Kusanthula & KuyesaMarketing okhutiraKutsatsa kwa Imelo & ZodzichitiraFufuzani MalondaSocial Media & Influencer Marketing

Mzere Wotsatsa Wotsatsa Kubwerera Pazogulitsa

Dzulo, ndidachita gawo ku Social Media Marketing World lotchedwa Momwe Mungasinthire Kukula Kwa Otsatira Kupanga Zotsatsa Ndi Media Media. Nthawi zambiri ndimakhala wotsutsana ndi upangiri womwe umangokakamizidwa pantchitoyi… ngakhale nditatsamira pang'ono pazotsutsana. Chowonadi chenicheni ndikuti mabizinesi akupitiliza kufunafuna kukula kwa otsatira ndi otsatira pazanema - koma amachita ntchito yoopsa kwambiri yosintha omvera kapena gulu lodabwitsa lomwe lakhalapo kale.

Mkati mwa gawoli, ndidafika mpaka kukafunsa ambiri a Kuyeza kwa ROI amanena kunja uko zikafika pakubweza ndalama pazochita zanu zapa media. M'modzi mwa abwenzi abwino kwambiri abuloguyi ndi Eric T. Tung… yemwe adalemba nthawi yomweyo kuti:

Zinali zoseketsa makamaka popeza mnzanga wolemekezeka (ndi karaoke master), Nichole Kelly, nthawi yomweyo anali kugawana gawo lake: Makampani Akubwezeretsani Katani Pakuyeza Social Media ROI. Pa!

Sikuti ndikukhulupirira kuti kulibe bweretsani ndalama - Ndikukhulupirira kuti kubweza kwakukulu pazogulitsa zachuma. M'malo mwake, ndikukhulupirira kuti ndizabwino kwambiri kuposa momwe makampani ambiri amakhulupirira. Vuto ndi muyeso. Pali njira zingapo zomwe zoyeserera zanu zimakhudzira kubweza ndalama:

  1. Kupereka Kwachindunji - anthu adawona uthengawo ndipo adagula.
  2. Kupereka Kwachindunji - anthu adagawana uthengawu kapena adakutumizirani ena pagulu ndipo adagula.
  3. Chizindikiro cha Brand - anthu amawona inu pa intaneti ndikukuwonani ngati wamkulu pamakampani anu, ndikuwatsogolera kuti azifufuza zogulitsa ndi ntchito zanu.
  4. Chikhulupiliro - anthu amakutsatirani pa intaneti, ndipo mumayamba kukudalirani, kuwatsogolera kuti agule zinthu zanu ndi ntchito zanu.

Kupatsidwa mwachindunji ndikosavuta kuyerekezera ... kutsatira zina mwampikisano ndipo mwazilemba pat. Vuto ndi kuyeza media media ROI amabwera ndi enawo. Sagwiritsa ntchito nthawi zonse kutsatira kwanu - kapena amafika ndikugula patsamba lanu kudzera munjira zina zotsatsira pa intaneti.

Google Analytics ili ndi chida chodabwitsa chotchedwa Multi-Channel Conversion Visualizer pomwe mutha kuwona ngati alendo anu agwiritsa ntchito njira zambiri kuti afike patsamba lanu. Mu chithunzi chenicheni pansipa - mutha kuwona komwe mizere ikusokonekera. Anthu ambiri omwe asintha tsambali adachokera kwa anthu omwe adapeza tsambalo m'njira zingapo.

Ngakhale mutha kunena kuti alibe pulogalamu yabwino kwambiri yotsatsa maimelo - kugwiritsa ntchito ROI yeniyeni pamayendedwe otumizirana ndikusaka kwachilengedwe sikutheka chifukwa simungathe kulowa m'mutu wa mlendo aliyense ndikusankha njira yomwe ndalamazo zidawapangitsa kuti asankhe kugula. .

mawonekedwe apakatikati

Ndikadapereka kuti sichoncho amene, ndi chilinganizo cha onsewo. Otsatsa akuyenera kumvetsetsa momwe njira zawo zilizonse zimakhudzira mnzake. Mukachepetsa zoyeserera zapa TV, mwachitsanzo, zitha kukhala ndi vuto pakusintha kwakusaka kwanu kwachilengedwe! Chifukwa chiyani? Chifukwa anthu sachita chidwi ndi zomwe mumagulitsa ndi ntchito zanu ndipo samakusakani. Kapena alibe chidaliro, kotero amafufuza omwe akupikisana nawo omwe ali ndi chikhalidwe chabwinoko ndikusintha nawo m'malo mwake. Kapena aliyense akulankhula za mpikisano wanu amene do khalani ndi mwayi wokhala nawo pagulu… zomwe zimabweretsa zolemba zina zokhudzana ndi mpikisano wanu… zomwe zimawatsogolera kuti azikhala bwino.

Monga otsatsa, tikusowa kuneneratu analytics zida zomwe zimazindikira kukhudzidwa ndi mgwirizano wa zoyesayesa zathu zonse - kutithandiza kumvetsetsa momwe amadyerana ndi momwe amagwirira ntchito wina ndi mnzake. Sizilinso ngati tikufuna kugawana ndi anthu ndikuyesa kubwereranso pakuchitapo kanthu molunjika, ndi nkhani yoyesa ndikusintha zoyesayesa zathu zapa media media ndikuwona zotsatira zonse za njira pazoyeserera zathu zonse zama digito.

Ntchito yathu sikudziwanso kuti ndi njira iti yomwe tigwiritse ntchito… ndi nkhani yoti tigwiritse ntchito bwino zinthu kuti tikwaniritse kuyesetsa kwathu. Tangoganizirani bolodi lanu ngati bolodi lomvera mawu, mukutembenuza ndi kutsitsa dials mpaka nyimboyo ikhale yokongola. Kubweza kwa ndalama zama media media mungathe kuyezedwa - koma zenizeni ndizosavuta kuposa upangiri wina kunja uko.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.