Momwe Mungakhalire ndi Kusintha Kwama digito ndi Maubwenzi Olowerera

kuthandizira kutsatsa kwa 2 mtsogolo

Makasitomala anu akukhala odziwa zambiri, opatsidwa mphamvu, ofuna zambiri, ozindikira, komanso ovuta. Malangizo ndi zidule zam'mbuyomu sizikugwirizana ndi momwe anthu amapangira zisankho mdziko la digito komanso lolumikizana.

Pogwiritsira ntchito otsatsa ukadaulo amatha kusintha momwe amawonera maulendo amakasitomala. Pamenepo, 34% ya kusintha kwa digito kumatsogozedwa ndi ma CMO poyerekeza ndi 19% yokha yomwe ikutsogolera ma CTOs ndi ma CIO.

Kwa otsatsa, kusintha uku kumabwera ngati lupanga lakuthwa konsekonse. Pogwiritsa ntchito kusintha kwa digito, ma CMO amatha kukhudza mphindi iliyonse yaying'ono paulendo wamakasitomala. Mbali inayi, ndi 70% yoyesera kusintha m'mabungwe akulephera, zingatheke bwanji kuti kusintha kwa digito kochitidwa ndi otsatsa kungapambane?

Kuyambitsa Mphamvu 2.0: Tsogolo Labwino Lotsatsa

Kukuthandizani kuti mupeze njira yanu pakusinthaku, tidagwirizana nawo Kutsatsa Kwapamwamba ndi Brian Solis, Wofufuza Wamkulu, Altimeter Group, kuti afufuze otsatsa ogulitsa ochokera kumabizinesi otsogola, kuphatikiza American Express, 3M, Adobe, ndi Microsoft. Ntchito yathu? Kuti mudziwe momwe ntchito yotsatsira ikusintha ndikupereka chimango cholumikizira madontho pakati pa "zotsatsira zotsatsa" zamasiku ano ndi "maubwenzi okopa" mawa.

Mphamvu 2.0: Tsogolo Lamphamvu Lotsatsa Zokhudza kupeza dziko la maubale olimbikitsa - njira yatsopano yopitilira kutsatsa konse komwe kumayendetsedwa ndi ubale, yomangidwa pamaziko achisoni ndi kusamalira makasitomala. Kafukufuku watsopanoyu akuwunikira njira za Influence 2.0, zomwe zimagwirizanitsa magulu omwe amalekanitsa magulu kuti akhudze malonda, kukhutira ndi makasitomala, ndi kusungidwa.

Tsitsani Nkhani Yathunthu

Ngakhale ndikukulimbikitsani kuti Tsitsani lipoti lathunthu kuti mupeze kafukufuku amene mukufuna kuyenda molimba mtima kudera latsopanoli, ndikupatsani mwayi wozindikira mfundo zazikulu zitatu mu lipotilo.

  1. Omwe Amakhala Ndi Mapulogalamu Ndi Omwe Amachita Zinthu Satha Kuphatikizidwa

Chimodzi mwazovuta zomwe zimakhudza tsogolo la otsatsa otsatsa ndichakuti nthawi zambiri amakhala mgulu. Izi zimalepheretsa kutengeka ndi chidwi cha oyang'anira ndikupindula ndi kusintha kwakukula kwa digito. Nthawi yomweyo, tidaphunzira kuti kusinthika kwa digito komanso maubwenzi olimbikitsira chimakhudzanso mbali iliyonse yamabizinesi.

Tinazindikira kuti 70% yamapulogalamu othandizira amakhala ndi kutsatsa, koma ntchito zina, kuphatikiza kufunikira kwa gen, PR, malonda, ndi media media, zimathandiziranso othandizira. 80% ya otsatsa amati atatu kapena kupitilira apo Madipatimenti amagwira ntchito ndi otsogolera, zomwe zikutanthauza kuti chidwi chimayenera kukhala chogwira ntchito m'malo mongokhala eni malonda. Mphamvu zimafunikira gulu la akatswiri pantchito zosiyanasiyana kuti apeze chidwi cha akulu ndikukhudzaulendo wa kasitomala kulikonse.

Kutsatsa

  1. Maubwenzi Olimbikitsa Omwe Amakhudzidwa Ndi Kuthana ndi Ulendo Wa Makasitomala

Pafupifupi theka (54%) la ogulitsa adalemba zaulendo wamakasitomala chaka chatha. Makampani ambiri omwe akuwonetsa ulendowu amakhala ndi malingaliro abwino, okonda makasitomala omwe amakhala ndi vuto lalikulu kuposa gulu lotsatsa. Kujambula mapu ndikofunikira kuti makampani amvetsetse ndipo pamapeto pake, mwayi wopikisana.

Mukadakhala kuti mumathandizira kukonza mapu a kasitomala ndi nsanja ya Influencer Relationship Management (IRM), simungadziwe okha omwe akutsogolera mu bizinesi yanu, komanso kuti muwone momwe aliyense amakhudzira ulendo wamakasitomala mwapadera. Brian Solis, Katswiri Wosanthula, Gulu la Altimeter

Kuzindikira omwe amakopa makasitomala anu pagawo lililonse laulendo wamakasitomala kumatha kukuthandizani kuzindikira omwe akukhudzidwa kwambiri ndi mtundu wanu. Kuphatikiza apo, mapu amakasitomala akuwululira osonkhezera atsopano omwe amakhudza zisankho pamayendedwe ovuta. Njira yakapangidwe kake kasitomala imakakamiza otsatsa kuti aganizenso zoyeserera zotsatsa.

wotsata

  1. Kukulitsa Bajeti za Otsogolera Kuwonetsa Kukonzekera Kwambiri

Kupitiliza kulumikizana ndi otsatsa monga mwachizolowezi kudzakupangitsani kuti muchepetse kuwongolera mtundu wanu komanso kutha kupikisana nawo m'dziko lomwe makasitomala akuyang'anira. Yakwana nthawi yoti muike patsogolo maubwenzi omwe akukopa anthu. Atsogoleri akuyenera kugwirizanitsa otsogolera ndi kasitomala aliyense koma, ayeneranso kuyika ndalama mu Mphamvu Yoyang'anira Ubale nsanja kuti muziyendetsa bwino ndikukwaniritsa zochitika zazitali.

55% ya ogulitsa bajeti zowalimbikitsa zikuyembekezeka kukulira. Pakati pa bajeti ya otsatsa omwe amagwiritsa ntchito ukadaulo 77% akukonzekera kugwiritsa ntchito zambiri. Kuyang'ana ma chart omwe ali pansipa, zikuwonekeratu kuti ndalama zambiri zotsatsira zotsatsa zidzakulitsa m'miyezi ikubwerayi.

Ngati muli mu bizinesi, muli mu bizinesi yamphamvu. Kusintha kumangoyambira pamalire amomwemo kotero mumafunikira otsogola m'bungwe kuti anene kuti tiyesa izi ndikuwona zomwe zikuchitika. Philip Sheldrake, Kuwongolera Partner, Euler Partner

kulimbikitsa zotsatsa bajeti

Kukhazikitsa Foundation for Infenceence 2.0

Ndi nthawi yanu. Monga wotsatsa, mungayang'anire bwanji kusinthako kwa digito? Mwa kuphunzira zambiri zamomwe makasitomala amasankhira zochita komanso zomwe zimawakhudza. Tengani chidziwitso chanu cha Mphamvu ya 2.0 kupitilira izi zitatu zofunika. Kuti mupeze njira khumi zoyambira ndikuyamba ndikukhazikitsa maziko a Chikoka 2.0, kutsitsa Mphamvu 2.0: Tsogolo Lamphamvu Lotsatsa. Dziwani zambiri za mapu apaulendo, kusintha kwa digito, ndi kukopa kwanu lero.

Tsitsani Nkhani Yathunthu

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