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Kukapanda kuleka, adzagwa, adzagwa… Buy

Palibe amene akuyembekezera tsamba lanu lotsatira, zosintha kapena blog positi kuti agulenso. Nthawi zonse pamakhala mwayi woti mungalimbikitse winawake kuti agule, koma ndizosatheka kuneneratu nthawi yomwe okonzeka kugulanso. Ichi ndichifukwa chake ndikofunikira kukhala pamenepo pomwe chiyembekezo chanu chidzakwaniritsidwa ndi wokonzeka kusankha.

Adzakhala kuti? Tikumvetsetsa kuchokera pamachitidwe apano pa intaneti kuti ambiri pa intaneti adzagwiritsa ntchito makina osakira. Kodi adzafufuza mawu ati? Kodi apita kukafufuza kwanuko kuti akafufuze? Kodi muli pazotsatira za injini zosakira pomwe akuyang'ana? Ngati angafune chithandizo mu netiweki yawo, kodi ndinu gwero lodalirika lomwe mulipo pamenepo?

Kulemba mabulogu ndi ntchito yabwino pa intaneti chifukwa imakupatsani mwayi wodziwa zambiri ndikupezeka pamene chiyembekezo chikufunafuna yankho. Sikokwanira kulemba mabulogu, komabe. Timakakamiza alendo athu kuti azilembetsa ku chakudya chathu, kulembetsa ndi nkhani zamakalata, kutitsatira pa Twitter, kutisangalatsa pa Facebook, kapena kulumikizana nafe pa LinkedIn kuti tikhale ndi mwayi wokhalapo pomwe ali okonzeka kugula.

Kutsatsa maimelo ndi njira yabwino yolumikizananso ndi makasitomala omwe 'atha' kugula posachedwa. Mwina akufufuza pa intaneti, adakupezani kudzera pa injini zosakira, ndipo adalembetsa kuti athe kuyang'anitsitsa ndi kulumikizana akakhala okonzeka kugula.

Malo ochezera a pa Intaneti ndi njira zabwino zolimbikitsira anthu kukhulupirirana, ndikuwululira munthu amene angafune kuchita nanu bizinesi. Apanso, popitilizabe kukhalabe pafupi ndi chiyembekezo chanu… mudzakhala komweko akaganiza zogula.

Kutumiza zolemba, kudontha ma tweets, kuyika ndemanga, komanso zosintha sizimangokupangitsani kukhala ndi malingaliro abwino, zimafalikira kuchokera kwa anthu omwe ali pa netiweki yanu kupita kwa anthu omwe ali patsamba lanu, ndi maukonde a otsatira awo, kupitirira apo.

Kukhala opambana m'malingaliro amtsogolo ndikofunikira, kukulitsa chidaliro ndi ulamuliro mu netiweki zawo kumathandizira mwayi wathu wotiitanira akakhala okonzeka kugula. Anthu nthawi zina amafunsa, kodi ndiyenera kuyika zofunikira pa Facebook kapena Twitter? Kodi ndiyenera kuyika ndalama pakutsatsa maimelo kapena kukhathamiritsa injini zakusaka? Ndiyenera kuyamba blog kapena kulengeza pa intaneti?

Palibe yankho lolondola pa izi. Funso limangodalira kubwezera ndalama zanu zotsatsa. Ngati titenga nawo gawo pamwezi pa LinkedIn kwa ola limodzi, tinene kuti ola limeneli ndilofunika madola 250 pakufunsira… ndi $ 3,000 pachaka. Ngati ndingapeze mgwirizano wa $ 25,000 kuchokera kwa LinkedIn, kodi zinali zoyenera? Inde zinali choncho. Funso siliri kumene, funso nlakuti kodi mungatani kuti musamayese bwino ndikusintha makampeni azidontho m'malo onsewa mwachidwi?

Osabetcherana pa sing'anga imodzi, chiyembekezo chanu chitha kukhala paliponse. Mukazindikira azamalonda anu omwe ali ndi chitsogozo chodalirika kwambiri, mutha kuyesetsa kwambiri mwa asing'anga amenewo.

Kukapanda kuleka, kukapanda kuleka, kukapanda kuleka ... ndipo dikirani kugula.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.