Kuphika mu "Intelligence" ku kampeni Yoyendetsa-mpaka-pa intaneti

wanzeru

Kampeni yamakono ya "drive to web" ndi zambiri kuposa kungokankhira ogula patsamba lolumikizana. Ndiukadaulo wopanga ukadaulo ndi pulogalamu yotsatsa yomwe ikusintha nthawi zonse, ndikumvetsetsa momwe mungapangire kampeni zamphamvu komanso zosintha makonda anu zomwe zimatulutsa zotsatira za intaneti.

Kusintha Kwambiri

Ubwino womwe bungwe lotsogola monga Hawthorne limagwira ndikutha kuyang'ana osati kokha analytics, komanso kulingalira za chidziwitso chonse cha ogwiritsa ntchito ndikuchita nawo. Ichi ndiye chinsinsi chakukopa ndikusunga alendo obwera kutsamba lanu omwe amachitapo kanthu, kuthekera kofananira zomwe zili pamakhalidwe ndi zofuna za ogula. Makampani amafunika kuti azipanga zinthu zawo m'njira zonse zomwe zilipo, kaya ndi TV, OTT, kapena media media - zomwe zikuyenera kudziwitsidwa ndi machitidwe enieni. Mameseji opanga ayenera kukhazikitsidwa ndi zizolowezi zomwe amagawa omwe amawagawira, kotero kutsatsa kumakhala kukugunda zolondola ndi mauthenga oyenera.

Makampani otsatsa akutsogola amatha kuwona kulumikizana pakati pamayankho olimba ndi kutembenuka ndi zomwe ogwiritsa ntchito akuchita ndi machitidwe awo, kenako ndikukweza zomwe zili pa ntchentche kuti zikwaniritse mayendedwe apakompyuta.

Ukadaulo Wofunikira

Kufananitsa deta yoyamba ndi yachitatu ndikofunikira. Izi zimangotanthauza kumvetsetsa zomwe mlendoyo akuchita patsamba lino munthawi yeniyeni, komanso zochita zomwe anali akuchita asanafike pamalowo. Kuchita izi kumalumikiza makampeni ndi masamba omwe ali ndi njira yokomera anthu, pomwe deta kuchokera kuma pulatifomu osiyanasiyana amaphatikizidwa kuti apange zidziwitso zomwe zimakhudzidwa ndi munthuyo. Kuphatikiza moyenera magwero angapo azidziwitso kumafuna Big Data analytics ndi kumvetsetsa zomwe ndizofunikira kwambiri popanga zotsatira zabwino zokhudzana ndi makasitomala.

Kukhazikitsa chidziwitso chazomwe alendo akuchita patsamba lawebusayiti kumafunikira njira yokonzedwa bwino. Maziko aukadaulo a njirayi ndikugwiritsa ntchito kutsatira mapikiselo kuti awone zomwe mlendo aliyense akuchita. Pokhala ndi opitilira pixel opitilira 1,000, oyang'anira kampeni amatha kupanga "playbook" ya mlendo aliyense. Amatha kuyamba ndi pixel yolondolera ya UX, yomwe imalola kuti tsambalo lisinthe kwambiri zomwe zimapangitsa kuyenda kapena kugula / kugwiritsa ntchito tsambalo mwachangu komanso kosavuta. Pikseli yothandizira anthu ena imagwiritsidwanso ntchito kuti muwone ma cookie ena akutsata mlendo - akupereka chidziwitso chofunikira cha munthu wina. Kutsata kwapa media media ndichinthu china chosungira deta, pogwiritsa ntchito zida zotsatirira kuti zikwaniritse zochitika zapaulendo ndi misonkhano. Kodi mfundo ya zonsezi ndi iti? Kuti athe kugawa nthawi yeniyeni ndikuwongolera bwino ndikusinthanso tsambalo kwa alendo amtsogolo.

Kuyika Kukhathamiritsa Kuchita

Pomwe wotsatsa amakoka deta, amatha kupanga zinthu zosinthika zomwe zimagwirizana ndi machitidwe ndi zikhumbo. Zomwe zili ndizokomera zokha komanso pazida zenizeni. Izi ndi zomwe aliyense wogulitsa pa intaneti amayang'ana, koma amapunthwa momwe angayendetsere magawo onse osunthika. Mwamwayi, pali zida zaukadaulo kunja uko (komanso anthu odziwa bwino ntchito) omwe angakupatseni chidziwitso kuti mupange zomwe zili ndi kutumiza uthenga.

Ganizirani njira zabwinozi pakuthandizira kutsatsa pa intaneti:

  • Mvetsetsani malonda. Payenera kukhala mgwirizano pakati pa mameseji ofunikira pofotokozera malonda ndi zomwe zingatenge kuti ogula achoke pakudziwitsa ndikuchitapo kanthu.
  • Sinthani mauthenga kuzida. Makampeni otsogola omwe amayendetsedwa ndi ma analytics azikhala ndi chidziwitso pazida zomwe amakonda posintha kenako ndikusintha zomwe zili momwemo.
  • Sinthani mapulani azama TV. Sinthani makina osakanikirana kuti agwirizane ndi zomwe ogula amatenga kuchokera kwa wogwiritsa ntchito analytics, kumvetsetsa kusiyana kwa mafakitale (kaya ndi mankhwala osamalira khungu kapena chatekinoloje.)

Kusintha kwa Webusayiti

Kuphatikiza mitundu yayikulu ya "luntha" pantchito yapaintaneti kumatsimikizira kusintha kosintha kwa masamba. Tachoka pa "tsamba lanzeru" kupita kumalo ofikira ndi ma portal, kenako "web 2.0." Ndipo tsopano tikusamukira ku mtundu wina, ndikutumiza tsamba lawebusayiti malo oyamba, komanso kutha kutumiza mauthenga kwa anthu ena. Webusaitiyi sinangokhala malo oti mungotengere maoda, ndiye gwero loyenera lazidziwitso zomwe amagwiritsa ntchito popanga magawo, komanso nthawi yomweyo kukulitsa ndikuthandizira makampeni ndi media. Iyi ndi njira yatsopano yochitira pa intaneti, mosiyana ndi bulangeti kuti mufikire anthu ambiri momwe mungathere ndikuyembekeza kuti ena awachitapo kanthu.

Kutsata kwa alendo obwera kutsamba lino ndikotsimikizika modabwitsa, mwachitsanzo kuthekera koti athe kuyerekezera kuti wogula akuyenda mpaka liti "kugula tsopano" asanadule. Makampani otsatsa malonda ndi malonda omwe akufuna kupambana kwanthawi yayitali pamakampeni awo opangira ma intaneti adzalandira chidziwitso cha data. Kudziwitsa sikulinso cholinga, ndikungolunjika pamakhalidwe.