Pomwe dziko linali lotsekeka mu 2020, zokumana nazo zama digito zokhala ndi zithunzi ndi makanema zidatipangitsa kukhala olumikizidwa. Tidadalira kwambiri njira zachikhalidwe zolumikizirana pakompyuta kuposa kale ndipo tidatengera njira zatsopano zogawana miyoyo yathu ndikulumikizana kutali. Kuchokera ku Zoom kupita ku TikTok ndi Snapchat, tidadalira njira zama digito zamalumikizidwe kusukulu, ntchito, zosangalatsa, kugula zinthu, ndikungolumikizana ndi okondedwa. Pamapeto pake, mphamvu ya zinthu zowoneka inali ndi tanthauzo latsopano.
Ziribe kanthu momwe dziko lapambuyo pa mliri likusinthira, ogula apitiliza kulakalaka zowoneka m'mbali zonse za moyo.
Vuto la COVID-19 lathandizira kusungitsa kulumikizana kwamakasitomala pazaka zingapo.
Kuti akwaniritse zenizeni zatsopanozi m'njira yomwe imatsogolera ku zotsatira zamabizinesi, ma brand akuyenera kuyang'ana pa zinthu zitatu zowonera kuti apange kulumikizana bwino ndi omvera awo.
- Wanitsani Kuwala pa Microbrowsers ndi Small Screen Engagement
Kodi mumadziwa kuti mapulogalamu otumizirana mameseji adadutsa malo ochezera a pa TV mu chiwerengero cha ogwiritsa ntchito pamwezi ndi 20%? Ndi ogwiritsa ntchito ambiri pamapulogalamu achinsinsi, ma brand tsopano ali ndi mwayi wofikira ogula kudzera pa ma microbrowsers, kapena zowonera zazing'ono zazing'ono zam'manja zomwe zimaperekedwa ndi ulalo womwe ukugawidwa m'mapulogalamu amawu.
Kuti mufikire ogula panthawiyi, ndikofunikira kuti ma brand azindikire ma microbrowsers omwe amadziwika pakati pa makasitomala komanso mumakampani omwe apatsidwa. Mu Lipoti la Cloudinary la 2021 State of Visual Media, tapeza kuti malo otumizirana mameseji omwe amakonda kwambiri ndi iMessage - ili ndi malo oyamba padziko lonse lapansi komanso m'magawo onse.
WhatsApp, Facebook Messenger, ndi Slack ndi ena mwa nsanja zina zodziwika bwino mdima wamagulu tchanelo, chomwe chimafotokoza za magawo omwe akuwoneka ngati osawoneka omwe amagawana nawo anzawo akagawana maulalo kapena zomwe zili. Mwayi wapang'onopang'ono wazithunzi izi ukhoza kukhudza kwambiri kuchuluka kwa kudina ndikuchitanso zina, zomwe ma brand masiku ano sangakwanitse kuphonya.
Ma Brand amatha kukonza zithunzi ndi makanema awo kuti azitha kuyang'ana ma microbrowsers pokwaniritsa zosowa zapadera zamakanema amdima. Msakatuli aliyense amawonetsa chithunzithunzi cha ulalo mosiyanasiyana, kotero ma brand akuyenera kukulitsa ndikusintha zithunzi ndi makanemawa moyenera kuti akope maulalo. Ndi zowoneka bwino, mtundu ukhoza kupanga chidwi choyamba pamene maulalo agawidwa pakati pa mabanja, abwenzi, ndi anzawo.
- Gawani Nkhani Zosangalatsa Ndi Kanema, Kanema ndi Makanema Enanso
Kuchuluka kwamakanema kudakula kwambiri panthawi ya mliri, zomwe zidapereka njira yopita kudziko lomwe silinakhalepo ndi zomwe sitingathe kuzitseka.
Kuyambira Januware 2019 ndi mliriwu, zopempha zamakanema zidachulukanso kuchokera pa 6.8% mpaka 12.79%. Bandiwifi yamavidiyo idakula kuposa 140% mu Q2 2020 yokha.
Ndikupitilira kukwera kwamavidiyo, sizodabwitsa kuti ma brand akuwongolera ndikusintha makanema ambiri kuposa kale kuti afikire ogula. Njira yofotokozera nthano yamphamvuyi ingagwiritsidwe ntchito m'njira zingapo, kuphatikiza:
- Mavidiyo ogula - Pamtundu wa e-Commerce, makanema ogula amatha kubweretsa zinthu, kenako amalumikiza ogula kumasamba oyenerana nawo komwe angagule munthawi yomweyo.
- Mavidiyo a 3D - Ma Brand amatha kupanga zithunzi kapena makanema ojambula pamlingo wa 360-degree kuchokera ku mtundu wa 3D kuti apange zogulira zamakono komanso zomvera patsamba lililonse lazambiri.
- Makanema ogwiritsira ntchito - Makanema amathanso kuperekedwa m'njira zosayembekezereka komanso zopanga, monga pa nsanja yapaintaneti ya ogula omwe amawonetsa zinthu monga malingaliro a maphikidwe kapena maupangiri okongoletsa, kuthandiza kupanga chidziwitso chamtundu wopanda msoko.
Kuti muphatikize mavidiyowa, magulu otsatsa malonda ndi opanga omwe amawathandiza sinthani katundu wamakanema nthawi 17 pafupipafupi. Izi ndizovuta kwambiri komanso zowononga nthawi zomwe zimafuna kuti opanga aziwongolera ma codec a kanema pamlingo. Kuti mupulumutse maola mazana ambiri a nthawi yachitukuko ndikugawanso nthawiyo ku zoyesayesa zatsopano, ma brand amatha kudalira AI kuti ntchitoyi ikhale yofulumira komanso yopanda msoko.
- Limbikitsani Kuyankha kwa Mafoni
Kuyankha pa foni yam'manja ndikofunikira, makamaka ngati ma akaunti amafoni pafupifupi pafupifupi theka la kuchuluka kwa anthu pa intaneti padziko lonse lapansi. Kwa mtundu, izi zikutanthauza kuwonetsetsa kuti zithunzi ndi makanema akumvera komanso kukhathamiritsa pazida zam'manja. Iwo omwe sagwiritsa ntchito mapangidwe omvera pazowoneka zawo akutaya mwayi wokweza masanjidwe a SEO. Mavitamini Ovuta a Google zonse zokhudzana ndi ogwiritsa ntchito, ndipo kuyika patsogolo kuyankhidwa kwa mafoni kuwonetsetsa kuti tsamba lamtundu likupezeka mosavuta pamasanjidwe osakira.
Apanso, iyi si ntchito yophweka popereka zithunzi ndi makanema pamapulatifomu osiyanasiyana tsiku lililonse. Muchulukitseni izi ndi mazenera osiyanasiyana, mawonekedwe, ndi zida, ndipo itha kukhala ntchito yayikulu kwambiri. Kuwonetsetsa kuti chilichonse chakonzedwa kuti chikhale choyambilira padziko lonse lapansi, opanga amatha kugwiritsa ntchito makina omvera kuti apereke mawonekedwe omwewo, apamwamba kwambiri, mosasamala kanthu za skrini kapena chipangizo. Ndi ma automation, ma brand amatha kuyendetsa bwino magwiridwe antchito ndikuwongolera kwambiri masanjidwe ndi luso pa mafoni.
Pangani Kulumikizana Kwabwinoko Ndi Mphamvu ya Kuwonana Koyamba
Kuchokera ku mliriwu, taphunzira kuti munthawi zosatsimikizika, ma brand amayenera kumvetsetsa momwe angalumikizire ndikulumikizana ndi omwe akufuna. Ma Microbrowsers, makanema, ndi masamba am'manja apitiliza kupanga momwe ogula amawonera ndikulumikizana ndi zomwe amakonda. Automation ndi AI zidzakhala zofunikira kuti zipereke izi pamlingo waukulu.
Ndi zowoneka pakatikati pa dziko latsopanoli lakuchita kwa digito, otsatsa amatha kugwiritsa ntchito njira zabwino izi munjira zawo zonse ndikukweza zokumana nazo zoyambira.
