Marketing okhutira

Chifukwa chiyani Kuphunzira ndi Chida Chotsogolera Chogwirira Ntchito kwa Otsatsa

Tawona kukula kwakukulu pamsika wotsatsa m'zaka zaposachedwa-pafupifupi aliyense akukwera. M'malo mwake, malinga ndi Content Marketing Institute, 86% ya B2B ogulitsa ndi 77% ya B2C amalonda amagwiritsa ntchito malonda okhutira.

Koma mabungwe anzeru akutenga njira yawo yotsatsira mwanjira ina ndikuphatikiza zomwe aphunzira pa intaneti. Chifukwa chiyani? Anthu ali ndi njala ya maphunziro, ofunitsitsa kuphunzira zambiri. Malinga ndi Ambient Insight Report, msika wadziko lonse wodziyendetsa pawokha pa intaneti udzafika $ 53 biliyoni pofika 2018.

Zinthu zophunzirira pa intaneti zimagwirira ntchito limodzi ndi magalimoto ena otsatsa monga zolemba, ma ebook, zolemba pamabulogu, infographics, ndi makanema, koma zimalola chiyembekezo ndi makasitomala kukumba mozama ndikuphunzira zambiri.

Monga chida chodziwikiratu chotsatsira otsatsa, malonda, onse a B2B, ndi B2C, akuganiza momwe kuphunzira pa intaneti kumakwanira munjira zawo zotsatsa munjira yonse yogula ndi moyo wonse wamakasitomala.

Komabe simukukhulupirira? Umboni uli manambala. Zambiri zathu zikuwonetsa masanjidwe osasunthika a nthawi yayitali kwa iwo omwe amaphunzira mozungulira-mphindi 10 mpaka 90 ndi nthawi yapakati pazophunzirira ndi nthawi iliyonse kuyambira 5 mpaka 45 mphindi.

Tiyeni tiwone zomwe zikuyendetsa makina odabwitsawa.

Momwe Kuphunzira Kuyendetsa Kuyendetsa

  1. Kuphunzira kumayendetsa chidziwitso, chidziwitso chimayendetsa ogwiritsa ntchito / makasitomala. Pamwamba pa fanolo, makasitomala amafuna kudziwa zambiri akamapanga zisankho zogula; akufuna zambiri kuti atsimikizire zisankho zawo. Pomwe owunikira ena, anzawo, komanso mabanja atha kukhala akazembe abwino kwambiri, mtundu sungaiwale udindo wawo wothandizira / kusonkhezera chisankho.

    Zinthu zamaphunziro monga maupangiri azogulitsa, kusanthula kwa akatswiri, ndi mawebusayiti atha kuthandiza kusakatula kukhala kogula. Chitsanzo chabwino cha maphunziro asanafike omwe ndimakonda kuloza ndi Nile wabuluu. Chizindikirocho chidapanga gawo lonse lomwe limathandiza kuphunzitsa ogula. Blue Nile ikuvomereza kuti kugula diamondi kumatha kukhala kovuta kwambiri, chifukwa chake ndi maupangiri, FAQs ndi maupangiri akupanga mwayi wogula wabwino ndipo pamapeto pake amakhala kasitomala wanzeru.

    Mwayi wapadera wamabungwe ndi malonda ndikupereka zokumana nazo zomwe zimathandizira ogula kuti afufuze mkati mwazogula zisanachitike kudzera pamaphunziro omwe aganiziridwa bwino.

  2. Kuphunzira kumawonjezera kukhazikitsidwa. Pomwe dziko la mapulogalamu lakhala likugwira ntchito yokonza luso lokweza makasitomala atsopano ndi zomwe amakonda, kusonkhanitsa deta yamakasitomala, ndi maupangiri oyambira, dziko lazogulitsa zakuthupi lili m'mibadwo yamdima, kudalira zolemba zamalangizo. Ena atsekereza kusiyana ndi makanema a YouTube, koma awa ndi amodzi okha kutali ndi mpikisano wapafupi.

    Zida zovuta zimapangitsa makasitomala kukhala omasuka komanso otaya mtima. A Kuphunzira kwatsopano posachedwapa wasonyeza kuti imodzi mwa mapulogalamu asanu imagwiritsidwa ntchito kamodzi kokha. Mapulogalamu ambiri akupitiliza kusiyidwa chifukwa makasitomala samakwera moyenera.

    Izi ndizowona pazinthu zilizonse - zakuthupi kapena zamagetsi. Ndikofunikira kulimbikitsa, kuphunzitsa ndi kulumikiza kasitomala watsopanoyo ku mtundu komanso gulu la ena pamene akutenga gawo lawo loyamba. Ndi mwayi woyankhanso mafunso ndikuthandizira kuzindikira malingaliro awo pamalonda, malonda, ndi ntchito koyambirira.

  3. Kuphunzira kumapangitsa kulumikizana kozama komanso kwatanthauzo. Pali kulumikizana kwamphamvu pakati pakukula kwamitengo ya moyo wonse komanso mulingo wa maphunziro ndi zinthu zamagulu. Ganizirani za ogwiritsa ntchito anu apamwamba: amagula zochulukirapo, amalalikira zambiri ndikugula zogulitsa ndi ntchito zina pamlingo wokwera kuposa ena ambiri.

    Mukamapanga zomwe zilipo kwa ogwiritsa ntchito kale, onetsetsani zomwe omvera anu akufuna kuphunzira. Mvetsetsani zosowa za omvera ndikuyembekezera ndikuwapatsa chidziwitsocho. Monga malonda onse okhutira, zophunzira ziyenera kukhala mwakukonda.

  4. Kuphunzira kumamanga gulu. Chofunikira pakukhazikitsa ubale wokhalitsa ndikukhalitsa ndikukula kwamakasitomala. Madera achilengedwe amapanga mozungulira zopangidwa ndi zinthu zomwe curation ndi moderation (nthawi zambiri) zimasiyidwa kwa ogwiritsa ntchito. Njira zapa media media ndi nsanja zamphamvu, koma kumapeto kwa tsikulo siofalitsa nkhani, ndipo mumakhala ndi mwayi wopeza zochepa kwa makasitomala anu, zomwe ali nazo, komanso kuthekera kokopa kukhulupirika pamtengo ndi moyo wanu wonse.

    Kulumikizana kothandizana ndi anzanu kumayenda bwino mkati komanso pambali zokumana nazo za digito. Kulumikizana ndi kulumikizana kumapangidwa pakati pa omwe angotenga kumene, ndipo makasitomala ambiri ophunzitsidwa amakhala olimbikitsa komanso othandizira.

    Chitsanzo chachikulu cha izi ndi Njira Yopewera a RodaleU-Kumene makasitomala amalowa kuti akhale ndi thanzi labwino. Kuphatikiza pa upangiri wamavidiyo ndi upangiri wa chizindikirocho, makasitomala amasinthana zithunzi ndi maphunziro omwe apangitsa kuti zomwe zidawachitikazo zikhale zolemera kwambiri.

    Nthawi yowonjezera yolumikizirana pamtundu wa chizindikiritso ndi yofunika ndipo imapereka mwayi wochulukirapo wolumikizana ndi wogwiritsa ntchitoyo ndikupanga kukhulupirika ndi kulumikizana.

Kutsanzikana: Chitani Tsopano

Mwina mukuwona mwayi woganiza momwe kuphunzira pa intaneti kumagwirizana ndi njira yanu yonse yotsatsa? Nkhani yabwino ndiyakuti mwina muli ndi malo okhalamo omwe akungoyembekezera kuti mudzabwerenso kuti muphunzire pa intaneti. Nayi malo oyambira:

  • Katswiri wodziwika uja yemwe adatchulapo mawu pamwambo wamakampani? Perekani gawo limodzi lokha la Q & A la mamembala naye pamsonkhano wamaphunziro. Kapena mufunseni kuti aphunzitse maphunziro amoyo!
  • Mabuku otopetsa a zinthu-atsitsimutseni mothandizidwa ndi katswiri wazogulitsa ndikuwapatsa mwayi wophunzirira ndi digito ndi kulumikizana, ziwonetsero zamagetsi ndi zina zambiri.
  • Magawo ojambulidwa pamsonkhano waposachedwa kwambiri? Mangani iwo (ndipo ngakhale muwagulitse kudzera pamtundu wa peyala).

Izi ndi zitsanzo chabe za njira zophunzirira zomwe zitha kupezeka kale. Mosasamala zomwe muli nazo kale, yambitsani zokambirana zanu ndi ma CMO ndi ma CDO lero ndipo musaphonye mwayi wopezekapo. Ngati mukuvutika maganizo, Makampani Oganiza ali wokondwa kukuthandizani kulingalira njira zopangira njira yophunzirira.

Barry Kelly

Barry Kelly ndi CEO komanso Co-founder wa Makampani Oganiza. Ndiwophunzirira ogula, wotsatsa komanso wopanga digito. Ntchito yake yakhala ikugwiritsidwa ntchito pothandiza makampani ndi mabungwe okhutira kuti agwiritse ntchito mphamvu zophunzitsira kupititsa patsogolo bizinesi yawo.

Nkhani

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