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Kodi $100,000 Pakutsatsa Amagula Chiyani Ndi Medium?

Infographic yochokera ku WebFX imapereka chithunzithunzi chambiri chamitengo yokhudzana ndi zotsatsa zosiyanasiyana zamayiko. Imaphwanya mwatsatanetsatane ndalama zomwe zimafunikira pakukhazikitsa ndi kukonza njira zotsatsira zosiyanasiyana, kuphatikiza National TV, Magazini, ndi Kutsatsa Manyuzipepala, komanso Direct Mail, Telemarketing, Search Engine Optimization, Pay Per Click Marketing, Kutsatsa Imelo, ndi Kampeni Zotsatsa Zapaintaneti.

Sing'anga iliyonse imafotokozedwa mwatsatanetsatane momwe imakhazikitsira komanso mtengo wake, kuphatikiza mtengo wapakati woyika ma TV ndi ndalama zomwe zimagwirizanitsidwa ndi kutsatsa kopitilira muyeso. Bukuli limagwira ntchito ngati chida chofunikira kwambiri kwa otsatsa omwe akufuna kumvetsetsa momwe ndalama zimagwirira ntchito zotsatsira dziko lonse pamapulatifomu angapo azama TV.

mtengo wotsatsa kudziko lonse watsika ndi sing'anga 02
Source: WebFX

Mukamaganizira za bajeti yotsatsa ya $100,000, ndikofunikira kumvetsetsa momwe mungafikire komanso kubweza komwe kungabwere pakugwiritsa ntchito malonda (ROAS) m'njira zosiyanasiyana. Nayi kuwerengeka kwa zomwe $ 100,000 ingakwanitse panjira iliyonse yotsatsira, komanso zidziwitso za kuthekera kolunjika komanso kusanthula kwa ROAS.

Kutsatsa Kwapadziko Lonse pa TV

Ndi ndalama zoyambira $63,000 mpaka $8 miliyoni pokhazikitsa komanso ndalama zapakati pa TV pafupifupi $342,000 pa 30-sekondi iliyonse, ndalama zokwana $100,000 sizingakwanire dziko lonse. TV kutsatsa. Komabe, ikhoza kugula nthawi yochepa yopuma ngati ikuphatikizidwa mu gawo lachigawo kapena ngati gawo la phukusi lalikulu. Zotsatsa zapa TV zimafikira patali koma zolunjika pang'ono kuposa njira zama digito. Kusanthula ROAS ya TV kumaphatikizapo kutsata kuchuluka kwa kuchuluka kwa anthu pa intaneti, kugulitsa mwachindunji, kapena kusaka kodziwika panthawi ya kampeni komanso pambuyo pake.

Kutsatsa Magazini Yadziko Lonse

Zotsatsa m'magazini zimawononga pakati pa $500 mpaka $397,800 pakupanga, ndi mtengo wapakati pa media ndi $250,000 pa malonda. Ndi $100,000, munthu atha kuyika zotsatsa zazing'ono kapena zosawoneka bwino m'nkhani zingapo kapena kuyika kokulirapo m'magazini imodzi. Magazini amapereka chiwerengero cha anthu potengera kuwerenga. ROAS imatha kuyezedwa pogwiritsa ntchito ma code apadera apadera kapena Maulalo a URL kutsatira mitengo yoyankha.

Kutsatsa kwa Nyuzipepala Yadziko Lonse

Mitengo yopangira malonda a nyuzipepala imachokera ku $ 11 mpaka $ 1.4 miliyoni, ndipo mtengo wapakati pa TV ndi pafupifupi $ 113,000 pa malonda. Bajeti ya $ 100,000 imatha kupeza zotsatsa zing'onozing'ono zingapo kapena malo akulu ochepa. Nyuzipepala zimapereka tsatanetsatane wa malo ndi chiwerengero cha anthu. ROAS nthawi zambiri imawunikidwa kudzera pamitengo yowombola makuponi kapena manambala amafoni omwe amatsatiridwa.

Kutsatsa Kwachindunji Kwa Maimelo

Ndi mtengo wamapangidwe kuyambira $50 mpaka $7,200 ndi avareji ya $51.40 pa oda iliyonse, $100,000 ikhoza kuthandizira kampeni yotumiza makalata mwachindunji. Sing'anga iyi imalola makampeni omwe akuwunikiridwa kwambiri kutengera kuchuluka kwa anthu komanso psychographic. ROAS yamakalata achindunji imayesedwa ndi kuyankha komanso masinthidwe osinthika.

Telemarketing

Kulemba script pa telemarketing kumachokera ku $ 1,000 mpaka $ 5,200, ndi ndalama zoyimbira pakati pa $ 7 mpaka $ 70 pa ola limodzi kapena $ 35 mpaka $ 60 pa chitsogozo. $ 100,000 ikhoza kuthandizira kampeni yotsatsa patelefoni yofikira masauzande ambiri. Kutsatsa pa telefoni kumapereka makonda koma pachiwopsezo cha kukana kwa ogula. Muyezo wa ROAS umaphatikizapo kutsata mitengo yotembenuka ndi mtengo wamoyo wamakasitomala.

National Search Engine Optimization (SEO)

Ndi mtengo woyambira watsamba lawebusayiti pakati pa $ 4,000 mpaka $ 10,000 ndi ndalama zopitilira $ 900 / mwezi kwa wotsatsa pa intaneti, bajeti ya $ 100,000 ndiyokwanira pa kampeni yolimba ya SEO yachaka chonse.

SEO imayang'ana ogwiritsa ntchito kufunafuna mawu osakira, ndipo ROAS imayesedwa kudzera mukukula kwa magalimoto, masanjidwe osaka, ndi kuchuluka kwa otembenuka kuchokera kumayendedwe osakira.

Kutsatsa kwa National Pay Per Click (PPC).

PPC ndalama zokhazikitsira ndizofanana ndi SEO, ndi mtengo wowonjezera wa kudina kuyambira masenti 5 mpaka $ 3 pa mlendo woyenerera. Bajeti ya $ 100,000 idzayendetsa kudina kwakukulu, ndikulunjika kutengera mawu osakira, kuchuluka kwa anthu, komanso machitidwe a ogwiritsa ntchito. ROAS imawerengeredwa poyerekeza mtengo pakudina kulikonse (CPC) ndi kutembenuka kwa malonda.

National Email Marketing

Ndi mtengo wamapangidwe a $4,000 mpaka $50,000 ndi mtundu wofananira wa CPC ku PPC, $100,000 ikhoza kulipirira kampeni yayikulu yotsatsa maimelo. Kutsatsa kwa maimelo kumalola makampeni omwe akuwunikiridwa potengera magawo amakasitomala. Kusanthula kwa ROAS kumaphatikizapo kutsatira mitengo yotseguka, mitengo yodutsa (CTR), ndi mitengo yosinthira maimelo.

Web Content Marketing Campaign

Kupanga zinthu zapaintaneti ndi zithunzi zitha kutengera $6,000 mpaka $12,000, ndipo zomwe zili zobiriwira nthawi zonse, palibe ndalama zomwe zimapitilira. Bajeti iyi imatha kupanga zinthu zambiri zoyendetsera organic ndikuchitapo kanthu. Kutsata kumatengera zomwe zili mumagulu osiyanasiyana a omvera. ROAS pakutsatsa kwazinthu sizolunjika koma imatha kuyezedwa pakapita nthawi kudzera mumayendedwe ochitapo kanthu komanso magwiridwe antchito a SEO.

Munjira zonse, kuti muwone ngati ndalama zotsatsa zikupereka ROAS yabwino, ndikofunikira kutsimikizira momveka bwino. KPIs (zizindikiro zofunika kwambiri) kampeni isanayambe. Ma KPI awa akuyenera kugwirizana ndi zolinga zamabizinesi, monga kupanga zotsogola, kuchulukitsa malonda, kapena kukulitsa chidziwitso chamtundu. Zida monga ma analytics a pa intaneti, CRM machitidwe, ndi ma dashboards otsatsa malonda ndi ofunika kwambiri potsata ndikuwonetsa zizindikiro izi ku njira zotsatsira.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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