Kodi Mabulogu Akadali Ofunika? Kapena Tekinoloje Yachikale ndi Njira?

Kodi Mabulogu Akadali Ofunika?

Nthawi zambiri ndimayang'ana momwe kusaka kwa tsamba ili ndi zolemba zakale zomwe sizikukopa anthu ambiri. Chimodzi mwazolemba zanga chinali chokhudza kutchula blog yanu. Tiyiwale kuti ndakhala ndikulemba bukuli kwa nthawi yayitali… ndikamawerenga positi yakale ndimadabwa ngati mawuwo Blog zinali zofunika kwambiri. Kupatula apo, patha zaka 16 kuchokera pomwe ndidalemba positi yotcha blog yanu komanso zaka 12 kuchokera pomwe ndidalemba. buku lolemba mabulogu amakampani.

Ndipo tsamba langa ladutsamo kangapo… kuyambira zolemba zopangidwa kunyumba, kuchititsa pa Blogger, kukhala wokhazikika, ndi kusintha kwamitundu ingapo. Nthaŵi zonse, kusintha kunali kupangidwa pamene ndinali kuyang’ana za m’tsogolo. Martech Zone anali strategic. Teremuyo Mbiri Ndinakhala wovomerezeka wamba ndipo chinali cholinga changa chachikulu… kotero ndimafuna kupambana pazosaka zokhudzana ndi mawuwa Martech Blog pamodzi ndi anzanga.

Koma ndikamafotokoza Martech Zone lero, sindigwiritsa ntchito mawu positi or Blog panonso. Ndimatchula izi ngati nkhani komanso tsambalo ngati chofalitsa. Mosiyana ndi izi - pamene ndikuthandizira makampani - ndimawachitirabe kafukufuku wokhudza momwe angagwiritsire ntchito njira yabwino yopangira zinthu ndipo pafupifupi bizinesi iliyonse yomwe ndimathandiza imagwiritsabe ntchito blog kuti isindikize nkhani zothandiza, zolemba, kufufuza, ndi zina zothandizira makasitomala omwe alipo komanso omwe alipo. fufuzani chisankho chawo chotsatira chogula.

Kodi Blog Ndi Nthawi Yachikale?

Mukayang'ana pa Google Trends pazaka zambiri, mungaganize kuti tadumphira pamutu wakuti blog, womwe udafika pachimake mu 2009 pakufufuza:

Google Trends: Mawu ofunika "Blog"

Ngati mwakhala mukulemba mabulogu zaka zonsezi, mutha kuganiza kuti kulemba mabulogu sikofunikira lero monga momwe zinalili zaka khumi zapitazo. Mutha kuyesedwa kuti mupewe mawuwo Blog pamene mukugwiritsa ntchito njira zanu zamakampani.

Koma ... uku kungakhale kulakwitsa kwakukulu kwa inu ndipo ndikufotokozerani chifukwa chake.

Pomwe kusaka mabulogu kudafika pachimake mu 2009, patatha zaka 13 ndipo pakadali kuchuluka kwakusaka. Kwa ife omwe tili mumakampani omwe timamva ngati ndi njira yakale, zomwe zachitika ndikuti ndi mawu omwe akhazikika mu lexicon yathu yatsiku ndi tsiku.

Kusaka Mawu Ogwirizana ndi Mabulogu

Ngati munagwiritsapo ntchito Semrush's Keyword Magic Chida, mwadabwitsidwa ndi kuchuluka kwa deta yomwe imapereka zokhudzana ndi mawu osakira komanso mawu ogwirizana nawo. Pamene ndimafufuza mawu akuti blog, ndidadabwa kuwona kuti pakadali zosaka zopitilira 9.5 miliyoni pakusaka kokhudzana ndi mabulogu 1.7 miliyoni mwezi uliwonse ku United States.

Semrush Keyword Magic Chida cha Blog

Nawa ena mwa mawu ogwirizana kwambiri:

  • Maulendo okhudzana ndi blog kusaka kumapanga zosaka 299,000 mwezi uliwonse.
  • Moyo wokhudzana ndi blog kusaka kumapanga zosaka 186,000 mwezi uliwonse.
  • Zakudya zokhudzana ndi blog kusaka kumapanga zosaka 167,000 mwezi uliwonse.
  • Zokhudzana ndi blog ya galu kusaka kumapanga zosaka 143,000 mwezi uliwonse.
  • Zokhudzana ndi blog yamafashoni kusaka kumapanga zosaka zopitilira 133,000 mwezi uliwonse. Mbali ina ... ndichifukwa chake tinapanga ndi kupanga a blog blog kwa kasitomala wathu yemwe ali ndi tsamba lomwe mungathe gulani madiresi pa intaneti.

Ngakhale ma voliyumu okhudzana ndi kuyambitsa blog akadali ofunikira, kutulutsa zosaka zopitilira 137,000 pamwezi. Kodi blog ndi chiani? amafufuzabe mopitilira 18,000 mwezi uliwonse. Osatchulanso kuti makina onse akuluakulu a e-commerce kapena kasamalidwe kazinthu (CMS) tsopano ikuphatikiza mabulogu.

Inde, Mabulogu Akadali Ofunika

Mufuna kuchita kafukufuku wa niche yanu kuti mumvetsetse ngati kupanga njira yamabulogu amakampani kungakubweretsereni ndalama zogulira kampani yanu. Ndikukhulupirira kuti ogula omwe akufufuza mtundu, malonda, kapena ntchito amayembekeza kuti mabungwe azikhala ndi blog. Amafuna kumvetsetsa ngati ndinu oyenera kwa iwo kapena ayi, kaya mumamvetsetsa zamakampani awo, komanso ngati mukupanga ndalama zothandizira makasitomala anu.

Ndipo ine ndikukhulupirira kuti ziri bwino mwamtheradi kuzitcha izo a Blog!

Monga cholemba cham'mbali, ndikukhulupirira kuti chitukuko chazinthu chasintha kwambiri pazaka. M'malo molemba zolemba zazifupi, tsopano ndikulimbikitsa makasitomala kupanga a laibulale yokhutira ndikugwira ntchito molimbika kupanga zolemba zakuya zomwe siziphatikizana ndikupereka matani amtengo wapatali kwa alendo.

Mukufuna thandizo pakupanga mabulogu ndi njira zomwe zili patsamba lanu? Osazengereza kufikira kampani yanga, Highbridge. Tathandiza makampani ambiri kugwiritsa ntchito njira zolembera mabulogu zomwe zimayendetsa ndalama. Ndingakhale wokondwa kukutumizirani lipoti pamakampani anu popanda mtengo.

Kuwulura: Ndine wothandizana ndi Semrush (komanso kasitomala wokondwa) ndipo ndikugwiritsa ntchito maulalo anga ogwirizana nawo. Keyword Magic Chida positi.

8 Comments

  1. 1

    Kodi sipikokoyo sinagwirizane ndi Seth Godin? (Zikomo kwambiri pa BTW). Ndikudziwa kuti sanalumikizane ndi tsambalo, koma ndimaganiza kuti ndi anthu ochepa omwe angafufuze padzina lanu. Kodi ma Analytics akuwonetsa izi konse? Chongofuna kudziwa….

  2. 2

    Ndidapezanso 27 posaka doug + karr tsiku lomwelo, koma kuyambira pamenepo. Ndikugwiritsa ntchito Analytics Google. Ndikulangiza kwambiri kusaina, ndizothandiza kwambiri ngati mukuyesera kutsatira ndikukula ndikuwerenga kwanu kwa blog. Komanso, ngati muli ndi WordPress, zimangofunika kukopera zolembedwazo patsamba lanu. Zosavuta kwambiri kuti mudzuke ndi kuthamanga!

  3. 3

    Wawa Doug,
    Nthawi zonse ndimakhala ndi chidwi ndi kafukufuku wofufuza zamalonda. Tsopano ili pafupi mwezi umodzi. Kodi zotsatira zakusintha kwakubwereza kwanu kwa blog zakhala zotani?
    Ndingakhale ndi chidwi ndi tchati chosinthidwa cha GoogleAnalytics (atha kukhala awiri okhala ndi pafupifupi milungu isanu ndi umodzi), kuti ndiwone ngati zotsatirazo zidatha patapita kanthawi komanso, kodi ena adalumikizana ndi dzina lanu latsopano ndi ulalo womwewo ( Zolemba zonse:…).
    Ndikukhulupirira kuti mudzasindikiza zotsatira.
    K

  4. 4

    Moni Kaj,

    Ndikulemberani chilichonse ndikufalitsa zotsatira. Ndakhazikitsa zosintha zingapo patsamba lino pafupipafupi. Sindinadalire kutchuka kwa kulowa kwa blog, komabe. Anthu okoma mtima ochokera ku Kukambirana Kwamaliseche anatenganso chidwi. Ndikuwopa kuti izi ziziyendetsa manambala anga mpaka pomwe zotsatira zina zitha kuwoneka ngati sizikusintha. Ndi vuto kukhala nalo, ngakhale!

    Doug

  5. 5

    Ndili ndi chidwi ndi tchati chosinthidwa cha GoogleAnalytics (atha kukhala awiri okhala ndi milungu pafupifupi isanu ndi umodzi), kuti muwone ngati zotsatira zake zidatha patapita kanthawi komanso, kodi ena adalumikiza dzina lanu latsopano ndi ulalo womwewo ( Zolemba zonse :?).
    Ndikukhulupirira kuti mudzasindikiza zotsatira.

    • 6

      Moni sohbet,

      Zikomo poyankha! Ndatulutsa ziwerengero zingapo kuyambira pomwe ndidalemba. Ndalimbikitsabe - mpaka pano blogyo imachulukirachulukirachulukirachulukira nthawi imeneyo. Manambalawo sanadire m'munsi momwe anali momwe mumaonera choncho ndikukhulupirirabe kuti kusintha dzinalo kunachita gawo lalikulu.

      Nkhani,
      Doug

  6. 7

    zikomo chifukwa cha malingaliro anu. Koma mu Google Analytics pali nthawi yochedwa (kwa maola atatu..mwina maola 3) nthawi zina tsiku limodzi mwina ..
    Kodi pali chilichonse chomwe ndingachite? ndi za nthawi yanthawi? kapena ndi vuto lachibadwa ndi Google analytics?

    • 8

      Ndikuganiza kuti vuto ili ndi mawonekedwe atsopano. Tsopano mutha kugwiritsa ntchito mawonekedwe atsopano a google analytics .. zikuwoneka bwino. ndipo kumangotsala maola 3-4 okha.

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