Marketing okhutira

Zinthu Zitatu Zoyambitsa Kampeni Yotsatsa Kanema Wabizinesi

Kutsatsa kwamavidiyo ikugwira ntchito mokwanira ndipo otsatsa omwe amagwiritsa ntchito nsanja adzalandira mphotho. Kuchokera paudindo pa YouTube ndi Google mpaka kupeza zomwe mukufuna kutsata kudzera pa zotsatsa zamakanema a Facebook, makanema amakwera pamwamba pazankhani mwachangu kuposa marshmallow mu koko.

Ndiye mumagwiritsa ntchito bwanji sing'anga yotchuka koma yovuta?

Ndi gawo liti loyamba pakupanga makanema omwe akukopa omvera anu?

At Makanema ojambula, takhala tikupanga ndikutsatsa makanema amalonda, mabizinesi, ndi zopangidwa kuyambira 2011. Ine ndakhala ndikugwira ntchito pazokambirana ndi makanema apampando apamwamba amabizinesi ndi mayina ochepa pakutsatsa kwapa TV.

Tikudziwa zomwe zimagwira ntchito, ndipo tili ndi mayeso otsimikizira.

A Henry Ford adasintha mafakitale pomwe adakhazikitsa njira yopangira magalimoto. Ndi njira yomweyi yomwe timagwiritsa ntchito ndi kanema: pomwe gawo lililonse motsatizana limakusunthirani pafupi ndi kanema wopambana. Gawo loyamba la njirayi ndikupanga zokhutira.

Yambani ndi Njira Yopangira Mapulogalamu

Ngakhale musanagule kamera yotsika mtengo yokhala ndi selfie stick, otsatsa ayenera kupanga kaye chimango (maudindo ndi mitu) momwe kanema wanu woyamba ungakonzekeredwe. Imeneyi timayitcha njira yanu yamapulogalamu.

Timagwiritsa ntchito njira zitatu zopangira mapulogalamu omwe angakwaniritse zolinga zanu zazikulu zitatu:

  1. Ikani makanema anu pa tsamba limodzi lazotsatira zakusaka.
  2. Khazikitsani malingaliro anu monga mawu odalirika.
  3. Magalimoto oyendetsa patsamba lanu lofikira kapena chochitika chosintha.

Ngakhale kanema aliyense akuyenera kukhala ndi cholinga choyambirira, P3 Content Strategy sikungokuthandizani pakupanga mitu yamakanema yomwe ingakope owonera anu koma kutsatira mtunduwu kukuthandizaninso kupanga zomwe zili mumakanema anu kuti muzitsogolera owonera kuti achitepo kanthu moyenera.

Njira Yapakatikati ya P3

  • Kokani Zinthu (Ukhondo): Izi ndizomwe zimakopa owonera. Makanema awa akuyenera kuyankha mafunso omwe omvera anu amafunsa tsiku ndi tsiku. Mavidiyo awa amatha kutanthauzira mawu kapena malingaliro. Nthawi zambiri, izi ndizomwe mumakhala zobiriwira nthawi zonse.
  • Kankhani Okhutira (Pankakhala): Awa ndi makanema omwe amayang'ana kwambiri mtundu wanu komanso umunthu wanu. Mwanjira imeneyi, njira yanu imagwira ntchito ngati njira yovomerezera pomwe mumasankha zomwe owonera adzawona kapena kumva. Mwanjira ina, ndiye kuti mumayendetsa zolinga zanu, ndipo njira yanu imakhala "likulu" lazinthu zokhudzana ndi malonda anu.
  • Zamkatimu (Pow) Awa ndi makanema anu abulu akulu. Ayenera kupangidwa pafupipafupi kuti agwire bwino ntchito limodzi ndi zochitika zazikulu kapena Maholide omwe msika wanu umakondwerera. Mwachitsanzo, ngati muli ndi njira ya Akazi, ndiye kuti kupanga kanema wamkulu wa Tsiku la Amayi kungakutumikireni bwino. Ngati mumapanga makanema othamanga kapena masewera, Super Bowl atha kukhala mwayi wopanga kanema wapamwamba kwambiri.

Lowani nawo Owen's YouTube Training Lero!

Owen Hemsath

Owen Hemsath ndi Katswiri wa YouTube komanso Wopulumuka Khansa. Purezidenti wa Makanema ojambula, Owen wamanga bizinesi yapadziko lonse kuchokera kosavuta njira YouTube. Ndi katswiri wodziwika bwino pamitu yokhudzana ndi YouTube, kutsatsa makanema pa Facebook, kapangidwe ka tsamba lawebusayiti, komanso kutsatsa makanema.

Nkhani

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