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Ma Buzzwords Otsogola 10 Otsatsa mu 2023

tagwiritsira mawu otsatsa malonda muzotsatsa zanu ndi zomwe muli nazo zitha kukhala ndi zabwino komanso zoyipa. Nazi zina mwazabwino ndi zoyipa zomwe zingatheke:

Chifukwa Chake Muyenera Kugwiritsa Ntchito Ma Buzzwords Otsatsa

  1. Kusamala: Ma Buzzwords nthawi zambiri amakhala okopa ndipo amatha kukopa chidwi cha omvera anu. Atha kupanga chidwi ndikupangitsa zomwe muli nazo kuti ziwonekere pamsika wodzaza anthu.
  2. Apilo Yamakono: Ma Buzzwords nthawi zambiri amalumikizidwa ndi zomwe zikuchitika masiku ano kapena malingaliro otchuka, kupangitsa mtundu wanu kuwoneka waposachedwa komanso wofunikira.
  3. Mauthenga Osavuta: Ma Buzzwords amatha kugwirizanitsa malingaliro kapena malingaliro ovuta kukhala mawu achidule, kupangitsa kuti omvera anu amvetsetse uthenga wanu mosavuta.
  4. Chizindikiro cha Brand: Kugwiritsa ntchito mwanzeru mawu a buzzwords kumatha kuthandizira ndikulimbitsa chizindikiritso cha mtundu wanu, kulola makasitomala kugwirizanitsa mikhalidwe kapena mfundo zina ndi malonda kapena ntchito zanu.
  5. Kusaka Makina Osakira (SEO): Kuphatikizira mawu ofunikira pazomwe muli nazo zitha kukulitsa masanjidwe a injini zosakira ndikuwonjezera kuwoneka kwanu pakusaka pa intaneti.

Chifukwa Chake Muyenera Kupewa Kugwiritsa Ntchito Ma Buzzwords Otsatsa

  1. Kusowa kwa Zinthu: Ma buzzwords amatha kukhala osamveka bwino komanso ogwiritsidwa ntchito mopitilira muyeso, zomwe zimapangitsa kusamveka bwino kapena kuzama kwa mauthenga anu. Ngati zomwe muli nazo zimadalira kwambiri mawu a buzzwords opanda tanthauzo, zitha kukhala malonda opanda kanthu.
  2. Nkhani Zodalirika: Ma buzzwords ena amatha kuwonedwa ngati cliché kapena buzzword bingo, zomwe zimadzetsa kukayikira pakati pa makasitomala ozindikira. Kugwiritsa ntchito mopitilira muyeso popanda kupereka zabwino zomwe mwalonjeza kumatha kuwononga kudalirika kwa mtundu wanu.
  3. Kusiyana Kwapang'ono: Popeza ma buzzwords amagwiritsidwa ntchito kwambiri, kudalira iwo okha kungapangitse kuti zikhale zovuta kuti mtundu wanu udzisiyanitse ndi omwe akupikisana nawo.
  4. Kutanthauzira molakwika: Buzzwords amatha kukhala okhazikika komanso otseguka kutanthauzira. Ngati omvera anu sakumvetsa tanthauzo lenileni lomwe mukufuna kapena ngati atanthauzira mosiyana, zitha kuyambitsa chisokonezo kapena kusamvana.
  5. Kufunika Kwakanthawi kochepa: Ma buzzwords nthawi zambiri amamangiriridwa kuzinthu zina kapena mafashoni omwe amatha kuzimiririka mwachangu. Ngati mupanga njira yanu yotsatsira mozungulira buzzwords, imatha kukhala yachikale pomwe machitidwe akusintha, zomwe zimafunikira zosintha pafupipafupi kuti zikhale zofunikira.

Kuti muwonjezere mapindu ndi kuchepetsa zopinga, m'pofunika kulinganiza. Phatikizani ma buzzwords mwanzeru, koma onetsetsani kuti akuthandizidwa ndi zomwe zili watanthauzo komanso zomveka bwino. Kuwona, kumveka bwino, ndi zinthu ziyenera kukhala maziko a zoyesayesa zanu zamalonda, pomwe ma buzzwords amatha kukhala zida zowonjezera kuti muwonjezere uthenga wanu.

Ma Buzzwords Apamwamba Otsatsa a 2023

Tidasanthula deta ya injini zosakira kuti tizindikire kuchuluka kwa mawu otsatsa omwe akukula pakufunsira. Nazi zomwe tapeza:

  1. AI - Artificial Intelligence
  2. Ziphuphu
  3. Kusamalira Makasitomala
  4. Personalization
  5. Zosokoneza
  6. omnichannel
  7. Udindo Wachikhalidwe Chachikhalidwe
  8. Otsatsa Amagulu
  9. Osasunthika
  10. Zosokoneza

1. Artificial Intelligence (AI)

AI ndi mawu otsutsana pazamalonda chifukwa akhala akuchulukirachulukira komanso osamvetsetseka. Makampani ambiri agwiritsa ntchito AI ngati njira yotsatsira kuti apange lingaliro laukadaulo wapamwamba komanso zatsopano, ngakhale zinthu zawo kapena ntchito zawo sizikuwonjezera luso la AI. Izi zitha kupangitsa kukhumudwa komanso kukayikira pakati pa makasitomala omwe amayembekezera zosintha zoyendetsedwa ndi AI koma adalandira zotulukapo zosasangalatsa.

Mosiyana ndi izi, makampani ena adaphatikizira bwino AI pamapulatifomu awo, zomwe zapangitsa kuti makasitomala awo apindule. Makampaniwa amamvetsetsa kuthekera kwenikweni kwa AI ndipo adayika ndalama zake popanga ma aligorivimu apamwamba ndi mitundu kuti apereke zambiri za ogwiritsa ntchito, kuchita bwino, kapena zatsopano. Pogwiritsa ntchito AI moyenera, makampaniwa amatha kupereka malingaliro awoawo, zolosera zam'tsogolo, kukonza zilankhulo zachilengedwe, kapena magwiridwe antchito ena apamwamba omwe amasintha mtengo wapulatifomu.

Kuti tifotokoze kusiyanaku, tiyeni tione zochitika ziwiri zongopeka:

Zapamwamba AI

Kampani A imati yaphatikiza AI muzinthu zake, koma kukhazikitsidwa kwake kulibe kanthu. Atha kugwiritsa ntchito AI ngati buzzword popanda kuigwiritsa ntchito kuti apititse patsogolo luso la ogwiritsa ntchito. Mwachitsanzo, akhoza kutsatsa malonda a Chatbot yoyendetsedwa ndi AI zomwe zimangoyankha zolembedwa, zopatsa phindu pang'ono kuposa dongosolo lokhazikitsidwa ndi malamulo komanso zoyambira NLP. Pamenepa, kugwiritsa ntchito kwa kampani kwa AI kumakhudza kwambiri zamalonda kuposa kupita patsogolo kwenikweni kwaukadaulo.

Transformative AI

Kampani B imamvetsetsa kuthekera kwa AI ndikuzigwiritsa ntchito moganizira. Amapanga ndalama zophunzitsira zamakina ophunzirira pamaseti ambiri kuti apereke malingaliro amunthu payekha kwa makasitomala kutengera zomwe amakonda komanso mbiri yogula. Dongosolo lothandizira loyendetsedwa ndi AI limaphunzira mosalekeza ndikusintha, ndikupereka malingaliro olondola komanso oyenera. Kuphatikizika kwa AI kumeneku kumakulitsa phindu la nsanja, kumapangitsa kukhutitsidwa kwamakasitomala ndikuwonjezera kuchitapo kanthu.

Pamapeto pake, makampani akuyenera kukhala omveka bwino pakugwiritsa ntchito AI ndikuwonetsetsa kuti zomwe amanena zikugwirizana ndi zomwe akupanga kapena ntchito zawo. Popereka phindu lenileni kudzera mu kuphatikiza kwa AI, makampani amatha kupewa malingaliro oyipa omwe amakhudzana ndi kugwiritsa ntchito mawu a buzzword ndipo m'malo mwake amadzipanga kukhala odalirika komanso anzeru.

2 Ziphuphu

Ma Chatbots asanduka mawu odziwika bwino pantchito zamakasitomala komanso makina opangira okha. Ndi mapulogalamu apulogalamu opangidwa kuti azilumikizana ndi ogwiritsa ntchito kudzera m'mawu kapena mawu, omwe cholinga chake ndi kutengera zokambirana ngati za anthu ndikuthandizira ntchito zosiyanasiyana. Komabe, kuchita bwino kwa ma chatbots ndi zomwe ogwiritsa ntchito amakumana nazo zimasiyana kwambiri, kuyambira ma bots oyambira oyendetsedwa ndi malingaliro mpaka mayankho apamwamba a AI okhala ndi njira zamanjira.

Basic Chatbot

Kampani A imagwiritsa ntchito njira yolumikizirana ndi chatbot yomwe imangodalira mitengo yamalingaliro yomwe idatchulidwiratu kuti ithandizire kufunsa makasitomala. Ngakhale mitengo yolingalira imatha kuthana ndi mafunso olunjika, imavutikira kuthana ndi mafunso ovuta kapena osavuta. Zotsatira zake, chatbot nthawi zambiri imapereka mayankho olakwika kapena osakwanira, zomwe zimapangitsa kukhumudwa komanso kusakhutira pakati pa otsogolera ndi makasitomala. Kusasunthika kwa mitengo yamalingaliro kumachepetsa kuthekera kwa ma chatbot kuti agwirizane ndi zochitika zosiyanasiyana, zomwe zimapangitsa kuti ogwiritsa ntchito asamve bwino komanso kuwononga ubale wamakasitomala.

AI-Powered Chatbot

Kampani B imagwiritsa ntchito njira yolumikizirana ndi ma chatbot yomwe imathandizira mitundu yapamwamba ya zilankhulo ndi Tokeni su brzo zamijenjeni kuthana ndi mafunso a kasitomala. Chatbot imaphunzitsidwa pagulu lalikulu la data ndipo imatha kupanga mayankho oyenerera. Imaphatikizanso kuthekera kwa njira za anthu, kuwalola kusamutsa zokambiranazo kwa munthu weniweni ngati kuli kofunikira, monga mafunso ovuta kapena zochitika zomwe zimafuna ukatswiri wa anthu.

Makampani amatha kupanga mayankho a chatbot omwe amakulitsa zomwe makasitomala amakumana nazo pokumbatira AI, ML, ndi luso la mayendedwe. Ma chatbots apamwambawa amapereka kulondola kwabwino, kumvetsetsa kwanthawi zonse, komanso mayankho amunthu payekha, kukulitsa kukhutitsidwa kwamakasitomala ndikuchitapo kanthu. Kutha kusintha mosasunthika kupita ku chithandizo chamunthu pakafunika kumawonetsetsa kuti ogwiritsa ntchito alandila thandizo lofunikira ndikulimbikitsa ubale wolimba wamakasitomala.

3. Makasitomala Experience Management

The buzzword kasitomala experience management (Chithunzi cha CXM) imazungulira njira, matekinoloje, ndi njira zopangira zokumana nazo zapadera paulendo wamakasitomala. Ikagwiritsidwa ntchito pazolumikizana zamasamba, CXM imagogomezera makonda, magawo, ndi makina opangira kuti apititse patsogolo kukhudzidwa kwamakasitomala ndi kukhutira. Tiyeni tifufuze zochitika ziwiri kuti tiwonetsere zovuta zamtundu uliwonse CX nsanja (Scenario A) ndi zabwino zamapulatifomu atsopano a CX omwe amathandizira luntha lochita kupanga komanso kumvetsetsa kwanthawi yayitali (Scenario B).

Chithunzi cha CX

Kampani A imatengera nsanja ya CX kuti izitha kuyang'anira zomwe makasitomala amakumana nazo patsamba lake. Komabe, nsanja iyi imaphatikizapo njira zophatikizira zovuta ndipo zimafunikira malingaliro ochulukirapo komanso mapangidwe aulendo wamakasitomala. Kukhazikitsa nsanja kumaphatikizapo kuphatikiza machitidwe osiyanasiyana, monga CRM, CMS, ndi zida zowunikira, zomwe zitha kutenga nthawi komanso kugwiritsa ntchito zinthu zambiri. Kuphatikiza apo, kupanga maulendo amakasitomala papulatifomu kumaphatikizapo kupanga mayendedwe ovutirapo komanso kupanga mapu amitundu yosiyanasiyana komanso kulumikizana. Izi zimafuna kukonzekera kwakukulu ndi ukatswiri kuti mupange ndikukhalabe ogwirizana komanso okonda makasitomala.

Wanzeru CX

Kampani B imakumbatira nsanja za CX zam'badwo watsopano zomwe zimathandizira luntha lochita kupanga komanso kumvetsetsa kwakanthawi. Mapulatifomuwa amathandizira makampani kupanga zomwe zili ndikusintha maulendo amakasitomala mwachangu. Pogwiritsa ntchito AI, nsanja imatha kusanthula zambiri zamakasitomala, machitidwe, zomwe amakonda, komanso zidziwitso zenizeni munthawi yeniyeni. Itha kubweretsa zokonda zanu komanso zokumana nazo kwa makasitomala, kuwagawa malinga ndi mawonekedwe awo ndi zosowa zawo. Pulatifomu imasinthiratu ulendo wamakasitomala kutengera kulumikizana kwamakasitomala ndi mayankho, kukhathamiritsa mosalekeza ndikukonzanso zomwe zachitika.

Mapulatifomu atsopano a CX amapereka maubwino angapo pothandizira AI komanso kumvetsetsa kwanthawi zonse. Amathandizira kupanga zomwe zili ndi njira yopangira maulendo, kuchepetsa kudalira malingaliro amanja ndi kuphatikiza. Mawonekedwe amphamvu a nsanja amathandiza makampani kuyankha mwamsanga kusintha kwa makasitomala ndi kusintha kwa msika. Kuphatikiza apo, kuthekera koyendetsedwa ndi AI komanso kuthekera kongopanga zokha kumapangitsa kuti zikhale zosavuta komanso zofananira, zomwe zimapangitsa kuti makasitomala azikhala okhutira, kukhulupirika kowonjezereka, komanso zotulukapo zamabizinesi.

4. Kusintha kwanu

Kupanga makonda ndi lingaliro lomwe lapeza chidwi kwambiri pakutsatsa chifukwa cha kuthekera kwake kukulitsa zomwe makasitomala amakumana nazo ndikuyendetsa chinkhoswe. Komabe, kukhazikitsidwa kwake kumatha kusiyana kwambiri, zomwe zimatsogolera kumagulu osiyanasiyana amtengo wapatali kwa makasitomala. Tiyeni tiwone zochitika ziwiri zomwe zikuwonetsa njira zingapo zosinthira makonda:

Zokonda Zapamwamba

Kampani A imati imapereka zokumana nazo zaumwini kwa makasitomala ake, koma kukhazikitsidwa kwake kukulephera kupereka phindu lenileni. Atha kugwiritsa ntchito zidziwitso zachiwerengero cha anthu kapena malo ocheperako kuti asinthe mauthenga otsatsa amtundu uliwonse. Mwachitsanzo, atha kutumiza maimelo olembera makasitomala potchula dzina lawo loyamba kapena kuphatikiza mbiri yawo yomwe adagula posachedwa pamalangizo azinthu popanda kuganizira zomwe amakonda kapena machitidwe awo. Pankhaniyi, makonda ndi osaya ndipo amalephera kupereka phindu kapena kufunika kwa makasitomala.

Kusintha Kwamakonda

Kampani B imamvetsetsa mphamvu yakusintha makonda ndikupitilira njira zoyambira. Amagwiritsa ntchito kusanthula kwatsatanetsatane kwa data, ma algorithms apamwamba, ndi njira zophunzirira zamakina kuti asonkhanitse ndikusanthula zambiri zamakasitomala. Izi zimawalola kupanga zokumana nazo zamunthu payekhapayekha malinga ndi zomwe amakonda, machitidwe, ndi zosowa. Mwachitsanzo, atha kupereka malingaliro azinthu zomwe mwakonda kutengera zomwe zidagulidwa m'mbuyomu, mbiri yakusakatula, komanso zokhudzana ndi nthawi yeniyeni. Athanso kupereka zomwe amakonda, mitengo, kapena zotsatsa zomwe zimagwirizana ndi zokonda za kasitomala aliyense komanso ulendo wogula. Mulingo wodziyimira pawokha umapatsa makasitomala phindu lenileni, kumalimbikitsa kudzimva kukhala payekha, kufunikira, komanso kukhutitsidwa.

Chinsinsi chakusintha makonda ndikumvetsetsa zomwe kasitomala amakumana nazo ndikupereka zokumana nazo zomwe zimagwirizana ndi zosowa ndi zomwe amakonda. Kukonda mwachiphamaso kumatha kukhala konyenga kapena kusawona mtima, pomwe kusintha kwamunthu kumafuna kupanga kulumikizana kwabwino kwamakasitomala popereka kulumikizana koyenera komanso kofunikira.

Ndikofunikira kudziwa kuti kusintha makonda kuyenera kuchitika nthawi zonse, kulemekeza zinsinsi za ogwiritsa ntchito komanso malamulo oteteza deta. Makasitomala akuyenera kukhala ndi mphamvu pa data yawo komanso kuthekera kolowa kapena kutuluka pazokonda zawo malinga ndi zomwe amakonda.

Makampani amatha kupanga maubwenzi olimba amakasitomala, kulimbikitsa kukhulupirika, ndikuyendetsa kukula kwabizinesi poyang'ana pakusintha makonda. Kupereka zokumana nazo zaumwini zomwe zimawonjezera phindu zimawonetsa kumvetsetsa kwamakampani makasitomala ake ndi zosowa zawo zapadera, kuzisiyanitsa ndi omwe akupikisana nawo ndikupanga chithunzi chabwino.

5. Wosonkhezera

Kutsatsa kwa Influencer kwakhala njira yodziwika bwino kuti ma brand afikire ndikulumikizana ndi omwe akutsata kudzera mwa anthu omwe akhazikitsa kukhulupirika ndi chikoka m'madera ena. Kuchita bwino kwa kutsatsa kwamphamvu kumatha kusiyanasiyana kutengera mtundu wa okhudzidwa komanso ubale wawo ndi omvera awo. Tiyeni tifufuze zochitika ziwiri zomwe zikuwonetsa kusiyana pakati pa anthu ambiri omwe ali ndi chidwi ndi anthu ambiri koma osakhudzidwa pang'ono pogula zisankho komanso wocheperako yemwe ali ndi chidwi komanso kukhulupirirana mdera lawo.

Vanity Influencer

Influencer A ali ndi otsatira mamiliyoni ambiri pamasamba osiyanasiyana ochezera. Zomwe zili m'mabuku zimafikira anthu ambiri, koma zotsatira zake zimakhala zochepa pakusintha zosankha zogula. Ngakhale afika, omvera a Influencer A sangapeze kuti malingaliro awo ndi ofunikira kapena odalirika. Izi zitha kukhala chifukwa chazifukwa zosiyanasiyana, monga kusowa kwa wolimbikitsa, kusagwirizana pakati pa niche ya osonkhezera ndi zinthu zomwe zimakwezedwa, kapena kusagwirizana pakati pa zomwe wokhudzidwayo ali nazo ndi zokonda za omvera awo. Zotsatira zake, kuthekera kwa wosonkhezera kuyendetsa kutembenuka kapena kupanga chiwongola dzanja pagulu la omvera omwe akukhudzidwawo akugula ndizochepa.

Niche Influencer

Komano, Influencer B akhoza kukhala ndi otsatira ochepa koma amakhala ndi chidwi komanso kukhulupirirana mdera lawo. Apanga omvera okhulupirika ndi okhudzidwa omwe amafunafuna mwachangu malingaliro awo ndikuyamikira malingaliro awo. Influencer B yakulitsa niche yake mosamala ndipo imayang'ana kwambiri pakupanga zomwe zimagwirizana ndi zomwe omvera ake amakonda komanso zosowa zawo. Zotsatira zake, pamene Influencer B amalimbikitsa malonda kapena ntchito, anthu ammudzi amawona kuti ndi ofunika, oyenerera, komanso odalirika. Malingaliro awo amatha kusintha kukhala kugula kwenikweni, chifukwa omvera awo amakhulupirira kuti wokhudzidwayo ndi wowona komanso ukadaulo wake.

Chosiyanitsa chachikulu pakati pa chisonkhezero chachikulu chokhala ndi mphamvu zochepa komanso chocheperako chomwe chili chofunikira kwambiri chimakhala muubwenzi wawo ndi omvera awo. Kukhulupilika, kukhulupilika, ndi kufunikira kumachita mbali yofunika kwambiri pakutsatsa kwamphamvu. Ngakhale kuti wamkulu atha kukhala ndi mwayi wofikirapo, sizitanthauza kuti atha kutengera zisankho zogula. Mosiyana ndi zimenezi, munthu wocheperako amene ali ndi anthu odzipereka komanso odzipereka atha kukhala ndi chikoka chachikulu polimbikitsa kudalirana ndikupereka zofunikira ndi malingaliro.

Pochita makampeni otsatsa amphamvu, otsatsa akuyenera kuganizira kulumikizana pakati pa omwe akukhudzidwawo ndi omwe amawatsata komanso kukhulupirika ndi kudalirika kwa omwe akukhudzidwawo mdera lawo. Kuyanjana ndi osonkhezera omwe amalumikizana moona mtima ndi omvera awo ndikupereka malingaliro enieni kungayambitse kutengeka kwakukulu, kutembenuka, ndi malingaliro abwino amtundu. Kuchita bwino komanso kudalirana nthawi zambiri kumakhala kothandiza kwambiri kuposa kuchuluka kwachangu pakuchita bwino kwamalonda.

6. Omnichannel Marketing

Kutsatsa kwa Omnichannel ndi njira yomwe cholinga chake ndi kupanga makasitomala osasunthika komanso ophatikizika panjira zingapo ndi ma touchpoints, pa intaneti komanso pa intaneti. Ngakhale kutsatsa kwa omnichannel kumapereka kuthekera kwakukulu, kumabweranso ndi zovuta, makamaka ponena za kugulitsa ndi kugwirizanitsa zoyesayesa zamalonda m'njira zosiyanasiyana.

Siled Solution

Kampani A imatengera njira yotsatsira omnichannel kuti ipangitse makasitomala osavuta kudutsa njira zingapo. Komabe, amakumana ndi zolepheretsa kuphatikiza deta yawo ndikuwonetsa malonda molondola. Ukadaulo wawo wosiyanasiyana wotsatsa ndi makina amagwirira ntchito mu silos, kusonkhanitsa zovuta ndikusanthula deta. Zotsatira zake, amavutika kuti azitha kuwona bwino momwe makasitomala amachitira komanso kudziwa momwe njira iliyonse imakhudzira ulendo wamakasitomala. Izi zimalepheretsa kuthekera kwawo kupanga zisankho zodziwika bwino zamalonda ndikukhathamiritsa makampeni moyenera.

Fully Integrated Solution

Kampani B imagwiritsa ntchito nsanja yophatikizika ya omnichannel yomwe imachita bwino kampeni ndikugwirizanitsa zoyeserera panjira zonse. Iwo ayika ndalama mu matekinoloje apamwamba omwe amaphatikiza deta ndi zidziwitso mosasunthika, zomwe zimapereka chithunzithunzi chokwanira cha kuyanjana kwamakasitomala. Izi zimawathandiza kuti azitsata maulendo a makasitomala pamayendedwe, kunena molondola malonda ndi kutembenuka, ndikupanga zisankho zoyendetsedwa ndi deta. Pulatifomu yawo imathandizira kulumikizana kwamakampeni, kuwonetsetsa kuti mauthenga amasinthasintha, kapangidwe kake, komanso chidziwitso chamakasitomala pamakina onse. Kuphatikiza apo, ali ndi luso lotha kupereka lipoti lomwe limapereka zidziwitso zolondola komanso zenizeni, zomwe zimawapangitsa kuyeza momwe makampeni amagwirira ntchito pamayendedwe onse ndikuwongolera moyenera.

Tiyeni tifufuze zoperewera za njira zambiri za omnichannel ndi nsanja mwatsatanetsatane.

  1. Zovuta za Attribution: Chimodzi mwazoletsa zazikulu pakutsatsa kwa omnichannel ndikunena molondola kugulitsa kapena kutembenuka kumakanema kapena ma touchpoints. Pokhala ndi makasitomala omwe amalumikizana ndi ma tchanelo angapo asanagule, zitha kukhala zovuta kudziwa kuti ndi tchanelo liti kapena kuphatikiza kwa tchanelo komwe kunathandizira kwambiri pakusankha kwawo kugula. Zitsanzo zachikhalidwe, monga kudina komaliza, sizingagwire mokwanira ulendo wovuta wamakasitomala muzochitika za omnichannel, zomwe zimapangitsa kuti tisamvetsetse bwino momwe njira iliyonse yotsatsa imakhudzira.
  2. Kuphatikiza Data ndi Coordination: Kukhazikitsa njira yabwino yotsatsa malonda a omnichannel kumafuna kugwirizanitsa kosasunthika ndi kuphatikiza deta pamayendedwe. Komabe, matekinoloje ambiri ndi machitidwe omwe mabizinesi amagwiritsira ntchito nthawi zambiri amagwira ntchito m'ma silos, zomwe zimapangitsa kuti zikhale zovuta kusonkhanitsa ndikusanthula deta kuchokera kumalo osiyanasiyana ogwirizana. Kugawikana kumeneku kungalepheretse kukhala ndi malingaliro athunthu amakasitomala ndikupanga zisankho zodziwitsidwa zamalonda potengera kuzindikira kokwanira.
  3. Zochitika Zamtundu Wokhazikika: Kupereka chidziwitso chokhazikika pamakina osiyanasiyana ndi cholinga chachikulu pakutsatsa kwa omnichannel. Komabe, kusungabe kutumizirana mameseji mosasinthasintha, kapangidwe kake, komanso kudziwa kwamakasitomala kumatha kukhala kovuta chifukwa cha mawonekedwe ake ndi malire ake. Kulinganiza kufunikira kosintha mwamakonda ndikusintha makonda ndi chizindikiritso chamtundu wokhazikika pamakina onse kumafuna kukonzekera bwino, kuchita, ndi kuwunika kosalekeza.
  4. Zochepera Zaukadaulo: Matekinoloje ambiri omwe amagwiritsidwa ntchito potsatsa, monga nsanja za analytics, kasamalidwe ka ubale wamakasitomala (CRM) machitidwe, ndi zida zotsatsira, zimakhala ndi malire pophatikiza deta ndi zidziwitso panjira. Izi zitha kulepheretsa kuthekera kokhala ndi malingaliro athunthu komanso enieni munthawi yamakasitomala ndi machitidwe, ndikuchepetsa mphamvu ya malonda a omnichannel.

Ngakhale zili zolepheretsa izi, ndikofunikira kuzindikira kuti kupita patsogolo kwaukadaulo ndi kusanthula deta kukuthana ndi zovuta izi. Mabizinesi akugwiritsa ntchito njira zotsogola, nsanja zophatikizira deta, ndi nsanja za kasitomala (Ma CDP) kupititsa patsogolo kulondola kwazomwe zimaperekedwa ndikupanga mawonekedwe ogwirizana amakasitomala.

7. Udindo wa Corporate Social

Kutengera nkhani zachitukuko poyera kungakhale ndi ubwino ndi zoopsa kwa makampani, makamaka pamene nkhanizo zili ndi mikangano. Ubwino wotengera poyera nkhani zokhudzana ndi chikhalidwe cha anthu ndi monga kuthekera kopanga chithunzi chabwino cha mtundu, kukopa makasitomala osamala za chikhalidwe cha anthu, ndikugwirizana ndi zomwe zili mumsika womwe mukufuna.

Mwa kusonyeza kudzipereka koona kuzinthu zamagulu, makampani amatha kudzisiyanitsa ndi kumanga maubwenzi olimba ndi makasitomala omwe ali ndi makhalidwe ofanana. Komabe, kuopsa kwagona pa kulera mwachinyengo kapena kupezerapo mwayi pa nkhani zosemphana maganizo pofuna kupeza phindu la malonda. Izi zitha kupangitsa kuti anthu azinenezedwa kuti akuchita zinthu mwachangu, kutaya chikhulupiriro, kubweza kwa makasitomala, komanso kuwononga mbiri.

Tiyeni tifufuze zochitika ziwiri-imodzi yomwe Company A imagwiritsa ntchito mosawona mtima poyendetsa malonda ndi ina yomwe Company B ili yosamala komanso mwanzeru.

Kutengera Mwana Wonyenga

Kampani A imagwiritsa ntchito mwamwayi nkhani zamagulu ngati njira yotsatsira, kugwirizana mosawona mtima ndi zifukwa zotchuka zoyendetsera malonda. Atha kuchita zinthu zolimbikitsa kapena kugwiritsa ntchito nkhani zamagulu kuti apangitse chidwi popanda kudzipereka kwenikweni kuthana ndi vutoli. Njirayi imatha kusiyanitsa makasitomala omwe amawona zomwe kampaniyo ikuchita ngati zabodza kapena zopondereza. Makasitomala omwe ali ndi zikhulupiriro zosiyanasiyana kapena akuwona kuti akuyendetsedwa ndi kusawona mtima kwa zomwe kampaniyo ikuchita atha kukhala ndi malingaliro oyipa, zomwe zingapangitse kuti anthu asiye kudalirana komanso kukhumudwa kwamakasitomala. Kutengera kusakhulupirika kotereku kungawononge mbiri ya kampani komanso kuwononga kukhulupirika kwa makasitomala.

Strategic Adoption

Kampani B imagwiritsa ntchito mosamala komanso mwanzeru potengera nkhani zamagulu. Amakhulupirira moona mtima zomwe amathandizira ndikuwonetsetsa kuti zochita zawo zikugwirizana ndi zomwe amafunikira komanso cholinga chawo monga bizinesi. Kampani B imalankhula mwaulemu kudzipereka kwake kuzinthu zamagulu, kuvomereza kuti makasitomala angakhale ndi zikhulupiriro zosiyanasiyana. Amatsindika kudzipereka kwawo potumikira makasitomala onse kudzera muzogulitsa ndi ntchito zawo, mosasamala kanthu za momwe amaonera kapena momwe akuchokera. Njirayi ingathandize kukulitsa chidaliro, kulimbikitsa ubale wamakasitomala, komanso kukopa makasitomala amalingaliro ofanana omwe amayamikira zomwe kampaniyo imayendera komanso kuyesetsa kwapagulu. Pochita zinthu poyera, mwaulemu, komanso kuyang'ana kwambiri ntchito yake yayikulu, Kampani B imachepetsa kuopsa kwa kusokoneza makasitomala ndipo m'malo mwake imalimbikitsa kukhudzidwa ndi kutsimikizika.

Kuti athane ndi zovuta izi, makampani akuyenera kuwonetsetsa kuti kudzipereka kwawo pazokhudza chikhalidwe cha anthu ndikowona, kumagwirizana ndi zomwe amakhulupilira, ndikulankhulidwa mwaulemu. Kukhala omasuka pazifuno zawo ndikuchitapo kanthu kuti athetse mavuto a anthu kungathandize kulimbikitsa chikhulupiriro ndi kuchepetsa kuopsa kwa nkhani zomwe zimatsutsana.

8. Makasitomala Centric

Lingaliro lakukhala kasitomala-centric latuluka ngati buzzword yamphamvu yomwe imagwirizana ndi makampani ndi ogula chimodzimodzi. Monga mabungwe amazindikira kufunikira kokwaniritsa zosowa za makasitomala, kumanga maubwenzi olimba, ndikupereka zochitika zapadera, "customer-centric" yakhala mawu odziwika bwino okhudza makasitomala. Lingaliro ili limachokera ku kuthekera kwake kulimbikitsa kukula kwa bizinesi, kukulitsa kukhulupirika kwa makasitomala, ndikusiyanitsa makampani pamsika wodzaza anthu.

Zapamwamba

Kampani A imadzinenera kuti imakonda makasitomala koma ikulephera kukwaniritsa lonjezolo. Ngakhale kutumizirana mameseji, salabadira zopempha zamakasitomala, alibe chifundo, ndipo amaika patsogolo njira zogulitsira mwaukali komanso kukweza pokwaniritsa zosowa zamakasitomala. Kampaniyo imakhala ndi chiwongola dzanja chambiri, zomwe zimalepheretsa kuthekera kwake kupanga ubale wabwino ndi makasitomala. Kukakamira kwamakasitomala komanso kusowa kwamakasitomala kwenikweni kumabweretsa mbiri yoipa, zomwe zimapangitsa makasitomala osakhutira omwe sangakhale okhulupilika kapena kuyitanitsa kampaniyo kwa ena. Kungoyang'ana kwakanthawi kochepa kwa Company A pakugulitsa kumalepheretsa kukhazikika kwawo kwanthawi yayitali komanso kukula.

Strategic Adoption

Kampani B imalandira njira yopezera makasitomala, kuyika ndalama zambiri mwa anthu, njira, ndi zokumana nazo kuti zithandizire kukulitsa ubale wamakasitomala. Iwo amaika patsogolo kumvetsetsa ndi kukwaniritsa zosowa za makasitomala, kumvetsera mwachidwi mayankho, ndikuyesetsa kupanga zokumana nazo zapadera pamalo aliwonse okhudza. Kampani B imapatsa mphamvu antchito ake ndi maphunziro ofunikira ndi zida zoperekera chithandizo chamunthu payekha komanso mwatcheru. Chikhalidwe chokhazikika chamakasitomalachi chimalimbikitsa ubale wautali, kukhulupirirana, ndi kukhulupirika. Makasitomala okhutitsidwa amakhala oyimira malonda, kulimbikitsa kampaniyo kudzera m'mawu abwino apakamwa, kutumiza, ndi ndemanga pa intaneti. Mbiri ya Company B imakula, kukopa makasitomala atsopano ndikukhazikitsa maziko olimba akukula kokhazikika kwabizinesi.

Zotsatira zakutsika muzochitika izi ndizosiyana. Mu Scenario A, njira yongoyang'ana makasitomala imabweretsa kuipitsidwa kwa mbiri, kusamvana kwamakasitomala, ndi malingaliro oyipa. Kampaniyo imavutikira kusunga makasitomala ndipo imalephera kupindula ndi kulimbikitsa makasitomala abwino. Kumbali ina, kasitomala weniweni wa Scenario B amalimbikitsa makasitomala okhulupirika omwe amakhala oyimira mtunduwo. Makasitomala okhutitsidwawa amathandizira ku mbiri yabwino, kuyendetsa makasitomala atsopano, ndikukulitsa kuthekera kwa kampani.

Kusiyanaku kwagona pakudzipereka kwa kampani pakumvetsetsa ndikuyika patsogolo zosowa zamakasitomala, kuyika ndalama pazofunikira ndi njira zoperekera zokumana nazo zapadera, komanso kulimbikitsa chikhalidwe chokonda makasitomala. Kukhala wokonda makasitomala kumadutsa zonena zamalonda; zimafuna kudzipereka kwenikweni kuyika kasitomala pakati pazosankha zonse zabizinesi. Ikagwiritsidwa ntchito moyenera, imatha kupanga kukhulupirika kwamakasitomala, mbiri yabwino yamtundu, komanso kukula kwabizinesi kosatha.

9. Opanda zingwe

Osasunthika limapereka lingaliro la njira zosalala, zophatikizika ndi kuyanjana, kuthetsa mikangano ndikupanga kuyenda kogwirizana. M'mawonekedwe olumikizana kwambiri komanso a digito, chikhumbo chokhala opanda msoko chakhala chofunikira kwambiri kwa mabungwe. Komabe, kuzindikira kowona kwa zochitika zopanda msoko kungasiyane kwambiri. Pazitsanzo zotsatirazi, tiwona kusiyana pakati pa Kampani A, yomwe ikukumana ndi zovuta kuti ikwaniritse zovuta ngakhale kuti ikugula nsanja yomwe ikulimbikitsidwa motero, ndi Company B, yomwe imagwirizanitsa bwino njira yothetsera mavuto popanda kufunikira kwa zowonjezera.

Kukhazikitsa ndi Kuphatikiza pamanja

Kampani A imayika ndalama papulatifomu yomwe imakwezedwa ngati yopanda msoko, kuyembekezera kuti iphatikizane ndi machitidwe ndi njira zomwe zilipo kale. Komabe, amazindikira msanga kuti kukwaniritsa kusagwirizana kwenikweni ndizovuta kwambiri kuposa momwe amayembekezera. Njira yophatikizira imakhala yovuta, yomwe imafuna bajeti yowonjezera, nthawi, ndi zothandizira. Amakumana ndi zovuta zofananira, kusagwirizana kwa data, komanso kufunikira kosintha mwamakonda. Kuphatikiza apo, zomwe zalonjezedwa zopanda msoko zimafunikira ntchito ndi chithandizo chopitilira kuthana ndi mipata yophatikiza ndikuwonetsetsa kuti ntchito zikuyenda bwino. Kampani A imazindikira kuti kukwanitsa kuchita zinthu mosasinthasintha ndi kuyesetsa kosalekeza, komwe kumafunikira ndalama zambiri kuposa kugula koyambirira.

Kuphatikizika kopangidwa ndi Complete Integration

Kampani B imapeza yankho lopanda msoko ndipo imapeza kuti imakwaniritsa mawu omveka bwino. Amatha kuphatikiza nsanja mosasunthika ndi machitidwe ndi njira zawo zomwe zilipo popanda kulemba mzere umodzi wa code. Yankho limapereka kuyanjana kwa kunja kwa bokosi ndi mawonekedwe ogwiritsira ntchito, zomwe zimapangitsa kuti ntchito yogwirizanitsa ikhale yovuta. Kampani B imatha kutengerapo mwayi pazinthu zonse zomwe zimaperekedwa ndi nsanja, kupititsa patsogolo ntchito zawo komanso zomwe makasitomala amakumana nazo. Amakhala ndi chidziwitso ndi njira zosasunthika, zomwe zimapangitsa kuti pakhale mgwirizano wogwira ntchito komanso kuwongolera magwiridwe antchito. Kampani B imatha kugwiritsa ntchito njira zothanirana ndi mavuto osafunikira ndalama zowonjezera kapena chithandizo chopitilira.

Zochitika izi zikuwonetsa zotsatira zosiyana zikafika pakukwaniritsa kusasinthika. Pomwe Kampani A imakumana ndi zovuta komanso zofunikira zina kuti ikwaniritse zochitika zosasokonekera, Kampani B imaphatikiza bwino yankho lomwe limakwaniritsa malonjezo ake mosavutikira.

Pankhani ya Company A, zovuta zomwe amakumana nazo kuti akwaniritse zosokonekera zingayambitse kukhumudwa, kuchedwa, ndi ndalama zowonjezera. Kupanda kuphatikizika kosasunthika kungapangitse njira zosagwirizana, zosayenera, komanso kusokonezeka kwa ogwiritsa ntchito.

Mosiyana ndi zimenezi, kuthekera kwa Company B kuphatikizira yankho mosasunthika popanda ma code ndikugwiritsa ntchito mokwanira mawonekedwe ake kumawapatsa mphamvu kuti azindikire ubwino wochita zinthu mopanda msoko. Amatha kupititsa patsogolo ntchito zawo, kuchita bwino kwambiri, ndikupereka makasitomala osinthika komanso ogwirizana.

Makampani akuyenera kuwunika mosamalitsa kuthekera kwa nsanja ndi mayankho omwe amagulitsidwa ngati opanda msoko, poganizira zinthu monga kuphatikizika kovutirapo, zofunikira zosintha mwamakonda, zosowa zothandizira nthawi zonse, komanso kuthekera kogwiritsa ntchito mopanda malire. Posankha yankho lomwe limagwirizana ndi zofunikira zawo zenizeni, makampani amatha kuthana ndi zovuta zophatikizira ndikukwaniritsa zochitika zenizeni zomwe zimakulitsa magwiridwe antchito awo ndi kuyanjana kwamakasitomala.

10. Zosokoneza

Ngakhale kuti mawu oti "zosokoneza" atchuka kwambiri monga buzzword, kusokoneza kwenikweni ndikopambana kosowa. Zimayimira kusinthika kwatsopano kapena kusintha kwaparadigm komwe kumasintha bizinesi. Makampani omwe amasokoneza bwino amapangitsa kuti anthu azikhala osatha, amasintha misika, komanso amakopa chidwi chamakasitomala. Kusowa kwa leni kusokoneza m'mafakitale kumawonetsa zovuta komanso zovuta kuti akwaniritse kusintha koona. Kusokonekera kumafuna masomphenya, luso, komanso kuchita mwanzeru kuti mudutse zopinga zomwe zakhazikitsidwa ndikusintha msika. Makampani omwe amakwaniritsa zosokoneza zenizeni nthawi zambiri amakhala atsogoleri amakampani, kutenga magawo amsika ndikupanga phindu lanthawi yayitali.

Kudzinenera

Kampani A imati ndi yosokoneza koma ikulephera kuchita zinthu mogwirizana ndi zomwe zikuchitika. Mauthenga awo amatsindika za zatsopano ndi kusintha, komabe machitidwe awo sakugwirizana ndi masomphenyawa. Kampani A imalephera kuyankha zopempha zamakasitomala, imawonetsa kuchuluka kwa ogwira ntchito, ndipo imayika patsogolo njira zogulitsira zopumira komanso kuchulukitsa pokwaniritsa zosowa zamakasitomala. Njira yachiphamaso yosokonezayi imabweretsa mbiri yoipa, kusakhutira kwa makasitomala, ndi kuchepa kwa kukhulupirika. Kulephera kwa Kampani A kukwaniritsa malonjezo osokonekera kumabweretsa mwayi wotayika, kutayika kwa chikhulupiriro, komanso kukula kochepa.

Makampani Okwezedwa

Kampani B imakhala ndi mzimu weniweni wa kusokonekera poika ndalama zambiri mwa anthu, njira, ndi zokumana nazo kuti zithandizire kukulitsa ubale wamakasitomala. Amayambitsa malingaliro atsopano, amatsutsa machitidwe amakampani, ndipo nthawi zonse amayesetsa kupititsa patsogolo luso la makasitomala. Kampani B imayang'ana kwambiri makasitomala, kuyankha mwachangu zopempha zamakasitomala, kuchepetsa kuchuluka kwa ogwira nawo ntchito kudzera m'malo othandizira antchito, ndikuyang'ana kwambiri kupereka phindu m'malo mokakamiza malonda. Kusokoneza kwenikweni uku kumabweretsa mbiri yolimba, kulengeza kwa makasitomala, ndi kukula kwa mtundu wa organic. Makasitomala okhutitsidwa amakhala oyimira okhulupirika, kugawana zokumana nazo zabwino, ndikuthandizira pakukula kwa kampani.

Zotsatira zakutsika muzochitika izi ndizofunika kwambiri. Mu Scenario A, njira yongoyang'ana zosokoneza imawononga mbiri ya Company A, zomwe zimapangitsa kuti makasitomala awonongeke komanso kuphonya mwayi wokulirapo. Kumbali inayi, kusokoneza kwenikweni kwa Scenario B ndikungoyang'ana makasitomala kumapanga olimbikitsa omwe amakulitsa kufikira kwa mtunduwo ndikuthandizira kukula kosatha. Kusiyanitsa kwagona pakutsimikizika ndi zotsatira zowoneka za kusokoneza. Makampani omwe amatsutsa momwe zinthu zilili komanso amaika patsogolo zosowa za makasitomala kuposa zomwe apeza kwakanthawi amatha kukhala ndi chidaliro, kukhulupirika, komanso mbiri yabwino.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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