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Chifukwa Chake Dipatimenti Yanu Yotsatsa Iyenera Kuyika Ndalama Mu Njira Yolumikizirana Yamkati

Sabata iliyonse, kampani yathu imakumana kuti iitane kampani komwe timakambirana kasitomala aliyense komanso ntchito yomwe tikugwira. Ndi msonkhano wovuta kwambiri… nthawi zambiri timazindikira mwayi wogulitsa kuti tigulitse makasitomala, timazindikira ntchito zabwino kwambiri zomwe tiyenera kulimbikitsa pakutsatsa kwathu, komanso timaphunzitsana za mayankho, njira, ndi njira zogwirira ntchitoyo. Msonkhano wa ola limodzi uwu ndi wofunika kwambiri pakuchita bwino kwa bizinesi yathu.

Kugwiritsa kulumikizana kwamkati ndiye maziko abizinesi iliyonse yopambana. Zimagwira ntchito yofunika kwambiri polimbikitsa anthu ogwira ntchito ogwirizana komanso otanganidwa, kuwonetsetsa kuti aliyense akugwirizana ndi masomphenya a kampani, zolinga zake, ndi zikhalidwe zake. Kumbali ina, kunyalanyaza kukhazikitsa njira yolumikizirana yolumikizana mkati kungayambitse zovuta zingapo zomwe zimalepheretsa kukula ndi kupambana kwa kampaniyo.

Tiyeni tifufuze zovuta zazikulu zomwe zimabwera chifukwa chosowa njira yolumikizirana yamkati komanso ubwino wogwiritsa ntchito imodzi.

Zovuta Zopanda Njira Yolumikizirana Yamkati:

  • Kupanda Kumveka ndi Kulinganiza: Popanda njira yoyankhulirana yamkati, ogwira ntchito sangamvetse bwino masomphenya a kampani, zolinga zake, kapena malangizo omwe akufuna kutenga. Kusamveka bwino kumeneku kungayambitse chisokonezo, kusamvetsetsana, komanso kusagwirizana pakati pa ogwira ntchito.
  • Njira Zolumikizirana Zosathandiza: Kudalira maimelo apanthawi zonse, macheza apanthawi ndi apo kukhitchini, kapena mawonedwe achikale a PowerPoint sikungakhale kokwanira kuti mupereke zambiri zofunika. Zitha kupangitsa kuti mauthenga ofunikira atayike, kunyalanyazidwa, kapena kusamvetsetseka, zomwe zimabweretsa kusakwanira komanso kuphonya mwayi.
  • Kutengana kwa Ogwira Ntchito Ochepa: Kusakhalapo kwa njira yolumikizirana yolimba yamkati kungathandize kuchepetsa kukhudzidwa kwa ogwira ntchito. Ogwira ntchito akapanda kudziwa zambiri kapena kukhudzidwa, chidwi chawo pantchito yawo zimatha kuchepa, zomwe zingakhudze zokolola ndi magwiridwe antchito.
  • Kugula Kwapang'ono Kuti Zosintha: Kubweretsa mtundu watsopano kapena malangizo akampani kumafuna kugulira antchito ndi chithandizo. Popanda ndondomeko yoyenera yolankhulirana yamkati, ogwira ntchito akhoza kukana kusintha kapena kusadziwa zifukwa zomwe zimayambitsa, zomwe zimalepheretsa kukwaniritsa bwino.
  • Mwayi Wosowa Wogwirizana: Njira zoyankhulirana zosakwanira zingalepheretse mgwirizano wa ogwira ntchito ndi kugawana nzeru. Izi zitha kupangitsa kuphonya mwayi wopanga zatsopano ndikusintha pomwe malingaliro ndi ukatswiri ulibe m'madipatimenti.
  • Mwayi Wosowa Wogulitsa ndi Kutsatsa: Kufotokozera zomwe antchito anu akwaniritsa ndikofunikira chifukwa kumapereka mwayi wofalitsa uthenga kwa ogwira ntchito omwe akuyang'ana makasitomala ndi makasitomala omwe akugwira nawo ntchito. Ndikosavuta kugulitsa ndi kugulitsa kasitomala kuposa kupeza watsopano!

Ubwino Wa Njira Yolumikizirana Yamkati:

  • Kuwonjezeka kwa Kugwirizana kwa Antchito: Njira yolankhulirana yamkati yoyendetsedwa bwino imapangitsa ogwira ntchito kukhala otanganidwa ndikuyika ndalama pakupambana kwa kampani. Ogwira ntchito omwe ali pachibwenzi amakhala olimbikira, okhulupirika, komanso amathandizira pachikhalidwe cha kuntchito.
  • Kuyanjanitsa Kwabwino ndi Kuyikira Kwambiri: Njira yolankhulirana yogwira mtima imathandiza kugwirizanitsa ogwira ntchito ndi masomphenya a kampani, cholinga chake, ndi zikhalidwe zake. Aliyense patsamba lomwelo amatsata zolinga zofanana, zomwe zimatsogolera ku magwiridwe antchito ndi zotsatira zabwino.
  • Kuchulukitsa Kugwirizana ndi Kugawana Chidziwitso: Kugwiritsa ntchito nsanja zosiyanasiyana zolankhulirana zamkati, monga Slack, ma portal antchito, ma intranet, ndi malo ochezera amakampani, kumathandizira mgwirizano weniweni, kugawana mafayilo, komanso kulumikizana kosavuta m'madipatimenti onse, posatengera komwe ali.
  • Kufalitsa Chidziwitso Mwachangu komanso Mwachangu: Ndi zida zamakono zoyankhulirana ndi mapulogalamu, monga ma webinars amkati, misonkhano yeniyeni, ndi mapulogalamu a m'manja, zosintha zofunika, nkhani, ndi zilengezo zimatha kufika kwa ogwira ntchito mwamsanga, kuchepetsa kuchedwa ndi kuonetsetsa zochita za panthawi yake.
  • Chikhalidwe cha Kampani Yolimbikitsidwa: Njira yolimba yolumikizirana yamkati, kuphatikiza zolemba zamakalata ndi zikwangwani zama digito, imalimbikitsa chikhalidwe chabwino chamakampani polimbikitsa kuwonekera, kukambirana momasuka, ndi kuzindikira zomwe antchito akwaniritsa.
  • Kuwongolera Kusintha Kothandizira: Panthawi ya kusintha, njira yolankhulirana yokonzedwa bwino imathandizira kusintha kusintha bwino pofotokoza zifukwa zomwe zasinthira ndikuthana ndi nkhawa za ogwira ntchito kudzera mu kafukufuku ndi nsanja zoyankha.
  • Phindu: Ogwira ntchito odziwa ndizofunikira kwambiri kuti bungwe lipindule. Kulankhulana kwabwino kumathandiza kuti onse asunge makasitomala ndikuwonjezera ndalama pa kasitomala aliyense.

Kanema woseketsa uyu wokhala ndi Howard Downer, Woyang'anira Zamalonda, akuwonetsa zotsatira za kusalumikizana bwino kwamkati.

Kudalira kwa kampani pa njira zakale monga mafotokozedwe a PowerPoint ndi misonkhano yanthawi ndi nthawi zimalephera kugwirizanitsa antchito bwino, zomwe zimapangitsa kuti pakhale kusowa kwachilimbikitso ndi kutsata zolinga za kampani.

Internal Communications Strategy

Kukhazikitsa njira yoyankhulirana yamkati yogwira mtima kumafuna kukonzekera bwino ndi kulingalira. Nawa maziko oyambira ndi masitepe kuti akutsogolereni munjirayi:

  1. Khazikitsani Zolinga Zomveka: Dziwani zolinga zazikulu ndi zolinga za njira yolumikizirana yamkati. Kodi mukufuna kukwaniritsa chiyani polumikizana bwino?
  2. Mvetsetsani Omvera Anu: Dziwani antchito anu ndi zokonda zawo zoyankhulirana. Ganizirani zosowa zawo, kuchuluka kwa anthu, ndi maudindo mu bungwe.
  3. Pangani Gulu Lolumikizana: Sonkhanitsani gulu lomwe lili ndi udindo wokonza, kukhazikitsa, ndi kuyang'anira njira yolumikizirana yamkati. Gululi liyenera kukhala ndi nthumwi zochokera m'madipatimenti osiyanasiyana kuti awonetsetse kuti pali malingaliro osiyanasiyana.
  4. Pangani ma Audits a Communication: Unikani momwe bungwe likulumikizirana mkati mwa bungwe. Dziwani mphamvu, zofooka, ndi madera oti muwongolere.
  5. Tanthauzirani Mauthenga Ofunika Kwambiri: Dziwani mauthenga ofunikira omwe ayenera kuperekedwa kwa ogwira ntchito nthawi zonse. Mauthengawa akuyenera kugwirizana ndi masomphenya a kampani, zolinga zake, ndi mfundo zake.
  6. Sankhani Njira Zolumikizirana: Sankhani njira zoyankhulirana zosiyanasiyana zomwe zimagwirizana ndi zosowa za bungwe komanso zokonda za antchito ake. Izi zitha kuphatikiza maimelo, ma intranet, ma ESN, misonkhano yamagulu, zolemba zamakalata, ndi zina.
  7. Konzani Njira Yopangira Zinthu: Konzani mtundu wazinthu zomwe zigawidwe kudzera munjira zosiyanasiyana. Phatikizani zosintha, nkhani zamakampani, nkhani zopambana, zowunikira antchito, ndi zambiri zamakampani.
  8. Pangani Kalendala Yolumikizana: Khazikitsani ndandanda ya nthawi ndi mmene kulankhulana kudzachitikira. Kalendala yolankhulirana imathandiza kusunga kusasinthasintha ndikuwonetsetsa kuti mauthenga amaperekedwa panthawi yoyenera.
  9. Limbikitsani Kuyankhulana kwa Njira ziwiri: Limbikitsani kukambirana momasuka ndi mayankho kuchokera kwa ogwira ntchito. Khazikitsani njira zothandizira antchito kuti azigawana malingaliro awo, nkhawa zawo, ndi malingaliro awo.
  10. Atsogoleri ndi Oyang'anira Sitima: Perekani maphunziro olankhulana kwa atsogoleri ndi mamanejala kuti awonetsetse kuti atha kupereka mauthenga ofunikira kumagulu awo.
  11. Yang'anirani ndi kuyeza: Nthawi zonse fufuzani zotsatira za njira yolankhulirana. Sonkhanitsani ndemanga za ogwira ntchito ndikutsata zizindikiro zazikulu zogwirira ntchito (KPIs) kuti awone momwe njirayo ikuyendera.
  12. Kubwereza ndi Kupititsa patsogolo: Kutengera mayankho ndi deta, pangani zosintha zofunikira panjira yolumikizirana. Kuwongolera kosalekeza kumatsimikizira kuti njirayo imakhalabe yothandiza komanso yothandiza.
  13. Thandizani Utsogoleri: Pezani thandizo ndi kutengapo mbali kuchokera kwa utsogoleri wapamwamba. Atsogoleri akamagwira nawo ntchito zolumikizirana, zimalimbitsa kufunikira kwa ndondomekoyi mu bungwe lonse.
  14. Kondwerani Zapambana: Zindikirani ndikukondwerera zochitika zazikuluzikulu ndi kupambana komwe mwapeza kudzera mukulankhulana kwabwino kwamkati. Kulimbikitsana kwabwino kumalimbikitsa kupitiriza kuyanjana ndi antchito.

Potsatira njira zoyambira izi, mabizinesi amatha kupanga njira yolimba yolumikizirana yamkati yomwe imalimbikitsa anthu ogwira nawo ntchito, odziwa zambiri, komanso olimbikitsidwa. Kumbukirani kuti kulumikizana ndi njira yopitilira, ndipo pamafunika kudzipereka ndi kusinthika kuti mukwaniritse zosowa za bungwe ndi antchito ake.

Mapulatifomu a Internal Communications ndi Technology

Mabizinesi akuyenera kuyika ndalama mu njira yolumikizirana yamkati kuti athe kuthana ndi zovutazi. Pali unyinji wa mapulatifomu ndi matekinoloje omwe atha kusintha njira zolumikizirana zamkati. Makampani nthawi zambiri amaphatikiza matekinoloje angapo kuti akwaniritse zokonda za ogwira nawo ntchito:

  • Zizindikiro Zapa digito: Amawonetsedwa m'maofesi kapena m'malo omwe amagawana nawo nkhani zamakampani, zolengeza, ndi mauthenga olimbikitsa.
  • Kutsatsa Maina a Imelo (ESM): Imagwiritsa ntchito ma signature okhazikika komanso opangidwa bwino a imelo kuti alimbikitse mauthenga ofunikira ndi kukwezedwa.
  • Enterprise Social Networks (Zithunzi za ESN): Mapulatifomu ngati Yammer yolumikizirana mkati, kulimbikitsa mgwirizano, ndikugawana zosintha.
  • Ndemanga Zapulatifomu: Zida zochitira kafukufuku ndikusonkhanitsa mayankho kuti mumvetsetse zosowa ndi nkhawa za ogwira ntchito.
  • Mapulatifomu a Gamification: Zimaphatikiza zinthu zamasewera monga ma boardboard ndi mphotho mukulankhulana kuti kuphunzira ndi kugawana kukhale kosangalatsa.
  • Mauthenga apompopompo (IM): Mapulogalamu omwe amapereka kulumikizana mwachangu, kugawana mafayilo, ndikuphatikiza ndi zida zosiyanasiyana.
  • Magulu a Microsoft: Pulatifomu yogwirizana ndi Microsoft, kuphatikiza macheza, misonkhano yamavidiyo, kusungira mafayilo, ndi kuphatikiza kwa mapulogalamu.
  • Mapulogalamu a Mobile: Mapulogalamu opangidwa ndi kampani kapena chipani chachitatu popereka zosintha, zida zophunzitsira, ndi kafukufuku wokhudzana ndi ogwira ntchito ku mafoni am'manja.
  • Nkhani zamakalata: Maimelo okhazikika kapena zofalitsa zapaintaneti zophatikiza zidziwitso zofunika, zosintha zamakampani, ndi zowunikira antchito.
  • Ma Podcasts: Ma podcasts amkati okhudza zosintha, zoyankhulana, nkhani zopambana, ndi chidziwitso chofunikira.
  • Ma portal/Intaneti: Mawebusaiti achinsinsi omwe amakhala ngati malo apakati odziwa zambiri, zolemba, mfundo, ndi nkhani zamakampani.
  • Mapulatifomu Odziwika: Mapulogalamu ozindikira ndi kupereka mphotho zomwe antchito achita bwino komanso zopereka.
  • Mapulani a Paintaneti Pagulu: Amaphatikiza ma intranet achikhalidwe ndi zinthu zapa media media kuti athe kulumikizana.
  • Misonkhano yeniyeni: Mapulatifomu a ma webinars, ma holo amatauni, komanso zokambirana.
  • Virtual Town Halls: Misonkhano yapaintaneti yomwe imabweretsa utsogoleri ndi antchito palimodzi kuti asinthe komanso magawo a Q&A.
  • Webinars: Masemina amkati kapena magawo ophunzitsira omwe ogwira nawo ntchito angapezeke m'bungwe.

Kumbukirani kuti kusankha kwa nsanja kuyenera kugwirizana ndi zosowa zapadera za kampani, chikhalidwe, ndi zomwe antchito ake amakonda. Njira yophatikizira yogwiritsira ntchito kuphatikiza kwa nsanjazi imatha kuonetsetsa kuti kulumikizana kwamkati mogwira mtima, kumapangitsa kuti anthu azikhala otanganidwa komanso odziwa zambiri.

Pomaliza, njira yabwino yolumikizirana yamkati ndiyofunikira kuti pakhale anthu ogwirizana, odziwa zambiri komanso olimbikitsidwa. Pothana ndi zovuta zazikulu ndikulandila zopindulitsa, mabizinesi atha kupanga malo ogwirira ntchito otukuka momwe ogwira ntchito akutenga nawo mbali, mgwirizano ukulimbikitsidwa, ndipo aliyense amayesetsa kuti kampaniyo ikhale yopambana.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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