Kutengera Kwadongosolo kwa Netflix kwa Makanema Otengera Kutsatsa Pakufunidwa (AVOD) Amalozera ku Masewero Ochulukira Pantchito Zotsatsira

Netflix AVOD - Kanema Wotengera Kutsatsa Pakufunika

Kuposa Olembetsa 200,000 achoka pa Netflix pa kotala yoyamba ya 2022. Ndalama zake zikutsika, ndipo kampaniyo ikukhetsa antchito kuti alipire. Zonsezi zikuchitika panthawi yomwe Converged TV (CTV) mapulatifomu akusangalala ndi kutchuka kosayerekezeka pakati pa anthu aku America komanso owonera padziko lonse lapansi, zomwe zikuwoneka kuti ndizokhazikika komanso zomwe zikuyenera kuwonetsa kukula. Mavuto a Netflix, ndi momwe adafikira pano, ndi nkhani ina yayitali yomwe iyenera kukhala ndi mutu. Komabe, ndikofunikira kuyang'ananso momwe amayankhira, pamodzi ndi ntchito zina zingapo zotsatsira, kutengera kanema wotsatsa pakufunika (AVOD) chitsanzo cha bizinesi.

AVOD ndi chiyani?

Njira yopezera ndalama zotsatsira pakugwiritsa ntchito makanema pomwe ogula amayenera kuwona zotsatsa kwaulere kuti awone zomwe asankha kuwonera. Chitsanzo chodziwika bwino ndi YouTube. AVOD ndiyopindulitsa pamapulatifomu omwe ali ndi omvera ambiri kapena okhazikika pamutu chifukwa mtunduwo umafunikira manambala owonera ambiri kuti akwaniritse mtengo wopangira.

Kanema Wotengera Zotsatsa pa Demand

Chuma Cholimba Chimatanthauza Owonera Ozindikira

Ndi olembetsa omwe akutuluka papulatifomu, sizodabwitsa kuti Netflix tsopano ikuganiza zophatikizira ntchito yochokera ku AVOD. Kutsika kwa ndalama ndi vuto lomwe likukulirakulira ku US ndi mayiko ena: malipiro akudutsa ndipo mtengo wa moyo ukukwera, ndipo chifukwa chake, ogula sakhala okonzeka kugwiritsa ntchito ndalama pazinthu zosafunikira. Kuphatikizidwa ndi Netflix kumawonjezera mtengo wake wolembetsa - kukwera kuchokera ku $ 13.99 mpaka $ 15.49 - makasitomala osamala bajeti akuletsa umembala wawo.

Potengera mtundu wa AVOD, Netflix akuyembekeza kukhazikitsa njira yothetsera mavuto angapo, kuphatikiza mpikisano wowonjezereka komanso kufunikira kwa ogula pazinthu zotsika mtengo, zothandizidwa ndi zotsatsa. Ndipo si Netflix yokha yomwe ili mu njira iyi; mapulatifomu ena otsogola adatengera kale AVOD. HBO, yodziwika ndi makanema apa TV kuphatikiza Game ya mipando ndi Sopranos, adayambitsa ntchito yothandizira malonda mu June chaka chatha $9.99 monga njira ina yosinthira, yopanda malonda, yomwe imawononga $14.99.

Tiyeneranso kukumbukira kuti mbiri yakale, Netflix yachedwa ku lingaliro la mtengo wa AVOD. Hulu, chimphona china chokulirapo, chapereka ntchito zothandizidwa ndi zotsatsa kwazaka zingapo, imodzi yomwe ndi yotsika mtengo 50% kuposa ntchito yake yopanda zotsatsa, komanso akaunti yake. 70% ya owonera nsanja. Kodi ichi ndi chinthu chomwe chingasinthe mwayi wa Netflix?

Mochedwa Kwambiri Kapena Moyambirira Mwamfashoni?

Wina anganene kuti Netflix yatsala pang'ono kuchedwa, chifukwa ngakhale ikukumana ndi mavuto sikutsika, ndipo kampaniyo imakhalabe ndi malo apamwamba pamsika wa CTV. Apanso, owonerera akaganizira za CTV/OTT, nthawi zambiri amaganiza za Netflix. Kugwiritsa ntchito mtundu wa AVOD kuti mupereke mawonekedwe otsika mtengo olembetsa panthawi yokwera mtengo komanso malipiro osasunthika, pazifukwa zodziwikiratu, zitha kukhala zopambana. Tiyenera kungoyang'ana chitsanzo cha Hulu kuyambira zaka zingapo zapitazo pomwe kampaniyo idapereka zotsika mtengo, zotsatsira malonda, zidadziwika, ndikuganizira kuti zidachitika munthawi yomwe ili ndi zovuta zochepa zachuma.

Mutu wa kusiyanasiyana ndi womwe ukufalikira kwambiri pazama media aku America masiku ano, ndipo ndizodziwika bwino, monga Netflix adalengeza posachedwapa kuti itulutsa zina zake. osamala za anthu ogwira ntchito. Kukambitsirana pankhani yazachuma pazosiyanasiyana ndi nkhani ya nthawi ina, koma palinso gawo lina pomwe kusiyanasiyana kulipo, mwanjira yopindulitsa kwambiri - zolembetsa. 

Popereka zosankha zambiri kwa ogula okhala ndi mitengo yosiyana siyana, mumawonetsetsa kuti nsanja yanu siyikhala ndi zovuta zochotsa makasitomala, makamaka panthawi yamavuto azachuma. Magawo osiyanasiyana olembetsa amafalitsa chiwopsezo chochotsa olembetsa, makamaka ngati nsanja yanu ikupereka gawo la bajeti, zomwe Netflix mwina akudziwa tsopano. 

Palinso mwayi wowonjezera (komanso wofunikira) pakuwononga ndalama zotsatsira pa CTV ku US kukukula kwambiri:

Ntchito zozikidwa pa CTV zakula kufika pa $13 biliyoni mu 2021 ndipo zikuyenera kupitilira $17 biliyoni chaka chino.

TVSquared, State of Converged TV

Ndi msika womwe ukukula wokhala ndi chidwi chodziwikiratu kuchokera kwa omwe amagulitsa ndalama komanso ogula, ndipo ngakhale Netflix sinakumane ndi zovuta zake, mwina kampaniyo ikadasamukira kudera la AVOD pamapeto pake.

Ubwino Wotsatsa Kuposa Kuchuluka

Titha kuyembekezera kuwona zosintha zingapo pamakina apamwamba a TV mu 2022 ndi kupitirira apo, ndipo AVOD ikuyenera kukhala patsogolo pa ntchitoyi, makamaka momwe mawonekedwe ake akuchulukirachulukira ndi nsanja zazikulu za CTV. Izi zitha kudziwika ndi zotsatsa zochepera zomwe zimayendetsedwa munthawi yamakanema ndi makanema apa TV - popeza ma CTV sangafune kuyika makasitomala atsopano ndi zotsatsa zambiri, makamaka ngati zotsatsazo zitha kuwonedwa ngati zopanda ntchito kwa ogwiritsa ntchito. . Hulu pakadali pano atha kutsatsa pakati pa mphindi 9 mpaka 12 pa ola limodzi, koma mwiniwake wa kampaniyo Disney akufuna kuthamanga mphindi zinayi pa ola ikadzayambitsa makina ake a AVOD chaka chino.

Ngati izi zotsatsa zochepa pa ola zikupitilira, ndipo pali zisonyezo zonse zosonyeza kuti zitero popeza Disney ikudziyika yokha kukhala wosewera wamkulu wamsika, ndiye kuti vuto lalikulu kwa otsatsa likhala kuwonetsetsa kuti atengera njira yozikidwa pazambiri. -kulunjika kwabwino. Opanga zotsatsa omwe akugwira ntchito mu AVOD ayenera kukumbukira izi ndikugwiritsa ntchito zida zowunikira zomwe ali nazo kuti awonetsetse kuti akulunjika anthu oyenera panthawi yoyenera.

Komanso, ogwiritsa ntchito akukhala ndi mwayi wogawana nawo maakaunti awo, zomwe zikuyimira zovuta chifukwa zitha kupangitsa kuti zotsatsa zikhale zovuta kutsata. Ngati mumakhulupirira kuti omvera anu atha kugawana mawu achinsinsi kuposa momwe amachitira ambiri, ganizirani kutsata zaka zenizeni komanso jenda, popeza ogawana mawu achinsinsi amakhala achichepere komanso osapindula kwambiri pazachuma. Izi zikuyimira njira yotakata, ndipo kutsata molondola kuyenera kukhalabe njira yabwino kwambiri kwa otsatsa, koma ngakhale chodabwitsa ichi chilipo, njira yokulirapo ingakhale yothandiza. Komabe, pali zizindikiro kale zosonyeza kuti ogwiritsa ntchito omwe amagawana mawu achinsinsi akhoza kukhala ovuta kutero posachedwa.

Netflix ili ndi mapulani oti azilipiritsa ndalama zowonjezera pamwamba pa zolembetsa zomwe zidalipo kale nthawi iliyonse mawu achinsinsi amagawidwa. M'mayesero omwe akuchitika m'maiko atatu osiyanasiyana, ndalama zogawana ndi $2.13 pamwezi ku Peru, $2.99 ​​ku Costa Rica, ndi $2.92 ku Chile. Izi mwachiwonekere zipanga ndalama za Netflix, koma panthawi yomwe kampaniyo ikukonzekera kupereka ntchito ya AVOD kuti ipulumutse ogula ndalama, sizikudziwika ngati njira yatsopanoyi ingathamangitse ogwiritsa ntchito ambiri kapena ayi.

Malingana ngati mtengo wamavuto akupitilirabe, ndiye kuti AVOD ipitilira kukula kutchuka pakati pa nsanja zotsatsira pa intaneti. Zidzakhala zosangalatsa kuwona momwe lingaliro la Netflix lokhala mu AVOD likuchitira kampaniyo, koma mosasamala kanthu za kupambana kapena kulephera, AVOD ipitiliza kukhala ndi udindo wamphamvu. Malingana ngati otsatsa ali okonzeka kupanga zatsopano komanso zokopa, iwo apitirizabe kuchita bwino pazachuma zamakono.

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.