Kodi Malo Anu Achigawo, Blog, kapena Feed Ali Ndi Malo Metadata?
Kwa mabizinesi am'madera, kupezeka pa intaneti ndikuzindikirika m'malo mwamalo ndikofunikira. Kuphatikiza metadata yamalo patsamba lanu, blog, kapena RSS kudyetsa kumatha kukulitsa kupezeka kwa bizinesi yanu pa intaneti, kupangitsa kuti makasitomala amdera lanu azikupezani mosavuta. Kuchita zimenezi sikungopindulitsa; ndizofunikira kuti mukhalebe opikisana pamsika wapafupi.
Ma injini osakira amaika patsogolo kufunika kwawo pazotsatira zawo. Mwa kuphatikiza metadata yolondola yamalo (adiresi, kutalika, ndi kutalika) patsamba lanu, mumawongolera kukhathamiritsa kwa injini zosakira zabizinesi yanu (SEO). Izi zikutanthauza kuti makasitomala akamafufuza zinthu kapena ntchito mdera lanu, bizinesi yanu imatha kuwoneka pazotsatira zawo.
Metadata yamalo imathanso kukulitsa luso la ogwiritsa ntchito. Mwachitsanzo, ogwiritsa ntchito akapatsidwa chidziwitso cha malo, amatha kudziwa mosavuta momwe bizinesi yanu ilili pafupi ndi komwe ali, momwe angakafikire, komanso ngati zopereka zanu zikugwirizana ndi zosowa zawo zapafupi.
Malangizo Ophatikizira Metadata Yamalo
Kuphatikizira metadata yamalo kumaphatikizapo kuwonjezera HTML kapena schema markup ku code ya tsamba lanu. Izi zitha kuchitika patsamba lanu loyambira, tsamba lolumikizana, kapena gawo lina lililonse latsamba lanu. M'munsimu muli malangizo ndi chitsanzo choyika bwino tsamba lanu:
HTML Meta Tags pa Basic Location Information
Pakukhazikitsa kofunikira, mutha kugwiritsa ntchito ma meta tag a HTML kuti muphatikizepo adilesi yabizinesi yanu ndi momwe amayendera. Ngakhale samagwiritsidwa ntchito mwachindunji ndi injini zosaka pazolinga zakusanja, ma tagwa atha kukuthandizani kufotokozera zamalo abizinesi yanu pamapulogalamu ndi ntchito zina.
<meta name="geo.region" content="US-CA" />
<meta name="geo.placename" content="San Francisco" />
<meta name="geo.position" content="37.7749;-122.4194" />
<meta name="ICBM" content="37.7749, -122.4194" />
Schema Location Markup kuti Muwoneke Bwino
Kuphatikiza schema markup (pogwiritsa ntchito Schema.org vocabulary) ikulimbikitsidwa kuti ikhale yothandiza kwambiri pa SEO. Makina osakira akulu amazindikira mtundu wamtunduwu ndipo amatha kusintha mawonekedwe a tsamba lanu pazotsatira zakusaka kwanuko.
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "LocalBusiness",
"name": "Your Business Name",
"address": {
"@type": "PostalAddress",
"streetAddress": "1234 Business Street",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode":"94101",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "37.7749",
"longitude": "-122.4194"
},
"telephone": "+11234567890"
}
</script>
Ngati muthamanga WordPress, ndi Udindo Math plugin ili ndi izi, ndipo mtundu wa pro umalolanso mabizinesi okhala ndi malo ambiri!
Deta Yamalo Mu RSS Feeds
pakuti RSS ma feed, kuphatikiza ma tag enieni a geo atha kuthandizira kugawa zotengera malo. Ngakhale ma feed a RSS samathandizira mwachindunji GeoRSS popanda makonda, mutha kuphatikiza zambiri zamalo mkati mwazolemba zanu kapena mafotokozedwe anu kuti muwongolere kufunika kwanuko.
<item>
<title>Your Article or Product Name</title>
<link>http://www.yourwebsite.com/your-page.html</link>
<description>Your description here, including any relevant location information.</description>
<geo:lat>37.7749</geo:lat>
<geo:long>-122.4194</geo:long>
</item>
Kwa mabizinesi amchigawo omwe akufuna kuchita bwino m'dziko loyamba la digito, kunyalanyaza metadata yamalo sikungakhalenso mwayi. Mwa kuphatikizira mwanzeru tsatanetsatane wa malo anu pa intaneti, mutha kusintha mawonekedwe anu, kukulitsa luso la ogwiritsa ntchito, ndikuwonetsetsa kuti bizinesi yanu ikuwoneka bwino pakufufuza kwanuko. Kukhazikitsa zosinthazi kungafunike chidziwitso chaukadaulo, koma phindu lomwe lingakhalepo pakuwonjezeka kwa kuchuluka kwa magalimoto ndi kuyanjana kwamakasitomala ndizoyenera kuyesetsa.
Simukudziwa latitude ndi longitude yanu? Madivelopa a Google ali ndi Geocoding API yomwe mungagwiritse ntchito kuti muyang'ane: