Zamalonda ndi ZogulitsaInfographics Yotsatsa

Kugula Kubwerera Kusukulu mu 2023: Zomwe Ogulitsa Ndi Malo Ogulitsa Pa intaneti Ayenera Kudziwa Kuti Nyengo Yopambana

Kugula kobwerera kusukulu ndi chochitika chofunikira kwambiri pamakampani ogulitsa, kutulutsa mabiliyoni a madola pakugulitsa chaka chilichonse. Kuwononga ndalama zobwerera kusukulu kumangotengera nyengo yatchuthi pamalonda apachaka ku United States.

Malinga ndi Mtengo wa NRF, ndalama zobwerera kusukulu ku United States zikuyembekezeka kufika $347.23 biliyoni mu 2023. Izi zikuchokera ku $ 343.53 biliyoni mu 2022, koma pansi pa mbiri ya $ 366.22 yomwe inakhazikitsidwa mu 2021.

National Retail Federation

Nthawi yogula zobwerera kusukulu nthawi zambiri imayambira mu Julayi mpaka Seputembala, ndipo kugula kwakukulu mu Ogasiti. Zinthu zodziwika kwambiri zogulira zobwerera kusukulu ndi monga zovala, zikwama, zinthu zakusukulu, ndi zamagetsi.

Ziwerengero Zobwerera Kusukulu za 2023

Snipp, wotsatsa malonda ndi kukhulupirika, wapanga mwapadera kalozera wamalonda pa Back-to-School Shopping za 2023. Nazi ziwerengero zazikulu zomwe apereka:

  • Zogulitsa zobwerera kusukulu mu 2022 zidafika $34.4 biliyoni, 24% apamwamba kuposa momwe mliri usanachitike.
  • 38% ya ogula akuchepetsa kuwononga ndalama m'malo ena kuti aganizire zogula zobwerera kusukulu.
  • Kugula pa intaneti kwakhala chisankho chomwe amakonda kwa ogula akubwerera kusukulu, ndikuwonjezeka kwa kugwiritsa ntchito mafoni a m'manja pogula.
  • Kugwiritsa ntchito ndalama zobwerera kusukulu pazaukadaulo zidakwera mu 2022 pambuyo poyang'ana pakuphunzira kwenikweni panthawi ya mliri.
  • Malo ochezera a pa Intaneti ndi ana okonda kucheza ndi anthu amakhudza kwambiri kugula kusukulu.
  • Mu 2022, panali ziwonetsero zowonetsera ndalama zogulira zovala, ma dorm, ndi zipinda zanyumba zobwerera kusukulu.
  • Kusunga ndi kuchotsera zimathandizira kwambiri pogula zinthu za kusukulu, pomwe ogula akufunafuna zolipirira komanso zochotsera zotsatsa.
  • Kugula mwa munthu kusukulu kunakwera mu 2022 koma kudakali m'munsi mwa mliri usanachitike. Kugula pa intaneti kukuyembekezeka kupitilizabe kulamulira.
  • Gen Z, makamaka makolo a Gen Z, amathandizira pakukonda kugula pa intaneti, pomwe 52% amakonda kugula pa intaneti.
  • Zolinga zamtengo wapatali zogulira zobwerera kusukulu zimaphatikizapo thanzi lamaganizo ndi kukhazikika, zomwe zimatsogolera ku ndalama zambiri.

Zofunika Kwambiri Zogula Kubwerera Kusukulu mu 2023

1. Ngakhale Pali Mavuto Azachuma, Kubwerera Kusukulu Kudzakhala Kolimba

Ngakhale pali nkhawa za kuchepa kwachuma komanso kukwera kwa mitengo, nyengo yobwerera kusukulu ndiyofunikira kwa ogula, makolo akuyembekezeka kuwononga ndalama zambiri.

2. Kukhulupirika kwamtundu kulibe mphamvu

M'mawonekedwe apano, kukhulupirika kwamtundu sikofunikira chifukwa ogula amaika patsogolo kusunga ndi kuchotsera. Ogulitsa ndi ma brand ayenera kupeza njira zatsopano zokopa makasitomala ndikupikisana ndi malonda abwino kuchokera kwa omwe akupikisana nawo.

3. Zipangizo zamakono zamakono ndi zikwama za digito zimagwira ntchito

Ogula ambiri amakonzekera kugwiritsa ntchito matekinoloje omwe akubwera monga ma wallet a digito ndi zinthu zomwe angathe kugula popita kusukulu. Izi zikugwirizana ndi zomwe zikuchulukirachulukira kugula pa intaneti, makamaka pakati pa ogula a Gen Z.

4. Mtengo umaposa kuchotsera

Ngakhale kuchotsera ndikofunikira, ma brand akuyeneranso kuyang'ana kwambiri pakulankhulana m'njira zina. Izi zikuphatikizapo malingaliro monga thanzi labwino ndi kukhazikika, zomwe zimapangitsa kuti makolo awononge ndalama zambiri kuposa avareji.

5. Generation Alpha ndi chiwerengero chachikulu cha anthu

Generation Alpha, gulu la post-Gen Z, likulowa kusukulu, ndipo zomwe amakonda komanso zomwe amakonda pakugula zikukhala zofunika kwambiri. Ma Brand amayenera kusamalira luso lawo la digito, kusiyanasiyana, ndikuyankha zokonda zawo pakuphatikizidwa, kukhazikika, komanso kukhudzidwa kwa anthu.

Tsitsani Buku Lotsatsa Kubwerera Kusukulu

Ndipo nayi infographic yochokera ku National Retail Federation (NRF) ndi zotsatira za kafukufuku wawo pa Back-To-School 2023:

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

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