Marketing okhutiraMakanema Otsatsa & OgulitsaInfographics Yotsatsa

Typography Terminology: Kuchokera ku Apex mpaka Swash ndi Gadzook Pakati… Chilichonse Chimene Muyenera Kudziwa Zokhudza Mafonti

Chisangalalo changa chachikulu ndikukula, pamene sindinalowe m'mavuto, chinali kujambula. Ndinatenganso zaka zingapo zolembera maphunziro ndili ku High School ndipo ndinkakonda. Zitha kufotokoza chifukwa chake nthawi zambiri ndimalemba zolemba pazithunzi, Illustrator, zithunzi, ndi mitu ina yopangira. Masiku ano, ndi kalembedwe ndi kapangidwe ka zilembo.

Kulemba ndi Letterpress

Ngati mukufuna kubwerera mmbuyo m'mbiri ya zilembo ndi typography, iyi ndi kanema kakang'ono kwambiri pa luso lotayika la Letterpress.

Psychology ya Fonts

Pambuyo pazaka zambiri ndikugwira ntchito yosindikiza komanso pa intaneti, ndikukhulupirira kuti ndili ndi diso labwino pamapangidwe apamwamba komanso mafonti amatenga gawo lodabwitsa powonetsa mtundu, kudzutsa mayankho amalingaliro. Pamenepo…

Sikuti mawonekedwe amawu amangofunika kuganiziridwa pamitundu, koma mawonekedwe amitundu yosiyanasiyana amathanso kukhala ndi zotsatira zamaganizidwe pa owonera. Posintha mawonekedwe a font, kusankha font yowonjezereka kapena yamphamvu, wopanga amatha kupangitsa wowonera kumva ndikuyankha mosiyana ndi mtundu. 

Psychology ya Fonts
Psychology of Fonts - Serif, Slab Serif, Sans Serif, Modern, Script, Display

Mukukayikirabe mphamvu ya zilembo? Palinso vidiyo yapadera yomwe imapereka mbiri yamitundu yamafonti ndi nkhondo. Ndipo, ndithudi, onetsetsani kuti mwayang'ana kanemayo Helvetica (pa iTunes ndi Amazon).

Mitundu Yamafonti ndi Mapangidwe Olemba

Tsatanetsatane wodabwitsa komanso kupanga kwake kumakwaniritsidwa pakupanga mafonti ndi olemba mabuku. Apa pali chokoma kanema kakang'ono pa typography

Ndi kanema wabwino kwambiri wofotokozera mawonekedwe onse amtundu, koma sindinganene kuti ndimakonda mafonti omwe amagwiritsa ntchito muvidiyoyi. Ndinkafuna kugawana nanu mulimonse! Mwanjira imeneyi, mukafuna kufotokozera wopanga wanu kuti mukufuna malo ambiri pakati pa zilembo, mutha kuyankhula chilankhulo chawo ndikuti, Kodi tingayesere kuwonjezera kerning?

Kujambula kumandisangalatsa. Luso laopanga kupanga zilembo zapadera ndikuwonetsa momwe akumvera ndizodabwitsa. Koma nchiyani chimapanga kalata? Diane Kelly Nuguid phatikizani infographic iyi kuti mumvetsetse magawo osiyanasiyana a kalata mu typography:

Anatomy of Typography

Zolemba Zakale Zolemba Mawu

Koma pali zambiri, zambiri pa luso la typography. Nayi gawo lililonse ndi mawonekedwe omwe amapangidwa kukhala mafonti ndi Olemba typographer.

  1. kabowo - Malo osatsegula otseguka kapena pang'ono omwe amapangidwa ndi kontena yotseguka.
  2. Mphindi - Malo okwera kwambiri olumikizana ndi zilembo pomwe zikwapu ziwiri zimakumana; itha kukhala yozungulira, yakuthwa / yosongoka, yosalala / yosamveka, ndi zina zambiri.
  3. Chipilala cha tsinde - Sitiroko yokhota kumapeto yomwe imapitilira ndi tsinde.
  4. Ascender - Gawo la zilembo zomwe zimakwera kupitirira kutalika kwa mawonekedwe.
  5. mkono - Sitiroko yopingasa yosalumikiza ndi tsinde kumapeto amodzi kapena onse awiri.
  6. Bar - Sitiroko yopingasa m'malemba A, H, R, e, ndi f.
  7. Baseline - Kuyimilira kopingasa m'munsi mwa zilembo.
  8. Mbale - Sitiroko yokhotakhota yomwe imapanga kauntala.
  9. kauntala - Malo otsekedwa pang'ono kapena kwathunthu mkati mwa munthu.
  10. Chilonda cha Mtanda - Mzere womwe umadutsa / kudzera pa tsinde la kalata.
  11. Wotsika - Gawo lamunthu lomwe nthawi zina limatsikira m'munsi mwachiyambi, nthawi zambiri mu g, j, p, q, y, ndipo nthawi zina j.
  12. Makutu - Sitiroko yowonekera kuchokera pamwamba pa zilembo zazing'ono g.
  13. Mphindi - Gawo la tsinde lomwe latsalira pazoyambira.
  14. Gadzook - Kukongoletsa komwe kumalumikiza zilembo ziwiri mu Ligature.
  15. olowa - Pamalo pomwe sitiroko imagwirizana ndi tsinde.
  16. Kerning - Mtunda pakati pa zilembo m'mawu.
  17. Tonga - Mtunda wapakati pa mzere wapansi wa mzere umodzi kupita motsatira.
  18. mwendo - Sitiroko yayifupi, yotsika pamakalata.
  19. Ligature - Zilembo ziwiri kapena zingapo zolumikizidwa kuti zipange munthu m'modzi; makamaka zokongoletsera.
  20. Kutalika kwa mzere - Ndi zilembo zingati zomwe zimakwanira pamzere musanabwerere ku mzere wina.
  21. Lupu - Gawo lakumunsi la lowercase g.
  22. Serif -Zoyerekeza zomwe zikukulirakulira pamikwingwirima yayikulu yamunthu. Sans serif amatanthauza popanda Serif mu French. Mafonti ozikidwa pa Serif amadziwika kuti amathandiza anthu kuwerenga mwachangu popeza mawonekedwe a mawuwa amafotokozedwa bwino.
  23. phewa - Mlingo wokhotakhota wa h, m, ndi n.
  24. Kusamba - Kukulitsa kokongoletsa kapena sitiroko papepala.
  25. tsinde - Chowombera chachikulu chowongoka, chowonekera m'kalata (kapena mozungulira pomwe mulibe ofukula).
  26. Chilonda - Mzere wowongoka kapena wokhotakhota womwe umapanga mipiringidzo, mikono, zimayambira, ndi mbale.
  27. osachiritsika - Kutha kwa sitiroko iliyonse komwe sikuphatikizira serif; zikuphatikizapo malo omaliza a mpira (mawonekedwe ozungulira) ndi zomaliza (zopindika kapena zopindika).
  28. Vesi - Mfundoyi pansi pamakhalidwe pomwe zikwapu ziwiri zimakumana.
  29. x-kutalika - Kutalika kwa mawonekedwe wamba (kupatula aliyense wokwera kapena wotsika)

Janie Kliever adapereka yachiwiri infographic ya Canva ndi zina zowonjezera. Dinani pa izo kuti mukacheze nkhani yawo kuti muwone mozama za iliyonse.

kalembedwe ka typography

Zothandizira Mafonti

Mukufuna kufufuza zida zina zamafonti pa intaneti? Nazi zina zothandiza kwambiri:

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

Bwererani pamwamba
Close

Adblock yapezeka

Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.