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SEO ndi chiyani? Kukhathamiritsa kwa Injini Yosaka Mu 2023

Gawo limodzi laukadaulo lomwe ndakhala ndikuyang'anapo pazaka makumi awiri zapitazi ndikukhathamiritsa kwa injini zosakira (SEO). M'zaka zaposachedwa, ndapewa kudziyika ngati mlangizi wa SEO, chifukwa zili ndi malingaliro oyipa omwe ndimafuna kupewa. Nthawi zambiri ndimatsutsana ndi akatswiri ena a SEO chifukwa amangoyang'ana ma aligorivimu pa ogwiritsa ntchito injini zosaka. Ndikhudzanso izi pambuyo pake m'nkhaniyo.

Kodi Search Engine N'chiyani?

Mwachidule, injini yofufuzira ndi chida chopezera zofunikira pa intaneti. Injini zofufuzira ndikusunga zidziwitso zapagulu lanu ndikugwiritsa ntchito ma aligorivimu ovuta kuyika masanjidwe ndi kuwulula zomwe amakhulupirira kuti ndizotsatira zoyenera kubwereranso kwa ogwiritsa ntchito.

Kodi Makina Osaka Odziwika Kwambiri Ndi Chiyani?

Ku United States, makina osakira otchuka ndi awa:

Search EngineMachitidwe pamsika
Google88.1%
Bing6.89%
Yahoo!2.65%
DuckDuckGo1.91%
YANDEX0.18%
AOL0.08%
Chitsime: Statcounter

chimodzi kusaka injini yomwe ikusowa pano ndi YouTube. Malinga ndi voliyumu, YouTube ndiye injini yachiwiri yayikulu kwambiri padziko lonse lapansi, ngakhale zonse zomwe zikulozera ndi makanema papulatifomu yake. Komabe, ndi katundu yemwe sayenera kunyalanyazidwa chifukwa ogwiritsa ntchito ambiri amawagwiritsa ntchito posaka zinthu, mautumiki, momwe angachitire, ndi zina zambiri.

MFUNDO: Akatswiri ambiri a SEO nthawi zonse amayang'ana pa Google popeza amalamulira msika. Izi sizikutanthauza kuti omvera omwe mukufuna kuwafikira sakhala pa injini ina yosakira yomwe mungayang'ane nayo mosavuta ndikuyiyika. Musanyalanyaze makina osakira ena… omwe amapezabe mafunso mamiliyoni ambiri patsiku.

Kodi Makina Osaka Amapeza Bwanji ndi Kuwonetsa Masamba Anu?

Kasamalidwe ka Zinthu (CMS) ndizo zokometsedwa pamakina osakira idzachenjeza injini zosaka za zomwe zikusinthidwa, ndiyeno ipereka chidziwitso chofunikira kwa chokwawa cha injini yofufuzira kuti afufuze zomwe zili. Umu ndi momwe:

  • Makina osakira ayenera kudziwa kuti mulipo. Atha kupeza tsamba lanu kudzera pa ulalo watsamba lina, mutha kulembetsa tsamba lanu kudzera pakusaka kwawo, kapena mutha kuchita zomwe zimadziwika kuti a. ya ping komwe mumadziwitsa injini yosaka ya tsamba lanu.
  • Injini yofufuzira iyenera kudziwitsidwa kuti zomwe mwalemba zasintha kapena zasinthidwa. Ma injini osakira ali ndi miyezo yomwe amagwiritsira ntchito izi.
    • Miyendo ya Robots.txt - fayilo yolemba muzu m'malo omwe mukusungirako imauza injini zosakira zomwe ayenera komanso sayenera kukwawa patsamba lanu.
    • Ma XemL Sitemaps - Mafayilo amodzi kapena nthawi zambiri amtundu wa XML olumikizidwa amasindikizidwa ndi makina anu owongolera omwe amawonetsa injini zosakira patsamba lililonse lomwe likupezeka komanso nthawi yomaliza yomwe idasinthidwa.
    • Index kapena Noindex - masamba anu aliyense payekhapayekha akhoza kukhala ndi zizindikiro zamutu zomwe zimadziwitsa osakasaka ngati akuyenera kapena sayenera kuloza tsambalo.

The ndondomeko ya injini yosakira kuti ikwawe ndikuwonetsa tsamba lanu ndikuwerenga fayilo yanu ya robots.txt, tsatirani mapu anu a XML, werengani zambiri zamatsamba, ndikulemba zomwe zili patsamba. Zomwe zili munjira zitha kuphatikiza njira (ulalo), mutu wa tsambali, mafotokozedwe a meta (wongowoneka ndi makina osakira), mitu, zolemba (kuphatikiza zolimba ndi zopendekera), zina, zithunzi, makanema, ndi metadata ina yosindikizidwa patsambalo (ndemanga, malo, malonda , ndi zina).

Kodi Makina Osaka Amayika Bwanji Masamba Anu?

Tsopano popeza makina osakira akumvetsetsa mawu osakira ndi mawu ofunikira patsamba lanu, tsopano akuyenera kuliyika ndi masamba omwe akupikisana nawo. Kuyika mawu osakira kuli pamtima pakukhathamiritsa kwa injini zosakira. Zina mwazinthu zomwe zimakhudzidwa ndi njirayi:

  • Zotsatira zambuyo - kodi pali masamba oyenera, otchuka omwe akulumikizana ndi tsamba lanu?
  • Magwiridwe - tsamba lanu limayenda bwanji molingana ndi Zofunikira za Google? Kupatula pa liwiro, zolakwika zamasamba ndi nthawi yopumira zimatha kukhudza ngati injini yosakira ikufuna kukupatsani mwayi wabwino.
  • Zokonzeka zam'manja - popeza ambiri ogwiritsa ntchito makina osakira akugwiritsa ntchito foni yam'manja, tsamba lanu ndi losavuta bwanji?
  • Domain ulamuliro - kodi dera lanu lili ndi mbiri yazinthu zofunikira, zapamwamba? Awa ndi malo omwe amatsutsana kwambiri, koma anthu ochepa angatsutse kuti tsamba laulamuliro wapamwamba silikhala ndi nthawi yosavuta kuyika zinthu (ngakhale zili zoyipa).
  • kufunika - ndithudi, tsamba ndi tsamba ziyenera kukhala zogwirizana kwambiri ndi funso lenileni lakusaka. Izi zikuphatikiza chizindikiro, metadata, ndi zomwe zili zenizeni.
  • Makhalidwe -Mainjini osakira ngati Google akuti sawona momwe ogwiritsa ntchito amapitilira pakusaka. Komabe, ngati ndine wogwiritsa ntchito injini zosaka ndikudina ulalo, bwererani mwachangu ku Tsamba la zotsatira zosaka (SERP), ndicho chizindikiro chakuti zotsatira za injini zosaka sizingakhale zofunikira. Sindikukayika pang'ono kuti injini zosaka ziyenera kuyang'ana khalidwe lamtunduwu.

Kodi Masanjidwe a Injini Yosaka Asintha Motani Pazaka?

Zinali zosavuta kusewera ma algorithms a injini zosakira zaka zapitazo. Mutha kulemba pafupipafupi, zotsika mtengo, zomwe zili, kulimbikitsa (backlink) pamasamba osiyanasiyana, ndikuziyika bwino. Makampani onse adatulukira pomwe alangizi adawononga mabiliyoni a madola akugula ma backlinks achinyengo omwe amamangidwa pamafamu a backlink ... nthawi zina osadziwika ndi bungwe lomwe adawalemba ntchito.

Pamene makina osakira akusintha, adakhala bwino kwambiri pakuzindikira ma backlinks oopsa kuposa omwe ali ndi thanzi labwino, ndipo masamba owona mtima (monga anga) adayambanso kukhalanso. Panthawi imodzimodziyo, ochita chinyengo adakwiriridwa mozama muzotsatira zakusaka.

Pachimake, zomwe ma algorithms adachita zomwe zinali zovuta kwambiri zinali kulabadira zomwe zili, momwe tsambalo limagwirira ntchito, komanso ulamuliro wa domain… Kumbukirani pamwambapa pomwe ndidati ndimakonda kusiyana ndi alangizi ena a SEO? Ndi chifukwa sindimayang'ana kwambiri ma algorithms monga momwe ndimachitira zokumana nazo za wogwiritsa ntchito.

Ndanena kale kuti mwambo SEO inali yakufa.. ndipo zidakwiyitsa anthu ambiri mumakampani anga. Koma ndi zoona. Lero, muyenera kuyika ndalama mwa wogwiritsa ntchito, ndipo mukhala bwino. Lembani zinthu zapadera ndipo mudzatero pezani maulalo ndi malo abwino kwambiri kuposa kupempha crappy kuti backlink kwa inu.

Search Engine User Optimization

Ndikukhumba titha kutaya mawu akuti SEO ndipo, m'malo mwake, tiyang'ane Search Engine User Optimization. Kodi munthu amachita bwanji zimenezo?

  • Mumayezera machitidwe a organic traffic yanu mpaka mwatsatanetsatane, kuphatikiza zochitika, mafani, makampeni, zoyesa, ndi zosintha kuti muwone zomwe zikugwirizana ndi omvera anu komanso zomwe sizikugwirizana nazo. Sindikukhulupirira kuchuluka kwa alangizi omwe anganene monyadira kuti ali ndi kasitomala… koma sikutulutsa zotsatira zabizinesi. Udindo zilibe kanthu ngati sikuyendetsa zotsatira zamabizinesi.
  • M'malo momangofalitsa zinthu zotsika mtengo, mumapanga laibulale yomwe omvera anu akufuna. Izi ndizozama, zapakatikati, olemera okhutira zomwe zimasungidwa zatsopano komanso zosinthidwa. Nkhaniyi, mwachitsanzo, idasindikizidwa zaka 12 zapitazo ndipo ndikupitiliza kuikulitsa. Nthawi zambiri ndimasiya zinthu zakale ndikutumizanso ma URL kuzinthu zatsopano zomwe zili zofunika. Lingaliro langa ndilakuti kukhala ndi tsamba lodzaza ndi zinthu zosasankhidwa bwino, zotsika mtengo kumatsitsa masanjidwe anu onse (popeza ndizovuta). Chotsani! Ndikufuna kukhala ndi zolemba khumi ndi ziwiri zomwe zili pamwamba pa 3 kuposa zolemba chikwi patsamba 3.
  • Mumachita zonse luso mbali za kukhathamiritsa kwa malo. Fanizo lomwe ndimajambula pa izi ndikuti mutha kupanga sitolo yodabwitsa… koma anthu akuyenera kukupezani. Ma injini osakira ndi njira yanu ndipo muyenera kuwathandiza kuti akufikitseni pamapu potsatira zomwe amachita bwino.
  • inu kuyang'anira tsamba lanu mosalekeza pazokhudza nkhani - kuchokera pamasamba omwe sanapezeke, kupita ku ma backlink oopsa omwe mwina adasindikizidwa kuti akupwetekeni, kupita kumayendedwe atsamba ndi zovuta zokumana nazo pafoni. Ndimakonda kukwawa patsamba la kasitomala wanga ndipo ndimafufuza zambiri komanso malipoti ongopanga okha Semrush. Ndimayang'anira zida zofufuzira ndi zida za webmaster ndikugwira ntchito molimbika kuti ndizindikire ndikuwongolera zovuta zomwe zitha kuwononga masanjidwe awo.
  • Inu kuwunika wanu ochita mpikisano masamba ndi zomwe zili. Muli pa mpikisano wotsutsana ndi omwe akupikisana nawo ndipo akuika ndalama kuti akumenyeni paudindo… muyenera kuchita chimodzimodzi. Khalani patsogolo pawo poonetsetsa kuti masamba anu akuyenda bwino ndikusintha zomwe zili patsamba lanu mosalekeza.
  • Mukutumiza SEO yapanyumba yesetsani kufalitsa patsamba lanu la Google Business, kusonkhanitsa ndemanga, ndikusunga mindandanda yabwino mpaka pano.
  • Mukutumiza zoyesayesa zapadziko lonse lapansi pogwiritsa ntchito zomasulira zolondola za tsamba lanu, popereka chithandizo m'zilankhulo zambiri, ndikuyang'anira malo anu m'maiko ena ndi injini zawo zosaka.
  • Mukuyang'ana mipata kuyika bwino pamaphatikizidwe achinsinsi omwe ali ofunikira kwambiri komanso opanda mpikisano wambiri. Izi zingaphatikizepo kutumizira zomwe mwalemba kwa osindikiza (monga ine), zolemba za alendo pamapulatifomu amakampani, kapenanso kulemba ganyu olimbikitsa ndikuwalipira (ndikuwululidwa kwathunthu).

MFUNDO: Alangizi ambiri a SEO amayang'ana mawu okwera kwambiri, omwe amapikisana kwambiri omwe ali - moona mtima - zosatheka kuyikapo. Akuluakulu a masamba ambiri omwe ali pachiwopsezo chambiri atha kuwononga mamiliyoni ambiri kuti akhalebe pamenepo. Kuphatikizika kwa mawu ofunikira kwambiri, otsika kwambiri komwe ndikosavuta kuyikapo kumatha kuyendetsa zotsatira zabwino zamabizinesi kugulu lanu.

Ndipo chofunika kwambiri, muyenera ikani zoyesayesa zanu patsogolo. Osati chenjezo lililonse latsamba lomwe lingawononge kusanja kwanu kapena zomwe ogwiritsa ntchito anu akukumana nazo. Machitidwe ambiri owerengera ndi ochuluka koma sangayeze zotsatira za vuto kapena vuto ndi mwayi. Nthawi zambiri ndimauza makasitomala anga kuti ndikadakonda adayikapo ndalama infographic zomwe zitha kuyendetsa maulendo ambiri, kugawana nawo anthu, ndi ma backlinks… kuposa kukonza zina zosadziwika bwino zomwe sizikuwapweteka nkomwe.

Kukoka Kwachangu kwa AI

Nzeru zochita kupanga (AI) yasintha kale makina osakira ndi momwe amagwirira ntchito. Mphamvu yayikulu ya AI pamainjini osakira imaphatikizapo kuthekera kosinthira chilankhulo chachilengedwe (NLP), kumvetsetsa zolinga za ogwiritsa ntchito, perekani zotsatira zolondola komanso zogwirizana ndi zochitika, ndikuwongolera zomwe akugwiritsa ntchito. Nazi njira zina zomwe AI imakhudzira injini zosakira:

  • Kumvetsetsa Chinenero Chachilengedwe: Ma algorithms a AI monga chilankhulo chachilengedwe (NLP) amalola injini zosakira kuti zimvetsetse mafunso monga momwe anthu amamvetsetsa chilankhulo. Izi zikuphatikiza kutanthauzira ma nuances, malingaliro, ndi zilankhulo kapena ma colloquialisms mumafunso osaka.
  • Kusaka kwa Semantic: AI yasintha mainjini osakira kuchokera kufananiza ndi mawu osakira kuti amvetsetse zomwe zikunenedwa. Kusaka kwa Semantic kumagwiritsa ntchito matanthauzo am'mawu momwe amawonekera m'malo osaka kuti atulutse zotsatira zoyenera.
  • Zotsatira Zokonda Mwamakonda Anu: AI imasintha zotsatira zakusaka kwa ogwiritsa ntchito payekhapayekha poganizira mbiri yawo yosakira, machitidwe, malo, ndi zidziwitso zina zamunthu. Kusintha kumeneku kumawonetsetsa kuti zotsatira zake zikugwirizana ndi zomwe amakonda komanso zomwe amakonda.
  • Kusaka Mwamwayi: Pogwiritsa ntchito AI, injini zosakira zimatha kulosera zomwe wogwiritsa ntchito angafufuze, ndikupereka malingaliro funso lonse lisanalembedwe. Mbali imeneyi sikuti imangopulumutsa nthawi komanso imathandiza kudziwa zinthu zatsopano zogwirizana ndi zimene munthu amakonda.
  • AI Yokambirana: Makina osakira akuyamba kukambirana, zomwe zimapangitsa kuti pakhale kukambirana komwe nkhani imakumbukiridwa ndipo funso lililonse limakhala lomaliza. Ukadaulo uwu ndi wofanana ndi womwe umagwiritsidwa ntchito ndi othandizira enieni ndi ma chatbots, omwe amaphunzira kuchokera pakulumikizana kulikonse kuti apereke mayankho abwino pakapita nthawi.
  • Kusunga Nkhani: Ma algorithms a AI adapangidwa kuti asunge zomwe zikuchitika kuyambira pakufufuza kwina kupita kwina, kulola ogwiritsa ntchito kufunsa mafunso motsatira popanda kubwereza nkhani yonse. Mwachitsanzo, ngati wogwiritsa ntchito afunsa za nyengo mumzinda winawake ndikutsatira Nanga mawa? makina osakira amamvetsetsa zomwe zikuchitika akadali nyengo mumzinda womwe watchulidwa kale.
  • Kusintha kwa Mafunso Osaka: AI ikhoza kuwonetsa zosintha pamafunso osaka kutengera zotsatira zoyambira, kuthandiza ogwiritsa ntchito kuchepetsa kapena kukulitsa kuchuluka kwawo komwe amasaka. Kuyanjana uku kumatsanzira njira yogulitsira pomwe malingaliro amapangidwa kutengera zomwe kasitomala angasankhe.
  • Kuyanjana Kuthetsa Mavuto: Kukhazikitsa kwapamwamba kwa AI kumathandizira injini zosakira kuwongolera ogwiritsa ntchito yankho kudzera m'mafunso ndi mayankho omwe amathandiza kumveketsa cholinga cha wogwiritsa ntchito komanso vuto lomwe akuyesera kuthetsa.
  • Kuphatikiza ndi Ntchito Zina: Pamafunso ozama, makina osakira amatha kuphatikizidwa ndi mautumiki apadera kapena nkhokwe, kukoka makina akatswiri pakafunika kutero kuti apereke yankho lolondola kapena kumaliza ntchito, monga kusungitsa ntchito kapena kupeza wogulitsa kwanuko.
  • Mfundo Zogwirizana: Machitidwe a AI amapita patsogolo pogwiritsa ntchito, kuphunzira kuchokera kuzinthu zam'mbuyomu kuti apititse patsogolo kusaka kwamtsogolo. Kuphunzira kosalekeza kumeneku kumathandiza kuti makina osakira akhale anzeru kwambiri, kupereka zotsatira zoyenera komanso kumvetsetsa bwino zamafunso ovuta.
  • Ndemanga ya Ogwiritsa: AI itha kugwiritsa ntchito mayankho omveka bwino komanso omveka bwino a ogwiritsa ntchito pazotsatira zakusaka kuti ayese ndikuwongolera zotsatira zakusaka. Ndemanga zitha kubwera mwa njira yodina, nthawi yomwe mumagwiritsa ntchito ulalo, kapena kuyikapo mwachindunji za phindu la zomwe zaperekedwa.
  • Kukhathamiritsa Kusaka ndi Mawu: Pogwiritsa ntchito kuchuluka kwa othandizira a digito, AI imathandizira kusaka ndi mawu, kulola mawonekedwe olankhulirana kutanthauzira ndikuyankha mafunso oyankhulidwa.
  • Kusaka Mwachiwonekere: Matekinoloje osaka motsogozedwa ndi AI amathandizira ogwiritsa ntchito kufufuza pogwiritsa ntchito zithunzi m'malo mwa zolemba, zomwe zingakhale zothandiza kwambiri pogula, kufufuza, ndi kuphunzira.
  • Kulimbana ndi Zolakwika: Zida za AI zimagwiritsidwa ntchito kuzindikira ndi kusefa zinthu zotsika, monga nkhani zabodza kapena zambiri zabodza, motero kumapangitsa kuti zotsatira zakusaka zikhale zodalirika.
  • Kukonzekera: Kubwera kwa AI muukadaulo wosaka kwasinthanso mawonekedwe a SEO. Otsatsa tsopano amayang'ana kwambiri pakupanga zinthu zomwe zimagwirizana ndi cholinga cha ogwiritsa ntchito ndi zomwe zikuchitika m'malo molunjika mawu enieni.
  • Zomwe Mukugwiritsa Ntchito ndi Chiyankhulo: AI yalola injini zosakira kuti zipereke mawonekedwe olumikizana komanso mwachilengedwe (UI). Zinthu monga ma chatbots oyendetsedwa ndi AI amatha kuwongolera ogwiritsa ntchito kuti apeze mayankho awo molumikizana komanso mochititsa chidwi.

Ma injini osakira azikhala ophatikizika kwambiri ndi AI, kuwapangitsa kuti asakhale chikwatu cha maulalo koma injini yoyankhira yokwanira yotha kuchititsa ogwiritsa ntchito kukambirana, kumvetsetsa mafunso ovuta, ndikupereka chidziwitso cholondola kapena zochita poyankha.

Ma injini osakira ayamba kale kuphatikizira zotsatira zofananira ndi makonda. Udindo wa AI pakusintha kusaka kukhala ntchito yomwe imamvetsetsa cholinga kuseri kwa mafunso osati chabe okhutira imawonetsetsa kuti tsogolo lakusaka ndi lodziwika bwino komanso logwirizana ndi zosowa za munthu aliyense.

SEO Ikukhudza Zotsatira Zabizinesi

Ndalama zanu pakuyika organically ndizotsatira zamabizinesi. Ndipo zotsatira zamabizinesi ndizopereka phindu kudzera muzomwe muli nazo komanso zoyesayesa zamalonda kwa makasitomala omwe angakhalepo komanso omwe alipo. Kumvetsetsa momwe kusanja kumakuthandizireni kuti mupange kuzindikirika kwa mtundu ndi ulamuliro ndi mainjini osakira, mtengo ndi makasitomala omwe angakhale nawo, perekani mtengo wowonjezera ndi makasitomala apano, ndikuyendetsa ogwiritsa ntchito injini zosakira kuti muchite bizinesi nanu ndiye cholinga chachikulu cha SEO. Ogwiritsa ntchito injini zosaka ali ndi cholinga chofufuza ndipo nthawi zambiri amafuna kugula - kuyenera kukhala cholinga chachikulu chazomwe mukuchita pakutsatsa kwa digito.

Kodi zimagwira ntchito? Tidagawana chotsatirachi ndi kasitomala wamalo ambiri komwe tidayika patsogolo kukhathamiritsa kwawo, kumanganso tsamba lawo, kulembanso zomwe ali, kuwongolera kuchuluka kwa magalimoto awo, ndikuwapatsa chidziwitso chazinenelo zambiri… Uwu ndi chaka ndi chaka mwezi uliwonse organic search acquisition traffic:

traffic seo

Ngati mukusowa mlangizi wabwino, wowona mtima yemwe amamvetsetsa momwe angagwiritsire ntchito kusaka kwachilengedwe kuti awonjezere zotsatira zabizinesi, kuchepetsa ndalama, kukonza malipoti, ndikuphatikiza mu pulogalamu yotsatsira njira zambiri… lumikizanani ndi kampani yanga, DK New Media.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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