Kukulitsa Kufikira Kwama digito pa Mobile-first, Post-Cookie World

Chizindikiritso Cham'manja

Momwe ogwiritsira ntchito akupitilira kuyenda modabwitsa pazida zam'manja, otsatsa malonda asintha momwemonso kutsata njira zamalonda zam'manja. Ndipo, popeza ogula amagwiritsa ntchito kwambiri mapulogalamu pafoni yawo yanzeru, sizosadabwitsa kuti kutsatsa mu-pulogalamu kumalamulira gawo lamkango pakutsatsa kwama foni. Mliri usanachitike, kugwiritsa ntchito mafoni kutsatsa kunali panjira yakuwona kuwonjezeka kwa 20% mu 2020, malinga ndi eMarketer.

Koma pokhala ndi anthu ambiri omwe amagwiritsa ntchito zida zingapo ndikuwononga media m'njira zosiyanasiyana, zimatsimikizika kuti ndizovuta kwa otsatsa kuti amvetsetse za ogula m'malo awo onse adijito. Ma cookie achipani chachitatu anali njira yoyamba yolumikizirana ndi ogula kudzera muma social network; Komabe, ma cookie adayamba kukhala ndi zoletsa zochulukirapo kuchokera kwa osatsegula akulu monga Google, Apple ndi Mozilla. Ndipo Google yalengeza kuti idzachotsa ma cookie ena mu Chrome pofika 2022.

Ma ID Otsatsa Pafoni

Pomwe otsatsa malonda akufunafuna njira zina zodziwira ogula m'malo omwe atsekedwa ndi makeke, otsatsa tsopano akusintha njira zawo zadijito ma ID otsatsa mafoni (MAID) kulumikiza machitidwe a ogula pazida. MAID ndi zizindikiritso zapadera zomwe zimagawidwa pafoni iliyonse ndikuphatikiza MAID okhala ndi zida zazikulu monga zaka, jenda, gawo lazopeza ndalama, ndi zina zambiri. 

Zambiri zamtundu wa ogula pa intaneti zomwe otsatsa amadalira monga manambala a foni, ma adilesi, ndi zina zambiri sizingafanane ndi zomanga mbiri kudzera pazama digito zokha. Kukhazikitsa chizindikiritso kumathandizira kudzaza kusiyana uku ndikugwiritsa ntchito ma algorithms ovuta kuti muwone ngati zilembo zazikuluzikulu zonse ndi za munthu m'modzi. Makampani monga Katswiri wodziwa za ogula Infutor amapanga mitundu iyi yazidziwitso pa intaneti komanso pa intaneti. Zosokoneza zimagwirizanitsa deta ya ogwiritsira ntchito ogwiritsira ntchito chinsinsi, kuphatikizapo deta kuchokera kuzinthu zina zosiyana monga gawo lachitatu la moyo wa deta ndi deta ya chipani choyamba cha CRM, ndikuchipanga kukhala chithunzi cha wogula. 

Kuyambitsa Ma ID Onse A Mobile Ad kuchokera kwa Infutor

Yankho la Infutor's Total Mobile Ad ID ndi njira yofunikira yothandizira otsatsa malonda kudzaza chiphaso chazakudya posachedwa pofanizira ma ID osadziwika, osakhala a PII okhala ndi maimelo achinsinsi. Izi zimathandizira otsatsa kuti apange mbiri yovomerezeka yachinsinsi ndikuwonetsetsa kuti akufikira omwe ali ndi zida zomwe akufuna kufikira. 

Mothandizidwa ndi TrueSource yakeTM Digirii Yachipangizo Chama digito, Ma ID a Infutor a Total Mobile Ad ali ndi mwayi wopeza zida zama digito mamiliyoni 350 ndi ma biliyoni awiri a MAID / maimelo awiri. Izi Mobile Ad ID ndikusungitsa imelo (MD2, SHA5, ndi SHA1) ndizosunga chinsinsi, zimapezeka mosavuta. Omasulira osadziwikawa amateteza zidziwitso zawo (PII) pomwe amathandizira otsatsa kuti athetse ndikulumikiza zida zamagetsi zamagetsi pamapulatifomu komanso pagulu lazo chipani chawo choyamba. 

Ma ID A Mauthenga Onse a Infutor

Ma ID A Mauthenga Onse a Infutor Yankho limapatsa amalonda gawo lina lachitetezo komanso mwayi wofulumira kuzindikira mayankho. Yankho limaperekanso gawo lina lazidziwitso zomwe zimafalitsa amalonda kudzera pakudziwika kwa digito ndikusintha kwazida kwinaku akuyang'anira PII. Izi zimathandizira kutumizirana mameseji amtundu wa omnichannel potukula magawo a omvera ndikusintha kwamunthu kukhala ndi mwayi wogula.

Zambiri za ID ya Mobile Mobile zimatsukidwa mwamphamvu ndipo zimapezedwa kuchokera ku ntchito zololeza kudzera m'malo osiyanasiyana odalirika, kuwonetsetsa kuti zidziwitso za digito ndizabwino kwambiri. Chiyembekezo cha Kudzidalira (1-5) imagwiritsa ntchito njira yolumikizirana pogwiritsa ntchito zinthu monga pafupipafupi komanso kuchepa kwa magulu a MAID / hash omwe akuwonedwa limodzi, kuphatikiza pama syntax ndi zitsimikiziro zina kotero kuti otsatsa adziwa kuthekera kwa awiriwo kukhala akugwira ntchito.

Kuyika MAIDs Data Kugwira Ntchito

Pulatifomu yosinthira deta BDEX imaphatikiza chidziwitso kuchokera kuzinthu zingapo ndikuyeretsa mwamphamvu kuti zitsimikizire kulondola ndi ndalama za graph yake. BDEX Identity Graph ili ndi ma siginolo opitilira trilioni ndipo imapatsa mphamvu otsatsa kuti azindikire ogula kuseri kwa chizindikiro chilichonse cha deta.

Mothandizana ndi Infutor, BDEX anaphatikiza mayankho a Total MAIDs pakusinthana kwa deta. Izi zidakulitsa kuchuluka kwa chidziwitso cha digito cha BDEX kuti ipatse opanga ndi otsatsa mwayi wopeza mndandanda wonse wa MAID / kufulumira maimelo awiri a imelo. Zotsatira zake, BDEX yakhazikitsa nkhokwe ya digito yomwe imatha kupatsa makasitomala powonjezera kwambiri kuchuluka kwa ma ID osatsa mafoni ndikutulutsa ma adilesi amaimelo m'chilengedwe chonse.

Mudziko lazidziwitso lomwe likufunafuna njira zina zotsata kutsata pogwiritsa ntchito makeke, mgwirizano wa BDEX-Infutor ndiwanthawi yake. Kusinthana kwathu kwama data kunapangidwa kuti kutilimbikitse kulumikizana kwa anthu ndipo Infutor's Total Mobile Ad ID Solution ndiyowonjezera mwamphamvu kuti itithandizire kupeza msika womwe ukukula mwachangu.

David Finkelstein, CEO wa BDEX

Kufikira Ma ID A Mauthenga Onse a Infutor yankho, lomwe limasungidwa pa intaneti komanso limapezeka munthawi zambiri zoperekera, ndi mwayi kwa otsatsa omwe akufuna chidziwitso chokwanira komanso chaposachedwa chazidziwitso. Otsatsa amagwiritsa ntchito mafoni olemerawa kuti akwaniritse mwayi wawo pogwiritsa ntchito mawonekedwe a digito kulunjika kwa ogula pazida zamagetsi, kupanga mameseji osasintha amtaneti, kukonza mitengo yakukwera kwa ma digito ndi mapulogalamu ndikuwapatsa mphamvu yolumikizira zida ndikudziwitsidwa.

mu choyambirira, post-cookie padziko lonse lapansi, otsatsa malonda opambana kwambiri akugwiritsa ntchito chidziwitso cha ma graph ndi maumboni kuti apitilize kupitiliza zida ndi zokumana nazo zomwe makasitomala amafuna. Zambiri za Ma Robust MAID ndizofunikira kwambiri pakukonzanso kusamvana ndikumanga pa intaneti osagwiritsa ntchito makeke ndipo zimapereka kusasunthika koyenera komwe kumakulitsa mitengo yosinthira ndikuwonjezera ROI yogwiritsa ntchito kutsatsa kwa digito. 

Werengani Zambiri Zokhudza Infutor's Total Mobile Ad ID Solution

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