Kufunika kwa cholumikizira motsutsana ndi Influencer

zolumikizira

Tikupitilizabe kulimbana m'makampani opanga zinthu ndi ma metric achabe komanso manambala ambiri. Ndakhala ndikudzudzula zamakampani kuyambira pomwe zidakhazikitsidwa pazanema zomwe ma metric ambiri ndi mapulatifomu samayesa kwenikweni chikoka, Amangoyesa kukula kwa netiweki, omvera, kapena gulu.

Inenso ndili ndi netiweki yayikulu kwambiri… kotero kuti nthawi zambiri imakhala yosaweruzika ndipo ndimakhala ndi nthawi yovuta yolumikizana bwino ndi anthu ambiri omwe ndimawalemekeza. Popita nthawi, anthu ndi makampani amakonda kulowa ndikuchita chidwi pamene tikutembenukira ku bizinesi yomwe tikufuna. Nthawi zina timalumikizananso ndi cholinga ndikamawafuna ngati gwero lodalirika pamutu womwe ndimasowa ukatswiri. Nthawi zina, ndimangokhala pamsonkhano kapena pamwambo ndipo amapezeka kuti alipo ndipo timayambitsanso ubale wathu.

Pakati pa netiweki yanga, nthawi zina chikoka kugula zisankho kwa anthu ena omwe amalumikizana kapena kunditsata… koma nambalayi ndiyotsika kwenikweni. Ndili ndi makasitomala ochepa omwe amandidalira kwathunthu ndipo mwina nditha kuwapangira chisankho. Ndili ndi anthu ena mu netiweki yanga omwe afikira ndikunena kuti ndathandizira kupita patsogolo ndi nsanja ndi njira popanda kuchita nawo. Ndipo, komabe, ndili ndi obisalira ena omwe ndawakopa koma sanagawana nawo pagulu ndipo sindikudziwa kukopa konse. Nthawi zambiri ndimamva mayankho omwe ndalemba za omwe adandithokoza ndikunena kuti izi zidapangitsa kuti ena azimvetsetsa kapena kasitomala wamkulu. Ngati sanandiuze, moona mtima sindikanadziwa za izi, komabe.

Nthawi zambiri kuposa kusonkhezera chisankho chogula, ine kugwirizana anthu mu netiweki yanga ndi anthu a chikoka. Mwachitsanzo, dzulo, ndinakumana ndi nsanja yomwe ndikulumikizana ndi omwe amachititsa chidwi pazogulitsa zotsatsa anthu. Ndimadaliridwa ndi onse omwe anditsogolera ndipo ndine wotsimikiza papulatifomu, ndiye kulumikizana kwakukulu komwe mungapangire. Ndikutsimikiza kuti izi zithandizira kukulitsa chidziwitso ndi ndalama zowonjezera.

Kotero, kodi ine ndikulimbikitsa kapena cholumikizira? Pomwe ndakhudzidwa ena zisankho zokhudza kugula, ndikukhulupirira kuti sindine cholumikizira. Ndikudziwa nsanja, ndikudziwa anthu, ndikumvetsetsa njira zake ... kotero ndimatha kulumikiza chiyembekezo choyenera kwa anthu abwino kuti awathandize kupanga chisankho chawo.

Vuto ndi izi, zachidziwikire, ndikuti palibe chowonekera pokhudzana ndi izi pamalumikizidwe amacheza kapena papulatifomu iliyonse. Ndikudziwa kuti kufunikira kwanga ndikofunikira - kulumikizana komwe ndidapanga kudapangitsa kuti kampani ipezeke. Ndakhala ndikutengapo gawo lopanga ndalama zoposa biliyoni imodzi m'makampani a Martech. Ndathandizanso makasitomala ambiri pamasankhidwe awo ogulitsa… zomwe zidakopa madola mamiliyoni ambiri pamalipiro achindunji.

Sindikunena izi kuti ndizidzitama… Nthawi zambiri ndimakhala m'modzi mwa anthu ambiri m'magulu amenewa omwe amathandizira kuyendetsa zinthu. Ndipo ndakhala ndikuchita izi kwa zaka makumi angapo kotero ndakhala ndikuzungulira kangapo ndikudziwa zomwe ndikuchita. Ndine cholumikizira chachikulu.

Zolumikizira motsutsana ndi Osokoneza

Ndiloleni ndifike pamfundo. Timasokoneza mwamphamvu kulumikizana ndipo imabweretsa zovuta ziwiri zosiyana:

  • Otsogolera nthawi zina amalumikizana kwenikweni - pali makampani omwe amafunafuna anthu onga ine omwe ali ndi zotsatirazi zofunikira pamsika kapena dera. Nthawi zina zimakhudzidwa, nthawi zina zimawoneka ngati zoyeserera zazing'ono (ngati manambala ndi ochepa ndipo mutuwo ndiwosavuta). Koma mwina sakukhudzidwa ndi lingaliro la kugula… amangokhala cholumikizira chodabwitsa. Makampani nthawi zambiri amakhumudwitsidwa ndi izi ... chifukwa sangapereke zotsatira zachindunji zomwe amayembekezera.
  • Zolumikizira ndizofunikanso kwambiri - pali anthu omwe ali ndi intaneti zazikuluzikulu zomwe ndizothandiza kwambiri kulumikizira madontho - kuchokera kwa omwe amagulitsa ndalama, kupita papulatifomu, kwa makasitomala - koma palibe njira iliyonse yodziwira kulumikizana kulikonse. Mwachitsanzo, ngati ndidauza kampani yanu kuti ichitepo kanthu ndipo mwayika nawo pachibwenzi… zomwe zitha kubweretsa kukula bwino ... ndipo ndalama zilizonse zitha (molondola) kuti zimachitika chifukwa cha wopusitsayo. Komabe, popanda kulumikizana sikukadachitika.

Monga munthu amene amapanga bizinesi yanga chifukwa chodziwa zamakampani anga ndikupanga ndalama zambiri mu netiweki yanga, ndimavutika kuti ndigwiritse ntchito ndalama zanga mokwanira. Mumapanga bwanji ndalama kukhala a cholumikizira? Ena mwa makasitomala anga amazindikira kufunika kwake titakhala ndiubwenzi kwakanthawi ndipo azindikira zotsatira zake.

Ma pulatifomu ena ambiri amabwera kudzandifunafuna nthawi yomweyo. Ndakhala ndikuyembekezera zabwino zonse zomwe ndingathe kuti kugulitsa malonda awo kapena ntchito sizofunika kwambiri zomwe ndimabweretsa ... ndipo nthawi zambiri amasiya kuyambitsa chibwenzi ndi ine. Kuwona kuthekera, ndizokhumudwitsa… koma ndikumvetsetsa kupsinjika komwe ali nako komanso kuvuta kopindulitsa ubalewo.

Mukadzaona manambala akulu, mutha kuyesedwa kuti mulembe munthu yemwe ali ndi manambala ngati kutsogolera. Ingokumbukirani kuti kufunika kwa manambala akuluwa sikungangokhala kugulitsa malonda anu kapena ntchito… mwina ndi kulumikizana komwe amakubweretserani.

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