Zotsatsa Zotsatsa Pakusintha Kwawayilesi Wapa TV ndi intaneti
Kulumikizana kwa kanema wawayilesi ndi intaneti ndikuyimira chimodzi mwazinthu zofunikira kwambiri pamachitidwe ogwiritsira ntchito media komanso njira zogawa zomwe zili muzaka zaposachedwa.
Makampani opanga makanema apawailesi yakanema akupita patsogolo kwambiri, ndikukula kwaukadaulo watsopano ndi ntchito zomwe zimathandizira owonera amakono ofuna kusinthasintha, kusankha, ndi kusavuta. Zatsopanozi zabweretsa mndandanda wa ma acronyms omwe amatanthawuza nyengo yatsopano yogwiritsira ntchito zinthu:
- Pamwamba Pamwamba (OTT): Kutumiza kwachindunji pa intaneti kwa ogula, zovuta zamakanema azikhalidwe.
- TV yolumikizidwa (CTV): Makanema otsegula pa intaneti omwe amalola kuti zinthu ziziyenda kudzera pa TV kapena pazida zolumikizidwa.
- Kanema Wotengera Kutsatsa Pakufunidwa (AVOD): Zaulere zomwe zimathandizidwa ndi kutsatsa, zomwe zimapereka njira ina yofananira zolembetsa.
- Kanema Wolembetsa Pakufunidwa (SVOD): Chitsanzo chomwe owonera amalipira chindapusa chanthawi zonse kuti apeze mwayi wopanda malire ku laibulale yazinthu.
- Kanema wa Transactional on Demand (Zithunzi za TVOD): Ntchito zolipira, pomwe owonera amalipira filimu iliyonse kapena chiwonetsero chomwe amawonera.
- Multichannel Video Programming Distributor (MVPD): Chingwe chachikhalidwe kapena masetilaiti omwe amapereka njira zosiyanasiyana pamapaketi awo.
- Virtual Multichannel Video Programming Distributor (Chithunzi cha VMVPD): Ntchito zapaintaneti zomwe zimapereka mapaketi apakanema apa TV pa intaneti popanda kufunikira chingwe kapena satellite.
- Internet Protocol TV (IPTV): Zomwe zili pawailesi yakanema zimaperekedwa pa intaneti pogwiritsa ntchito protocol ya netiweki yopangidwira kusamutsa deta mwachangu kwambiri.
Ndizinthu zambiri zomwe zimayendetsedwa ndi kupita patsogolo kwaukadaulo, kusintha zomwe ogula amakonda, komanso njira zamaukadaulo za eni ma network ndi omwe amapereka zinthu.
Network Ownership ndi Convergence
Kulumikizana kwa umwini wa ma netiweki ndikokhudza kuphatikiza kuwongolera zomwe zili ndi njira zogawa. Mabungwe akuluakulu atolankhani akuphatikizana kuti apange mabungwe akuluakulu omwe ali ndi ulamuliro pa ma TV ndi mapulatifomu a intaneti. Mwachitsanzo, kupeza kwa Disney kwa 21st Century Fox kwalola omalizawo kugawa zomwe zili kudzera pamayendedwe azikhalidwe komanso ntchito zotsatsira ngati Disney +. Izi zimamasuliranso kanema wawayilesi kuchoka panjira yowulutsira mosamalitsa kupita ku ntchito zamapulatifomu ambiri.
Zomwe Zimafunidwa ndi Kulembetsa
Kuwonjezeka kwa ntchito zomwe zimafunidwa ngati Netflix, Amazon Prime Video, ndi Hulu zasokoneza machitidwe achikhalidwe cha TV komanso kugawa. Mapulatifomuwa amapereka zitsanzo zongolembetsa zomwe zimalola owonera kuti azitha kupeza zinthu zambiri momwe angathere, podutsa zolembetsa zachikhalidwe.
Kuyanjana Pakati pa Zida
Kuyanjana pakati pa zowonetsera pa TV ndi mafoni a m'manja kwawonjezeka ndi kukhazikitsidwa kwa mapulogalamu achiwiri ndi ma TV anzeru. Owonera tsopano atha kugwiritsa ntchito zida zawo zam'manja kuti azilumikizana ndi zomwe zili munthawi yeniyeni, zomwe zimatsegula zitseko zatsopano kuti otsatsa azitha kucheza ndi ogula mwachangu ndikuyesa mayankho nthawi yomweyo.
Zokhudza Kutsatsa
Kulumikizana kwakhudza kwambiri njira zotsatsira. Otsatsa sangadalirenso kutsata anthu ambiri kudzera m'malo ochezera a pa TV. Komabe, m'malo mwake amayenera kuyang'ana malo ogawika omwe ali ndi cholinga cholondola, kugwiritsa ntchito kusanthula kwa data ndi kutsatsa kwamapulogalamu kuti afikire anthu ena pamapulatifomu osiyanasiyana.
Technologies Akubwera
Matekinoloje omwe akubwera ngati 5G, Nzeru zochita kupanga (
AI), ndi intaneti ya Zinthu (IoT) onjezerani kugwirizana uku. Ndi mitengo yotumizira mwachangu, makonda a AI, komanso netiweki yomwe ikukulirakulira nthawi zonse ya zida zolumikizidwa, malo okhudza otsatsa akukula kwambiri.Strategic Takeaways for Marketers
- Landirani Makampeni a Cross-Platform: Otsatsa amayenera kupanga makampeni omwe amadutsa pamapulatifomu angapo, kupereka chidziwitso chamtundu kuchokera pa TV kupita pazida zam'manja.
- Ikani mu Data Analytics: Kumvetsetsa machitidwe owonera pamapulatifomu ndikofunikira. Kusanthula kwa data kungathandize kupanga njira zotsatsira zomwe mukufuna.
- Limbikitsani Kutsatsa Kwadongosolo: Kugula ndi kugulitsa malo otsatsa, kugwiritsa ntchito AI kukhathamiritsa kuyika kwa zotsatsa munthawi yeniyeni, ndikofunikira kuti muchite bwino.
- Yang'anani pa Ubwino Wazinthu: Ndi owonera ali ndi zisankho zambiri kuposa kale, zapamwamba kwambiri, zokopa chidwi ndizofunikira kwambiri kuti mutenge ndikusunga chidwi cha omvera.
- Gwirizanani ndi Kuchita: Gwiritsani ntchito mawonekedwe a zida zanzeru kuti mupange kutsatsa kochititsa chidwi komwe kumalimbikitsa owonera kutenga nawo mbali.
- Konzekerani Zamakono Zatsopano: Dziwani za kupita patsogolo kwaukadaulo monga AR/VR kuti muphatikize munjira zotsatsira zamtsogolo.
- Yang'anira Malamulo Achinsinsi: Pokhala ndi nkhawa zokhudzana ndi chinsinsi cha data, ndikofunikira kudziwa malamulo omwe angakhudze njira zotsatsira.
Kusintha kwa ma TV ndi intaneti kumabweretsa zovuta komanso mwayi kwa otsatsa. Pamene malo akupitilira kusinthika, momwemonso njira zomwe otsatsa amazigwiritsa ntchito kuti afikire ndikuyanjana ndi omvera awo moyenera.