Kutsatsa UkadauloMarketing okhutira

Kugwiritsa Ntchito Interactive Media Kulimbikitsira Kutsatsa kwanu kwa B2C

Ziribe kanthu momwe mumakhalira, ngati bizinesi yanu ili mgawo la B2C, mwayi uli wabwino kwambiri kuti mukukumana ndi mpikisano wowopsa - makamaka ngati muli malo ogulitsira njerwa ndi matope. Kupatula apo, mukudziwa kuchuluka komanso kangati kasitomala akugula pa intaneti masiku ano. Anthu akupitabe kumalo ogulitsira njerwa ndi matope; koma mwayi wogula pa intaneti wapangitsa kuchuluka kwa ogula m'sitolo kutsika. Njira imodzi mabizinesi aliri kuyesera kuthetsa izi ndikutulutsa zotsatsa - ya makuponi, kusungitsa zinthu zatsopano, kuchotsera kwakukulu, ndi zina zambiri. Komabe, omwe akupikisana nawo omwe tidakambirana nawo akukweza zotsatsa zomwe zimakopa…. ngati osakopa kwambiri kuposa anu.

Masiku ano, kutsatsa komwe mabizinesi amayendetsa sikokwanira kuyendetsa magalimoto m'sitolo kapena ngakhale kugula pa intaneti. Ochita nawo mpikisano atha kukweza zotsatsa zomwezi - nthawi zina nthawi imodzi. Izi zati, ogula ambiri agwiritsa ntchito "mwayi" ngati chosankha choti apite kapena ayi ndi malo anu: odalirika kutengera kuwunika kwa pa intaneti, kuyandikira nyumba yanu (ngati njerwa ndi malo ogulitsira), malingaliro ochokera kwa bwenzi ( kupewa kafukufuku) ndi zokumana nazo (zomwe zakhazikitsidwa) ndizomwe zimasankha. Mwachidule, kutsatsa kwanu kuyenera kuonekera.

Kuti kutsatsa kwa mtundu wanu kuonekere, muyenera kuchita china chosiyana. Njira imodzi yabwino yochitira izi ndikuphatikiza zokumana nazo patsamba lanu. Zochitika pazokambirana ndizofunikira chifukwa zimapatsa mwayi mwayi wogulitsa kuti athe kuwongolera ndi zofunika, kapena BIG pakugula zisankho. Amaperekanso mwayi kwa osangalatsa makasitomala awo. Nazi njira zina zomwe mungaphatikizire patsamba lanu kuti muwonjezere kutengapo gawo, ndipo pamapeto pake, kulimbikitsa kutembenuka.

Owerenga

Kwa mabizinesi omwe amagulitsa zinthu "zopitilira muyeso" ndi ntchito zomwe nthawi zambiri zimafuna kulingalira kwambiri (magalimoto, mipando, ngongole zanyumba, ndi zina zambiri), ma calculator ndi gawo lalikulu lazinthu zomwe zitha kuyendetsa makasitomala anu pazogula zoyenera. Nthawi zambiri, ngakhale ogwiritsa ntchito ndalama komanso okhazikika amafunika kubwereranso kuti adziwe zomwe angathe komanso sangakwanitse. Ena mwa ziwerengero zowerengera zomwe timaziwona ndi izi: Makina owerengera olipira pamwezi, owerengera chiwongola dzanja ndi owerengera olipira.

Zachidziwikire, ndalama si chifukwa chokha chofunikira chowerengera. Ogulitsa anu angafunikire kuwerengera kuchuluka kwa malo omwe ali nawo pabedi latsopano. Kapenanso, ogula anu angafune kuwerengera kuchuluka kwa kuchuluka kwa thupi lawo, kapena kulemera kwawo koyenera, kuti adziwe kuti ndi pulogalamu iti ya masewera olimbitsa thupi yomwe ili yoyenera kwa iwo. Mfundo apa ndikuti owerengera amatha kupanga zisankho mosavuta, chifukwa amapereka zowerengera pamitundu ina. Kuchuluka kwa chiwerengerocho (kaya chokwera kapena chotsika), ndi nthawi yabwino yomwe wogula amapeza yankho lake - ndipo izi zimabweretsa zolinga zowonjezeka zogula.

Ma Calculator atha kukhala othandiza kwambiri kwa ogula omwe akufuna kutenga nawo mbali pazakukwezani kwanu. Ngakhale ma calculator atha kugwiritsidwa ntchito nthawi ina iliyonse, kutha kupeza mayankho amafunso ofunikira kumawakakamiza kugulira fanilo. Akamadziwa zambiri za momwe zinthu zilili, amakhala okonda kugula. Ndipo ngati kukwezedwa kukuchitika (tiyeni tinene kuti, "Palibe Malipiro Mpaka 2017"), wogula akuyesera kuwerengera zomwe angakwanitse m'tsogolo asanadzipereke. Akapeza yankho, amagula.

Ziyeso

Nthawi zina kusaganiza bwino kwa wogula sikukhudzana ndi zachuma (kapena kuwerengera kwina); koma, kusankha koyera. Ogula akapatsidwa njira zambiri zabwino (zomwe zimakonda kupezeka pantchito), nthawi zina amalepheretsedwa kusankha. Zikumveka zopusa, koma ndizowona. Ogwiritsa ntchito ena amangotaya ngati sangakwanitse kugula - makamaka ngati ndi kugula kwakukulu. Ngati ogula sakhazikika pachilichonse, malingaliro awo ndi "Chabwino, siziyenera kukhala zazikulu pamenepo. Chifukwa chiyani ndidzawononga ndalama zochulukirapo ngati ndili pampanda? ” ndiyeno amasunthira patsogolo.

Zochitika pakuwunika ndi njira ina yabwino kwambiri yopezera ogula kupitilira ntchito yogulira - makamaka zikafika kutsatsa kwanu pa intaneti. Chifukwa kukwezedwa kumakhala ndi kusankha kwa zinthu, ntchito kapena zotsatsa, kuwunika kumatha kuwongolera ogula kuti asankhe chimodzi mwanjira zomwe zingapezeke.

Tiyeni tigwiritse ntchito magulu agalimoto ngati chitsanzo. Monga mukudziwira, magulu agalimoto amakhala ndi malo ogulitsa angapo kudera linalake; ndipo aliyense wogulitsa amagulitsa galimoto yamtundu umodzi (Toyota, Kia, Hyundai, etc.). Tiyerekeze kuti wogula wamva zabwino za gululi; ndipo ogulitsa onse (mgulu lamagalimoto) akutenga nawo gawo pakukweza "Palibe Malipiro mpaka 2017". Zonsezi zimamveka bwino komanso zabwino… mpaka mutazindikira kuti wogula sakudziwa kwathunthu mtundu wa galimoto yomwe akufuna kupita nayo. Pofuna kuti wogwiritsa ntchitoyo asapite kumalo ena ogulitsa, gulu lamagalimoto limatha kuwunika patsamba lawo kuti liwatsogolere pazogula. Kuunika koyenera kungakhale komwe kumapereka "kupanga / kutengera" kasitomala potengera mayankho omwe kasitomala amapereka - "muyenera kuyendetsa galimoto yanji?" kuwunika.

Pulogalamu Yoyamba

Njira imodzi yabwino yopezera mwayi wokhudzana ndi kukwezedwa kwanu ndikupanga zokumana nazo zokambirana. Mosasamala kanthu za zomwe mukugulitsa, mutha kulimbikitsa ogula kuti ayendere sitolo yanu (kapena tsamba lanu) ndi masewera a Instant Win - opatsa mwayi wopambana mphotho ya BIG, ndikupereka zopereka kapena mphotho zolimbikitsa kwa anthu omwe satero kupambana jackpot. Zochitika izi zitha kukhala ndi: makina opanga ma digito, mawilo othamangitsa (ngati Wheel of Fortune) kapena zokumana nazo zina zomwe zimangotenga mphotho imodzi yokha. Mphoto zina kapena zopereka (zomwe zitha kutchulidwa musanatenge nawo mbali) zitha kukhala chinthu chamtengo wapatali ngati kufunsa kwaulere, kulipira mwezi uliwonse, ndalama zochepa, kapena $ 100 kuchotsera $ 800 kapena kuposa. Gawo labwino kwambiri ndiloti zochitika zamtunduwu zimakhudzidwa kwambiri, chifukwa zimakulitsa chisangalalo ndipo sizimabweretsa makasitomala okhumudwitsa kapena osokonezeka. Chowonadi chakuti akusangalala ndipo "akupambana" china chake chimapangitsa izi kukhala njira yabwino yolumikizirana - kutengera malonda, inde.

Quizzes

Otsiriza zokambirana zinachitikira mtundu ine ati kupita ndi "mafunso." Ngakhale mafunso samapereka chinthu chamtengo wapatali (mwa mtengo wooneka, ndikutanthauza yankho, mwayi kapena mphotho), amatha kusiya ogula akumva kukhutira. Nthawi zambiri, ogula akamakhala achimwemwe kapena onyada, amauza anzawo. Pankhani ya mafunso (mwa njira yolumikizirana), ogula angakonde kugawana zotsatira zawo pazanema - ngakhale kuwatsutsa. Apanso, ngakhale kulibe zopereka "zogwirika", zokumana nazo zamtunduwu ndizabwino polemba chizindikiro. Mafunso akamatchera chidwi cha ogula, chidwi chawo chimakhala chodziwikiratu - ndipo amakhala ndi chidwi chodziwika kwambiri cha chizindikirocho. Momwe kukwezedwa kumapita, mafunso omwe mumafunsa pamafunso amenewo imatha kuwonetsa mutu wakukweza pa intaneti - zomwe zimapangitsanso chidwi cha ogula.

Ndi iti mwa mitundu yamtunduwu yomwe ingapindulitse kwambiri bizinesi yanu? Tiuzeni mu ndemanga pansipa!

Muhammad Yasin

Muhammad Yasin ndi Director of Marketing ku PERQ (www.perq.com), komanso Wolemba wofalitsa, ali ndi chikhulupiriro champhamvu pakutsatsa kwamakanema ambiri komwe kumapereka zotsatira kudzera pamawonekedwe achikhalidwe komanso digito. Ntchito yake yadziwika kuti ndi yabwino kwambiri m'mabuku monga INC, MSNBC, Huffington Post, VentureBeat, ReadWriteWeb, ndi Buzzfeed. Mbiri yake mu Operations, Brand Awareness, and Digital Marketing Strategy imapangitsa kuti pakhale njira zoyendetsera deta pakupanga ndikukwaniritsa njira zotsatsa zotsatsa atolankhani.

Nkhani

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