Kutsatsa Kwachinyengo? Zikwangwani za Ivar Undersea

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Malinga ndi Youtube, makanema maola 72 amasungidwa mphindi iliyonse! Ogwiritsa ntchito Twitter 400 miliyoni nthawi patsiku. M'dziko lodzaza phokoso, ndizovuta kuti malonda, tsamba lawebusayiti, kapena ntchito imveke. Zimakhala zovuta kwambiri ngati palibe chilichonse chomwe chikugulitsidwa. Tsiku lililonse, amalonda amakumana ndi vuto lakukweza phokoso. Ndikuyembekeza kukopa kwachilengedwe, ndimatembenukira ku 2009 ndi zabodza zapansi panyanja zomwe zimachitika Chingwe cha nsomba cha Ivar ku Seattle, Washington.

Mbiri ya Ivar Yotsatsa Kwachilengedwe

Ivar's idakhazikitsidwa ndi Ivar Haglund, woyimba nyimbo ku Seattle yemwe adamanga aquarium yoyamba yamzindawu. Malo odyerawo adakhazikitsidwa chifukwa Ivar adaganiza kuti ndibwino kudyetsa alendo azakudya zam'nyanja zaku aquarium. Adapatsa malo ake odyera masitayilo osazolowereka, ndikuwonetsa amodzi mwa malo ake pambuyo pa nyumba yayitali yaku India. Kwa zaka makumi ambiri, adathandizira zozimitsa moto zakomweko, zokoka anthu opitilira 300,000 chilimwe chilichonse. M'derali, Ivar Haglund anali nthano chabe.

Zikwangwani Zam'madzi

A Ivar adayamba kampeni yolowera pansi pamadzi polengeza zakupezeka kwa zaka za m'ma 1950 zomwe zidapereka mapu kumakalata omwe woyambitsa malo odyerawo adamira ku Puget Sound. Akuti, a Haglund amalingalira zamtsogolo momwe ogula azidzayendetsa sitima zapamadzi zapansi pamadzi ndipo adayika zikwangwani mu Sound kuti azitha kutsatsa kwa anthu oyenda pansi pamadzi. Kenako, kunamveka kuti oyendetsa sitima apezanso chimodzi mwazolengeza zotsatsira pansi pa Puget Sound. Chikwangwani chamatabwa chomwe chidapezedwa chidalengeza mbale ya clam chowder yamasenti 75 okha ndipo adakongoletsedwa ndi utoto wonyezimira komanso ma barnacle. Zikwangwani zina zidapezekanso.

Ngati zikwangwani sizinali zokwanira kutsimikizira kuti izi ndi zoona, m'modzi mwa olemba mbiri odziwika kwambiri ku Seattle adatsimikiza kuti apeza izi. A Paul Dorpat, wolemba mbiri ku Washington State komanso wolemba nyuzipepala wodziwika bwino mu mzindawu, adawonjezeranso dzina lake posakaniza izi posonyeza kuti zikalatazo zinali zowona. Malingaliro ake odalirika, kuphatikiza kubzala ndikukonzekera mosamala kwa zikwangwani zabodza zamadzi, zinali zokwanira kukopa anthu kuti zikwangwani zilipodi. Kukumbukira kupezeka kumeneku, Ivar adatsitsa mtengo wa clam chowder wake mpaka masenti 75 pa mbale - mtengo womwewo womwe ukuwonetsedwa pazotsatsa.

Hoax Ikuulula

Cholinga cha Ivar kuti chinyengo chiziyenda mpaka zotsatsa zitatha, koma mawilo adayamba kutuluka kampeni itazindikira kutulutsidwa kwa malo odyera. Atafunsidwa kuti afotokoze pa nkhaniyi, Donegan adavomereza kuti zomwe adapeza zinali kampeni yotsatsa ma virus yomwe idayamba bwino kuposa momwe amayembekezera. Pambuyo povomereza izi, anthu ena anayamba kudzudzula oyang'anira mabungwe a Ivar chifukwa chodzala zikwangwani komanso kunyenga anthu. Paul Dorpat, wolemba mbiri ku Washington State analandiranso kutentha kwa anthu chifukwa chosewera limodzi ndi kukopa.

Momwe Stunt Inakhudzira Mfundo Zazikulu Zamakampani

Ngakhale kwakanthawi kufalitsa zoipa, ntchito yolengeza yotsatirayi idayenda bwino! Munthawi ya kampeni, malonda a Ivar's clam chowder adakulirakulira pa a 400 peresenti, kulumpha ndi malonda oposa 60,000 poyerekeza ndi chaka chatha. Monga tawonera m'nkhaniyi, anthu amakumbukira kampeni yotsatsa iyi ndipo amalankhulabe. Kusaka kwa Google kwa Mabokosi a Ivar's Undersea Hoax imabweza zotsatira zoposa 360,000.

Zitengera Zapadera

Mwachiwonekere, kukonzekera bwino ndi kupha anthu kunayamba kupangitsa zikwangwani za Ivar pansi pa nyanja kukhala zabodza. Izi ndi njira zofunika kuzilingalira ::

  • Panali zinthu zakuthupi zomwe zimaloleza zithunzi ndi makanema kujambulidwa pomwe zopezeka zimapezeka.
  • Nkhaniyi idavomerezedwa ndi wolemba mbiri wodalirika komanso wakomweko.
  • Kampaniyo idakonzeka ndikudziwika kuti ndi yodziwitsa anthu zaulere pogwiritsira ntchito ndalama kutsatsa nkhani yopusayo komanso mtengo wotsika wa clam chowder.
  • Nkhaniyi inali yachilendo koma yokhulupilika ndipo idakopa chidwi cha anthu ndi malingaliro awo.

Monga mukuwonera, gulu ku Ivar lidapitilira zomwe zinali zachilendo. Ngati mupambana, muyenera kukhala ofunitsitsa kuchita zomwe ena sakufuna. Pangani china chake chapamwamba kwambiri. Kujambula nkhani yoseketsa komanso yokhulupirira. Osakhazikika pazomwe zilipo. Pogulitsa, zonona zimakwera pamwamba.

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