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Kuzindikira Kwachangu: Kuyeserera koyenera kwa Mauthenga Otsogolera

Ndisanapite ku digito, ndinkagwira ntchito m'nyuzipepala komanso ndimayendetsa makampani opanga makalata. Ngakhale nyuzipepala yalephera kutengera kapena kusinthira munthawi yake kuti azitha kuwongolera bajeti zotsatsa, makalata achindunji akupitilizabe kuyendetsa zotsatira zabwino. M'malo mwake, nditha kunena kuti makampeni ambiri otsatsa achinsinsi omwe amakhala ndi makalata olunjika amatha kupeza chidwi chochulukirapo - kudutsa phokoso la digito. Chowonadi ndichakuti, ndikamalandira maimelo maimelo ndi zikwangwani zomwe zimandimenya tsiku lililonse, ndimapeza makalata ochepa mwachindunji… ndipo ndimawawona onse.

Monga momwe zimakhalira ndi ma mediums ambiri, makalata achindunji amafunika kuyeza mosalekeza ndikukhathamiritsa. Popeza mtengo wamakalata udalipo, otsatsa ambiri asiya kugwiritsa ntchito sing'anga pachifukwa ichi ndikusamukira ku njira zowopsa za digito. Ndizachisoni… popeza kukhala ndi chiyembekezo chamtsogolo kumakwaniritsidwa bwino kudzera mwa asing'anga.

Kodi mungatani ngati mungayese kampeni yanu yolipira popanda mtengo?

Quad / Graphics yakhazikitsa tsamba loyeserera makalata lomwe limagwiritsa ntchito ma analytics olosera zam'mbuyomu kuti ayesere mwachangu kapangidwe kapangidwe kake popanda kutumizidwa. Amatchedwa Zowonjezera Zowonjezera ndipo imatha kuyesa zosintha za 20 pakadutsa kamodzi. Imagwiritsa ntchito matrix yodziwika bwino yomwe imaphatikiza kuchuluka kwa anthu ndi mawonekedwe am'malingaliro kuneneratu zomwe zimalimbikitsa wina kuchita zomwe akufuna.

Pafupifupi, Accelerated Insights yathandizira otsatsa kupulumutsa:

  • An 18 mpaka 27 peresenti kwezani mitengo yankho
  • Zodalirika Zotsatira zake masiku 60 vs chaka chimodzi kapena ziwiri kuti kuyezetsa kwachikhalidwe
  • A Kuchepetsa kwa 90% poyesa mtengo

Zonsezi zimatheka popanda kutumiza gawo limodzi la makalata akuthupi. Pulatifomu, yotchedwa Accelerated Insights, imatsimikizira kuti kuneneratu koyesa ndi 97% yolondola (+/- 3%), kuwonetsetsa kuti zotsatira zakufufuza zidzatulukanso poyesa pompopompo. Gululi lakhazikitsa ndikuyesa makinawa m'mafakitale angapo:

  • National Auto Inshuwalansi - Accelerated Insights ananeneratu zakukula kwa 23% pamayankho, kuwonjezeka kwenikweni kunali 25%.
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  • Wogulitsa Zovala Zapadera Zachigawo - 32% adakweza poyankha yomwe idachita bwino kuposa momwe kampani ya KPI idakhalira ndi 200%. Kampaniyo idakulitsa kugwiritsidwa ntchito kwa Accelerated Insights persona matrix m'misika yonse yotsatsa
  • Olimba a National Life Insurance - Accelerated Insights ananeneratu zakunyamula kwa 18% poyankha ndipo chiwonjezeko chenicheni chinali 19 peresenti

Zowonjezera Zowunikira Zowerengera za Direct Mail

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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