Infographics YotsatsaKutsatsa Kwama foni ndi Ma Tablet

Kutsatsa Kwapafupi ndi Kutsatsa: Ukadaulo, Mitundu, ndi Njira

Ndikangolowa mdera langa Kroger (supermarket), ndimayang'ana pansi pa foni yanga, ndipo pulogalamuyi imandichenjeza komwe ndingathe kutulutsa barcode yanga ya Kroger Savings kuti ndifufuze kapena nditsegule pulogalamuyi kuti ndifufuze ndikupeza zinthu m'mipata. Ndikayendera sitolo ya Verizon, pulogalamu yanga imandichenjeza ndi ulalo woti ndiyang'ane ndisanachoke mgalimoto.

Izi ndi zitsanzo ziwiri zazikulu zolimbikitsira ogwiritsa ntchito kutengera hyperlocal zoyambitsa. Makampaniwa amadziwika kuti Kuyandikira Kwapafupi.

Makampani ogulitsa pafupi akuyembekezeka kukula kwambiri m'zaka zikubwerazi. Malinga ndi Market Research future, malondawa anali amtengo wapatali $65.2 biliyoni USD mu 2022 ndipo akuyembekezeka kukula kuchokera $87.4 biliyoni USD mu 2023 mpaka $360.5 biliyoni pofika 2030, kuwonetsa kuchuluka kwapachaka pachaka.CAGR) ya 22.44% panthawi yolosera.

Tsogolo Lofufuzira Zamisika

Kukula uku kumabwera chifukwa chakuchulukirachulukira kwa mafoni am'manja, kupita patsogolo kwaukadaulo wotsatsa, komanso kufunikira kwa njira zotsatsira makonda.

Kodi Proximity Marketing ndi chiyani?

Kutsatsa kwapafupi ndi njira iliyonse yomwe imagwiritsa ntchito matekinoloje a malo kuti alumikizane mwachindunji ndi makasitomala kudzera pazida zawo. Kutsatsa kwapafupi kumatha kuphatikizira zotsatsa, mauthenga otsatsa, kuthandizira makasitomala, ndi kukonza ndandanda, kapena njira zina zambiri zogwirira ntchito pakati pa wogwiritsa ntchito foni yam'manja ndi malo omwe ali pafupi kwambiri.

Kugwiritsa ntchito kutsatsa kwapafupi kumatha kufalikira mpaka kufalitsa zofalitsa pamakonsati, kupereka kapena kusonkhanitsa zidziwitso, masewera, ndi kugwiritsa ntchito malo ochezera, cheke chamalonda, zipata zolipira, ndi kutsatsa kwanuko.

Mitundu ya Kutsatsa Kwapafupi

Kutsatsa kwapafupi siukadaulo umodzi, utha kukhazikitsidwa pogwiritsa ntchito njira zingapo. Ndipo sizimangokhala pakugwiritsa ntchito foni yamakono kapena kuzindikira zokha. Malaputopu amakono omwe ali GPS-othandizidwa amathanso kuyang'ana kudzera muukadaulo wapafupi.

Mitundu ya Kutsatsa Kwapafupi

  • Teknoloji ya Beacon: Amagwiritsa ntchito Bluetooth Low Energy (BONZA) zidziwitso zotumiza zotsatsa zomwe mukufuna komanso zidziwitso zapa foni yam'manja mdera linalake, kupititsa patsogolo makonda ogula.
  • Geofencing: Zimaphatikizapo kupanga malo ozungulira kuti malo enieni atumize zidziwitso zokankhira, mameseji, kapena zidziwitso chida chikalowa kapena kutuluka mderali, chomwe chimagwiritsidwa ntchito kwambiri pogulitsa kukopa makasitomala apafupi.
  • Near Field Communication (NFC): Imathandizira zida ziwiri kuti zizilumikizana mkati mwa ma centimita ochepa, zomwe zimagwiritsidwa ntchito potsatsa, zambiri zamalonda, ndi kutumiza makuponi pompopompo podina tag ya NFC.
  • Mauthenga a QR: Ma Khodi Oyankha Mwachangu ojambulidwa ndi zida zam'manja kuti alondolere ogwiritsa ntchito patsamba linalake, makanema, kapena kutsitsa, omwe amagwiritsidwa ntchito popaka zinthu, zikwangwani, ndi zowonetsa pazotsatsa.
  • RFID (Radio-Frequency Identification): Imagwiritsa ntchito ma elekitiromagineti kuzindikira ndikutsata ma tag omwe amalumikizidwa ndi zinthu, kukulitsa chidwi chamakasitomala kudzera muzogula zamunthu payekha komanso makampeni otsatsa.
  • Kutsatsa Kwapa Wi-Fi: Amapereka kwaulere Wifi mwayi wosinthana ndi kaundula wa ogwiritsa ntchito kapena cheke, kulola mabizinesi kutumiza mauthenga otsatsira, kusonkhanitsa deta, ndikutsata njira zamagalimoto zamaphazi, zogwira mtima m'malo akuluakulu, odyera, ndi malo opezeka anthu ambiri.

Mtundu uliwonse wamalonda wapafupi umapereka mwayi wapadera wocheza ndi makasitomala m'njira yoyenera, kugwiritsa ntchito ukadaulo woyendetsa malonda ndikukulitsa kukhulupirika kwamakasitomala.

Mtundu uliwonse wamalonda wapafupi umapereka mwayi wapadera wocheza ndi makasitomala m'njira yoyenera, kugwiritsa ntchito ukadaulo woyendetsa malonda ndikukulitsa kukhulupirika kwamakasitomala.

Makampani omwe akufuna kupanga mapulanetiwa amagwiritsa ntchito mafoni omwe ali olumikizidwa, ndi chilolezo, kumalo komwe mafoni ali. Pulogalamu yam'manja ikafika pamalo enaake, ndiye kuti ukadaulo wa Bluetooth kapena NFC ukhoza kulozera komwe mauthenga angayambitsidwe.

Non-Traditional Proximity Marketing

Pali njira zingapo zomwe si zachikhalidwe zophatikizira kutsatsa kwapafupi, zambiri zomwe sizimafuna ndalama zambiri zaukadaulo:

  • Augmented Reality (AR): Amapereka chidziwitso chokhudzana ndi zochitika zenizeni padziko lapansi pomwe zinthu zomwe zimakhala zenizeni zimalimbikitsidwa ndi chidziwitso chopangidwa ndi makompyuta. Otsatsa amatha kugwiritsa ntchito AR kupanga zokumana nazo zozama, kulola makasitomala kuti aziwona zinthu m'malo enieni, monga kuyesa zovala kapena kuwona momwe mipando ingawonekere kunyumba kwawo.
  • Kuzindikira Kwamsakatuli Wam'manja - Phatikizani malo patsamba la kampani yanu kuti muwone anthu omwe akugwiritsa ntchito Mobile Browser komwe muli. Mutha kuyambitsa zowonekera kapena kugwiritsa ntchito zosintha kuti mukwaniritse munthu ameneyo - kaya ali pa Wifi yanu kapena ayi. Choyipa chokha pa izi ndikuti wogwiritsa ntchitoyo adzafunsidwa chilolezo choyamba.
  • Mauthenga a QR - Mutha kuwonetsa zikwangwani ndi a QR code pa malo enieni. Alendo akamagwiritsa ntchito mafoni awo kuyang'ana nambala ya QR, mumadziwa komwe ali, mutha kupereka uthenga wotsatsa, ndikuwona zomwe amachita.
  • Zolemba Zanzeru: Izi ndi zikwangwani zophatikizidwa ndi tchipisi ta NFC kapena ma QR code omwe ogwiritsa ntchito amatha kusanthula ndi mafoni awo kuti apeze zowonjezera, monga makanema, masamba, kapena zotsatsa zapadera. Zolemba zanzeru zitha kuyikidwa mwaukadaulo, zomwe zimapereka njira yabwino kwamakasitomala kuti agwirizane ndi zomwe zili mumtundu wa digito.
  • Voice Proximity Marketing: Kugwiritsa ntchito olankhula anzeru ndi othandizira mawu kuti apereke zotsatsa kapena zambiri. Mabizinesi amatha kukulitsa luso kapena zochita zamapulatifomu ngati Amazon Alexa kapena Google Assistant, zomwe zimapatsa ogwiritsa ntchito zokumana nazo zamtundu kudzera pamawu amawu.
  • Wi-Fi Hotspot - Mutha kupereka malo aulere a wifi. Ngati mudalowapo munjira yolumikizira ndege kapena Starbucks, mwawonapo zamalonda zamphamvu zikukankhidwa mwachindunji kwa wogwiritsa ntchito kudzera pa msakatuli.

Ukadaulo uwu umathandizira zida zotsatsa zanthawi yayitali popereka njira zatsopano zopangira makasitomala osangalatsa komanso osaiwalika, kupititsa patsogolo luso la njira zotsatsira pofikira ndi kukopa anthu omwe akufuna.

Zitsanzo za Proximity Marketing

Kutsatsa kwapafupi kumapereka njira zatsopano zamabizinesi m'mafakitale osiyanasiyana kuti apititse patsogolo kuyanjana kwamakasitomala, kusintha zomwe akumana nazo, komanso kukonza magwiridwe antchito popereka zomwe akuwaganizira komanso ntchito potengera komwe makasitomala awo ali.

  • Education: Masukulu ndi mayunivesite atha kugwiritsa ntchito ukadaulo wa beacon kutumiza zidziwitso za zomwe zikubwera, masiku omaliza, kapena zochitika zadzidzidzi mwachindunji ku mafoni a m'manja a ophunzira akamayendayenda kusukulu.
  • Entertainment: Makanema ndi malo owonetsera zisudzo amatha kugwiritsa ntchito ukadaulo wa beacon kuti apatse alendo mwayi wapadera paziwonetsero zomwe zikubwera kapena zomwe zili zokhudzana ndi kanema kapena sewero lomwe atsala pang'ono kuwonera akulowa pamalowo.
  • Finance: Mabanki atha kugwiritsa ntchito geofencing kutumiza zokonda zanu kapena mfundo zofunika kwa makasitomala akakhala pafupi ndi nthambi, monga kubwereketsa ngongole kapena upangiri wazachuma.
  • Chisamaliro chamoyo: Zipatala ndi zipatala zitha kugwiritsa ntchito kutsatsa kwapafupi kuti ziwongolere odwala pamalopo ndi zidziwitso zomwe zimatumizidwa kumafoni awo, kuchepetsa nthawi yomwe adaphonya komanso kuwongolera chidziwitso cha odwala.
  • kuchereza: Mahotela amatha kugwiritsa ntchito luso la NFC kapena RFID kuti alendo azitha kugwiritsa ntchito mafoni awo a m'manja monga makiyi a chipinda kapena kupeza chithandizo chaumwini ndi zochitika zawo panthawi yomwe amakhala.
  • Nyumba ndi zomangidwa: Nyumba zotseguka zimatha kukhala ndi zikwangwani zanzeru zokhala ndi ma QR, zomwe zimalola ogula kuti azitha kupeza mwachangu zambiri zanyumba, maulendo apaulendo, kapena mauthenga okhudzana ndi wogulitsa nyumba akamayendera malo osiyanasiyana.
  • Ritelo: Malo ogulitsa zakudya angagwiritse ntchito mapulogalamu a m'manja kuti atulutse khadi lokhulupirika la digito pa foni yamakono ya kasitomala akamalowa m'sitolo, ndipo zomata zapa tebulo m'malesitilanti zimatha kusonyeza menyu kapena kupereka luso loyitanitsa ndi kulipira mwachindunji patebulo pogwiritsa ntchito ma QR code.
  • Malo a Masewera: Mabwalo amasewera amatha kugwiritsa ntchito geofencing kuti agwirizane ndi mafani omwe ali ndi zinthu zokhazokha, zogulitsa, kapena kukweza mipando akamalowa kapena kuyendayenda.
  • thiransipoti: Mabwalo a ndege atha kugwiritsa ntchito ukadaulo wa ma beacon kuti apereke thandizo kwa apaulendo, zosintha zamayendedwe apandege, kapena zotsatsa zapadera m'malo ogulitsira opanda ntchito pamene akudutsa magawo osiyanasiyana a eyapoti.

Proximity Marketing Infographic

Infographic iyi ili ndi chidule cha Proximity Marketing kwa mabizinesi ang'onoang'ono ndi apakatikati (SMEs):

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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