Chifukwa Chiyani Mawu Achilengedwe Osayenera Kukhala Oyambirira Magwiridwe Anu

Zotsatira za SEO Keyword

Osati kale kwambiri, njira za SEO makamaka zimakhala ndi mndandanda pamawu osakira. Mawu osakira anali chinthu choyambirira kuti azindikire magwiridwe antchito a kampeni. Omanga mawebusayiti amatha kudzaza masamba ndi mawu osakira, ndipo makasitomala amasangalala kuwona zotsatira zake. Zotsatira, komabe, zidawonetsa chithunzi china.

Ngati phunziro lanu la SEO kwa oyamba kumene liphatikizira kugwiritsa ntchito zida za Google kuti mupeze mawu osakira kenako nkuwayika patsamba lino, zitha kukhala zikuyenda bwino, koma mpaka pang'ono. Momwe ziliri pano za SEO, mawu osakira ndi amodzi mwazinthu zingapo zomwe zimapangitsa kuti tsamba lanu lisinthe.

Poyambirira, poyesa SEO blog yanga, inenso, zolemba zamtengo wapatali. Ndipo sikunali kulakwitsa kokha komwe ndidapanga komwe kudanditsogolera Pulogalamu ya SEO kukhala wopanda pake. Tsopano popeza ndafufuza zokwanira ndili ndi chidziwitso chokwanira kuti ndigawe nzeru zanga nanu nonse kuti musamalire mfundo zonse zofunika musanapitirire ndi SEO yanu.

Tisanapitilire m'mawu osakira, tiyeni tipitilize, momwe kusaka kwa Google kumagwirira ntchito. Mosiyana ndi m'mbuyomu pomwe masanjidwe apamwamba mu SERPS zingakhale chifukwa chogwiritsa ntchito mawu osakira kapena mawu ofunikira, tsopano, Google sikhala mawu osakira. Google m'malo mwake imayika zotsatira molingana ndi mayankho, mwachitsanzo, ndi ziti zomwe wogwiritsa ntchitoyo akufuna kutulutsa. Kufunika kwa mawu osakira kwayamba kuchepa chifukwa mawu achinsinsi amangogogomezera pamawu omwe owerenga amalowetsa, osati zomwe iwo anafuna.

Google ikuyesetsa kukupatsani mayankho omwe mukufuna. Zomwe zikutanthauza kuti tsamba likhoza kukhala malo apamwamba ngakhale kuti nthawi yofufuzira sinapezekepo pamafotokozedwe a Meta kapena patsamba. Pansipa pali chitsanzo.
Nyengo ya Google SERP

Weather

Mutha kuwona momwe zotsatira zapamwamba zilibe ngakhale theka la mawu m'mawu ofunikira. Momwemonso, patsamba la zotsatira zapamwamba, mawu oti "mvula ” kulibe ngakhale. Izi zikufotokozera momwe kufunika za zotsatira ndizofunika kwambiri ku Google kuposa mawu osakira okha.

Izi zikutifikitsanso poti masanjidwe amawu osakira osatanthauza kanthu panjira zamakono za SEO. Masanjidwe achinsinsi ndi gawo limodzi lokha pakusintha. Umu ndi momwe Google imalongosola izi pa blog yawo:

Masanjidwe ndi gawo limodzi lokha

Chifukwa chake, musanadumphe mawu osakira tsamba lanu tsamba lanu liyenera kukhala lowerengeka komanso lodana. Ngakhale tsamba lanu litawerengedwa, liyenera kukhutiritsa zolinga za ogwiritsa ntchito pakusaka ndikukwaniritsa zolinga za bizinesi yanu. (Mwachitsanzo kutsitsa, kulembetsa maimelo, ndi zina zambiri)

 

Osangonena za phindu ndi phindu; mawu olimba samatanthauza kuti mudzakhala nawo kuchuluka kwamagalimoto ambiri, pokumbukira zifukwa zomwe zatchulidwa kale komanso pambuyo pake mu blog, ndizovuta kunena kuchuluka kwamawu osakira patsamba lanu. Ngakhale owerengetsa awonetsa zotsatira zabwino, muyenera kudziwa kuti kusanthula kwamawu osakira sikulondola kwenikweni. Pofotokoza chifukwa chake, ndingotenga liwu limodzi kuti ndiyankhe, Personalization.

Ndiloleni ndikufotokozereni momwe makonda anu adakhudzira kusaka ndi zotsatira zakusaka m'njira yopambanitsira kufunikira kwamawu osakira pazomwe zapezeka pazosaka.

Google ili ndi zambiri zathu, kuphatikiza mbiri yakusaka, komwe tili, kuchuluka kwa anthu, chida chomwe tikugwiritsa ntchito kapena chomwe timagwiritsa ntchito kwambiri, machitidwe athu osakatula, malo omwe timakhala ochulukirapo komanso zochitika zina zambiri pamapulatifomu ena ngati Youtube.

Mwachitsanzo, ngati ndinafufuza malo olimbitsira thupi ku New Jersey, Chotsatira changa chachikulu pa Google chikuwonetsa tsamba lawebusayiti lomwe ndidayendera kale.

Momwemonso, ngati ndifunafuna malo odyera ku Newark City nthawi ya 11 AM, Google idzawona ngati munthu mgalimoto yemwe akupeza malo odyera kuti adye nkhomaliro.

Chifukwa chake, kuti muzisefa zotsatira, Google iwonetsa malo odyera omwe ali otseguka, omwe amapereka chakudya chamasana, ndipo ali mkati mwazomwe ndimayendetsa monga zotsatira zabwino kwambiri.

Izi ndi zitsanzo ziwiri zokha; pali zinthu zingapo zomwe zimafotokoza momwe Google sagwiritsira ntchito mawu osakira, kusanja zotsatira.

Kusaka pafoni kumatulutsa zotsatira zosiyana poyerekeza ndi kusaka pakompyuta. Mofananamo, Google mawu imakoka zotsatira zosiyana poyerekeza ndi zotsatira za Google tsopano. Zotsatira zapamwamba zimasinthanso ngati mukugwiritsa ntchito msakatuli mumachitidwe ake a incognito.

Momwemonso, mawu omwewo osaka omwe adalowera kumpoto kwa California adzapeza zotsatira zosiyana poyerekeza ndi ngati atalowetsedwa kumwera kwa California.

Popeza izi, ngakhale inu ndi ine tikadakhala pafupi wina ndi mnzake, zotsatira zathu zikanawoneka mosiyana. Izi ndichifukwa chazomwe tafotokozazi, mwachitsanzo, kusanja.

Kuphatikiza Pamwamba

Monga ndidachitira pachiyambi, inunso mutha kuwona ngati kampeni yanu ikuyenda bwino pofufuza mawu osakira ndikuwona ngati mukufuna Udindo patsamba loyamba.

Kenako mumabwereranso ku malipoti kuti mukaone momwe masanjidwe amawu anu osakira adaliri.

Tawonapo pamwambapa momwe mawu osakira siiriyeso yofunika kuweruza kupambana kwa bizinesi yanu pa intaneti. Ndiye tingatani kuti njira yathu ya SEO iwoneke?

Maudindo Ofunika Kwambiri

Kugwiritsa ntchito njira kwa SEO kwamasiku ano mchira wautali mawu osakira. Chifukwa chiyani? Amapangitsa tsamba lanu kuwoneka lofunika kwambiri pa injini zosakira chifukwa chake limakhala lokwera kwambiri kwa anthu oyenera m'malo oyenera.

Masamba achinsinsi anu amawebusayiti alibe nazo ntchito, chifukwa pali njira zosiyanasiyana zomwe anthu amafufuzira. Komanso, Google imawonetsa zotsatirazi kwa aliyense kutengera mbiri yawo, malo, chida, ndi zina zambiri.

organic Growth

Muyenera kuwonetsetsa kuti kuchuluka kwa alendo obwera patsamba lanu kudzera pakusaka kwachilengedwe kukukula tsiku lililonse, mwezi uliwonse komanso chaka chilichonse. Muyeneranso kusamala kuti alendowo ndi alendo omwe akubwerawo akuchokera kumsika womwe mukufuna.

Muyenera kuyembekezera kutembenuka kwina kuchokera kwa alendo obwera kudzera pakusaka kwachilengedwe.

Yesani Kutembenuka

Kumbukirani kuti zomwe mukufufuza sizikuwonetsa zotsatira zakusaka kwa makasitomala anu. Ichi ndichifukwa chake sichizindikiro chakuyenda bwino kwa kampeni yanu ya SEO komanso sikuwuzani tsamba lanu kuti tsamba lanu litembenuke.

Ganizirani pazotsatira, cholinga chanu ndikupangitsa foni yanu kulira, kupeza maimelo odzaza mafomu olumikizana nawo, kapena tsamba lanu lamaoda kuti muwonetse maoda atsopano.

Ndiye kuti mutha kulengeza kuti kampeni yanu yapambana. Kufika kumeneko sikophweka. Osazengereza kufunsa katswiri kuti akuthandizeni kupanga kampeni yanu komanso kuti mupititse patsogolo masewera anu a SEO.

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