Marketing okhutiraMakanema Otsatsa & OgulitsaFufuzani Malonda

Kuzindikiridwa Kumaperekedwa Kwa Inu, Ulamuliro Umatengedwa Ndi Inu

Sabata ino, ndakhala ndikukambirana modabwitsa ndi mnzake wachinyamata pantchito yotsatsa. Munthuyo anali wokhumudwa. Anali akatswiri pamsika wokhala ndi zotsatira zabwino zaka zambiri. Komabe, nthawi zambiri ankanyalanyazidwa pakakhala mwayi wolankhula, upangiri, kapena chidwi kuchokera kwa atsogoleri.

Ali ndi zaka 40, mai wanga ulamuliro zidabwera pambuyo pake kuposa atsogoleri ambiri odziwika pamisika. Chifukwa chake ndi chophweka - Ndinkagwira ntchito molimbika, wogwira ntchito zanzeru zomwe zimathandizira atsogoleri amabizinesi omwe ndidathandizira kuti akhale ndiulamuliro. Ndidapanga malipoti amakampani omwe amapanga kukhala mabuku ndi zonena zazikulu zomwe zili ndi dzina lawo. Ndinayamba mabizinesi omwe sindinatchulidwe kuti woyambitsa. Ndinawona anthu omwe ndimawauza kuti akukwezedwa ndikulipidwa bwino, pomwe ndimawagwirira ntchito. Ambiri a iwo ndi olemera ndithu.

Sindiwadzudzula. Ndimayamikira zomwe ndaphunzira kuwayang'ana. M'malo mwake, ndine bwenzi labwino ndi ambiri aiwo lero. Koma pantchito yanga yonse, ndimayembekezera kudzakhala kuzindikiridwa ngati ulamuliro. Phunziro lomaliza lomwe ndidaphunzira nditawaonera ndikuti adakhala olamulira chifukwa sanadikire kuti adziwike. Anatenga ulamuliro wawo.

Osatanthauzira molakwika momwe iwo adazitengera kuchokera kwa ine. Ayi, adazitenga kuchokera kumakampani. Kuzindikiridwa sikunabwere poyamba, kunabwera pambuyo pake. Iwo anali osasunthika kuti awoneke. Pomwe panali chochitika choti alankhule, amasewera mpira kuti apeze nthawi yabwino, ndipo amaonetsetsa kuti akupititsa patsogolo ... ngakhale kupititsa patsogolo kutenga nawo gawo. Pakakhala zokambirana pagulu, iwo amawalamulira. Akawona mwayi wamphatso, adapereka. Akafuna umboni, adawafunsa.

Ulamuliro umatengedwa, osaperekedwa. Kuzindikiridwa kokha kumaperekedwa. Ngati pali chinthu chimodzi choti muphunzire kuchokera kumakampeni a Trump ndi Sanders, ndi ichi. Palibe m'modzi mwa atolankhani wamba kapena mabungwe andale amene amafuna kuti anthu awiriwa azitsogolera. Otsatira sanasamale - adatenga ulamuliro. Ndipo nawonso, anthu amawazindikira chifukwa cha izi.

Mnzanga amene ndagwira naye ntchito adatsutsa pagulu posachedwa Gary Vaynerchuk pagulu. Sizinali zomanga, amangokonda kalembedwe kake komanso uthenga wa Gary. Kuyambira pomwe adachotsa uthengawo, koma ndangowonjezera ndemanga imodzi: Gary Vaynerchuk sasamala zomwe mukuganiza. Gary sakuyembekezera kuti adziwidwe ndi mtsogoleri wa mafakitale, Gary adazitenga. Ndipo kukulitsidwa kwa ulamuliro wake ndi kulimba kwake ndi umboni kuti ulamulirowo ndi woyenera.

Nayi malangizo omwe ndikufuna kupatsa anthu omwe ali ndi luso komanso okhumudwa:

  1. Khalani odzikonda - Sindikutanthauza kutenga kuchokera kwa ena kapena sindikutanthauza kusiya kuthandiza ena. Muyenera kukhala ndi mbiri yochititsa chidwi kuti mumange ulamuliro wanu. Koma muyenera kupatula nthawi pantchito yanu, kuti mupeze nthawi yodzipangira nokha. Ganizirani zamtsogolo mwanu ngati akaunti yopuma pantchito. Simungathe kupuma pantchito pokhapokha mutapereka nsembe lero. Zomwezo kwa ulamuliro wanu. Simumanga ulamuliro pokhapokha mutagwiritsa ntchito nthawi ndi khama lero. Ngati mukugwira 100% ya nthawi kwa abwana anu kapena makasitomala anu, simukudzipangira chilichonse mwa inu nokha. Musayembekezere kuzindikira. Pitani mukalankhulenso mukamayankhulanso… ngakhale mulibe omvera. Pitani mukalembe buku. Pitani kuyamba Podcast. Pitani ndikudzipereka kuti mukhale pagulu. Pitani mwamphamvu chochitika kuti mulankhule. Tsopano.
  2. Khalani olimba mtima - Kuyankhulana kumakhala kovuta, kuyidziwa ndikofunikira. Ndimagwiritsa ntchito mawu ofotokozera omwe amathandizidwa ndi zomwe ndakumana nazo. Ndikudziwa zomwe ndikuchita ndipo ndikunena choncho. Nthawi zambiri ndimayitanitsa misonkhano (osati chifukwa choti ndimadana nayo) chifukwa sindigwiritsa ntchito mawu ngati
    mwina, ndikuganiza, titha, sindichepetsa mawu, sindipepesa, ndipo sindibwerera m'mbuyo ndikayesedwa. Ngati wina anditsutsa, yankho langa ndi losavuta. Tiyeni tiyese. Sikuti ndichifukwa ndikuganiza kuti ndimadziwa chilichonse, ndichifukwa chakuti ndili ndi chidaliro pazochitikira zanga.
  3. Khalani owona mtima - Sindikuganiza pazomwe sindikudziwa. Ngati ndatsutsidwa kapena kufunsa lingaliro langa pazinthu zomwe sindikudziwa, ndimazisiya zokambiranazo mpaka nditachita kafukufuku. Mumamveka mawu ovomerezeka, "Ndiroleni ndifufuze za izi, sindikudziwa." kapena "Ndili ndi mnzanga yemwe wagwira nawo ntchitoyi, ndifunsireni." kuposa kuyesera kuti muziyenda modandaula pomwe mumayesa kuwoneka anzeru. Simukusewera aliyense mukamachita izi. Ngati simuli olondola, zomwezo zimachitika… avomerezeni ndikusunthira patsogolo.
  4. Khalani osiyana - Aliyense is zosiyana. Kuyesera kuti mukwaniritse zomwe mukufuna kuchita kudzakupangitsani kuti mukhale oyenerera. Mudzakhala obisika pakati pa anthu ena onse omwe alibe ulamuliro komanso kuzindikira kwa inu. Nchiyani chosiyana ndi inu? Kodi ndi mawonekedwe anu? Anu nthabwala? Zomwe mumakumana nazo? Chilichonse chomwe chingakhale, tengani cholemba pamene mukuziwonetsera nokha kwa ena. Sindine wamtali, ndine wonenepa, ndine wa imvi… komabe anthu amandimvera.
  5. Khalani atcheru - Mipata yakuzungulirani. Muyenera kukhala tcheru kwa iwo nthawi zonse. Ndimayankha pafupifupi chilichonse chomwe ndapempha kuti ndikhale pa podcast kapena ndipereke mtengo wazolemba zamakampani. Ndimayesetsa kupeza mwayi Ntchito zopempha utolankhani. Ndimapereka ndemanga zotsutsa zomwe sindimagwirizana nazo kapena kupereka utoto wowonjezera pomwe nkhani sizikwanira.
  6. Khalani opanda mantha - Kukhala wolamulira sizitanthauza kuti mumakondedwa ndi aliyense. M'malo mwake, mwa kudziyesa wapamwamba pamaso pa ena mudzakhala chandamale cha omwe sakugwirizana. Ndikadamvera aliyense amene sakugwirizana nane moyo wanga wonse, sibwenzi ndikufika kulikonse. Ngati ndingayesere kukondedwa ndi aliyense, ndikadaloledwa kulowa m'chipinda cha psychic. Nthawi zambiri ndimagawana nkhani ya Amayi anga omwe. Nditayamba bizinesi yanga, mawu ake oyamba anali akuti, "O Doug, mupeza bwanji inshuwaransi yazaumoyo?" Nthawi zina mumayenera kutsimikizira omwe mumawakonda olakwika.

Pomaliza, chinsinsi chaulamuliro ndikuti ndinu amene mukuyang'anira tsogolo lanu, osati wina aliyense. Mukuyenereradi ulamuliro womwe mukukhulupirira kuti muli nawo ... koma simungakhale pansi ndikudikirira kuti ena akudziweni mpaka mutatenga. Mukangopanga ndalama, mudzadziwika. Ndipo ukazindikira kuti ena - ngakhale kukudzudzula - uli paulendo.

Ndinapita nawo pamwambo kuchokera kuzodabwitsa Ellen Dunnigan (olimba, Malingaliro pa Bizinesi, adalemba kanemayo patsamba lino) ndipo adapereka maupangiri angapo pakulamula. Zimafunikira kuti mukhale achidwi komanso achidwi pakuchita kwanu lililonse mwayi wolamulira ulamuliro. Ndikupangira kuti mutsatire zolimba za Ellen pazama TV ndi YouTube, muphunzira zambiri! Gwirani ntchito kampani yake ndipo musinthidwa.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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