Momwe Julius Akukulitsira ROI Yotsatsira Kutsatsa

Kusokoneza maganizo

Kutsatsa kwamphamvu ndi njira yomwe ikukula mwachangu kwambiri pazopezeka pa intaneti. Pali chifukwa chabwino - zomwe zaposachedwa zikutsimikizira kuti ROI ya otsatsa otsatsa otsatsa: Makumi asanu ndi atatu mphambu awiri mphambu awiri a ogula akuyenera kutsatira malingaliro opangidwa ndi omwe akukopa anthu ndipo $ 1 iliyonse yogwiritsidwa ntchito kutsatsa wotsatsa imabweza $ 6.50 Ichi ndichifukwa chake chiwonetserochi chikuwonetsedwa kuti kuchokera $ 1 biliyoni mpaka $ 5-10 biliyoni mzaka zisanu zikubwerazi.

Koma, mpaka pano, kuchita zotsatsa zotsatsa kwakhala ntchito yovuta, yotenga nthawi. Choyamba, muyenera kusaka maakaunti azama TV kuti mupange mndandanda wazomwe zimapangitsa mulole khalani oyenera mtundu wanu. Kenako pakubwera kafukufuku kuti apeze omwe akutsatira ake, ndi mitundu yanji yomwe adalemba, mtengo wake positi, komanso momwe mungalumikizirane ndi munthuyu. Pomaliza, muyenera kukhazikitsa njira ndi njira zowunika momwe ntchito yanu ingakhudzire. Izi zimathera pokhala gawo lathunthu la otsatsa.

Julius ndiye yankho la pulogalamu yamakampani ndi makampani kuti akhazikitse makiyi otsogola komanso otsatsa otsatsa otsatsa. Julius amapereka zida zomwe mukufunikira kuti mufufuze otsogolera, yambitsani ndikuwongolera maubale anu, ndikuwunika zonsezo pamalo amodzi. Imasunga nthawi yamtengo wapatali, mphamvu, komanso imapereka chidziwitso pompopompo kuti ikhazikitse njira yabwino yotsatsira.

Ndi Julius, mutha:

  • Nthawi yomweyo pezani zidziwitso zonse zomwe wotsatsa amafunikira kuti apange chisankho chodziwitsa omwe angapangire ndikuyimira mtundu wawo. Pezani nkhani yeniyeni yokhudza otsogolera 50,000+. Werengani zolemba zaposachedwa za wothamangitsayo, muwone pamanja momwe akukhalira, kuti mumve zambiri za kuchuluka kwa omvera ake. Muthanso kuwona zomwe zimakhudzidwa ndi zomwe zimakhudzidwa ndi ma netiweki asanu ndi anayi ochezera.
  • Pezani otsogolera oyenera kutengera mfundo zazing'onozing'ono. Ngati mukufuna kupeza wina wamkulu komanso wotsatira ku Midwest, chilakolako chokwera mlengalenga ndi mitengo yabwino mu bajeti yanu? Mutha kuyisaka. Kodi mukufuna kuwona omwe akupikisana nawo akugwiritsa ntchito? Mutha kusaka za izo, inunso. Julius amapereka zambiri zomwe sizingachitike.
  • Fananizani otsogolera kuti apange zisankho mwachangu, zophunzitsidwa. Kufanizira pambali pambali kumayang'ana nonse ku vet, kuwonjezera, ndikukambirana omwe angakulimbikitseni pamalo amodzi.
  • Palibenso kuyitana kozizira. Yambitsani zokambirana, pezani zambiri zamalumikizidwe, ndikutsata kulumikizana pamalo amodzi.
  • Gulu lonse litenge nawo mbali. Sinthani makampeni pakati pamagulu ndi zokambirana ndikuwonekera bwino kwa kampeni. Tsatirani makampeni a anzanu kuti muwone zomwe zikugwira ntchito.

Kutsatsa Kwachinyengo kwa Julius

Zochita Zabwino Kwambiri Zotsatsa

Kutsatsa kwamphamvu kumathandizira makampani kuti azitha kulumikizana mwachindunji, ndendende komanso mwaluso ndi omvera awo. Kuphatikiza filosofi yolondola ndi chida choyenera kumatha kupanga kampeni yomwe imakhala yodziwika bwino momwe ingakhalire yopambana komanso yotsika mtengo. A Mark Gerson, CEO wa Julius.

Njira zina zabwino ndi izi: 

  • Pezani otsogolera abwino a uthenga wanu. Kutsatsa kopambana kwambiri sikungokhala kwakuti anthu odziwika azipanga ndi malonda anu kapena kutamanda zabodza za ntchito yanu. Ndikuti muwonetse mtundu wanu kapena kampani yanu m'njira yomwe imawonekeranso bwino kwa omvera. Moni wa nyenyezi yatsopano ya a Audrina Patridge monga mayi wotanganidwa, watsopano kuti awonetse chakudya chawo mu bokosi moyenera. Iye Instagrammed kuti kuthandizidwa kupeza chakudya chopatsa thanzi patebulo mwachangu inali yankho lodabwitsa kwa iye ndi amayi ena aliwonse osokonekera omwe amakonda kuphika. Izi zimathandiza.
  • Kumbukirani, umphumphu ndichinthu chilichonse. Ogula ambiri ali bwino ndi zomwe zathandizidwa malinga ngati zikukwaniritsa mtengo wake. Monga Tara Marsh waku Wunderman ananenera mu podcast ya Julius podcast, kutsatsa kwazomwe zakhala zikuchitika kuyambira pomwe banja lachifumu lidavomereza Wedgewood China zaka mazana angapo zapitazo! Monga momwe banja lachifumu limathandizira ku china chabwino, wowongolera wosankhidwa bwino amatha kusiyanitsa chizindikiro kwa nthawi yayitali - monga, mwa zitsanzo zambiri, Nike akupitilizabe kupeza ndi Michael Jordan. Kupezeka kwa ubale wamalonda pakati pa mtundu ndi wotsatsa sikofunikira kwenikweni pakutsatsa kampeni - zomwe zimatsimikizika pakusankhidwa kwa omwe akukopa anthu komanso ufulu wopanga womwe ali nawo.
  • Khalani ogwirizana. Khalani ndi masomphenya apadera pantchito yanu yotsatsa, koma khalani otseguka kuti mugwirizane ndi omwe akukuthandizani pachilankhulo kapena zithunzi zomwe mungagwiritse ntchito. Amawadziwa bwino omvera awo ndipo amadziwa zomwe zingakhale ndi malingaliro abwino pazomwe zingapange chithunzi chabwino. Mu podcast ya Julius yomwe ikubwera, Brittany Hennessy waku Hearst amalankhula za "Squeaky Clean Test." Chizindikiro sichiyenera kufunsa wokopa ena kuti anene, "pepani bwino" - koma m'malo mwake muziwapatsa chilolezo opanga malongosoledwe kuti afotokoze mwanjira iliyonse yomwe ili yodalirika kwa iye ndikumvera omvera ake.

Nkhani Zotsatsa Zotsatsa

Julies ndiye yankho lothandiza kwambiri komanso lothandiza pamakampani ang'onoang'ono ndi akulu omwe sangasunge kuwerengera pamutu pakuwongolera pamisonkhano yokopa anthu.

M'mbuyomu, tidayenera kungodalira Googling kuti tipeze olimbikitsa ndikupita kumaakaunti awo onse azama TV kuti tipeze zambiri. Julius ndiwofunika kwambiri. Meghan Catucci, Strategist Wokhudzana ndi AOL / Huffington Post

Kupatula nthawi yopulumutsa ndi anthu ogwira ntchito, Julius akuwonjezeranso mwayi wogulitsa kuti athe kuyambitsa, kuyesa, ndikuyesanso ndi othandizira angapo nthawi imodzi kuti apeze ROI yabwino pantchito yanu. Pampikisano wa Access Sports 'Google Photos, adalemba ntchito othamanga angapo kuti achititse omvera awo kufalitsa uthenga woti Google Photos ndiye njira yabwino kwambiri komanso yosavuta yosungira, kusaka, ndi kujambula zithunzi, pogwiritsa ntchito hashtag #easythrowback. Kutha kupanga ndi kutseka maulamuliro angapo nthawi yomweyo pogwiritsa ntchito Julius kunasunga nthawi yakampani yogwira ntchito.

Takhala ndi kupambana kodabwitsa pogwiritsa ntchito nsanja, ndikuchita zoyambitsa zingapo nthawi imodzi. Bill Meara, CEO wa Access Sports Media.

Yesani Julius Yanu!

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