Marketing okhutiraMabuku Otsatsa

Kodi Neuro Design ndi chiyani?

Design ya Neuro ndi gawo latsopano komanso lokula lomwe limagwiritsa ntchito nzeru zam'malingaliro kuti zithandizire kupanga mapangidwe abwino kwambiri. Malingaliro awa atha kuchokera kuzinthu zazikulu ziwiri:

  1. Mfundo zazikuluzikulu za Neuro Design machitidwe abwino zomwe zachokera pakufufuza kwamaphunziro pazamawonedwe amunthu ndi psychology yamasomphenya. Izi zikuphatikiza zinthu monga madera athu owonera omwe ali ndi chidwi chodziwa zinthu zowoneka, motero kuthandiza opanga kupanga zithunzi zothandiza kwambiri.
  2. Maofesi opanga ndi kutsatsa, komanso eni mabizinesi, akuchulukirachulukira kuyambitsa kafukufuku wawo wa neuro kuti muwone zosankha zingapo. Mwachitsanzo, ngati mtundu ukuganiza zotsitsimutsa kapangidwe kawo, angafune kuyesa mapangidwe angapo, pogwiritsa ntchito ogula kuti awone zomwe zikuwonetsa kuthekera kwakukulu.

Pachikhalidwe, kafukufuku wamakasitomala akadaphatikizaponso kufunsa mafunso, monga:

Ndi ziti mwazinthu izi zomwe mumakonda kwambiri ndipo chifukwa chiyani?

Komabe, kafukufuku wochokera kwa akatswiri azama psychology awonetsa kuti tili ndi malire ochepa omvetsetsa chifukwa chake timakonda zithunzi zina. Chimodzi mwa izi ndi chifukwa chakuti ntchito zambiri zomwe ubongo wathu umachita kuti timvetsetse ndikumvetsetsa zithunzi ndizosazindikira; sitikudziwa izi, popeza tasintha kuti tikhale ndi zochitika mwachangu pazomwe tikuwona.

Tonsefe tikudziwa momwe kusunthira mwadzidzidzi pakona la diso lathu kungatidabwitse - chidwi chobadwa nacho chotiteteza ku adani - koma palinso zotsutsana zomwe zimamangidwa. Mwachitsanzo, timapanga ziwonetsero mwachangu (mkati mwa theka lachiwiri) lazithunzi ndi zojambula, ngati tizingowona kuti ndizovomerezeka kapena zosavomerezeka. Izi zowoneka mwachangu kwambiri, mosazindikira zimasankhanso malingaliro athu ndi zochita zathu zokhudzana ndi kapangidwe kameneka.

Chomwe chimapangitsa izi kukhala vuto kwa ofufuza omwe amagwiritsa ntchito mafunso amafunsidwa ndikuti pomwe sitikudziwa mitundu iyi yazisokonezo, sitikudziwa kuti sitikudziwa! Nthawi zambiri timayendetsedwa ndi kufunikira koti tiwoneke ndikuwongolera machitidwe athu ndikuti khalidweli liziwoneka lofanana komanso lomveka kwa ife eni komanso kwa ena.

Mosiyana ndi izi, zoyendetsa zambiri zomwe timazindikira pakupanga kwathu ndizosamveka m'maganizo mwathu. M'malo mongonena kuti 'sindikudziwa chifukwa chake ndinakhudzidwa ndi kamangidwe kameneka', kapena 'sindikudziwa chifukwa chake ndinatenga chinthucho pashelufu yagolosale poyerekeza ndi aliyense wa omwe akupikisana nawo, timachita zomwe akatswiri azama psychology amatcha' confabrate ': timapanga tanthauzo lomveka bwino pamakhalidwe athu.

Nkhope Zojambula Pamaso

Mosiyana ndi izi, njira zopangira kafukufuku wa neuro samafunsa anthu kuti azilingalira za chifukwa chomwe amakonda chithunzi, m'malo mwake, chimaseketsa machitidwe a anthu munjira zingapo zanzeru. Zina mwazoyeserera zachindunji zaubongo wa anthu pamene akuwona zithunzi, mwina pogwiritsa ntchito makina a fMRI kapena zipewa zokhala ndi masensa a EEG. Makamera owonera m'maso amathanso kugwiritsidwa ntchito kuyeza komwe timayang'ana chithunzi kapena kanema. Njira yotchedwa Nkhope Zojambula Pamaso imatulutsa chidziwitso pakukhudzidwa kwathu ndi zithunzi kudzera pakuyesa kusintha kwakanthawi paminyewa yathu ya nkhope (mwachitsanzo mawonekedwe athu akumverera).

Kuyesedwa Kwathunthu

Njira ina yosadziwika koma yamphamvu, yotchedwa Kuyesedwa Kwathunthu

, amayesa mayanjano omwe timakhala nawo pakati pa chithunzi chilichonse ndi mawu aliwonse - monga liwu lofotokozera kutengeka, kapena chimodzi mwazizindikiro zomwe chithunzicho chikufuna kudzutsa. Mphamvu zamaluso monga kutsata m'maso, Facial Action Coding, ndi Implicit Response Testing, ndikuti zonse zitha kuchitidwa pa intaneti, pogwiritsa ntchito ma webukamu ndi makompyuta apanyumba kapena mapiritsi. Mbadwo watsopanowu wa njira zoyesera zimapangitsa kuti athe kuyesa mazana a ogula pamtengo wotsika kwambiri kuposa kubweretsa anthu ku labu kuti awone ubongo.

Kafukufuku wamapangidwe a Neuro ndi kuzindikira tsopano akugwiritsidwa ntchito ndi mafakitale osiyanasiyana pamitundu yambiri yamapangidwe. Mawebusayiti, kulowetsa m'misika yayikulu, kapangidwe kazogulitsa, ndi ma logo aanthu ndi ena mwamadera omwe atsogozedwa ndi kuyesa kwa mapangidwe a neuro. Chitsanzo chimodzi ndi Tesco. Idagwiritsa ntchito njira zingapo zofufuzira za neuro kuti ikwaniritse mapangidwe atsopano azakudya zawo zabwino kwambiri za 'Finest'.

Kulimbikitsa kuthekera kwa mapaketi kuti mukope chidwi m'sitolo, ndikulumikizana zokha ndi zabwino zabwino. Chitsanzo china ndi nyumba yopanga mapangidwe ku London, Saddington Baynes. Tsopano amayendetsa Mayeso Osiyanasiyana a Mayankho kuti athandizire kumvetsetsa momwe anthu akuyankhira pamalingaliro awo opanga momwe amawakhalira, ndikuwongolera mapangidwe awo moyenera.

Mapangidwe a Neuro sapangidwe kuti asinthe luso, kudzoza kapena mzimu waopanga anthu. Ndi chida chatsopano chothandizira kupititsa patsogolo luso lawo momwe ogula angayankhire pamaganizidwe awo. Ojambula ndi opanga kalekale akhala akugwiritsa ntchito matekinoloje atsopano kuti apititse patsogolo ntchito yawo. Kupanga kwa Neuro kumatha kuwathandiza kukulitsa luso lawo mwanjira yomweyo zida monga Photoshop zimawonjezera luso lawo lojambula.

Za Bukuli: Neuro Design

kapangidwe ka neuroMasiku ano, mabizinesi amitundu yonse amapanga zinthu zambiri zowoneka bwino, kuphatikizapo masamba awebusayiti, mawonetsero, makanema ndi zanema. Makampani akulu akulu, kuphatikiza Procter & Gamble, Coca-Cola, Tesco ndi Google, tsopano akugwiritsa ntchito kafukufuku wama neuroscience ndi malingaliro kuti azikwaniritsa zomwe zili digito. Kupanga kwa Neuro: Malingaliro a Neuromarketing Olimbikitsira Kuyanjana ndi Kupindulitsa, imatsegula dziko latsopanoli la malingaliro ndi malingaliro, ndikupanga zidziwitso kuchokera kumunda womwe ukukula wa ma neuroaesthetics omwe angathandize owerenga kupititsa patsogolo kukhudzidwa kwa makasitomala ndi tsamba lawo ndikuwonjezera phindu.

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Darren Bridger

Darren Bridger amagwira ntchito ngati mlangizi kwa opanga ndi otsatsa, kuwalangiza pakugwiritsa ntchito ndikusanthula deta zomwe zimakhudza malingaliro osakhudzidwa ndi malingaliro a ogula. Anali m'modzi mwa apainiya oyambilira a Consumer Neuroscience, akuthandiza kuchita upainiya m'makampani awiri oyamba mundawo, kenako ndikulowa nawo bungwe lalikulu kwambiri padziko lonse lapansi, Neurofocus (tsopano ndi gawo la kampani ya Nielsen), ngati wachiwiri wogwira ntchito kunja kwa United States . Pakadali pano amagwira ntchito ngati mutu wazidziwitso ku NeuroStrata.

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