Ntchito Yaikulu Yaikulu Yotsatsira - ndi Zitsanzo

zida zotsatsira zotsatsa

Ndiyambe ndikunena kuti musaphonye Douglas KarrMsonkhano wotsatsa wotsatsa ku Social Media Marketing World!

Kodi Kutsatsa ndi Chiyani?

Kwenikweni, zimatanthauza kukopa anthu, ma blogger kapena odziwika omwe ali ndi kutsatira kwakukulu kutsatsa mtundu wanu pamaakaunti awo pa intaneti. Momwemo angachitire kwaulere, koma zenizeni ndikuti mumalipira kuti muzisewera. Uwu ndi msika womwe ukukula ndipo zobwezera zimatha kukupatsani mwayi wopambana kwambiri mukamayendetsa bwino.

Ndikudziwa kuti izi zitha kumveka pang'ono digito kumbuyo-alley koma palibe chatsopano kapena chodetsa nkhawa za mtundu uwu wotsatsa, kapena monga momwe timafunira makampani kufikira. M'mbuyomu mumangomva, Nike amavomereza Michael Jordan or Roger Federer amapanga 71 miliyoni pachaka kuchokera kwa othandizira. M'kupita kwa nthawi makampani anayamba kuchita nkhanza, Nadal adalipira $ 525,000 kuti avale wotchi ku French yotseguka or Tiffany & Co akulipira Anne Hathaway $ 750,000 ku Oscars. Masiku ano, makampaniwa ali kuthetsa nkhondo zotsatsa kulipira anthu kuti azigulitsa malonda awo (tiyeni titchule kuti ndi chiyani) ndi nyenyezi ngati Jennifer Lawrence.  

Nanga bwanji za dziko lonse lapansi? Kodi pali anthu ena otchuka omwe ma brand amatha kulipira ndalama zotsatsira malonda awo? Kodi anthu omwe amawalemba mabulogu kapena omwe ali ndi akaunti zapa media media amakhala ndi msika wokwanira kuti ayambitse mavuto?  

Inde. Ndipo makampani onse akupangidwa mozungulira mtundu uwu wotsatsa, wotchedwa code Kutsatsa. Makampani Fortune 500 amatcha izi kutsatsa kwachikhalidwe, Makampani opanga zotsatsa amatcha izi otsatsa komanso otchuka kwambiri Blogger kapena Influencer Outreach. Izi siziyenera kusokonezedwa ndi makanema othandizidwa kapena “ma tweets othandizidwa”Kapena adalimbikitsa zolemba za Facebook. Izi ndi zida zomangidwa mwachindunji muma media azama TV monga Twitter ndi Facebook.

Mwawona, nyumba zamagetsi zamagetsi izi sizomwe anali kale. Kamodzi koti banja ndi abwenzi azigawana zithunzi ndikukhala olumikizana, tsopano yakhala malo otsatsa odzoza okonzeka kulunjika kwa omvera molondola kosadabwitsa. Ma pulatifomu omwewo amagwiritsidwa ntchito kufalitsa zidziwitso kuchokera kwa mabulogu amitundu yonse, umunthu wawo, komanso anthu omwe akutsatsa malonda padziko lonse lapansi. Koma sizinthu zonse zomwe zidapangidwa mofanana. Ndi otsatsa kunja komwe akufikira mamiliyoni a anthu mkati mwa kuchuluka kwa anthu, masewerawa asintha kwa otsatsa.

Itchuleni chomwe mungakonde, mzere wakuda pakati pamitundu yopanga zinthu ndi zopanga zomwe zimapanga zotsatsa zomwe zimawoneka ngati zomwe zidadutsa kalekale. Masiku ano, ndizofala kwambiri kotero kuti FTC yasintha malangizo awo pazovomerezeka mu 2009 ndi malangizo pakutsatsa kwadijito mu 2013. Kukonda kapena kudana nayo, ndizovomerezeka, zopanga zikuchita, ndipo opanga zinthu akupeza kuchokera pamenepo, nthawi yayikulu.

Chifukwa chake, mtundu wanu ungapindule bwanji ndi zotsatsira zotsatsa? Kodi mukudziwa ngati kuli koyenera kuchita bizinesi? Tiyeni tiwone zitsanzo, mapulogalamu ndi njira zomwe zingakuyambitseni mwachangu kutsatsa kwadijito!

Zitsanzo Zotsatsira Zotsatsira

Kutengera ndi bajeti yanu mutha kutero chikoka wotchuka, malo ogulitsira, blog kapena munthu wotchuka pa Facebook. Tiyeni tiwunikenso zitsanzo za izi kuti timvetsetse momwe kutsatsa kwamphamvu kumagwirira ntchito.

  • Inutubers - Tengani Pixiwoo, Ndi alongo omwe ali ndi otsatira 1.7 miliyoni omwe akufuna kupanga. Amayendetsa magazini yaulere yopanga digito ndipo adziyika okha kudzera muma blog awo, Kanema wa Youtube, komanso malo azama TV ngati akatswiri pakupanga. Tawonani fayilo ya NTCHITO NDI US: Mafunso pa zamalonda… pa za ine gawo la tsambalo.

  • Pinterest - Pinterest ya misika yotchuka kwambiri pa intaneti. Ambiri Zojambula za PinPro monga ndimakonda kuwatchulira, khalani ndi omutsatira mamiliyoni ambiri ndipo khalani ndi mphamvu pazogula zomwe zikuchitika mmaderamo. Lowani Kate Arends, PinPro yokhala ndi otsatira 2.6 miliyoni ndikutengera chidwi m'gulu lokongola ndi mafashoni. Kate akuthamanga a Zamgululi bolodi pa iye Pinterest aliyense ali ndi ulalo wa komwe angagule chinthucho.

Tsamba la Zogulitsa za Kate Arends Pinterest

  • Twitter - Twitter ndi malo oletsedwa ndi anthu 140, koma izi sizinaimitse zikwizikwi zamphamvu zamagulu akufikira mamiliyoni a ogula pazogulitsa zawo. Mwachitsanzo @MrScottEddy - Kazembe Wadziko Lonse wa @Zipkick - pulogalamu yosungitsa maulendo. Ndi otsatira opitilira theka miliyoni, mutha kuwona chifukwa chake zili zabwino PR kwa Zipkick!

scott-eddy-zipkick-kazembe

  • Facebook - Pafupifupi aliyense wothandizira pa netiweki iliyonse amakhala ndi Facebook. Facebook siyomwe imayambitsa kukopa kwa ogula, koma ndiyowonjezera mwamphamvu pazida zomwe zimakopa anthu. Ngati mufuna kulipira wothandizila azikhala akulemba zili munjira zonse, kuphatikiza Facebook. Ndi mitundu yonse yazomwe zilipo, nsanjayi ndi chida chothandiza kwambiri. Chitsanzo chimodzi cha izi chikuwoneka ndi a Sydney Leroux, wosewera mpira wampikisano wa golide pa Olimpiki.

Sydney Leroux amagwiritsa ntchito twitter ndi Facebook kulimbikitsa zakumwa zamasewera a Body Armor.

  • amabwera - Viner Wotchuka (306K) Megan Cignoli imagwira ntchito pazinthu zingapo pa Vine, kuphatikiza kupanga vidiyo iyi ya Vine ya Warner's Bras. Malinga ndi AdAge, adayamba kampeni yawo # yomasuka ndi otsatira zero ndipo adatha ndi pafupifupi 5,000. Magulu onse ochezera adayandikira 500,000 amakonda, ndemanga ndi ma revines, kufikira 9.8 miliyoni.

  • Blogs - Kodi mudafunsa Douglas Karr za Martech Zone's mphamvu? Yakhala malo opezeka pa intaneti kwa otsatsa omwe akufufuza kapena kusankha chisankho chotsatira chotsatsa malonda. Martech Zone ali ndi bungwe lotukuka kumbuyo kwake, DK New Media, omwe amathandizira makampani akuluakulu komanso otsatsa malonda kukulitsa gawo lawo pamsika. Amathandizanso azachuma pazopeza ndalama, kafukufuku wampikisano, ndi zina zambiri. Patsamba lazotsatsa, a Doug amafotokoza tsatanetsatane watsamba lake komanso kuchuluka kwamagulitsidwe a anthu ndipo amapereka njira yosavuta kuti ma brand agwirizane nawo.

Othandizira Pakampani Yotsatsa

  • Instagram: @KamemeTvKenya Ali kutali ndi wotsogolera pa Instagram, koma akukhudzabe 250K yotsatirayi. Ndi manambala amtunduwu mtundu wanu mutha kuzindikirika ndikupindula ndi kampeni yokopa bwino kwambiri. @Swopes ali ndi gulu laling'ono, lachipani lotsatila kutsatira izi zotsatsa za Moet & Chandon zidayikidwa bwino ndikulandila pafupifupi 7.5K amakonda.

Swopes Instagram Campus Influencer

Kodi mumawapeza kuti Otsogolera?

Mukudziwa kuti otsogolera ali kunja uko ndipo malonda akuwagwiritsa ntchito, koma mukudziwa bwanji? Tinene kuti pali njira yosavuta komanso yovuta. Njira yovuta ndiyo njira yoyamba yogwiritsidwa ntchito pamakampani, kafukufuku. Izi nthawi zambiri zimatanthauza kuti kupeza maola ambiri kulumikizana, kulumikizana, kutsimikizira, kukambirana, kuwongolera zinthu, kukhazikitsa, kutsatira ndikuyeza. Izi zitha kukhala zopanikiza ndipo nthawi zambiri zimatenga anthu angapo omwe akugwira ntchito nthawi yonse kuti achite. Funsani PR, SEO, chikhalidwe kapena china chilichonse chotsatsa chama digito ndipo akuwuzani momwe zingagwiritsire ntchito nthawi yotsatsa iyi.  

Kubwerera zaka 5 zapitazo kampani ya SEO yomwe ndidakwanitsa kupatulira wogwira ntchito 1 kuti apeze & alumikizane ndi olemba mabulogu ndi wina kuti akambirane, kuyang'anira ndikuwunika kampeni… kasitomala m'modzi yekha! Jeff Foster, CEO wa Tomoson.

Chifukwa chokhumudwitsidwa ndikupeza & olumikizana nawo motsika mtengo komanso munthawi yake, misika yotsatsira yayamba kupanga. Makampani adapanga nsanja zomwe zimaloleza:

  1. Otsogolera kuti alembetse ndikuwonetsa owatsatira anzawo komanso kuchuluka kwamawebusayiti.
  2. Makampani kuti agule zotsatsa zothandizidwa ndikudina batani.

 

Masamba otchuka kwambiri pamsika ndi awa:

Tomoson

Tomoson imalola zopangira kuti zitumize zomwe zikufunika ndikukhala ndi olemba mabulogu omwe adzalembetse nkhaniyo. Izi zimasunga masiku ogwira ntchito ndikuthandizira chizindikirocho kufupikitsa wolemba wangwiro. Olemba mabulogu otchuka ali pafupi ndi zopangidwa pa Tomoson.com Aliyense amene ali ndi mbiri yowonetsa otsatira awo ochititsa chidwi komanso msika wamsika

Pulogalamu Yotsatsa Yotsatsira

Palinso mapulogalamu kunja uko omwe amalola otsatsa kupeza mwapadera anthu otchuka pazanema. Mosiyana ndi misika yomwe ili pamwambapa, olemba mabulogu omwe mumawapeza pazida zamapulogalamuwa sangalowemo. Anthu otchukawa sanalembetse ndikunena Inde ndili wokonzeka kuchita ntchito yothandizidwa”Kwa $ 500. M'malo mwake pulogalamuyo imayenda kudzera pa intaneti, kufunafuna kutsatira kwambiri komanso kuchuluka kwamawebusayiti. Izi zikawerengedwa, izi zimalola kuti malonda azipeza mosavuta ndikufikira kwa otsogolerawa.

Kusaka kwa Tomoson

On Tomoson ndizosavuta kupeza osati olemba mabulogu okhawo koma othandiza olemba mabulogu, okonzeka kulemba zokhutiritsa ndi zogawana pazogulitsa zanu.

Njira Yotsatsira Yotsatsira

Mukamaganiza malingaliro, muyenera kuganizira kaye mtundu wanu. Kodi anthu omwe mumawakonda ndi ndani, ndipo amakonda kuchita chiyani? Mukuyesa kufikira ndani? Mommy blogger yemwe amakonda kupanga zamatsenga ndikumatha masiku ake akuwononga pa Pinterest? Woyenda wamkulu wapa bajeti yemwe jet amakhala akusaka chithunzi chachikulu cha Instagram? Kapenanso msungwana wachinyamata yemwe akuphunzira zodzoladzola zimagwira ntchito bwino ndi mawonekedwe ake pa Youtube. Izi ndizokhudza mtundu komanso chandamale. Otsogolera atha kukhala chisankho champhamvu pakutsatsa kwama digito akagwiritsidwa ntchito moyenera komanso mwabwino, zolimbikitsa, zoseketsa, kapena zothandiza zimaperekedwa kwa anthu oyenera.

Tengani Marriott mwachitsanzo, Adapeza mabulogu a 8 othandiza kwambiri mothandizidwa ndi Diamond PR, adawapatsa mbiri yaku hotelo ku Florida ndikuwalola kuti azisangalala ndi zomwe akufuna malinga ndi zofuna zawo. Atatha kusangalala ndikukumba kwaulere adadutsa njira zawo ndikudziwitsa dziko lapansi za zokumana nazo zozizwitsa kudera lililonse la Florida Marriott.

Mukagulitsa zomwe akumana nazo (osati malonda) monga Marriott, adawona kuti ndibwino kuti owalimbikitsa akhale nawo kwaulere ndikudziwitsa dziko lapansi za izi. Imeneyi inali njira yabwino kwambiri komanso kuphedwa kosangalatsa. KhalidAli lipoti zotsatira za kampeniyi motere:

  • Zolemba za blog za 39
  • Kuphatikiza ma blogger a 8 adafika 1,043,400 alendo apamwezi apadera
  • The #BloggingFL hashtag idafika pafupifupi ma 8 miliyoni maimilline Twitter
  • Kudzera pa Facebook ndi Instagram, ma blogger adafika pafupifupi anthu 30,000 kudzera mwa omwe amawatsatira

Chitsanzo china chabwino ndi pomwe Wendy adaziponyera kumbuyo, kulumikizana ndi amayi ndi olemba mabulogu amawotcha aliyense mwaulere. Cholinga chake chinali kulimbikitsa kuti ma frosty tsopano akupezeka m'makola osokonekera. Olemba mabulogu onse adapemphedwa kuti alembe zomwe zikuphatikiza zowonera zokopa limodzi ndi zokumbukira zabwino zomwe zidabweretsedwanso ndikusangalala ndi chisanu cha Wendy. Wendy adakwaniritsa zazikulu pamtunduwu ndizambiri zomwe zidagawana nawo pazanema zonse.

Chinsinsi cha kuchita bwino mukamagwiritsa ntchito otsatsa otsatsa malonda ndikudziwa mtundu wanu komanso msika womwe mukufuna. Muyenera kudziwa zomwe amakonda / zomwe sakonda, zosangalatsa ndi zokonda zawo. Otsogolera pa intaneti ndiopititsa patsogolo zotsatsa. Chomwe chimafunikira kwambiri potengera ROI ndikufikira uthenga ndi mtundu wazomwe zili, ndikuwongolera kwakwezedwe. Ngati mupereka ZOKHUDZA KWAMBIRI ndikuziwongolera ku bullseye mukutsimikiza kuti mutulutse paki.

3 Comments

  1. 1
  2. 2

    Ndine wothandizira pa Tomoson ndipo akhala abwino kugwira nawo ntchito. Ndawayankhira zowona zambiri ndipo sindidandaula. Makampani omwe amagwira ntchito ndi Tomoson akhala osangalatsa kugwira nawo ntchito.

  3. 3

    Nkhani yayikulu - Ndasewera pafupi ndi ena mwa nsanja zomwe zatchulidwazo komanso Grouphigh (zabwino kuti mupeze ma blogs odziwika). Malingaliro pa njira zabwino zopezera otsutsa pamapulatifomu ngati Snapchat kapena Tumblr?

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