Kutsatsa UkadauloMarketing okhutiraInfographics YotsatsaSocial Media & Influencer Marketing

Kodi POE ndi chiyani? Kulipira, Kukhala Nayo, Kupindula… Ndi Kugawana… ndi Media Yotembenuzidwa

Kulipidwa, Mwini, ndi Kupeza (MALO) media ndi njira zonse zopangira maulamuliro anu ndikufalitsa kufikira kwanu pazama media.

Zolipidwa, Zamalonda, Zopindulitsa

  • Media Yolipira - ndikugwiritsa ntchito njira zolipirira zotsatsa kuti muyendetse anthu ambiri komanso uthenga wamtundu wonse pazomwe muli. Amagwiritsidwa ntchito kudziwitsa anthu, kulumphira mitundu ina ya media, ndikupangitsa kuti zomwe mwalemba ziwonekere kwa omvera atsopano. Machenjerero amaphatikizapo kusindikiza, wailesi, imelo, kulipira-pa-kudina, zotsatsa za Facebook, ndi ma tweets okwezedwa. Othandizira olipira amathanso kulipidwa pawailesi yakanema akagwirizana kuti alipidwe.
  • Mwini Media - ndi media, zokhutira, ndi nsanja pang'ono kapena kwathunthu kapena zoyendetsedwa ndi bizinesi. Ntchito ndi kukhazikitsa zomwe zili, kupanga maulamuliro ndi maubwenzi, ndipo pamapeto pake kuchita nawo chidwi kapena kasitomala. Machenjerero akuphatikiza kusindikiza zolemba zamabulogu, zotulutsa atolankhani, zoyera, maphunziro amilandu, ma ebook, ndi zosintha zapa media.
  • Media Yopindulitsa - kupeza zotchulidwa ndi zolemba pamakina okhazikitsidwa omwe sanapezeke pakutsatsa - nthawi zambiri, izi ndi nkhani. Makanema omwe amapeza nthawi zambiri amakhala ndi ulamuliro, udindo, komanso kufunikira kwa bizinesi kapena mutu womwe wapatsidwa, chifukwa chake kutchulidwa kumathandizira kukulitsa mphamvu zanu ndikufalitsa kufikira kwanu. Njira zimaphatikizapo ubale wapagulu, kusaka kwachilengedwe, mapulogalamu ofikira osalipidwa kwa olimbikitsa makampani ndi olemba mabulogu, ndi malo ochezera a pa Intaneti.

Nanga Bwanji Zogawana Nawo?

Nthawi zina amalonda amasiyana Media Yogawidwa kuyankhula mwachindunji ndi njira zoyendetsera magalimoto kudzera pagulu lazama TV. Izi zitha kupezeka kudzera kutsatsa kwapa TV, kutsatsa kutsatsa, kapena kungopanga njira zogawana ndi anzawo. Njira zogawana nawo atha kukhala atolankhani olipidwa, omwe ali nawo, komanso omwe amapeza atakulungidwa chimodzi.

Dikirani ... Ndi Converged Media?

Iyi ndi njira yomwe ikukula kwa otsatsa malonda. Converged media imaphatikizanso zolipira, zokhala nazo, komanso zolandilidwa. Chitsanzo chikhoza kukhala cholembera changa cha Forbes. Ndidapeza malo olembera ndi Forbes Agency Council… ndipo ndi pulogalamu yolipira (pachaka). Ndi ya Forbes ndipo ili ndi olemba ndi otsatsa omwe amapatsidwa ntchito zomwe zimatsimikizira kuti chilichonse chomwe chasindikizidwa chikukwaniritsa malangizo ake otsimikizika ndipo chimafalitsidwa kwambiri.

POE Sichokhapo Pa Zolumikizana

Izi ndizosangalatsa infographic pa POE kuchokera pa Ntchito Zotsatsa Zogulitsa ku Canada ndi Gulu Lolingalira. Imalankhula molunjika ku POE kuchokera pama media ochezera omwe ndimakhulupirira kuti ndizochepa. Kutsatsa kwazinthu, kutsatsa, kutsatsa, kutsatsa kwapa foni yam'manja… njira zonse zotsatsira zimalumikizidwa ndi njira zilizonse zolipiridwa, zokhala nazo, kapena zopezera ndalama.

Ndipo njirazi zitha kukulirakulira kupitilira gawo la digito kukhala malonda achikhalidwe. Mabizinesi akukonzanso zosindikizira, mwachitsanzo, kukhala za digito. Mabizinesi akugula malo otsatsa pazikwangwani kuti ayendetse anthu kumawebusayiti omwe ali nawo. Apanso… POE ndiyofunikira panjira iliyonse yolipira kapena yotsatsa.

Infographic ya POE imakuyendetsani motere:

  • Kutanthauzira mitundu ya POE
  • Zitsanzo za njira za POE
  • Momwe Mungakonzekerere Njira Yanu ya POE
  • Njira ndi njira za POE
  • Njira zama digito za POE pazida zonse
  • Zinthu zomwe zikugwirizana ndi POE
  • Mitundu yama media olipidwa, media yomwe ali nayo, ndi Media zomwe adapeza
  • Kuyeza kwa kupambana kwa POE
Malipiro Omwe Ndi Omwe Apeza komanso Opeza mu Social Media Marketing
Kukonzekera Njira Yanu ya POE
Kugwirizana kwa POE
Media Yolipira
Mwini Media
Media Yopindulitsa

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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