Kutsitsa Ogula Ambiri ndi Kuchepetsa Zinyalala Kudzera Mwanzeru

Wooing More Buyers & Kuchepetsa Zinyalala Kudzera Zinthu Zanzeru

Kuchita bwino kwazomwe zalembedwera zalembedwa bwino, ndikupatsa kutsogola kwa 300% pamtengo wotsika wa 62% kuposa kutsatsa kwachikhalidwe, malipoti ZofunikaMetric. Nzosadabwitsa kuti otsatsa malonda apamwamba asintha madola awo kukhala okhutira, kwakukulu.

Chovuta, komabe, ndikuti chidutswa chabwino cha zomwe zili (65%, makamaka) ndizovuta kuzipeza, zoganiza molakwika kapena zosakopa omvera ake. Limenelo ndi vuto lalikulu.

"Mutha kukhala ndi zinthu zabwino kwambiri padziko lapansi," adagawana Ann Rockley, woyambitsa wa Msonkhano Wanzeru, "Koma ngati simungathe kuzifikitsa kwa makasitomala anu ndi ziyembekezo zanu nthawi yoyenera, mtundu woyenera, ndi chida chomwe akufuna, zilibe kanthu."

Kuphatikiza apo, kupanga zala pamanja mobwerezabwereza pamawayilesi angapo sikungakhale kwanthawi, Rockley akuchenjeza kuti: "Sitingakwanitse kuchita izi."

Mwamaonedwe ena, Institute Marketing Marketing Institute akuti amalonda a B2B omwe adafunsidwa koyambirira kwa chaka chino amagwiritsa ntchito njira zopangira 13:

  • 93% - zapa media media
  • 82% - kafukufuku wamilandu
  • 81% - mabulogu
  • 81% - enewsletters
  • 81% - zochitika mwa anthu
  • 79% - zolemba patsamba la kampani
  • 79% - makanema
  • 76% - zithunzi / zithunzi
  • 71% - mapepala oyera
  • 67% - infographics
  • 66% - masamba awebusayiti / ma webusayiti
  • 65% - zowonetsera pa intaneti
  • 50% kapena ochepera - malipoti a kafukufuku, ma microsites, ma ebook, magazini osindikiza, mabuku osindikiza, mapulogalamu am'manja, ndi zina zambiri.

(Peresenti imatanthawuza kwa otsatsa omwe adafufuza pogwiritsa ntchito njirayi.)

Ndipo komabe, zoposa theka la zotsatsa ndizovuta, malinga ndi a SiriusDecisions lipoti:

  • 19% sizothandiza
  • 17% sakudziwika kwa ogwiritsa ntchito
  • 11% ovuta kupeza
  • 10% palibe bajeti
  • 8% yotsika

Ngati 65% yazomwe zasungidwa kapena zibwezeretsa owerenga, mukudziwa kuti china chake chiyenera kusintha.

Chifukwa chake, kukopa ndi lonjezo lazinthu zanzeru: zomwe zili ndi nzeru zokwanira kudzipezanso ndikuzisintha kwa owerenga aliyense ndi njira yomwe amakonda. Zotsatira zake: Zosintha mawonekedwe, zosinthika zomwe zimakhudza mitima, malingaliro ndi zikwama za owerenga.

Zinthu zanzeru zimadziwika ndi izi:

  1. Wolemera Mwachilengedwe - Kapangidwe kamapangitsa kuti zochita zokha zitheke, ndipo magawo onse azinthu zanzeru amadalira.
  2. Mwachikhalidwe - Kugwiritsa ntchito metadata kuonetsetsa kuti tanthauzo ndi tanthauzo lake ndi zofunikira kwa owerenga.
  3. Kupezeka Kwokha - Amapezeka mosavuta komanso amadyedwa ndi onse omwe ali ndi ogwiritsa ntchito.
  4. Zingatheke - Pambuyo pazowonjezera zobwezeretsanso, zida zake zimatha kuphatikizidwanso ndikusinthidwa m'njira zingapo.
  5. Kubwezeretsanso - Ikhoza kupangidwanso mwanjira ya alifabeti, pamutu, mtundu, zamunthu ndi zina zambiri, kuti mugwiritse ntchito moyenera.
  6. Kusintha - Kusintha mawonekedwe ndi mawonekedwe a wolandirayo, chida, njira, nthawi yamasana, malo, machitidwe akale, ndi zina. nkhani yazowonongeka ndikukwaniritsa cholinga chake chakukopa, kulima ndikusintha ogula. (Kuphatikiza apo, muchepetsani mtengo wotsogola, kuti mutsegule.)

Ngati simukuchita china chilichonse, mutha kukweza zolemba zanu ndi magwiridwe ake nthawi yomweyo mwakuchita izi:

  • Gwiritsani ntchito kafukufuku wakuya ndi zopatsa zokwanira kuti mudziwe zomwe muli, monga mtolankhani angachitire.
  • Pangani zokhudzana ndi wogula persona.
  • Gwiritsani ntchito ma meta kuthandiza makasitomala kupeza zomwe akufuna.
  • Bwerezaninso, gwiritsaninso ntchito ndikupangitsa kuti zinthu zizisinthika.
  • Lembani olemba ovomerezeka.
  • Unikani magwiridwe antchito.
  • Yesetsani, tsatirani, phunzirani ndikusintha.

Zinthu zonse zikalingaliridwa, zabwino zomwe zilibe zida zoyenera zili ngati kulembera woyendetsa galimoto ndikumupatsa njinga kuti apambane mpikisanowu. Mwina ndi nthawi yogulitsa njinga yanu kuti mukhale ndi injini yabwino.

Onani zodabwitsa izi infographic ndi Lonjezani, kufunsira kwa gulu lathu, momwe mungalimbikitsire IQ yanu yazomwe mukuwerenga komanso owerenga dziko lapansi.

lekani kutaya owerenga infographic

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