Zotsatira Zofunikira pa Momwe Otsatsa Amathandizira Kukwaniritsa Zinthu Zapaintaneti
Malangizo Pulogalamu olumikizidwa ndi Adobe kuti apange fayilo ya Kafukufuku woyamba wa Social Media Okhathamiritsa. Zotsatira zazikulu zikuphatikiza:
- Otsatsa ambiri (84%) amangotumiza malo ochezera ochezera atatu, pomwe 70% amatumiza kamodzi patsiku.
- Otsatsa amatchula kawirikawiri kugwiritsa ntchito zinthu zowoneka, ma hashtag ndi ma username ngati njira zofunikira pakukwaniritsa zomwe zimafalitsa.
- Opitilira theka (57%) amagwiritsa ntchito zida zamapulogalamu kuti azitha kuyika zolemba, ndipo omwe adayankhawa adakumana ndi zovuta zochepera zomwe amakhala.
Kafukufuku wathu akuwonetsa kuti ambiri mwa otsatsa amatumiza pafupipafupi m'misewu itatu kapena inayi ndipo akuyesera kugwiritsa ntchito njira zina zokulitsira kuzindikira kwa mtundu wa anthu ndikupanga njira zabwino. Otsatsa ambiri (70%) ati amalemba zomwe amalemba pa malo ochezera osachepera kamodzi patsiku, pomwe 19% imati amatumiza kangapo konse patsiku. Koma gwero lathu, Liz Strauss, Akukhulupirira kuti ambiri a iwo amatumiza popanda cholinga chomveka komanso osamvetsetsa zomwe zingachitike panjira ina iliyonse. Jay Ivey wa Malangizo a Software (pomwe mungathe yerekezerani kuwunikira mapulogalamu a CRM)
Ndipo zomwe zanenedwa zitha kuthandizira izi. Mwachitsanzo, Liz akunena kuti ndizobwerera m'mbuyo kuti otsatsa ambiri amaika patsogolo zowonera m'malo moika patsogolo kuzindikiritsa komanso kutsata anthu ena. Monga akunenera, ngati simukudziwa omwe zinthu zanu zimapangidwira, ndiye kuti simukuwatumizira mitundu yoyenera yazizindikiro. Ndipo izi zikuwonetsa kusowa kwakumvetsetsa kwamalingaliro oyambira omwe amafunikira kuti tikwaniritse zotsatira zenizeni, zoyezeka kudzera pazanema. Nayi kuwonongeka kwa zotsatira:
Media Media Post Post pafupipafupi
Kukonzekera Kwama Media Kwama Media
Zolinga Zofufuza pa Social Media
Media Media Nambala Yapaintaneti
Kukula Kwazoyankha Pazosankha Zazankhani
Maudindo Oyankhulidwa Omwe Amakhala Pama Media
Njira Zofufuzira Zamagulu Aanthu
Nthawi Yotumizira Pama Media
Kugwiritsa Ntchito Chida Cha Social Media
Media Media Kukhathamiritsa Kovuta
Kukhathamira Kwama Media Pazovuta Zida
Werengani zambiri pa nkhani yonse kuchokera kwa Jay pa blog ya Software Advice's B2B Marketing Mentor.