Social Media & Influencer Marketing

Kodi Makampani Amapindula Motani Ndi Ma Platform a Internal Social?

Pali gulu lomwe likukulirakulira kubweretsa zabwino zama social network kumakampani. Posachedwapa ndafufuza nkhaniyi pa malo ochezera a pa Intaneti ndi a IABC, ndipo zomwe zapezedwa ndizofunika kuzifufuza mopitilira.

Milandu Yama Bizinesi Yama Platform Zamkati Zachikhalidwe

  1. Yang'anirani ndi Kuyendetsa Njira Zamakampani: Malo ochezera amkati amathandizira kuti ogwira ntchito, magulu, ndi ma projekiti agwirizane ndi masomphenya akampani.
  2. Utsogoleri wa Kampani ya Flatten: Amapereka njira yolankhulirana mwachindunji kuchokera kwa CEO kupita kwa wogwira ntchito otsika kwambiri komanso mosemphanitsa, kuwongolera kuwonekera, kukhulupirirana, ndi kupatsa mphamvu.
  3. Limbikitsani Maukonde Amkati: Ogwira ntchito amatha kulumikizana ndi anzawo omwe amagawana zomwe amakonda mkati ndi kunja kwa kampaniyo, kukulitsa kukhutira ndi kusunga.
  4. Ideation ndi Idea Generation: Makampani ena amagwiritsa ntchito zida zofanana ndi Digg kulimbikitsa malingaliro ndikupereka mphotho pazopereka zatsopano.
  5. Kugawana Nkhani ndi Zambiri: Ogwira ntchito amatha kupeza mosavuta nkhani zamakampani, nkhani za ogwira ntchito, komanso zofalitsa.
  6. Zida: Malo ochezera amkati atha kupereka mwayi wopezeka m'malaibulale, maphunziro, zida zotsatsa, zolemba zamalonda, ndi zina zambiri.
  7. Kugawana Chidziwitso ndi Mgwirizano: Amapereka ma wikis ndi mapulogalamu omwe amagawana nawo kuti apititse patsogolo zofuna za polojekiti ndi zolemba.
  8. Ntchito Yogwira Ntchito: Ogwira ntchito atha kulinganiza kunja kwa malo enieni, milingo ya luso, kapena madipatimenti, zomwe zimathandizira kuti magulu apangidwe mwachangu.

Zitsanzo za Network Social Network

Tsopano, tiyeni tiwone makampani ena omwe atumiza malo ochezera amkati:

  • Google Moma: Google's Moma ndi zambiri kuposa kungosaka. Zimalola kulondolera ndikuzindikiritsa anthu ndi chuma cha digito. Kuphatikiza apo, Google ili ndi njira yowunikira ma code pa intaneti yotchedwa Mondrian.
  • Yahoo! Kuseri: Yahoo! Kumbuyo kwanyumba kumawonetsa mawu ake amishoni ndikukonza zinthu zomwe zimathandizira mawuwo kuti ogwira ntchito azipeza. Njira iyi ikuwonetsa kuyesayesa kwa Yahoo kugwirizanitsa njira zake ndi zomwe zili mkati mwake.
  • Mng'oma wa IBM: M'bungwe lalikulu ngati IBM, Beehive ndi chida chofunikira kuti antchito apeze ndikulumikizana. Chifukwa cha kuchuluka kwa ogwira ntchito a IBM, chida chotere ndichofunikira pakulumikizana kwamkati.
  • Microsoft Web: Tsamba lamkati la Microsoft limayang'ana kwambiri popereka zothandizira kwa ogwira ntchito ake pazogulitsa ndi ntchito zake. Ayambitsanso Townsquare, pulogalamu yochezera pa intaneti komanso mgwirizano.

Simufunikanso kukhala kampani yayikulu kuti muphatikizire zida zothandizira pantchito yanu. Mosasamala kukula, mabizinesi ambiri amatha kupindula ndi zida ngati Malo Ogwirira Ntchito a Google, Microsoft SharePoint, kapena ena SaaS nsanja kuti apange malo awo ochezera amkati, kupititsa patsogolo kulumikizana kwa ogwira ntchito ndi mgwirizano. Mapulatifomuwa amapereka mayankho makonda opangira malo ochezera pagulu.

Corporate Social Networking Tools

Nawu mndandanda wamapulatifomu omwe makampani atha kugwiritsa ntchito malo ochezera a pa Intaneti ndi kulumikizana:

  • chanty: Chanty ndi gulu lochezera ndi gulu lothandizirana lomwe lili ndi zinthu monga kugawana mafayilo, kasamalidwe ka ntchito, ndi mafoni omvera. Ndioyenera matimu ang'onoang'ono mpaka apakatikati.
  • Magulu a Cisco Webex: Magulu a Cisco Webex ndi nsanja yotetezeka yotumizirana mauthenga ndi mgwirizano yomwe imapereka macheza, kugawana mafayilo, msonkhano wamakanema, ndi boardboard. Ndizoyenera makampani omwe akufuna njira yolumikizirana yotetezeka.
  • Gulu: Flock ndi gulu lotumizirana mauthenga ndi gulu lomwe limapereka zinthu monga macheza, kugawana mafayilo, ndi kuphatikiza. Lapangidwa kuti lipititse patsogolo kulankhulana kwamagulu ndi zokolola.
  • Chofunika kwambiri: Mattermost ndi nsanja yotseguka, yodzipangira nokha yomwe imapereka kulumikizana kotetezeka komanso kwachinsinsi kwa magulu. Ndi chisankho chabwino makampani amene akufuna ulamuliro wathunthu pa zipangizo zawo mauthenga.
  • Masewera a Microsoft: Magulu a Microsoft ndi gawo la Microsoft 365 suite ndipo amapereka nsanja yokwanira yochezera, misonkhano yamavidiyo, kugawana mafayilo, ndi mgwirizano. Zimaphatikizana mosagwirizana ndi mapulogalamu ndi mautumiki ena a Microsoft.
  • Rocket Chat: Rocket.Chat ndi malo ena ochezera a gulu lotseguka omwe amalola mabungwe kukhazikitsa malo awoawo otumizirana mauthenga ndi mgwirizano. Imakhala ndi zinthu monga msonkhano wamakanema, kugawana mafayilo, ndi kuphatikiza.
  • Zamgululi: Ryver ndi nsanja yolumikizirana yamagulu yomwe imaphatikiza macheza, kasamalidwe ka ntchito, ndi kugawana mafayilo. Zapangidwa kuti zithandizire kugwirizanitsa m'mabungwe.
  • lochedwa: Slack ndi nsanja yogwirizira gulu yomwe imagwiritsidwa ntchito kwambiri yomwe imapereka macheza, kugawana mafayilo, ndikuphatikiza ndi mapulogalamu osiyanasiyana a chipani chachitatu. Imalola magulu kupanga njira zama projekiti, madipatimenti, kapena mitu, kupangitsa kuti zikhale zosavuta kukonza ndi kulumikizana mkati mwa kampani.
  • waya: Waya ndi njira yotetezeka yotumizirana mauthenga ndi mgwirizano yomwe imapereka kubisa komaliza. Zapangidwira mabizinesi omwe amaika patsogolo chitetezo cha data pamalumikizidwe awo amkati.
  • Kugwira ntchito ndi Facebook: Malo Ogwirira Ntchito ndi nsanja yokhazikika pamabizinesi ndi Facebook yopangidwira kulumikizana kwamkati ndi mgwirizano. Imaphatikizanso zodziwika bwino zapa media pomwe mukusunga zinsinsi ndi chitetezo kuti zigwiritsidwe ntchito ndimakampani.
  • Microsoft Viva Engage (yomwe kale anali Yammer): Malo ochezera a pa Intaneti amakampani. Zimalola ogwira ntchito kugwirizanitsa, kugawana zosintha, ndi kugwirizana.
  • Zoho Dinani: Zoho Cliq ndi gawo la Zoho suite ya zida zamabizinesi ndipo imapereka macheza enieni, kugawana mafayilo, ndi kuphatikiza. Zimagwirizana ndi mabizinesi ang'onoang'ono mpaka apakatikati omwe akufunafuna njira yolumikizirana yotetezeka.

Kusankha pulogalamu yoyenera yamagulu agulu lanu kumaphatikizapo kuganizira mozama zinthu zingapo zofunika. Choyamba, mbali zachitetezo ziyenera kukhala patsogolo pakusankha kwanu. Yang'anani mapulaneti omwe amapereka kubisa kwa data mwamphamvu, kuwongolera mwayi wofikira, kutsimikizira kwa ogwiritsa ntchito, ndi zolemba zowerengera kuti muteteze zambiri.

Intranet vs. Extranet Yokhazikitsidwa

Makampani ena amasankha mayankho oyendetsedwa ndi Intranet m'malo mokhala ndi mwayi wopeza nsanja zomwe zimachitikira kunja. Ma intraneti amaonedwa kuti ndi otetezeka kwambiri kuposa ma extranet akakonzedwa bwino komanso otetezedwa. Ichi ndichifukwa chake:

  1. Njira Zochepa: Ma Intranet amapangidwa kuti azipezeka ndi ogwira ntchito okha pamaneti akampani. Njira zowongolera zofikira, monga kutsimikizira kwa ogwiritsa ntchito ndi zilolezo zotengera ntchito, zimawonetsetsa kuti anthu ovomerezeka okha ndi omwe atha kulowa pa intaneti.
  2. Kuyikira Kwambiri Kwamkati: Ma intaneti amayang'ana kwambiri pakutumikira zosowa zamkati. Sikuti amayenera kupezeka kuchokera ku maukonde akunja, zomwe zimachepetsa kuukira komwe kungachitike.
  3. Ndondomeko Zachitetezo: Makampani amatha kukhazikitsa malamulo okhwima otetezedwa ndi machitidwe awo a intranet, kuphatikiza zosintha pafupipafupi ndi zigamba, makina ozindikira zolowera, ndi ma encryption protocol.
  4. Chitetezo cha Firewall: Ma Intranet nthawi zambiri amakhala kumbuyo kwa firewall ya kampani, zomwe zimapereka chitetezo chowonjezera ku ziwopsezo zakunja.
  5. Kusefa Zinthu: Makampani amatha kugwiritsa ntchito kusefa ndikuwunika pa intaneti yawo kuti aletse zosaloleka kapena zoyipa kuti zipezeke.

Kumbali inayi, ma extranet adapangidwa kuti apereke mwayi wochepera kwa anzawo akunja, ogulitsa, kapena makasitomala. Ngakhale atha kukhala otetezeka akakonzedwa moyenera, mwachibadwa amakhala ndi mwayi wopita kunja, zomwe zingayambitse zina zowonjezera chitetezo ndi zoopsa.

Zazinsinsi ndi mbali ina yofunika kuiganizira. Fotokozani umwini wa data ndikuwonetsetsa kuti ogwiritsa ntchito ali ndi mphamvu pazokonda zawo zachinsinsi. Kutsata malamulo oyenera oteteza deta, monga GDPR kapena HIPAA, iyeneranso kukhala yofunika kwambiri ngati ikuyenera ku bungwe lanu.

Kuthekera kophatikiza, kuphatikiza Kusayina Kumodzi (SSO) potsimikizira ogwiritsa ntchito mopanda msoko, ndizofunika kwambiri kuti muchepetse kuwongolera ndi kasamalidwe ka ogwiritsa ntchito. Kuphatikiza apo, ganizirani kutsatira kwa nsanjayo ndi miyezo yachitetezo ndi ziphaso, kuwonetsa kudzipereka kwake pakuteteza deta yanu.

Kugwiritsa Ntchito Zipangizo Zam'manja (MDM) kuthandizira ndikofunikira pakusunga deta pazida zam'manja, ndipo njira yolimbikitsira yosunga zobwezeretsera ndi kubwezeretsa deta iyenera kukhalapo kuti isatayike. Mapulogalamu ophunzitsira ogwiritsa ntchito ndi kuzindikira ndikofunikira kuti aphunzitse ogwiritsa ntchito zachitetezo chabwino.

Pomaliza, scalability, kulingalira mtengo, luso la wogwiritsa ntchito, kuphatikiza ndi zida zina, kuthandizira ogulitsa ndi mbiri, ndi milingo yofikirako zonse ziyenera kukhudza popanga zisankho. Mwakuwunika mosamala malingalirowa, mutha kupanga chisankho mwanzeru chomwe chimatsimikizira chitetezo ndi zokolola za kulumikizana kwamkati ndi mgwirizano wa bungwe lanu.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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