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Kutsika Kwa Manyuzipepala

Ndine wothokoza kwanthawi zonse chifukwa chazaka zomwe ndikugwira ntchito m'makampani a Newspaper. Maphunziro, zokumana nazo, ndi mwayi womwe ndidakhala nawo pantchitoyi anali maziko a ntchito yanga yopambana pakutsatsa kwa digito. Ngati mwakhala mukuwerenga kwa nthawi yayitali, mukudziwa zomwe ndimakonda pamakampani. Ndikukhulupirira zolemba zanga pano, apa, ndi Pano bwino kwambiri kuphimba!

Komabe ndi kupita patsogolo kosatsutsika kwa nthawi komanso kusinthika kwa matekinoloje, makampani opanga nyuzipepala omwe kale anali otchuka akuwoneka kuti agonja ku zochitika zapadziko lonse lapansi, intaneti. Chifukwa chofikira padziko lonse lapansi, kupezeka mosavuta komanso kutchuka pakati pa achinyamata odziwika bwino pazaukadaulo, makampani amanyuzipepala atsika kwambiri pakugwiritsa ntchito komanso kutsatsa malonda, zomwe zikubweretsa funso lomveka bwino "kodi pali tsogolo la manyuzipepala?

Nyuzipepala Icheperachepera

Nyuzipepala zingakupangitseni kukhulupirira kuti vuto ndi intaneti yomwe imabera otsatsa. Nthawi zonse ndimauza anthu kuti kuchepa kwamakampani a nyuzipepala kunali a kudzipha, osati a Kupha. Pamene mapindu anali 30% ndi 40%, boardrooms anasankha kuti asaike ndalamazo mumtundu wa utolankhani wawo kapena kusamuka kwa intaneti.

Ndinaona atolankhani odziŵa bwino ntchito yawo akuchotsedwa ntchito, ndipo ntchito zawo zinatumizidwa kulikulu labungwe. Ndidawona zotsatsa zikuyenda pa intaneti, ndipo utsogoleri sunagwedezeke. Ndinayang'ananso nyuzipepala zimangolemba talente kuchokera mkati, osatsitsimutsanso utsogoleri wawo ndi talente yochokera kunja kwa makampani ndi masomphenya atsopano. Mwamwayi, ntchito yanga sinasinthidwe pamene ndinachotsedwa ntchito chifukwa chonena mosapita m’mbali ponena za kutha kwathu kwa mtsogolo.

Mbiri ya Nyuzipepala

Chidulechi chikuwonetsa zochitika zazikulu ndi zovuta pakutsika kwa manyuzipepala, ndikuwunika momwe ukadaulo, intaneti, ndikusintha machitidwe owerenga zathandizira kwambiri kukonza zomwe zachitika pamsika.

  • Zaka makumi Olamulira: Kwa zaka zambiri, m'manyuzipepala ndi amene ankafalitsa nkhani zambiri kwa anthu mamiliyoni ambiri, ndipo ankafalitsa nkhani za tsiku ndi tsiku kwa anthu padziko lonse.
  • Mpikisano wa Radio: M’zaka za m’ma 1920, manyuzipepala anakumana ndi mpikisano wachindunji chifukwa cha kukwera kwa wailesi yakanema, zimene zinapangitsa kuti pakhale zovuta zina posunga omvera awo.
  • Nthawi ya Depression: M’zaka za m’ma 1930, nyuzipepala zinadzudzulidwa chifukwa chosayembekezera mavuto azachuma, ndipo ena anavutika kuti asasunthike.
  • Nyuzipepala za Suburban: Pambuyo pa Nkhondo Yachiwiri Yadziko Lonse, panali kusintha kwa anthu aku America kumadera akumidzi, zomwe zidayambitsa kukhazikitsidwa kwa nyuzipepala zakumidzi.
  • Mgwirizano ndi Zogulitsa Zotsatsa: M’zaka za m’ma 1960, nyuzipepala zinakumana ndi mikangano ndi kusintha kwachuma, zomwe zinachititsa kuti pakhale mgwirizano ndi mgwirizano pakati pa makampani a nyuzipepala. Kugulitsa zotsatsa ndi kusindikiza zidaphatikizidwa panthawiyi, pomwe manyuzipepala amapeza gawo lalikulu la ndalama zotsatsa dzikolo.
  • Kuchuluka kwa intaneti: Mu 1962, intaneti idayambitsidwa ndipo idakula pang'onopang'ono. Pofika m'ma 1990, idayamba kukhudza kwambiri makampani opanga nyuzipepala.
  • Alternative Press and Investigative Reporting: M'zaka za m'ma 1970, zochitika ngati zamwano wa Watergate zidapangitsa kuti achulukitse malipoti ofufuza, kuphatikiza kukwera kwa atolankhani ena komanso manyuzipepala omwe amawunikira sabata iliyonse.
  • USA Today ndi Kusindikiza kwa Satellite: M'zaka za m'ma 1980, USA Today inadzitcha "nyuzipepala ya dziko" ndipo inayambitsa njira zatsopano zopangira nyuzipepala ndi makina osindikizira a satellite.
  • Kusintha kwa Mwini ndi Internet Boom: M’zaka za m’ma 1990, umwini m’zofalitsa nkhani unakula, ndipo lamulo la Telecommunications Act la 1996 linamasula ziletso za umwini wa zoulutsira mawu. Manyuzipepala adakopa osunga ndalama ku Wall Street koma adakumana ndi zovuta kuti agwirizane ndi nthawi yosindikiza.
  • Digital Age Ikuyamba: M'zaka za m'ma 2000, intaneti inakhudza kwambiri makampani a nyuzipepala, ndi kukwera kwa mabulogu ndi malo ochezera a pa Intaneti kusintha momwe nkhani zimagwiritsidwira ntchito ndi kutsatsa.
  • Chepetsani Kutsatsa ndi Kuzungulira: Makampani opanga nyuzipepala adatsika kwambiri pakutsatsa, kufalitsidwa, komanso kuwerenga.
  • Glimmer of Hope: Ngakhale zovuta izi, manyuzipepala a pa intaneti adawona chiyembekezo chochepa ndi kuchuluka kwa ogwiritsa ntchito intaneti achikulire omwe amayendera masamba anyuzi pafupipafupi.
  • Tsogolo Lakutsatsa Manyuzipepala: Tsogolo la kutsatsa kwa nyuzipepala likuwonekera pa intaneti, pomwe masamba anyuzi amakopa mamiliyoni a alendo mwezi uliwonse omwe amakopa otsatsa.
  • Chepetsani Chiwerengero cha Nyuzipepala: Kuyambira m'ma 1990, pakhala kuchepa kwa 14% m'manyuzipepala omwe adalembedwa ku USA.

Ogula amadya nkhani zambiri kuposa kale m'mbiri. Koma amapeza zambiri zambiri, amazipeza mwachangu, komanso amazigwiritsa ntchito bwino pa intaneti. Nthawi yomweyo, otsatsa amakhala ndi njira zabwinoko zofikira anthu omwe akufuna.

Chithunzi cha 2
Source: Tchati

Infographic ili m'munsiyi ikuyesera kukhala ndi chiyembekezo chokhudza tsogolo la manyuzipepala, koma zenizeni za tchati pamwambapa zikuwonetsa chithunzi choyipa kwambiri cha tsogolo la manyuzipepala.

nyuzipepala yathu yatsika infographic

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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