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Ndi Zinthu Ziti Zapamwamba Zapamwamba za Google mu 2023?

Google ikupitiliza kupititsa patsogolo ma algorithms ake pakusaka kwa organic ndi zosintha zazikulu pazaka zambiri. Mwamwayi, kusintha kwaposachedwa kwa algorithm, the zosintha zothandiza, imayang'ana kwambiri pazomwe zalembedwera komanso ndi anthu m'malo momangoganizira zakusaka.

Tsoka ilo, mabizinesi ambiri sadziwa zosintha zomwe zikupitilira ndipo akulemba ntchito SEO akatswiri amene mwina sadziwa kusintha mu zinthu. Akupitilizabe kuyandikira SEO mwamakina m'malo mophatikiza chidziwitso cha machitidwe a ogwiritsa ntchito, komanso chidziwitso cha ogwiritsa ntchito, ndikupereka phindu lililonse. Ngakhale kusanja kwawo kungawone kuwonjezeka kwakanthawi kochepa pomwe akusewera ma aligorivimu… pakapita nthawi ndalamazo zimatayika pomwe Google imakwirira tsambalo chifukwa ma algorithms awo amazindikiritsa masewerawo.

Mmodzi wa ubwino kuthamanga malo kukula ndi zaka Martech Zone ndikuti nditha kuyika mayeso anga ndikuwona zomwe zikuchitika patsamba lino ndikusintha machenjerero anga. Ndikofunikira kudziwa kuti sindiyesa kuchita ma backlinking Martech Zone. Ndilibe maubale ndimakasitomala timu. Komabe, potulutsa zomwe zafufuzidwa bwino patsamba lachangu lomwe lili ndi chidziwitso chambiri pakompyuta kapena pa foni yam'manja… masanjidwe ndikupeza kuchuluka kwa magalimoto oyenera kudzera pamasanjidwe akusaka kwachilengedwe. Mwanjira ina, ndikupereka zothandiza.

Zothandizira Zosintha

Google tsopano ndi masamba opindulitsa omwe amapereka zinthu zapamwamba komanso zothandiza pomwe amalanga mawebusayiti omwe amapereka zinthu zotsika kapena zosocheretsa. Zosintha izi zimakhudza onse patsamba komanso osapezeka patsamba zinthu motere:

  1. Patsamba Zinthu: Zosintha zothandiza zimatsindika kwambiri zamtundu ndi kufunikira kwa zomwe zili patsamba. Mawebusayiti omwe ali ndichangu, olembedwa bwino, odziwitsa, komanso othandiza zomwe zili ndi mwayi wokwera kwambiri pamakina osakira zotsatira. Zotsatira zake, zinthu zomwe zili patsamba monga mtundu wazinthu, mitu, ndi zomwe ogwiritsa ntchito amakumana nazo zimakhala zofunika kwambiri.
  2. Zinthu Zopanda Tsamba: Zosintha zothandiza zimakhudzanso zinthu zomwe zili patsamba, makamaka zokhudzana ndi ma backlink. Mawebusaiti omwe adapeza ma backlink apamwamba kwambiri kuchokera kumasamba ena amatha kukhala apamwamba pazotsatira zakusaka. Google imawona ma backlinks ochokera kumasamba ovomerezeka komanso ofunikira ngati chizindikiro chaubwino ndi phindu la zomwe zili patsamba. Kuonjezera apo, mawebusaiti omwe amagwiritsa ntchito machitidwe opangira backlink kapena omwe ali ndi backlinks otsika akhoza kulangidwa ndi zosintha zothandiza.

Kusintha kwazinthu zothandiza kumalimbitsa kufunikira kopereka zinthu zapamwamba komanso zothandiza pazomwe zili patsamba komanso zakunja. Mawebusayiti omwe amayika patsogolo zomwe ogwiritsa ntchito amakumana nazo, kufunikira kwazinthu, komanso apamwamba ma backlinks amatha kukhala bwino pakufufuza zotsatira za injini. Mosiyana ndi zimenezi, mawebusaiti omwe amachita zinthu mopusitsa kapena otsika angakumane ndi zilango komanso kutsika kwa masanjidwe a injini zosaka.

Zomwe zili patsamba komanso zakunja ndi mitundu iwiri ya zinthu zomwe Google imagwiritsa ntchito pozindikira kufunikira, mphamvu, komanso kutchuka kwa tsamba. Iliyonse imafuna njira yakeyake, ndiye tikambirana pano.

Zosintha za Google Patsamba

Nawu mndandanda wazinthu zomwe Google imagwiritsa ntchito pamasamba, zomwe zidasankhidwa malinga ndi momwe zingakhudzire masanjidwe ake:

  1. Zabwino Zamitundu: Ubwino wa zomwe zili patsamba ndiye chinthu chofunikira kwambiri pamasamba. Google imakonda zinthu zapamwamba kwambiri, zapadera, komanso zamtengo wapatali zomwe zimapereka mwayi wogwiritsa ntchito bwino.
  2. Kuthamanga Kwatsamba Tsamba: Liwiro lomwe tsamba limadzaza ndi lofunikira kwa ogwiritsa ntchito komanso kusanja kwa injini zosakira. Google imakonda masamba otsegula mwachangu omwe amapereka zinthu mwachangu.
  3. Kuyankha Kwama foni: Ndi kusaka kochulukira komwe kukuchitika pazida zam'manja, Google imakonda mawebusayiti omwe ali okometsedwa kuti muwonekere ndi mafoni.
  4. Tsamba la Tsamba: Mutu watsamba ndi chinthu chofunikira pamasamba. Google imawona kufunikira kwa mutuwo pazomwe zili patsamba, komanso kuphatikizidwa kwa mawu osakira.
  5. Mitu: Kugwiritsa ntchito mitu (H1, H2, H3) patsamba kumathandiza Google kumvetsetsa kapangidwe kake ndi kalozera wa zomwe zili. Mitu yogwirizana ndi yokonzedwa bwino ingathandize kuti injini zosakira ziwonekere.
  6. Meta Kulongosola: Mafotokozedwe a meta ndi chidule chachidule cha zomwe zili patsamba lomwe limawonekera pazotsatira zakusaka. Ngakhale sichinthu chachindunji, kufotokozera kwa meta kolembedwa bwino komanso koyenera kumatha kukweza mitengo yodulitsa komanso kukhudza kusanjidwa mwachindunji.
  7. Kapangidwe ka URL: Google imaganizira kapangidwe kake ulalo pozindikira kufunikira kwa tsamba ku funso linalake losaka. Ulalo womveka bwino komanso wofotokozera ungathandize kukonza mawonekedwe akusaka.
  8. Kukhathamiritsa Zithunzi: Kugwiritsa ntchito zithunzi patsamba kumatha kupititsa patsogolo luso la ogwiritsa ntchito, koma ziyenera kukonzedwa bwino pamakina osakira. Google imaganizira zinthu monga kukula kwa fayilo, alt text, ndi mawu ofotokozera kuti mudziwe kufunikira kwa zithunzi pafunso linalake.
  9. Kulumikizana Kwamkati: Momwe masamba amalumikizidwira pamodzi patsamba lanu zitha kukhudza kusanja kwa injini zosaka. Kulumikizana kwamkati kumathandiza Google kumvetsetsa momwe tsamba lawebusayiti limagwirira ntchito komanso mgwirizano wamasamba osiyanasiyana.
  10. Zochitika za Mtumiki: Zokumana nazo (UX) miyeso monga 404 masamba olakwika, kuchuluka kwa kutsika, nthawi yomwe ili patsamba, ndi masamba pagawo lililonse zitha kukhudza mwachindunji kusanja kwa injini zosakira. Google imakonda mawebusayiti omwe amapereka mwayi wogwiritsa ntchito bwino, chifukwa zikuwonetsa kuti zomwe zili ndi zofunika komanso zofunika kwa ogwiritsa ntchito.

Zinthu Zosanja za Google za Off-Page

Nawu mndandanda wazinthu zomwe Google imagwiritsa ntchito pamasamba omwe atha kugwiritsa ntchito, zomwe zidasankhidwa malinga ndi momwe zingakhudzire masanjidwe ake:

  1. Zotsatira zambuyo: Nambala ndi mtundu wa ma backlink omwe akulozera ku tsamba la webusayiti ndi chimodzi mwazinthu zofunika kwambiri zapaintaneti. Google imawona ma backlinks ngati voti yodalirika kuchokera ku mawebusaiti ena, kusonyeza kuti zomwe zili ndi zofunika komanso zovomerezeka.
  2. Malemba a Anchor: Mawu a nangula a backlink amathandiza Google kumvetsetsa zomwe zili patsamba lolumikizidwa. Mawu ofunikira komanso ofotokozera amatha kusintha mawonekedwe a injini yosakira komanso kusanja.
  3. Malo Olamulira: Ulamuliro wonse ndi kukhulupirika kwa webusayiti kungakhudze kusanja kwa injini zosaka. Google imaganizira zinthu monga zaka za domeni, kuchuluka kwa ma backlinks, komanso mtundu wazinthu posankha ulamuliro wa domain.
  4. Zizindikiro Zachitukuko: Kuchita nawo zapa social media, kuphatikiza zokonda, zogawana, ndi ndemanga, zitha kuwonetsa kutchuka ndi kufunika kwa tsamba kapena tsamba. Ngakhale ma signature amtundu wa anthu sakhala pachiwopsezo chachindunji, amatha kukhudza mwachindunji kusanja kwa injini zosakira.
  5. Brand Mentions: Kutchulidwa kwa mtundu kapena tsamba lawebusayiti pamasamba ena, ngakhale saphatikizepo backlink, kungawongolere mawonekedwe a injini zosaka komanso kudalirika. Google imawona kutchulidwa kwamtundu ngati chizindikiro chaulamuliro komanso kufunikira kwake.
  6. Mndandanda Wapafupi: Kwa mabizinesi am'deralo, kukhala ndi chidziwitso chokhazikika komanso cholondola pamindandanda yapafupi monga Mbiri Yamabizinesi a Google kumatha kupangitsa kuti zosaka ziwonekere pamafunso am'deralo.
  7. Mndandanda wamakalata: Kupereka zolemba za alendo kumawebusayiti oyenerera komanso ovomerezeka kumatha kukonza mbiri ya backlink ndi kusanja kwa injini zosakira.
  8. Press: Pamene akusindikiza kumasulidwa ikhoza kukhala gawo lothandiza la njira ya SEO, kugwira ntchito kwawo ndi nkhani yotsutsana pakati pa akatswiri a SEO. Akatswiri ena angakonde Ngati muli m'makampani omwe zofalitsa zikufalitsidwa ndipo mukupeza yankho labwino lomwe limabweretsa kutchulidwa kwenikweni kwa atolankhani, zitha kukhala zopindulitsa. Kupanda kutero, yang'anani pa njira zina za SEO zomwe zili ndi kuthekera kokulirapo ndipo zitha kukhala zosagwiritsa ntchito kwambiri.
  9. Co-Citations: Zophatikiza ndi maumboni a mtundu (mayina apadera, ma adilesi, manambala a foni, kapena zizindikiritso zina zapadera) pamawebusayiti ena omwe saphatikizanso ulalo wobwerera. Google imawona kugwirizanitsa ngati chizindikiro chaulamuliro ndi kufunikira kwake.
  10. Khalidwe Logwiritsa Ntchito: Miyezo yamakhalidwe a ogwiritsa ntchito monga mitengo yodutsa (CTR), mitengo yodumphadumpha, ndi nthawi yomwe ili patsamba imatha kuwonetsa kufunikira ndi kufunika kwa zomwe zili kwa ogwiritsa ntchito. Google ikhoza kuganiza zamayendedwe a ogwiritsa ntchito ngati chizindikiro chaubwino ndi kufunika kwake, zomwe zimakhudza kusanja kwa injini zosaka.

Zopeka Zosanjirira

Google yalengeza kuti zina mwazodziwika bwino pamsika wa SEO ndi nthano ndipo sizikhudza mwachindunji kusanja kwa injini zosakira. Nazi zitsanzo zingapo:

  1. Mawu Ofunika a Meta: Google yatsimikizira kuti sagwiritsa ntchito meta keyword tag ngati chiwongola dzanja. Ngakhale kungakhale chizolowezi chabwino kuphatikiza mawu osakira a meta a injini zosaka zina kapena zolinga za bungwe, alibe zotsatira zachindunji pakusaka kwa Google.
  2. Zolemba Zobwereza: Google sichilanga mawebusayiti chifukwa chokhala ndi zobwereza. M'malo mwake, Google imagwiritsa ntchito makina osefa kuti adziwe komwe amachokera ndikuziwonetsa muzotsatira zakusaka.
  3. Zizindikiro Zachitukuko: Ngakhale kuti nthawi zambiri zimakambidwa pamasamba, Google yanena kuti zidziwitso zamagulu monga zokonda, zogawana, ndi ndemanga sizikhudza mwachindunji kusanja kwa injini zosaka. Komabe, kuchitapo kanthu pazama media kumatha kukhudza mwachindunji kusanja kwa injini zosakira poyendetsa magalimoto patsamba ndikukopa ma backlink.
  4. Zaka Zomangamanga: Ngakhale zaka za domeni zimatha kukhudza ulamulilo wa domain, Google yanena kuti sigwiritsa ntchito zaka za domain ngati gawo lachindunji. Ubwino ndi kufunikira kwa zomwe zili patsamba lawebusayiti komanso mtundu wa ma backlinks ndizofunikira kwambiri pakusanja kwa injini zosaka.
  5. Kubisa Mawu: Akatswiri ena a SEO alimbikitsa kubisa mawu patsamba popanga mtundu wofanana ndi wakumbuyo kuti ukhale ndi mawu ofunikira. Google yanena kuti mchitidwewu umawonedwa ngati wonyenga ndipo ukhoza kubweretsa zilango.
  6. TsambaRank: Ngakhale kuti PageRank nthawi ina inali metric yofunika kwambiri pa kusanja kwa injini zosaka, Google yatsimikizira kuti sikusinthidwanso ndipo sikugwiritsidwanso ntchito ngati chinthu cholunjika.

Nanga Bwanji Zolemba za AI?

Malangizo a Google Webmaster akunena zimenezo zopangidwa zokha sikuloledwa ndipo zingayambitse chilango. Izi zili choncho chifukwa Google ikufuna kuwonetsetsa kuti zomwe zili pamasamba ndi zapadera, zofunikira, komanso zimapereka phindu kwa ogwiritsa ntchito.

Pali kusiyana kobisika pakati zopangidwa zokha ndi zomwe zili zolembedwan ndi thandizo of AI luso. Zomwe zimapangidwa ndi AI sizifanana kwenikweni ndi zomwe zimapangidwa zokha, zomwe zimatanthawuza zomwe zimapangidwa ndi mapulogalamu popanda kulowererapo kwa munthu. Zomwe zimapangidwa ndi AI, kumbali ina, zimaphatikizapo kugwiritsa ntchito makina ophunzirira makina kuti athandizire kupanga zinthu.

Ngakhale kuti kugwiritsa ntchito zinthu zopangidwa ndi AI sikunatchulidwe mwatsatanetsatane muzowongolera za Google, nthawi zambiri zimatengedwa ngati zovomerezeka bola zomwe zalembedwazo zikugwirizana ndi malangizo a Google ndipo sizinapangidwe kuti zisokoneze kusanja kwa injini zosaka. Eni mawebusayiti akuyenera kuwonetsetsa kuti zopangidwa ndi AI ndi zapadera, zofunikira, komanso zopindulitsa kwa ogwiritsa ntchito, ndipo apewe chinyengo chilichonse chomwe chimaphwanya malangizo a Google.

Masanjidwe a Factors Infographic

Mndandanda wazinthu zonse zosankhidwa ndi zambiri, koma infographic iyi kuchokera Njere Yimodzi tsatanetsatane pafupifupi onse. Nkhani yogwirizana ndi Backlinko mwatsatanetsatane ndikufotokozera chilichonse.

google ranking factor infographic

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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