Chithunzi cha Kenshoo Paid Digital Marketing: Q4 2015

Kutsatsa kwa 2015

Chaka chilichonse ndimakhulupirira kuti zinthu ziyamba kukhazikika, koma chaka chilichonse msika umasintha kwambiri - ndipo 2015 sizinali zosiyana. Kukula kwa mafoni, kukwera kwa zotsatsa malonda, kuwonekera kwa mitundu yatsopano yotsatsa zonse zathandizira pakusintha kwakukulu pamachitidwe ogula komanso zomwe zimagulitsidwa ndi otsatsa.

Infographic yatsopanoyi kuchokera Kenshoo akuwulula kuti chikhalidwe chakula kwambiri pamsika. Otsatsa akukulitsa ndalama zawo pagulu ndi 50% YoY, ndipo mitengo yodutsa yakula 64%. Zinthu zazikulu: kusinthika kwachangu kwa Facebook ngati nsanja yamphamvu kwambiri yotsatsaNdipo kuyambitsa kutsatsa kwa Instagram.

Pomwe manambalawa akuwonetsa kupitilizidwa kwa malonda digito pa kutsatsa kwachikhalidwe, Sindikukhulupirira kuti manambalawa amafotokoza nkhani yonse. Kukula kwakukulu pakutsatsa pagulu ndikusintha kwakukulu. Ndingakonde kuwona kuwonongeka kwamitundu yotsatsa - kodi ikulimbikitsa zofunikira? Kapena akutsatsa malonda? Mosakayikira kuti Instagram ichita bwino pambali yazogulitsa, koma sindingadabwe ngati kukula kwakutsatsa kwapaintaneti kumapangidwa makamaka ndi kutsatsa kokhudzana ndi zinthu.

Mosakayikira kuti Instagram ichita bwino pambali yazogulitsa, koma sindingadabwe ngati kukula kwakutsatsa kwazinthu zambiri kunapangidwa zokhudzana ndi kutsatsa. Ndi malingaliro anga odzichepetsa chabe, komabe ndikukhulupirirabe kuti njira zotsatsa ndizosiyana kwambiri pakati papulatifomu. Pamene tikulengeza pa Facebook, tikupitilizabe kukopa omvera omwe akufuna kuti atuluke kukacheza ndikukhala nkhani zokopa, zithunzi kapena makanema.

Koma pamene tikulengeza kutsatsa kwazinthu papulatifomu ngati Instagram, timatha kuyendetsa wogwiritsa ntchito mwachindunji kuchokera pa chithunzicho (chomwe chimangowayang'ana popanda kukambirana) kukhala faneli yosintha. Ndikukhulupirira kuti ndichinthu chotsatsa malonda omwe sanafufuzidwe mokwanira koma akuyenera kukhala.

Kusaka ndi Kutsatsa Kwazolipira Kwapaulendo

 

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