Kukula kwa Zotsatsa za Native Social and Mobile

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Ndi kutchuka kwa mafoni, anthu ambiri akugwiritsa ntchito mafoni awo kuti aone maakaunti awo ochezera kuposa ma desktops awo. Otsatsa anzeru akupezerapo mwayi pakusintha uku powonjezera ndalama zomwe amagulitsa pakampani yamafoni, ndikuphatikiza zotsatsa zawo mosasunthika muzakudya za omvera awo ndi kutsatsa kwachilengedwe.

Ku US chaka chatha, ndalama zoposa $ 4.6 biliyoni zinagwiritsidwa ntchito kutsatsa pawailesi yakanema, 35% yake inali yotsatsa. Zikuyembekezeredwa kuti pofika chaka cha 2017, chiwerengerochi chidzawonjezeka kufika pafupifupi $ 11 biliyoni, ndikutsatsa komwe kumakhala 58% ya ndalama. Posachedwa, mabungwe 66%, ndi 65% ya otsatsa, ati akuwononga kapena atha kuwononga zotsatsa zakomweko theka lachiwiri la chaka.

Mu 2014, otsatsa malonda ndi mabungwe nawonso akusintha momwe amagwiritsira ntchito malonda pazofalitsa. Ambiri akuwonjezeka akuwononga ndalama pafoni, pawailesi yakanema, komanso kutsatsa digito, pomwe zingwe, mawayilesi, magazini, ndi manyuzipepala adziko lonse adzawona kutsika kwakukulu.

Phew, ndi data yozama, eh? Mwamwayi, LinkedIn akuswa ziwerengerozi ndi kuneneratu mpaka kuwoneka pansipa. Mukamapanga ndikusintha bajeti yanu pachaka, onetsetsani kuti mukuganiziranso malingalirowa.

LinkedIn Graphic -Zotsatsa Zachilengedwe Zamtundu

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