Zotsatira Zofunikira pa Momwe Otsatsa Amathandizira Kukwaniritsa Zinthu Zapaintaneti

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Malangizo Pulogalamu olumikizidwa ndi Adobe kuti apange fayilo ya Kafukufuku woyamba wa Social Media Okhathamiritsa. Zotsatira zazikulu zikuphatikiza:

  • Otsatsa ambiri (84%) amangotumiza malo ochezera ochezera atatu, pomwe 70% amatumiza kamodzi patsiku.
  • Otsatsa amatchula kawirikawiri kugwiritsa ntchito zinthu zowoneka, ma hashtag ndi ma username ngati njira zofunikira pakukwaniritsa zomwe zimafalitsa.
  • Opitilira theka (57%) amagwiritsa ntchito zida zamapulogalamu kuti azitha kuyika zolemba, ndipo omwe adayankhawa adakumana ndi zovuta zochepera zomwe amakhala.

Kafukufuku wathu akuwonetsa kuti ambiri mwa otsatsa amatumiza pafupipafupi m'misewu itatu kapena inayi ndipo akuyesera kugwiritsa ntchito njira zina zokulitsira kuzindikira kwa mtundu wa anthu ndikupanga njira zabwino. Otsatsa ambiri (70%) ati amalemba zomwe amalemba pa malo ochezera osachepera kamodzi patsiku, pomwe 19% imati amatumiza kangapo konse patsiku. Koma gwero lathu, Liz Strauss, Akukhulupirira kuti ambiri a iwo amatumiza popanda cholinga chomveka komanso osamvetsetsa zomwe zingachitike panjira ina iliyonse. Jay Ivey wa Malangizo a Software (pomwe mungathe yerekezerani kuwunikira mapulogalamu a CRM)

Ndipo zomwe zanenedwa zitha kuthandizira izi. Mwachitsanzo, Liz akunena kuti ndizobwerera m'mbuyo kuti otsatsa ambiri amaika patsogolo zowonera m'malo moika patsogolo kuzindikiritsa ndikulunjika kwa omvera ena. Monga akunenera, ngati simukudziwa omwe zinthu zanu zimapangidwira, ndiye kuti simukuwatumizira mitundu yoyenera yazizindikiro. Ndipo izi zikusonyeza kusowa kwakumvetsetsa kwamalingaliro oyambira omwe amafunikira kuti tikwaniritse zotsatira zenizeni, zoyezeka kudzera pa TV. Nayi kuwonongeka kwa zotsatira:

Media Media Post Post pafupipafupi

chikhalidwe-cholemba-pambuyo-pafupipafupi

Kukonzekera Kwama Media Kwama Media

chikhalidwe-pambuyo-kukonzekera

Zolinga Zofufuza pa Social Media

zachuma-pazofufuza-zolinga

Media Media Nambala Yapaintaneti

chikhalidwe-chokhudzana ndi kafukufuku-kuchuluka kwa ma network

Kukula Kwazoyankha Pazosankha Zazankhani

chikhalidwe-chokhudzana ndi kafukufuku-wamkulu woyankha

Maudindo Oyankhulidwa Omwe Amakhala Pama Media

zachitukuko-pazofufuza-zoyankha-pamitu

Njira Zofufuzira Zamagulu Aanthu

machitidwe okhudzana ndi chikhalidwe cha anthu

Nthawi Yotumizira Pama Media

zokhudzana ndi chikhalidwe cha anthu-nthawi-yolemba

Kugwiritsa Ntchito Chida Cha Social Media

chikhalidwe-chokhudzana ndi kafukufuku-chida

Media Media Kukhathamiritsa Kovuta

kukhathamiritsa-mavuto-pamavuto-onse

Kukhathamira Kwama Media Pazovuta Zida

kukhathamiritsa-mavuto-ndi-zida

Werengani zambiri pa nkhani yonse kuchokera kwa Jay pa blog ya Software Advice's B2B Marketing Mentor.

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