso lina mu SQL kuti mupezenso chinthu china. Kufufuza sikuyenera kukhala motere.

Chowonekera ndiye nsanja yotsogola ya Makasitomala Yomwe imathandizira magulu azogulitsa ndi data kuti azitha kupitirira malire a zida zamtundu wa BI kuti apange zisankho pomvetsetsa momwe ogwiritsa ntchito amagwirira ntchito panjira iliyonse. Chizindikiro chokhacho chimalumikizidwa mwachindunji kumalo osungira zinthu, osasowa kubwereza, ndikupatsa mphamvu kwa ogwiritsa ntchito mabizinesi kuyankha mafunso ovuta owerengera makasitomala popanda kudalira magulu ama data kapena SQL. Oyang'anira malonda ndi ogulitsa akhoza kuyankha mafunso omwewo mumasekondi omwe angatenge owerengera maora maola kuti alembere. Kuzindikira kwa chidziwitso ndi njira zitatu zochepa.

Gawo 1: Fotokozani Zolinga Zanu Zamakampani Ndi Metrics

Kuti mupange mtundu woyenera wa deta, muyenera choyamba kufotokoza zolinga zamabizinesi anu ndikugwiritsa ntchito milandu. Kusanthula kwa Makasitomala kumapangidwira kuyendetsa zisankho zamagulu azogulitsa ndi kutsatsa, chifukwa chake bwererani kumbuyo pazotsatira zomwe mukuyembekeza kukwaniritsa. Zolinga ziyenera kugwirizanitsidwa ndi zolinga zazikulu zamabizinesi. Zowonetsa zitha kuyeza machitidwe a ogwiritsa ntchito onse, ogwiritsa ntchito pawokha, ndi zonse zomwe zili pakati, chifukwa chake ndikofunikira kutsata zizindikiritso zingapo. Kenako, pezani mayendedwe ndi ma KPIs omwe angakuuzeni ngati mukuchita bwino. Zitsanzo zina mwa izi zitha kukhala:

  • Lonjezerani kutembenuka kwatsopano
  • Chepetsani olembetsa churn
  • Dziwani njira zanu zotsatsa zabwino kwambiri
  • Pezani mfundo zotsutsana pakuyenda kwanu

Mukakhazikika pa cholinga, pangani funso lomwe mukufuna kuyankha ndi zomwe mumagwiritsa ntchito. Mwachitsanzo, tinene kuti mukufuna kuwonjezera kukhazikitsidwa kwa chinthu chatsopano. Nazi zitsanzo za mafunso omwe mungafune kuyankhidwa mukamayang'ana fanizo lanu logwiritsa ntchito:

  • Kodi makasitomala apamwamba amalandira malonda mwachangu kuposa omwe amagwiritsa ntchito mwaulere?
  • Zimatenga kangati kudina kapena zowonera kuti wogwiritsa ntchito kufikira chinthucho chatsopano?
  • Kodi kukhazikitsidwa kwatsopano kumathandizira kusungira ogwiritsa ntchito gawo limodzi? Kudutsa magawo angapo?

Pokhala ndi mafunso awa ndi chidziwitso kuti muwayankhe, mutha kukumba zikwizikwi zogwiritsa ntchito paulendo wonse wamakasitomala. Konzekerani kuti muyesere malingaliro anu ndi zowoneka mwanzeru.

Gawo 2: Tsatirani Ulendo Wanu Wakasitomala Ndi Ulendo Wochulukitsa wa Makasitomala

Chizindikiro choyambirira ndi Multipath Makasitomala Ulendo. Ulendo wamakasitomala umawonetsedwa ngati fanizo la multipath, kuwonetsa kutuluka kwa ogwiritsa ntchito kudzera zosankha zosiyana patsamba lanu kapena pulogalamu yam'manja. Kuwona ulendowu kumathandizira magulu azogulitsa ndi kutsatsa kuwulula mayendedwe ndi malo omwe akukhudzidwa omwe amayendetsa kupeza kwa makasitomala, kuwasunga, kapena kuwachotsa. 

Kusanthula Maulendo Pamaulendo Amakasitomala Ambiri

Kugawaniza fanolo kumathandizanso gulu lanu kuti lipeze mikangano yeniyeni yomwe ogwiritsa ntchito amapatuka pamakhalidwe omwe amakonda kapena kusiya zonse zomwe akupanga. The Multipath Customer Journey imathandizanso kampani kuti izindikire komwe imakopa makasitomala, ndikudula magawo ena a faneli kuti afanize maulendo omwewo amakasitomala. Magulu amatha kulumikiza mapu awo amachitidwe kuti athane ndi zovuta zomwe ogwiritsa ntchito ali nazo ndikulinga kutengera zotsatira za makasitomala abwino.

Gawo 3: Kubowoleza Kwambiri Ndi Magulu Ndi Mbiri

Mukaunika njira zomwe ogwiritsa ntchito amagwirira ntchito ndi malonda anu, gulu lanu lazamalonda litha kuchitapo kanthu pamakampeni omwe amakhudzira makasitomalawo kuti akhale ndi moyo wathanzi. Kusonyeza kumakupatsani mwayi wogwiritsa ntchito ogwiritsa ntchito pafupifupi chizindikiritso chilichonse chomwe mungaganizire kudzera pakupanga magulu ogwirizana. Mutha kupeza:

  • Ogwiritsa ntchito omwe amalandila imelo yawo yoyamba kutsatsa Lolemba m'mawa amatha kulembetsa kuposa omwe amalandila kulumikizana koyamba sabata yatha.
  • Oyesa kwaulere amakonda kusokonekera pokhapokha atakumbutsidwa kuti mayesero awo akumaliza tsiku lotsatira.

kusanthula kwamagulu owunikira

Ngati gulu lanu lotsatsa likufuna kukhala ndi granular, Indicative imapereka mbiri ya ogwiritsa ntchito, kuwalola kuti azigwiritsa ntchito makasitomala enieni. Mkati mwanu mosungira zinthu muli chipika cha aliyense wogwiritsa ntchito. Mbiri za ogwiritsa ntchito posonyeza zimakudutsitsani paulendo wonse wamakasitomala, kuyambira koyamba mpaka kotsiriza kwambiri. Magulu azikhalidwe ndi ma cohort amakweza bala kuti azigulitsa mwakukonda kwanu.

Pali golide wobisika mkati mosungira zinthu zanu, ndipo Indicative imakuthandizani kuti muukule. Simufunikanso kudziwa ma code kapena kuyamikira zomangamanga kuti mupeze zidziwitso zowunikira. Zomwe mukusowa ndi chiwonetsero chazomwe zikuwonetseratu komanso mwayi wogwiritsa ntchito zomwe kampani yanu imagwiritsa ntchito.

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