Kugulitsa Kwa Flash: Chida Chogwira Ntchito Pazamalonda cha E-commerce Pakuyendetsa Ndalama Zofunika
Kodi ndi chiyani kugulitsa kwamasewera? Kugulitsa kung'anima ndi mwayi wotsitsidwa kwambiri womwe umatha mwachangu. Otsatsa a E-commerce amayendetsa zogulitsa zambiri popereka malonda amtundu watsiku ndi tsiku patsamba lawo. Makasitomala amabwerera tsiku lililonse kuti awone zomwe malondawo ali… kugula zinthu zambiri pafupipafupi. Koma zimagwira ntchito?
Mitundu yodziwika bwino yokhala ndi makasitomala okhulupirika sangathenso kunyalanyaza zokopa za kugulitsa kung'anima. Ogulitsa amatha kuphatikiza malonda ang'onoang'ono mumasamba awo omwe alipo popanda kuchita nawo dipatimenti ya IT kapena kuwononga nthawi ndi ndalama zambiri.
Ndalama
Kukula kwa Flash Sales
M'malo osinthika amalonda a e-commerce, kugulitsa ma flash kwatulukira ngati chida champhamvu kwa ogulitsa. Zotsatsa zanthawi yochepazi, zomwe zimadzetsa chisangalalo m'masitolo ogulitsa, zawonetsa kutchuka kwambiri. Kukopa kwawo kumapangitsa chidwi chachangu komanso chodzipatula, chomwe chimayendetsa ogula gulani mpaka zitagwa.
Kuyambira 2009, mawebusayiti omwe amagulitsa malonda awona kuwonjezeka kwakukulu kwa 368% pamsika wamwezi uliwonse. Akhala ofanana kwenikweni ndi malo ogulitsa, kukopa makasitomala ndi kuchotsera kotsika kwakanthawi kochepa. Kukula uku kukuwonetsa kusintha kwa machitidwe a ogula kumakonda mabizinesi achangu, okwera mtengo. Nazi zabwino zomwe makampani a e-commerce akuwona:
- Mwayi Watsopano Wopeza: Ogulitsa amatha kuphatikizira malonda ang'onoang'ono m'mawebusayiti omwe alipo, ndikupanga kukwera kwachuma mwachangu popanda kufunikira mtundu wina wabizinesi.
- Brand Leverage: Mitundu yokhazikitsidwa, yokhala ndi mbiri yawo, ili ndi mwayi waukulu kutenga gawo la msika mu gawo la e-commerce lomwe likukula mwachangu.
- Kutenga Zinthu Kwa Makasitomala: Kugulitsa kwa Flash kumalimbikitsa kudzipereka kwamakasitomala kwanthawi yayitali, kupereka njira yabwino yoyendetsera zinthu ndi kukwezedwa kwapadera.
- Ndalama Zochititsa chidwi ndi Kuwerengera: Makampani monga Gilt Groupe, Vente-privee.com, ndi Nordstrom asonyeza kupambana kwachuma komwe kungapezeke kupyolera mu malonda a flash, ndi kuwerengera kukwera mabiliyoni.
Kukonzekera Bwino Kwambiri Zogulitsa
- Kutalika: Nthawi zambiri imakhala maola angapo mpaka masiku angapo, nthawi yoyenera iyenera kupanga changu popanda kukhumudwitsa kasitomala.
- Inventory and Promotion Management: Gwiritsani ntchito kugulitsa kung'anima kuti muchotse zinthu zochulukirapo kapena kuwonjezera kuchuluka kwa anthu m'sitolo kuti mukwezedwe mwapadera.
Kupititsa patsogolo Kugulitsa kwa Flash
- imelo Marketing : Dalaivala wofunikira pakugulitsa kung'anima, wokhala ndi 18% ya anthu omwe amatumizidwa kuchokera ku maimelo. Imapambana pazama TV ndikufufuza mu domain iyi.
- Nthawi Yoyenera: Nthawi yabwino yotumizira maimelo ogulitsa kung'anima ndi madzulo, kuwonetsa ndalama zambiri pa imelo ndi kuchuluka kwa kutembenuka.
- Kufulumira ndi Kuwonekera: Lankhulani nthawi/nthawi yogulitsa ndikuphatikiza zotumizira. Kuwonekera kumeneku kumapangitsa kukhulupirirana ndi changu.
- Kusasinthika mu Marketing: Onetsetsani kuti uthenga wamalonda ukugwirizana ndi imelo kupita ku webusayiti. Gwiritsani ntchito mabaji azinthu ndi zikwangwani zogulitsa kung'anima kuti musunge kusasinthika uku.
Zochita Zabwino Kwambiri Pamitengo Yotsika Kwambiri
- Nthawi ndi Chinsinsi: Zogulitsa zazifupi nthawi zambiri zimabweretsa mitengo yabwinoko kuti mutsegule. Mawindo ogulitsa maola awiri ndi othandiza kwambiri.
- Echoed Marketing: Onetsani mutu wogulitsira kung'anima mosasinthasintha pamasamba onse makasitomala akamadina maimelo.
- Chiyanjano Pambuyo Pogulitsa: Tumizani zikwangwani zomwe zikuwonetsa kutha kwa kugulitsa kuti mukhalebe pachibwenzi ndikudziwitsa makasitomala omwe adaphonya.
Kugulitsa kwa Flash sikusintha kwakanthawi koma chida chakuchita bwino pamalonda a e-commerce. Amapereka njira yabwino kwa ogulitsa kuti azilumikizana ndi makasitomala, kuyang'anira zinthu, ndi kuyendetsa malonda. Ndi kukonzekera koyenera, kutsatsa komwe kukufuna, komanso kukulitsa mbiri yamtundu, kugulitsa ma flash kumatha kukhala mwala wapangodya wa e-commerce strategy.