Mphamvu Yotsatsa Payekha

Kusintha kwanu pakusatsa kwamakina ojambula

Kumbukirani pomwe Nike adayambitsa kampeni yake ya Just Do It? Nike adakwanitsa kukwaniritsa kuzindikira ndi kudziwika kwakukulu ndi mawu osavuta awa. Zikwangwani, TV, wailesi, kusindikiza… 'Ingozipangani' ndipo Nike swoosh inali paliponse. Kuchita bwino kwa ntchitoyi kudadalira kuchuluka kwa anthu omwe Nike amatha kuwona ndi kumva uthengawo. Njira iyi idagwiritsidwa ntchito ndi zopangidwa zazikulu panthawi yakugulitsa kapena 'kampeni' ndipo kwakukulukulu imakhudzidwa ndi ogula ndikuyendetsa malonda. Kutsatsa misa kunagwira.

Posachedwa zaka pafupifupi 30, lowetsani intaneti, mafoni am'manja komanso zoulutsira mawu, ndipo tikukhala munthawi yosiyana kwambiri. Mwachitsanzo, anthu amawononga ndalama $ 25 biliyoni pazogulidwa zopangidwa kuchokera pama foni ndi mapiritsi mu 2012 mokha, 41% ya imelo imatsegulidwa pazida zamagetsi ndipo munthu wamba amakhala maola asanu ndi limodzi pamwezi pa Facebook. Ukadaulo wa digito ndiwofunikira pamoyo wa ogula ndipo chifukwa chake, ogula amafuna zambiri pochita ndi malonda. Amafuna kumva kuchokera pazogulitsa panjira yoyenera, munthawi yoyenera komanso ndi mauthenga oyenera. Pochirikiza izi, a kafukufuku waposachedwa wa Responsys ogula adapeza izi:

Kusintha Kwa infographic

Kulakalaka kwambiri kwa ogula kukhala ndi ubale wapamtima ndi malonda kwasinthiratu masewerawa kwa otsatsa. Zimatengera ukadaulo wapamwamba komanso kutsatsa mwanzeru kuti apange ubale wamakasitomala wa nthawi yayitali ndikukhala ndi vuto. Masiku ano, otsatsa amafunika kupereka zomwe amakumana nazo kwa makasitomala pamadongosolo osiyanasiyana azama digito - komanso pamlingo waukulu.

MetLife ndi chitsanzo chabwino. Wogula akayang'ana tsamba la MetLife kukafunsa za inshuwaransi, mobisa, amalowetsedwa pulogalamu yodziyimira payokha yomwe idapangidwa kuti ithandizire kasitomala kumaliza zovuta nthawi zambiri. Imayamba patsamba lino, koma imatha kupitilirabe kudzera pa imelo, kuwonetsa ndi ma SMS pazidziwitso ndi zopempha zotsata. Panjira, uthengawu umasinthidwa malinga ndi zomwe ogula aliyense akufuna. Yachita bwino, pulogalamuyi imabweretsa mwayi wokhala ndi makasitomala ambiri, ndikulimbikitsa wogula kuti amalize ntchitoyi ndikukhala kasitomala wa MetLife. Momwemonso ndi MetLife, kuwongolera uku kwa mauthenga otsatsa mumayendedwe adigito kunali kokhutira ndi kasitomala kuposa kachitidwe kachitidwe kothandizidwa ndi nthumwi.

The Mitambo Yogwirizana Yoyankha ya Responsys amamangidwa kuti athandize otsatsa kuchita mtunduwu wamalonda otsatsa. Pulatifomuyi imayang'ana kwathunthu kasitomala, kufotokozera momwe otsatsa abwino kwambiri padziko lonse amayendetsera maubwenzi awo adijito ndikupereka kutsatsa koyenera kwa makasitomala awo pa imelo, mafoni, chikhalidwe, chiwonetsero komanso intaneti. Ndipo, imapatsa magulu otsatsa njira imodzi, yothandizirana kukonza mapulani, kukhazikitsa, kukonza ndi kukonza mapulogalamu otsatsa angapo. Mtambo Wogulitsa Zogulitsa umapatsa mphamvu otsatsa kuti azigwiritsa ntchito zidziwitso zawo, njira yawo, kuti apereke mauthenga ofunikira kwambiri omwe amasunga makasitomala ndikugula nthawi yonseyi.

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