Kusanthula & KuyesaZamalonda ndi ZogulitsaMakanema Otsatsa & Ogulitsa

Kissmetrics: Zindikirani Mphamvu ya Behavioral Analytics Ndi Actionable Insights

Mabizinesi amalimbana ndi zovuta zopezera zidziwitso zomwe zingatheke kuchokera mu data yawo. Kumalekezero amodzi, zinthu monga Google Analytics zimakhala ndi njira yophunzirira, zomwe zimafuna kuti musinthe mwamakonda ndikusefa kuti deta ikhale yogwiritsidwa ntchito. Mosiyana ndi zimenezi, ma analytics a papulatifomu nthawi zambiri amachepetsa machitidwe a ogwiritsa ntchito, kupereka ma metric ofunikira omwe amalephera kuwulula zovuta za kasitomala. Ndi mkati mwa kusiyana kumeneku, danga pakati pa zovuta ndi kuphweka, kuti Kissmetrics imatuluka ngati yankho labwino kwambiri.

  • Zowerengera Zachikhalidwe: Zida zowerengera monga Google Analytics mosakayikira zimapereka kuthekera kwamphamvu. Komabe, nthawi zambiri amakhala ndi mwayi wophunzirira. Ogwiritsa ntchito amayenera kuyang'ana makonda ndi zosefera kuti amvetsetse zambiri kuchokera pa data. Njira yophunzirira iyi ingakhale yovuta kwa mabizinesi, kuwasiya ali odzaza ndi data popanda njira yomveka yopezera zotulukapo.
  • Platform Analytics: Mosiyana ndi izi, ma analytics a nsanja nthawi zambiri amapereka mawonekedwe osavuta kwambiri a ntchito za ogwiritsa ntchito. Ngakhale atha kupereka ma metric oyambira ngati mawonedwe amasamba kapena mitengo yodumphadumpha, alibe kuya kofunikira kuti amvetsetse zovuta za machitidwe a ogwiritsa ntchito. Malipoti osavuta awa nthawi zambiri amabweretsa kuphonya kwa mwayi wokulirapo, chifukwa samayankha mafunso ofunikira okhudzana ndi kuchuluka kwamakasitomala, kugwiritsa ntchito zida zambiri, kapena machitidwe omwe akusintha.

Kissmetrics

Lowani Kissmetrics, yankho lomwe limagwirizanitsa mwaluso kusiyana pakati pa zovuta ndi kuphweka mu analytics. Kissmetrics ndi nsanja yochititsa chidwi yowunikira zomwe zimatha kulinganiza bwino pakati pa mphamvu ndi kugwiritsa ntchito bwino.

Kissmetrics imapereka zida zopambana mphoto kuti mutsegule mphamvu za chidziwitso chamakasitomala. Mutha kutsata ndikusanthula kagwiritsidwe ntchito ka mawonekedwe, ogwiritsa ntchito, mawonedwe amasamba, ndi zina zambiri. Izi zatsatanetsatane zamakhalidwe a kasitomala ndizofunika kwambiri pakuwongolera kukula ndikuwonetsetsa kuti malonda kapena ntchito yanu ikugwirizana ndi zosowa za makasitomala.

Nazi momwemo Kissmetrics amakwaniritsa izi:

  1. Kuzindikira Kwakukulu, Zosavuta: Kissmetrics imapereka chidziwitso chambiri pamachitidwe amakasitomala popanda kugwiritsa ntchito movutikira. Imatsata mosamalitsa ndikulemba zochitika zilizonse, ndikupangitsa mabizinesi kuti afufuze mozama maulendo a ogwiritsa ntchito, kumvetsetsa kuchuluka kwa anthu, ndikuzindikira njira zopangira ndalama.
  2. Njira Yogwiritsira Ntchito: Mosiyana ndi ma analytics achikhalidwe, omwe nthawi zambiri amayang'ana pa data, Kissmetrics imayika ogwiritsa ntchito patsogolo. Imapanga mbiri ya ogwiritsa ntchito ophatikizana ndi mayanjano awo onse, ndikupereka mawonekedwe athunthu a zomwe kasitomala aliyense akuchita.
  3. Actionable Data kuyambira poyambira: Kissmetrics idapangidwa kuti ipereke data yotheka nthawi yomweyo. Zimathetsa kufunika kosintha mwamakonda kuti deta ikhale yogwiritsidwa ntchito. Mabizinesi amatha kuwona mwachangu malo omwe angasinthidwe ndikupanga zisankho zodziwitsidwa mosazengereza.
  4. Kusintha kwamphamvu: Momwe kasitomala amasinthira, Kissmetrics imasintha mosasinthika. Imatsata mosamalitsa zosintha, kuwonetsetsa kuti mabizinesi azikhala patsogolo pa zomwe zikuchitika ndikupanga zisankho zomwe zimayendetsedwa ndi data zomwe zimakulitsa kukula.

Kissmetrics si chida chabe cha tech-savvy; ndi othandiza kwambiri kwa magulu omwe si aukadaulo, makamaka m'misika yomwe ikubwera. Imakonzekeretsa maguluwa ndi chidziwitso chofunikira chomwe chili chofunikira kwambiri pofunafuna anthu oyenerera, kusintha zoyeserera kukhala makasitomala okhulupirika, ndikuchepetsa mitengo yamitengo.

ndi Kissmetrics, mumatha kupeza ma metrics ofunikira omwe amapereka maziko opangira zisankho mwanzeru. Kuzindikira uku kumakupatsani mwayi wochepetsera kutembenuka ndikukulitsa kutembenuka, kuwonetsetsa kuti zoyesayesa zanu zimagwirizana nthawi zonse ndi zolinga zanu zakukula.

Kissmetrics imapitilira kutsata ma metric oyambira. Imakuthandizani kuti muzitha kutsata, kusanthula, ndi kukhathamiritsa zinthu zingapo zofunika, kuphatikiza ogwiritsa ntchito mphamvu, magwero ogulira, makasitomala apamwamba, ndi kugwiritsa ntchito mawonekedwe. Malingaliro awa amapereka deta yotheka kuti ikonzenso njira zanu ndikuyendetsa kukula.

  • Makhadi a Kissmetrics Metrics Dashboard
  • Kissmetrics Cross-Site Analytics
  • Kissmetrics Funnel Analytics

Kupanga njira zoyendetsera bwino ndikofunikira pabizinesi iliyonse. Kissmetrics imakuthandizani kuti muvumbulutse malo otsikira ndi mikangano mumayendedwe anu obwera kudzayesa-kulipiridwa. Chidziwitso chamtengo wapatalichi chimakupatsani mwayi wokonza njira yanu yotsatsira, ndikuwonetsetsa kuti ogwiritsa ntchito azitha kuyenda bwino.

Ndi Kissmetrics, mumatha kupeza mayankho pompopompo. Mutha kugwiritsa ntchito mabiliyoni a zochita za ogwiritsa ntchito pazogulitsa zanu, ndikupeza zidziwitso zamtengo wapatali pofunsa mafunso ndi kufufuza mozama. Kufikika kumeneku kumakupatsani mphamvu kuti mupange zisankho motengera zomwe ogwiritsa ntchito enieni, zomwe zimatsogolera ku njira zogwira mtima.

Kumvetsetsa ndalama zomwe mumapeza ndiye pamtima pakukula kokhazikika. Kissmetrics zimakuthandizani kuti mukhale ndi chidziwitso chozama chamakasitomala kuti muyendetse kukula kwabizinesi. Mutha kuwerengera mtengo wamakasitomala amoyo wanu wonse, kutsata mitengo yachurn, kuyang'anira kuchuluka kwamakasitomala, ndikuzindikira zinthu zomwe zimapanga ndalama. Pokhala ndi chidziwitso ichi, mutha kupanga zisankho zanzeru zomwe zimakulitsa kupambana kwanu.

Magulu a Kissmetrics

Kissmetrics ili ndi kuphatikiza kwakukulu ndi nsanja zosiyanasiyana. Kuthekera kophatikiza uku kumasiyanitsa ndi zida zomwe zilibe kusinthasintha koteroko. Ndi Kissmetrics, mabizinesi amatha kulumikiza mwachangu deta yawo pamapulatifomu osiyanasiyana, kuphatikiza Appcues, Zapier, Maximo, HubSpot, Thandizani Scout, Callrail, CallTrackingMetrics, Live Chat, Marketo, Moyenera, Sintha, Mailchimp, Mobwerezabwereza, VWO, PayPal, Qualaroo, PayPlans, kugwiritsa ntchito a A/B Mayeso Platform, Tapstream, uwu, WordPress, Sungani, UltraCart, Khalanindipo WooCommerce.

Mndandanda wokulirapo wophatikizawu umalola mabizinesi kuphatikiza deta yawo kuchokera kuzinthu zosiyanasiyana, kuwona momwe amagwirira ntchito, ndikupanga zisankho zodziwika bwino. Mosiyana ndi zida zomwe zili ndi zophatikizira zochepa kapena zopanda, Kissmetrics imapatsa mphamvu mabizinesi kuti agwiritse ntchito mphamvu za deta yawo polumikiza mosasunthika ndi nsanja zomwe amadalira, kukulitsa luso lawo lonse lowunikira.

Kissmetrics Business Intelligence

Kwa iwo omwe akufuna kusanthula mozama, Kissmetrics imapereka zotsogola BI luso lofotokozera. Mukhoza kufufuza deta yaiwisi ntchito SQL mafunso, perekani zotumiza kunja kuti ziphatikizire deta, santhulani DAU ku OO (Daily Active Users to Monthly Active Users) ndikuyang'ana machitidwe a ogwiritsa ntchito mkati mwa mphindi zolembetsa. Zinthu zapamwambazi zimakupatsani mwayi wofufuza mozama kuti musinthe njira zanu.

Kissmetrics si chida chabe; ndi yankho lathunthu lomwe limapatsa mphamvu magulu omwe si aukadaulo m'misika yomwe ikubwera. Imawapatsa chidziwitso chofunikira kuti apeze ziyembekezo, kusintha zoyesa kukhala makasitomala, ndikuchepetsa mitengo ya churn. Ndi Kissmetrics, ulendo wanu wopita kukukula ukutsogozedwa ndi zisankho zoyendetsedwa ndi data komanso kumvetsetsa kwakuzama kwamakasitomala anu.

Kissmetrics imayang'anira malire a kusanthula kwachikhalidwe komanso malipoti osavuta kwambiri papulatifomu. Imapatsa mphamvu mabizinesi kuti atsegule kuthekera konse kwa deta yawo popereka mwayi wopezeka, kuchitapo kanthu, komanso kuyang'ana kwa laser kwa ogwiritsa ntchito. Ndi Kissmetrics, kumvetsetsa khalidwe lamakasitomala kumakhala ulendo wopita ku kukula ndi kukhulupirika kwa makasitomala. Kissmetrics imagwira bwino ntchito bwino, ikusintha dziko la analytics.

Yambitsani Mayeso Anu kapena Pemphani Chiwonetsero cha Kissmetrics

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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