Zida ZamalondaSocial Media & Influencer Marketing

Zida 8 Zofufuza Zotsatsa Za Influencer Zogwirizana ndi Niche Yanu

Dziko likusintha nthawi zonse ndipo malonda akusintha nawo. Kwa amalonda, chitukukochi ndi ndalama ziwiri. Kumbali ina, ndizosangalatsa kukhala nazo nthawi zonse zamalonda ndi kubwera ndi malingaliro atsopano.

Kumbali ina, pamene madera ochulukirapo a malonda akuwonjezeka, ogulitsa amakhala otanganidwa kwambiri - tifunika kuthana ndi njira zotsatsa malonda, zomwe zili, SEO, nkhani zamakalata, zoulutsira mawu, kubwera ndi makampeni opanga, ndi zina zotero. Mwamwayi, tili ndi zida zotsatsa kuti zitithandize, kusunga nthawi, ndi kusanthula deta yomwe sitingathe kutero.

Kutsatsa kwa influencer sikwachilendo - pofika pano, ndi njira yokhazikika komanso yodalirika yokwezera zanu chidziwitso cha mtundu ndikubweretsa makasitomala atsopano.

75% yazinthu zomwe zimafuna kuti zipereke ndalama zosiyana zotsatsa zotsatsa mu 2021. Ngati zili choncho, zaka 5 zapitazi zidapangitsa kuti malonda a influencer apezeke pamakampani ang'onoang'ono, koma nthawi yomweyo zovuta komanso zosinthika.

Kuchepetsa Mphamvu Yotsatsira

Masiku ano, pafupifupi chinthu chilichonse kapena ntchito iliyonse imatha kulimbikitsidwa ndi kutsatsa kolimbikitsa koma otsatsa akukumana ndi zovuta zatsopano ndi omwe amalimbikitsa. Amafuna kudziwa momwe angapezere mlengi yemwe ali woyenera mtundu wawo, momwe angayang'anire ngati akugula otsatira ndi zomwe akuchita, komanso momwe angatsimikizire kuti kampeni yawo ikhala yothandiza. 

Mwamwayi, pali zida zotsatsa zomwe zimakuthandizani kuti mupeze omwe akukuthandizani kwambiri pa niche yanu ndi chithunzi chamtundu wanu, pendani zomwe mungayembekezere mutagwirizana nawo, ndikuwunika kampeni yanu yolimbikitsira ikatha. 

M'nkhaniyi, tikambirana zida 7 za bajeti ndi zolinga zosiyanasiyana. Mutha kusankha yomwe imakuyenererani bwino ndikusunga nthawi pa kafukufuku wotsatsa.

Awario

Awario imathandizira mabizinesi ndi ogulitsa kuti apeze ma micro- ndi macro-influencers mu niche yawo.

Awario - Pezani ma micro-influencers kapena nano-influencers

Awario ndi chida chabwino kwambiri chopezera mitundu yonse ya osonkhezera, akulu kapena ang'ono, niche kapena odziwika. Ubwino wake ndikusinthasintha - mulibe magulu omwe mumawasakatulira omwe mumawakonda monga zida zina zambiri zotsatsa. 

M'malo mwake, mumapanga chenjezo lowunikira pazama TV lomwe limakupatsani mwayi wofufuza omwe akutchula mawu osakira (kapena kuwagwiritsa ntchito muzolemba zawo, ndi zina). Mawu osakirawa amatha kukhala ma brand enieni mu niche yanu, opikisana nawo mwachindunji, mtundu wazinthu zomwe mumapanga, ndi mawu okhudzana ndi mafakitale - malire ndi malingaliro anu. 

awario influencer alert zokonda

Tengani kamphindi kuti muganizire za mtundu wanji wokopa womwe mukufuna kupeza komanso mawu omwe angagwiritse ntchito m'mawu awo ofotokozera ndi zolemba zawo. 

Awario ndiye amasonkhanitsa zokambirana zapaintaneti zomwe zimatchula mawu osakirawa ndikuwawunika kuti afikire, malingaliro, komanso kuchuluka kwazinthu zama psychographic. Olemba omwe adafikira kwambiri pazolemba zawo amawonjezedwa ku lipoti la Influencers. 

Awario - Olimbikitsa Kwambiri

Lipotilo limakuwonetsani omwe akukhudzidwa ndi nsanja (Twitter, YouTube, ndi zina zotero) ndi kufikira kwawo, kuchuluka kwa nthawi zomwe adatchula mawu anu osakira, komanso momwe amamvera. Mutha kufufuza mndandandawu ndikupeza opanga oyenera. Lipotilo litha kugawidwa mosavuta kudzera pamtambo kapena PDF ndi anzanu ndi omwe akukhudzidwa nawo.

Ngati mukuyang'ana wolimbikitsa yemwe ali ndi mwayi wofikira (mwachitsanzo, otsatira 100-150), mutha kuwapeza mu Dongosolo Lonena. Pali gulu losefera lomwe limakupatsani mwayi wosefa maakaunti okhala ndi otsatira angapo. Mutha kusefa zambiri izi potengera malingaliro, dziko lochokera, ndi zina zambiri.

Ziyenera kunenedwa kuti Awario si chida chothandizira kutsatsa komanso imapereka zidziwitso zambiri zothandiza pakutsatsa kwa omwe akupikisana nawo, kukonzekera kampeni, komanso kuwunika kwapa TV.

Muyenera kuyesa Awario ngati:

  • Muli ndi zofunikira zenizeni za olimbikitsa
  • Mukufuna laser-changamire kampeni yanu yolimbikitsa
  • Mufunika chida chamitundu yambiri chomwe chimatha kubisa zambiri kuposa kutsatsa kwamphamvu

Mitengo:

Awario imapereka kuyesa kwaulere kwa masiku 7 komwe mungayesere Lipoti la osonkhezera

Lowani ku Awario

Mitengo imayambira pa 39$ pamwezi (24$ ngati mutagula ndondomeko ya chaka chonse) ndipo zimatengera kuchuluka kwa zokambirana zomwe chidacho chingathe kusonkhanitsa ndi kusanthula. 

Kukweza

Upfluence ndiye nkhokwe yabwino kwambiri yamtundu wa E-commerce. Zida zambiri zotsatsa zotsatsa zimatengera nkhokwe - kabukhu la olimbikitsa ngati mungafune. Upfluence ndi kupitilira kwachilengedwe kwa lingaliro ili. Ndi nkhokwe yayikulu yapaintaneti ya anthu omwe amawongolera nthawi zonse ndikukulitsidwa ndi ma aligorivimu omwe amasanthula mbiri ya opanga pamapulatifomu angapo ochezera. 

Influencer database ya Ecommerce

Apanso, mukugwiritsa ntchito mawu osakira kuti mufufuze opanga, koma nthawi ino chida sichiyambitsa kusaka kwatsopano. M'malo mwake, imaphatikizanso nkhokwe yake kuti ipeze mbiri yomwe ili ndi ma tag okhudzana ndi mawu anu osakira. Chomwe chimasiyanitsa Upfluence ndi nkhokwe zina za influencer ndikutha kupatsa kulemera kwa mawu osakira osiyanasiyana. 

Mwachitsanzo, mukuyang'ana munthu wolimbikitsa moyo wanu kuti akulimbikitseni zinthu zanu zopanga kunyumba. Mutha kupanga zokongoletsera kunyumba ndi mkatikati mawu ofunika kwambiri ndikusankha chikhalidwe, tochepa, za akazi monga mawu achinsinsi. Zidzakhala zofunikira pakusaka kwanu, koma sizikhala ndi gawo lalikulu ngati mawu anu osakira. 

Ngati nsanja yanu yayikulu ndi Instagram, mudzatha kusefa anthu omwe akukhudzidwa ndi kuchuluka kwa anthu monga zaka, jenda, ndi malo (ngati omwe akuwonetsa amavomereza kuti apeze izi).

Mashopu a e-commerce azitha kupeza phindu lochulukirapo kuchokera pazida zomwe zimathandizira pakati pa makasitomala omwe alipo. Upfluence imatha kuphatikizidwa ndi CMR yanu ndi tsamba lanu kuti muzindikire makasitomala omwe ali ndi otsatira ambiri ochezera. Kumbukirani, makasitomala anu nthawi zonse amakhala akumalonda anu abwino kwambiri, ndipo ngati ali ndi omvera awoawo, kungakhale kusasamala kuwanyalanyaza.

Kuphatikiza pakusaka kwamphamvu, Upfluence imapereka nkhokwe makonda momwe mungapangire okopa chidwi. Mutha kuwonjezera minda ndikusiya ma tag kuti mupeze anthu omwe mumagwira nawo ntchito mosavuta. Kupatula apo, mutha kulumikiza makalata onse a imelo pakati panu ndi omwe akukhudzidwa kuti muwafotokozere mosavuta. Palinso gawo loyang'anira moyo wanu lomwe limakuwonetsani kupita patsogolo kwanu kwa aliyense amene akukulimbikitsani - yemwe mukukambirana naye, yemwe mukuyembekezera kuti amalize zomwe zili, yemwe akuyembekezera kulipira, zinthu zamtunduwu.

Upfluence - Tsatani Ma E-commerce Influencers

Zonsezi, Upfluence imayang'ana kwambiri pakuthandizira maubale anthawi yayitali pakati pa ma brand ndi oyambitsa, chifukwa chake samangoyang'ana pakupeza ziwonetsero koma kulumikizana komanso kulumikizana. 

Muyenera kuyesa Upfluence ngati:

  • Gwirani ntchito ndi e-commerce komanso malo ogulitsira pa intaneti
  • Mukufuna nsanja yotsatsa ya influencer posaka ndi kasamalidwe
  • Khalani ndi cholinga chopanga maubwenzi anthawi yayitali ndi olimbikitsa

mitengo 

Upfluence ndi nsanja ya Enterprise. Imakupatsirani mitengo yeniyeni polumikizana ndi oyang'anira awo akatha kudziwa zomwe mukufuna. Pali mapulani atatu okonzedweratu omwe amasiyana ndi kuchuluka kwa ogwiritsa ntchito komanso mwayi wopeza malipoti ndi kuphatikiza.

Yambani ndi Upfluence

Pali chowonjezera chaulere cha Chrome kuti muwunike mwachangu mbiri ya woyambitsa.   

BuzzSumo

Ngakhale BuzzSumo sichiri chida chothandizira kutsatsa, imalola ogwiritsa ntchito kuti adziwe zomwe zili zodziwika bwino pa intaneti ndikuwunika omwe adazilemba. Chifukwa chake, itha kukhala njira yodabwitsa yopezera olimbikitsa omwe zomwe zili patsamba lawo zimapeza mwayi wambiri komanso omwe ali ndi omvera okhulupirika komanso omvera.

BuzzSumo Content Analyzer

Kusaka mu BuzzSumo kumatengeranso mawu osakira. Mukhozanso kusankha zosefera zomwe zingagwire ntchito pakusaka kwanu kuphatikiza tsiku, chilankhulo, dziko, ndi zina. Zotsatira zidzasankhidwa malinga ndi kuchuluka kwa zomwe adapanga - zokonda, zogawana, ndi ndemanga. Mutha kufufuza omwe adalemba izi kuti mumvetsetse kuti ndi ati omwe ali ndi ma virus kuchokera kwa ogwiritsa ntchito nthawi zonse, komanso omwe adapangidwa ndi olimbikitsa, ndikufikira omaliza.

Mbali ya Buzsummo's Trending Now ndi chida chothandiza kwambiri chomwe chimakulolani kuti mukhale pamwamba pazomwe zachitika posachedwa pamakampani athu. Zomwe muyenera kuchita ndikupanga mutu womwe umafotokoza kagawo kakang'ono kanu ndipo pulogalamuyo ikuwonetsani zomwe zikuchitika mu niche iyi. Ndi chinthu chabwino kupeza opanga omwe akutuluka m'munda mwanu.

YouTube Influencer Database

Pulatifomu imaperekanso kufufuza kosavuta kwa Influencer, ngakhale ndikupotoza pang'ono. Olemba Apamwamba a BuzzSumo amagawaniza otsogolera m'magulu awa:

  • Olemba malemba
  • Otsogolera
  • Companies
  • Atolankhani
  • Anthu okhazikika

Mutha kusankha magulu angapo kuti mufufuze. Kusakanso kumadaliranso mawu osakira okhudzana ndi niche omwe mumapereka. Zotsatira zimakupatsirani zambiri za olemba kuphatikiza kuchuluka kwa otsatira awo pamapulatifomu, tsamba lawo (ngati ali nalo) ndi ulamuliro wake, kufunikira, ndi zina zambiri.

Muyenera kuyesa BuzzSumo ngati:

  • Mukuyang'ana olemba mabulogu
  • Mukufuna nsanja yotsatsa ya influencer posaka ndi kasamalidwe
  • Khalani ndi cholinga chopanga maubwenzi anthawi yayitali ndi olimbikitsa

mitengo

Pali dongosolo laulere lomwe limakupatsani kusaka 10 pamwezi, komabe, kusaka kwa Olemba Apamwamba sikuphatikizidwa. Mutha kuyesanso dongosolo lililonse kwaulere kwa masiku 30. 

Yambitsani Kuyesa Kwaulere Kwa Masiku 30 a BuzzSumo

Mitengo imayamba pa $99 pamwezi ndipo imasiyana malinga ndi zomwe zilipo. Mawonekedwe a Top Authors amapezeka mu pulani Yaikulu yomwe imagulitsidwa $299 pamwezi.

Akuthamanga

Heepsy imakuthandizani kuti mufufuze ndikufufuza mamiliyoni a Instagram, YouTube, TikTok, ndi Twitch influencers. Zosefera za Heepsy zimakuthandizani kuti mupeze zomwe mukufuna, ndipo malipoti athu olimbikitsa amakupatsirani ma metric omwe mukufuna kuti mupange zisankho. Pulatifomuyi imaphatikizapo ma metrics ochita bwino komanso kuwunika kwa otsatira zabodza.

Heepsy Instagram Influencer Database

Muyenera kuyesa Heepsy ngati:

  • Zomwe mumalemba nthawi zambiri zimakhala zowoneka ndipo mukuyang'ana opanga makanema.
  • Mukufuna kutsatira zomwe zikuchitika komanso mitu yayikulu.
  • Mukufuna kukopa otsatira pa Instagram, YouTube, TikTok, ndi Twitch.

mitengo

Mitengo imayamba pa $49 pamwezi ndi mphamvu zochepa. Amaperekanso phukusi la bizinesi ndi golide.

Yambitsani Kuyesa Kwaulere Kwa Masiku 30 a BuzzSumo

Hunter.io

Hunter.io imapeza ma adilesi a imelo zanu. Mutha kusaka 100 pamwezi papulani yaulere. Mumalowetsa dzina lachidziwitso mu injini yawo yosakira ndipo Hunter.io achita zonse zomwe angathe kuti apeze ma adilesi a imelo omwe ali nawo.

Hunter - pezani ma adilesi a imelo ofikira anthu

Hunter.io ikhoza kukhala yothandiza makamaka kupeza ma adilesi a imelo a anthu omwe angakhale ofunikira ku bungwe lanu. Mwachitsanzo, monga gawo la kampeni yanu yolimbikitsira, mungafune kufunsa cholembera cha alendo pabulogu yodziwika bwino mu niche yanu. Zitha kukhala zovuta nthawi zina kupeza adilesi yolondola ya imelo mukafuna kuwafikira ndi zomwe mukufuna. Mutha kuyika dzina la munthu ndi tsamba la kampani mu Hunter.io, ndipo ibwera ndi imelo yomwe mukufuna.

Ngati mukuganiza kuti muli ndi imelo yoyenera kutsatira koma simukudziwa, mutha kuyika adilesiyo ku Hunter.io, ndipo iwona ngati imelo ndiyovomerezeka.

Mutha kugwiritsanso ntchito Hunter.io ngati pulagi. Pankhaniyi, mukapita patsamba linalake mutha kudina chizindikiro cha Hunter.io mu msakatuli wanu ndipo ipeza ma adilesi aliwonse ovomerezeka omwe ali patsambalo.

Muyenera kuyesa Hunter.io ngati:

  • Muli ndi kale mndandanda wa otsatira omwe mukufuna kuwafikira
  • Muli mukupanga nkhokwe yanu ya anthu omwe akukhudzidwa mu niche yanu

mitengo 

Mtundu waulere umakupatsani kusaka 25 pamwezi.

Pezani Maadiresi a Imelo ndi Hunter

Zolinga zolipiridwa zimayambira pa ma euro 49 ndikuphatikiza zosaka zambiri ndi mawonekedwe a Premium monga ma analytics ambiri ndi kutsitsa kwa CSV.

Sparktoro

Ngakhale zida zina pamndandandawu zimakupatsani mwayi wofufuzanso omvera anu, Sparktoro amadalira kafukufuku wa omvera kuti apeze omwe akukuthandizani. Kutanthauza, kuti mumapeza koyamba omvera kudzera ku Sparktoro ndiyeno mugwiritse ntchito kudziwa momwe mungawafikire.

Mukatsegula chida, mutha kupeza omvera polemba:

  • zomwe amalankhula pafupipafupi; 
  • ndi mawu ati omwe amagwiritsa ntchito mu mbiri yawo;
  • ndi masamba ati omwe amayendera;
  • ndi ma hashtag omwe amagwiritsa ntchito.

Dziwani, mumangofunika kuyankha limodzi mwamafunso awa kuti mupeze omvera anu. Zina zonse zidzayankhidwa ndi zotsatira za Sparktoro - pamodzi ndi ma akaunti ochezera a pa Intaneti omwe omvera anu amatsatira.

Sparktoro - Pezani Othandizira

Ngati mukufuna kugwiritsa ntchito Sparktoro pakufufuza kolimbikitsa, cholinga chanu chachikulu zikhala zotsatira zomwe zikuwonetsa zomwe omvera anu amatsatira, kuyendera, ndikuchita nawo. Sparktoro amagawa zotsatirazi m'magulu anayi:

  • Ambiri amatsatira ma akaunti ochezera a pa Intaneti
  • Maakaunti apagulu omwe amafikirako pang'ono koma okhudzidwa kwambiri pakati pa omvera anu
  • Mawebusayiti omwe adachezera kwambiri
  • Mawebusayiti omwe ali ndi kuchuluka kwa anthu ochepa koma otanganidwa kwambiri

Mndandandawu umakuthandizani kuti muwone anthu otchuka kwambiri mu kagawo kakang'ono kameneka komanso anthu omwe ali ndi chidwi kwambiri, kukuwonetsani anthu omwe ali ndi chidwi chotsatira.

Dinani pa database

Sparktoro amakuwonetsaninso zomwe omvera anu amadya pa intaneti: ma podcasts omwe amamvera, maakaunti atolankhani omwe amatsatira, ndi njira za YouTube zomwe amawonera.

Muyenera kuyesa Sparktoro ngati:

  • Simukudziwa kuti omvera anu ndi ndani kapena mukufuna kupeza wina watsopano
  • Mukufuna kumvetsetsa momwe mungafikire omvera anu kudzera pa intaneti

mitengo

Dongosolo laulere limapereka zosaka zisanu pamwezi, komabe, mapulani olipidwa amawonjezera maakaunti ndi mayendedwe kuti mufikire omvera anu. Mitengo imayamba pa $38.

Yambitsani Kuyesa Kwaulere Kwa Masiku 30 a Sparktoro

Wotsatira Followwonk

Followerwonk ndi chida cha Twitter chomwe chimapereka ma analytics osiyanasiyana omvera papulatifomu. Imaperekanso gawo lofufuza lamphamvu lomwe limayang'ana kwambiri pa Twitter.

Mutha kugwiritsa ntchito kukumba mozama muzowerengera zanu za Twitter. Mutha kusaka ma bios a Twitter, kulumikizana ndi osonkhezera kapena mafani, ndikuwaphwanya ndi malo, ulamuliro, chiwerengero cha otsatira, ndi zina zotero. Zimapatsa aliyense wogwiritsa ntchito Twitter udindo wokhudzana ndi chiwerengero cha otsatira ndi chiŵerengero cha chiyanjano chomwe ali nacho. Mutha kugwiritsa ntchito ziwerengerozi kuti muwone momwe olimbikitsira ali otchuka.

Followerwonk - Twitter Search Bio Results

Komabe, kusaka sikungochitika kumaakaunti ena okha. Mutha kusaka mawu osakira (chizindikiro chanu, mwachitsanzo), ndipo Followerwonk abwera ndi mndandanda wamaakaunti onse a Twitter omwe ali ndi mawuwo mu bios yawo.

Muyenera kuyesa Followwonk ngati:

  • Tsamba lalikulu la omvera anu ndi Twitter

Lowani Kwa Followerwonk Kwaulere

mitengo

Chidacho ndi chaulere. Pali mitundu yolipidwa yokhala ndi zina zowonjezera, mitengo imayambira pa $29.

Ninja Outreach

Ngati mumayang'ana kwambiri nsanja yachikhalidwe chaopanga pa intaneti, ichi ndi chida chanu. 

NinjaOutreach - YouTube ndi Instagram Influencers

Ndi kuthekera kusaka kudzera pa Instagram ndi YouTube ndi mawu osakira, NinjaOutreach ipeza olimbikitsa omwe amadina kwambiri, kulumikizana, komanso kuchuluka kwa magalimoto.

Monga Upfluence, NinjaOutreach imagwira ntchito ngati nkhokwe ya YouTube ndi Instagram influencers. Imakhala ndi ma media ochezera a 78 miliyoni ndi mbiri ya mabulogu omwe mungalumikizane nawo ndipo imakuthandizani kuti muzitha kulumikizana ndi anzanu kuti muthandizire kuyanjana kwanu ndi omwe akukulimbikitsani.

Pulatifomuyi imapangitsa kuti njira yofikirako ikhale yosavuta chifukwa imapereka maimelo a omwe amawalimbikitsa omwe ali munkhokwe yake ndikukulolani kuti mupange CRM yanu. Mutha kugawana mwayi ndi gulu lanu ndikutsata mbiri yamakambirano kuti muwonetsetse kuti aliyense akudziwa.

Muyenera kuyesa NinjaOutreach ngati:

  • Mufunika nsanja yomwe ingathandizire mbali zonse zofufuza komanso zofikira pakutsatsa kwamphamvu
  • Mukuyang'ana kwambiri kampeni yanu ya YouTube ndi Instagram

Lowani Pa NinjaOutreach

mitengo

Pali kuyesa kwaulere komwe kulipo (zambiri zamakadi ndizofunikira). Mapulani awiriwa amawononga $ 389 ndi $ 649 pamwezi ndipo amasiyana ndi kuchuluka kwa maimelo omwe alipo, maakaunti amagulu, ndi omwe amalumikizana nawo.

Yambani ndi Influencer Outreach Lero

Monga mukuwonera, zida zotsatsa za influencer zimapereka zosiyanasiyana kwa wotsatsa aliyense, ziribe kanthu bajeti kapena zolinga zanu. Ndikukulimbikitsani kuti muyese zida zaulere zomwe zidakusangalatsani ndikuwona zomwe angachite pamtundu wanu. Pang'ono ndi pang'ono, mutha kuyamba kutsatira omwe mumawapeza kuti muyambe kucheza nawo, kumvetsetsa zomwe amayang'ana komanso zomwe amayang'ana, ndipo mwinanso kuwafikira za kutsatsa malonda ndi ntchito zanu.

Kuwulura: Martech Zone wawonjezera maulalo ogwirizana ndi nkhaniyi.

Elizabeth Shydlovich

Elizabeth Shydlovich ndi Mutu wa Zogulitsa Zogulitsa ku Awario, chida cha SaaS. Ndi katswiri wotsatsa yemwe amathandizira mabizinesi ama software kugwiritsa ntchito njira zotsatsa kuti apeze makasitomala, kuyendetsa magalimoto, kudziwitsa, ndikuwonjezera malonda.

Nkhani

Bwererani pamwamba
Close

Adblock yapezeka

Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.