Social Media & Influencer Marketing

Kumvetsetsa Kufunika kwa Mphamvu

Posachedwa tinali ndi kampani yomwe inkafuna kuti tithandizire kupititsa patsogolo nsanja yawo kwa osunga ndalama, anthu ofunikira m'makampani, ndi makasitomala. Kampaniyo idalibe ndalama zogulira ntchito zathu motero tidapempha ndalama zokhazokha ndi gawo limodzi la ndalama kapena phindu lomwe lingabwere chifukwa chakukula kapena kugulitsa kampani. Sizichitika. Sanathe kulingalira kuti tikupempha zochuluka kwambiri kuti tichitepo kanthu pang'ono.

Kupeza Mphamvu

Kupatula pachiwopsezo chosalipidwa chifukwa cha zoyesayesa zathu, pali chithunzi chokulirapo chomwe chiyembekezo ichi sichinamvetsetse. Sanalipire khama lomwe tingawachitire kuyambira pano, anali kulipira khama lomwe takhala tikugwira zaka 20 zapitazi. Tili ndi intaneti yabwino kwambiri pamsika chifukwa cha nthawi ndi chisamaliro chomwe chimapangidwa kuti chimange ubale ndi omwe akutenga nawo mbali. Tili ndi mabulogu abwino kwambiri pamsika chifukwa cha zinthu zomwe tagwiritsa ntchito tsiku ndi tsiku kwa zaka pafupifupi khumi. Mwanjira ina, sitimangiriza chipukuta misozi pazomwe tili kuchita, tikumangiriza ndi zomwe takhala nazo kale tamaliza.

Kufikira omvera athu, kufikira ukadaulo wathu ndikupezeka pa netiweki ndikofunikira. Koma ndizofunika kokha chifukwa tayika ndalama mwa omvera, ukadaulo komanso netiweki pantchito yathu yonse. Pomwe tikupempha kuchuluka komwe kungayambitse ziwerengero zisanu ndi chimodzi, akupempha mwayi wopeza ndalama zomwe tidayikapo mamiliyoni a madola.

5% Peresenti ya Zero

Makampani pafupifupi nthawi zonse amadzipanikiza okha… makamaka pa intaneti. Funsani aliyense amene ali ndi pulogalamu ndipo nthawi zambiri amakuwuzani zamakampani omwe ali mgululi komanso mwayi wawo wopanga ndalama makumi kapena mazana mamiliyoni a madola. Ngati apereka 5% ya kampani yawo ya $ 5 miliyoni, ndiwo $ 5 miliyoni! Kodi tingayenerere bwanji $ XNUMX miliyoni?

Vuto ndiloti iwo si kampani ya madola zana miliyoni. M'malo mwake, makampani ambiri amalephera palimodzi. Popanda makasitomala otukuka, omwe amagulitsidwa bwino pamsika, komanso mwayi wopeza ndalama, amafunika $ 0… mosasamala kanthu za ndalama zomwe apanga mpaka pano. Ndipo 5% ya 0 ndi $ 0. Ndiwofunika $ 0 popanda thandizo lathu… koma ndi chithandizo chathu, ali ndi mwayi waukulu wokhala ochulukirapo.

Pomwe palibe chitsimikizo cha kuchuluka komwe kungaperekedwe, timayenera kusiya chiyembekezo. Tidawadziwitsa kale za mtsogoleri m'modzi mwa netiweki zomwe zitha kubweretsa kukula mwachangu kapena kusungitsa ndalama. Iwo amaganiza kuti khama linali lochepa ... imelo yomwe idapangitsa kuti muphatikizidwe positi ya blog. Sakuyamikira kuti imeloyo idatitengera zaka zikubwerazi ndipo chifukwa chomwe adatchulidwira ndi chifukwa cha ulemu womwe omwe adatichitirawo. Zinatitengera ntchito yambiri kuti tifike pamenepo. Ndizomvetsa chisoni kuti samvetsa kufunika kwake.

5% ya mamiliyoni

Kuyika ndalama 5% pakampani kuti ichite zomwe zingayendetse mamiliyoni a madola ndi kandalama kakang'ono kopeza. Kampaniyo imatha kuchoka ndi mamiliyoni ndipo, inde, titha kuchokanso ndi ndalama zathanzi. Koma kampaniyo ikadapanda kulandira mamiliyoni amenewo ikadapanda kuti takhala tikugwiritsa ntchito zomwe tili nazo (chidziwitso, maukonde, omvera).

Sindikuwona izi mosiyana ndi munthu amene wakhala zaka zambiri akulemba buku ndipo akufuna kuligulitsa. Amapita kwa wofalitsa. Wofalitsa ameneyo ali ndi kutsatsa, kugawa, komanso kutulutsa. Pofuna kupeza ndalama zambiri, amachita bizinesi ndi wolemba. Wofalitsa amakhala pachiwopsezo chosapanga konse dola, komanso atha kupanga zambiri. Wolembayo ali pachiwopsezo kuti asagulitse kope, pokhapokha atapeza zofunikira za wofalitsa.

Ndi ubale wamabizinesi womwe umagwira m'makampani angapo ndipo ndi ubale wamabizinesi womwe umagwira ntchito ndiukadaulo.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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