Kutsatsa Kwamakhalidwe Ndi Kutsatsa Kwanthawi Zonse: Kusiyana Kotani?

Makhalidwe ndi kutsatsa kwanthawi zonse, pali kusiyana kotani?

Kutsatsa kwapa digito nthawi zina kumapeza rap yoyipa pamtengo wokhudzidwa, koma palibe kukana kuti, zikachitika molondola, zitha kubweretsa zotsatira zamphamvu.

Chowonadi ndichakuti kutsatsa kwa digito kumathandizira kufikira kwina kulikonse kuposa kutsatsa kwamtundu uliwonse, chifukwa chake otsatsa ali okonzeka kugwiritsa ntchito. Kupambana kwa malonda a digito, mwachibadwa, kumadalira momwe akugwirizanirana bwino ndi zosowa ndi zofuna za omvera.

Otsatsa nthawi zambiri amadalira mitundu iwiri yotsatsa kuti akwaniritse izi - kutsatsa kwanthawi zonse komanso kutsatsa kwamakhalidwe.

Tanthauzo la Kutsatsa Kwamakhalidwe ndi Makhalidwe

Kutsatsa kwamakhalidwe kumaphatikizapo kuwonetsa zotsatsa kwa ogwiritsa ntchito potengera zomwe adachita m'mbuyomu. Izi zimachitika pogwiritsa ntchito zidziwitso zomwe zasonkhanitsidwa pazigawo monga nthawi yomwe idagwiritsidwa ntchito patsamba, kuchuluka kwa kudina komwe kudapangidwa, pomwe tsambalo linayendera, ndi zina zotero.

Deta iyi imagwiritsidwa ntchito kupanga anthu angapo omwe ali ndi mawonekedwe osiyanasiyana omwe malonda oyenera amatha kulunjika. Mwachitsanzo, ngati mungalumikizane ndi malonda A ndi B, omvera anu omwe ali ndi chidwi ndi A atha kuchita nawo B.

martech zone zomwe zimagulitsa

Mbali inayi, kutsatsa kwazinthu kumaphatikizapo kuyika malonda pamasamba potengera zomwe zili patsambalo. Izi zimachitika pogwiritsa ntchito njira yomwe imadziwika kuti kutsata zochitika, zomwe zimakhala ndi magawo otsatsa potengera mitu yoyenera kapena mawu osakira.

Mwachitsanzo, tsamba lawebusayiti lomwe limakamba za mabuku litha kukhala ndi zotsatsa zamagalasi owerengera. Kapena tsamba lomwe limasindikiza makanema olimbitsa thupi aulere, machitidwe, ndi maphikidwe amatha kutsatsa zophikira pamodzi ndi zolimbitsa thupi zake - momwe Fitness Blender amatero.

kutsatsa kwazinthu

Kodi Contextual Advertising Imagwira Ntchito Motani?

Otsatsa a Contextual amagwiritsa ntchito nsanja yofuna kuyika malonda awo pamasamba oyenera.

  • Kukhazikitsa magawo ndi sitepe yoyamba. Ngakhale mitu ili m'magulu onse omwe malonda angagwirizane nawo (monga mafashoni, ndale, kuphika, kapena kulimbitsa thupi), mawu osakira amathandizira kulunjika bwino pamituyo. Pazotsatsa zambiri, kusankha mutu wapadera komanso mawu osakira a 5-50 pamutuwu kuyenera kukhala kokwanira.

zomwe zili zotsatsa

  • Kenako, Google (kapena injini iliyonse yosakira yomwe ikugwiritsidwa ntchito) isanthula masamba omwe ali mu netiweki yake kuti agwirizane ndi malondawo ndi zomwe zili zofunika kwambiri. Kuphatikiza pa mawu ofunika omwe wotsatsa wasankha, makina osakira amaganiziranso zinthu monga chilankhulo, mawu, kapangidwe ka tsamba, ndi maulalo.

  • Kutengera momwe wotsatsa akufuna kuti afikireko, makina osakira amatha kungoyang'ana masamba omwe amagwirizana ndi mawu osakira. Kusanthulako kukamalizidwa, malondawo adzayikidwa patsamba la injini yofufuzira lomwe likuwoneka kuti ndilofunika kwambiri.

Kodi Kutsatsa Kwamakhalidwe Kumagwira Ntchito Motani?

Popeza kutsatsa kwamakhalidwe kumadalira machitidwe akale a ogwiritsa ntchito, chinthu choyamba otsatsa ayenera kuchita ndikutsata zomwe amachita. Amatero pogwiritsa ntchito makeke, omwe amawayika mu hard drive ya wogwiritsa ntchito nthawi iliyonse wina akachezera tsamba la mtunduwu (ndikusankha kuvomera ma cookie).

Ma cookie amawathandiza kuwona komwe wogwiritsa ntchito akusakatula, zotsatira zakusaka zomwe akudina, kangati akuchezera tsamba lamtundu, zomwe akulemba kapena kuwonjezera pangolo, ndi zina zotero.

Zotsatira zake, amatha kulunjika ogwiritsa ntchito omwe ali ndi zotsatsa zofananira ngati ali pawebusayiti koyamba kapena kubwereza ogula. Otsatsa amagwiritsanso ntchito makeke kuti azitsata magawo a geolocation ndi IP adilesi kuti ayang'ane ogwiritsa ntchito omwe ali ndi zotsatsa zakumaloko.

kutsatsa kwamakhalidwe ndi chiyani

Chifukwa cha kutsatira kakhalidwe, ogwiritsa ntchito amatha kuwona zotsatsa zamtundu womwe adausaka sabata yatha powerenga nkhani pa intaneti kapena kusakatula china chake chosiyana. Zotsalira za zomwe adachita kale kapena kukwezedwa kogwirizana kwanuko ndizomwe zimawalimbikitsa kuti adina.

Zida zingapo zilipo zothandizira mabizinesi kuti azitsatira momwe amachitira ndikuwatsata ndi zotsatsa.

Chabwino n'chiti: Chikhalidwe kapena Chikhalidwe?

Ndikosavuta kusokoneza mitundu iwiri yotsatsa, popeza onse amawonetsa zotsatsa malinga ndi zomwe amakonda. Komabe, iwo ndi osiyana kwambiri. Ngakhale kutsatsa kwapakatikati kumagwira ntchito molingana ndi malo omwe wogwiritsa ntchito akusaka - momwe zilili patsamba, mwa kuyankhula kwina - kutsatsa kwamakhalidwe kumatengera zomwe wogwiritsa ntchitoyo adachita asanafike patsamba, monga tsamba lazinthu zomwe adayendera.

Ambiri amawona kutsatsa kwamakhalidwe kukhala kothandiza kwambiri paziwirizi, chifukwa kumathandizira kuti anthu azikonda makonda awo potengera zomwe akuchita m'malo mongowunikira zomwe zili patsamba. Komabe, pali ubwino angapo wapadera kutsatsa kwazinthu zomwe ndi zofunika kuzizindikira.

  1. Kusavuta Kukhazikitsa - Ubwino waukulu wotsatsa wamakhalidwe uli pamlingo wamunthu womwe umapereka. Komabe, izi zimafunikira zambiri zamakasitomala ndi zida zoyenera kusanthula izo, zomwe sizingakhale zotsika mtengo kwa mabizinesi omwe ali ndi zinthu zochepa. Kutsatsa kwachidziwitso ndikosavuta komanso kotsika mtengo kuti muyambireko ndipo kumapereka kufunikira kokwanira kukhala njira yabwino kwambiri yokopa alendo. Nditanena izi, makampani amadalira kwambiri ma cookie a chipani chachitatu kuti apereke zotsatsa zotsatsira makonda kwa omwe abwera patsamba. Komabe, ndi malamulo owonjezereka okhudza deta (GDPR) yomwe ingasonkhanitsidwe ndikugwiritsidwa ntchito kuchokera kwa ogwiritsa ntchito, makampani adzafunika zipangizo zamakono ndi mapulogalamu kuti athe kuyang'anira zochitika zawo zotsatsa malonda chifukwa pali sitepe ina yowonjezera, mwachitsanzo, kupempha chilolezo kwa wogwiritsa ntchito kusonkhanitsa deta yawo. Chifukwa chake, ngati mukufuna kulimbikitsa kutengera kwa digito mwachangu komanso kumvetsetsa kwapamwamba pakusintha kwatsopano kwa malonda mu gulu lanu lazamalonda, muzochitika zotere, njira zolumikizirana zitha kuphatikizidwa ndi pulogalamu yanu yotsatsa ngati njira yowaphunzitsira.

kutsatsa kwa google

Mwachitsanzo, mutha kupanga njira yolimbikitsira zikumbutso kwa otsatsa anu kuti akhazikitse kampeni yotsatsa ku EU. Mutha kugwiritsa ntchito cheke kapena gawo laling'ono lophunzirira kuti mupatse zidziwitso zazikuluzikulu za ogwiritsa ntchito kuti athe kuphimba maziko onse pokhazikitsa kampeni ndikutsata malamulo onse moyenera. Zimenezi zikutifikitsa ku mfundo yachiwiri.

  1. zachinsinsi - Zilango zogwiritsa ntchito molakwika zidziwitso zachinsinsi za ogwiritsa ntchito zitha kukhala zazikulu. Kuphatikiza apo, ma cookie sakhalanso odziwikiratu patsamba, ndipo ogwiritsa ntchito ayenera kusankha modzifunira, zomwe zimapangitsa kuti kuyambiranso kukhala kovuta. Mukuwona, ogwiritsa ntchito amafuna zinsinsi zambiri, kuphatikiza kusankha, kuwonekera, ndikuwongolera momwe deta yawo ikugwiritsidwira ntchito. Mwachilengedwe, chilengedwe chapaintaneti chimayenera kugwirizana ndi zomwe akufuna. Ngakhale Safari ndi Firefox zathetsa kale cookie ya chipani chachitatu, Google itero zaka ziwiri. Koma popeza kutsatsa kwanthawi zonse sikudalira makeke, otsatsa anu sayenera kuda nkhawa kuti satsatira zomwe akuwonetsa.
  2. Kutetezedwa kwa Mbiri ya Brand - Mbali imodzi yachitetezo mosakayikira ndikutsata malamulo. Komabe, kutchuka kungakhale chinthu chovuta kuteteza, makamaka popeza otsatsa sangathe nthawi zonse kuwongolera komwe malonda awo amawonekera. Nthawi zambiri, otsatsa akumana ndi zovuta chifukwa zotsatsa zawo zidawonetsedwa patsamba la akulu kapena omwe ali ndi malingaliro monyanyira. Izi, komabe, zinali zotsatira za machitidwe a ogwiritsa ntchito. Mosiyana ndi izi, kutsatsa kwapakatikati kumayika tsamba lawebusayiti pakati pa zinthu, ndipo mtunduwo uli ndi mphamvu pa tsambalo pofotokoza mitu, mitu, ndi mawu osakira okhudzana ndi malonda.
  3. Kufunika Kwambiri - Lingaliro lofunikira lomwe limathandizira kutsatsa kwamakhalidwe ndikuti ogwiritsa ntchito amafuna kuwona zotsatsa zokhudzana ndi zomwe zikuchitika pakusakatula kwawo. Komabe, zitha kuchitika kuti zomwe akufuna pakadali pano sizikugwirizana ndi zomwe amakonda. Mwachitsanzo, munthu amene amayang'ana zida zamasewera mwina sangafune kuwona zotsatsa zokhudzana ndi ntchito zojambula, ngakhale adasakatulapo m'mbuyomu kuti azitha kujambula. Mosiyana ndi izi, kutsatsa kwamafuta a protein organic kumatha kukhala kogwirizana ndi momwe amaganizira komanso kukopa kudina kochulukira.
  4. Palibe chiopsezo cha khungu la mbendera - Ichi ndi chodziwika bwino pomwe ogwiritsa ntchito adaphunzira mosazindikira kunyalanyaza zotsatsa. Mwachitsanzo, malo osungitsa matikiti amakanema omwe akutsatsa malonda akuwunikiranso makanema amamveka bwino kuposa kutsatsa malonda okhudzana ndi zophikira.

Zotsatsa zofananira zamakina osadziwika bwino zimakumbukiridwanso 82% ndi anthu poyerekeza ndi zotsatsa zamitundu yotchuka koma zosagwirizana ndi zomwe zili patsamba.

Infolinks

Kuphatikiza apo, anthu ambiri sakhala omasuka ndi kuwunikira zotsatsa potengera zomwe adasakatula m'mbuyomu. Pali malingaliro oti aziwunikiridwa ndi makampani akulu omwe amatha kuletsa anthu kudina zotsatsa ngakhale malondawo angakhale oyenera. Kumbali ina, kutsatsa kwanthawi zonse kumagwirizana ndi zotsatsa patsamba, kupangitsa kuti liwoneke ngati 'lopanda pake' komanso lodalirika kudina. Ogwiritsa ntchito akawona zotsatsa zofananira, kuwonera kwamalonda kumachulukira, ndipo pamakhala mwayi wowonjeza kwambiri.

Malinga ndi Adpushup:

  • Mulingo wolunjika wapakati 73% kuwonjezeka kwa ntchito poyerekeza ndi kulunjika kwa khalidwe.
  • 49% ya ogulitsa aku US gwiritsani ntchito kulunjika pamutu lero.
  • 31% ya mitundu ikukonzekera onjezerani ndalama zomwe amawononga potsatsa malonda chaka chamawa.

Zonse Za "Context"

Pomaliza, onsewa ali ndi maudindo osiyanasiyana oti achite munjira yotsatsira digito, ndipo mitundu yosiyanasiyana imatha kuwapatsa zolemetsa zosiyanasiyana.

Koma pali nthawi zina pomwe kutsatsa kwanthawi zonse ndikwabwinoko. Zimathandizira ma brand kuyambitsa kampeni yomwe sifunikira zida zambiri kuti ikwaniritse bwino. Imawonetsetsanso kuti sayenera kugwiritsa ntchito zidziwitso zaogwiritsa ntchito kapena kuda nkhawa kuti atsatira GDPR. Iwo akhoza kungopita pa keyword kulunjika m'malo.

Pamapeto pake, chofunika ndi kudziwa zomwe mukufuna kuti malonda anu akwaniritse, momwe mukufuna kuti makasitomala anu azimva za mtundu wanu, komanso kuchuluka kwa ndalama zomwe mukufuna kugwiritsa ntchito kuti muchite zimenezo. Kenako, pangani chisankho chanu - zotsatira zake zidzalipira pakapita nthawi.